오퍼레이터 TV 기회 최적화 : 사례 연구 및 분석(제2권)

"Flexibility and affordability are key to retaining customers in the competitive pay-TV market."

This report uses case studies to provide a comprehensive analysis of best practices for pay-TV providers and operators. It explores the challenges faced by operators in the pay-TV market and the potential solutions that operators have deployed so as to de-risk their TV and video services without alienating their core broadband user bases. The report categorises operators into three main groups based on their approach: multi-play investors, pay-TV re-evaluators and partnership players.

It also explores approaches for how telecoms operators and pay-TV providers can enhance their TV and video services. It includes insights into flexible bundles, affordable tariffs and strategic partnerships with streaming service providers.

Questions answered in this report:

• How are operators de-risking their TV and video services without alienating their core broadband user bases?
• Can pay-TV propositions continue to exist without extensive partnerships with streaming video providers?
• What is realistic to expect in terms of market share growth for pay-TV services?
• What are the pros and cons of the various approaches to pay-TV services?

The following companies are included as case studies: