아시아태평양의 커넥티드카 시장 : 용도별, 차종별, 네트워크 유형별, 판매채널별, 형태별, 트랜스폰더별 하드웨어별, 국가별 - 분석과 예측(2024-2034년)

Introduction to Asia-Pacific Connected Car Market

The Asia-Pacific connected car market is projected to reach $233.41 billion by 2034 from $39.27 billion in 2024, growing at a CAGR of 19.51% during the forecast period 2024-2034. Growing customer demand for cutting-edge safety, infotainment, and telematics solutions is driving the Asia-Pacific region's rapid adoption of C-V2X communication, AI-driven mobility services, and growing 5G networks. In response to government safety regulations, growing urbanisation, and ambitious goals for electrification and autonomous driving, OEMs and fleet operators throughout Asia-Pacific are speeding up adoption. Prominent corporations including Toyota, Hyundai, Honda, Denso, and up-and-coming digital startups are making significant investments in smart telematics, linked mobility platforms, and over-the-air software updates. With the help of strategic public-private collaborations, national smart city initiatives, and the construction of 5G infrastructure, Asia-Pacific is establishing itself as a global centre for advancements in mobility-as-a-service (MAAS) and next-generation vehicle connection.

Market Introduction

Rapid urbanisation, growing 5G infrastructure, and growing consumer demand for cutting-edge mobility solutions are driving the connected automobile market in Asia-Pacific (APAC). With technologies like infotainment, telematics, predictive maintenance, real-time navigation, and vehicle-to-everything (V2X) connection, connected cars in the area improve driving efficiency, safety, and convenience.

With the help of robust government programs encouraging smart mobility, road safety, and emissions reduction, nations like China, Japan, South Korea, and India are spearheading the adoption of linked technologies. To meet changing market needs, OEMs and technology providers are making significant investments in over-the-air (OTA) update capabilities, software-defined vehicles, and AI-powered telematics. The demand for integrated digital ecosystems that link consumers, infrastructure, and cars is being further fuelled by the rising popularity of electric vehicles (EVs).

The market prognosis is still favourable, but there are still issues including disparate regulatory frameworks, cybersecurity threats, and uneven connection in rural and urban areas. Concerns about affordability also affect widespread adoption, particularly in developing APAC economies. However, it is anticipated that in the upcoming years, APAC will be positioned as a global centre for next-generation connected mobility technologies due to continued public-private collaborations, improvements in 5G implementation, and a growing emphasis on autonomous and shared transportation solutions.

Market Segmentation

Segmentation 1: by Application

• Mobility Management
• Telematics
• Infotainment
• Driver Assistance
• Navigation
• Others (eCall, Autopilot, Remote Diagnostics, Home Integration)

Segmentation 2: by Vehicle Type

• Internal Combustion Engine (ICE) Vehicle
• Battery Electric Vehicle (BEV)
• Hybrid Electric Vehicle (HEV)
• Plug-in Hybrid Electric Vehicle (PHEV)

Segmentation 3: by Network Type

• Operational Data
• Dedicated Short-Range Communication (DSRC)
• Cellular
• Satellite

Segmentation 4: by Sales Channel

• Original Equipment Manufacturer (OEM)
• Aftermarket

Segmentation 5: by Form

• Embedded
• Integrated

Segmentation 6: by Transponder

• Onboard Unit
• Roadside Unit

Segmentation 7: by Hardware

• Head Unit
• Central Gateway
• Intelligent Antennas
• Electronic Control Unit (ECU)
• Telematics Control Unit
• Keyless Entry System
• Sensors

Segmentation 8: by Region

• Asia-Pacific (China, Japan, India, South Korea, and Rest-of-Asia-Pacific)

APAC Connected Car Market Trends, Drivers and Challenges-

Trends

The APAC connected car market is fast expanding with the incorporation of 5G connectivity, C-V2X communication, AI-driven telematics, and cloud-based infotainment systems. Large-scale rollouts of smart transportation solutions and significant investments in autonomous vehicle development are being spearheaded by nations like China, Japan, South Korea, and India. Because they enable predictive maintenance, over-the-air (OTA) updates, and personalised in-car services, software-defined vehicle architectures are gaining popularity. Demand for integrated digital ecosystems that improve user experience and operational efficiency is being further bolstered by the growth of electric vehicles (EVs).

Drivers

Key factors in the area include the region's rapid urbanisation, rising need for improved road safety, and government-led smart city projects. Technology adoption is being accelerated by strict regulations requiring advanced driver-assistance systems (ADAS), emergency call capabilities, and pollution monitoring. OEMs are being pressured to give digital features top priority due to factors like growing smartphone adoption, developing 5G infrastructure, and growing consumer expectations for connected lifestyles. Large-scale implementation of intelligent transport systems and vehicle-to-infrastructure (V2I) projects throughout Asia Pacific is also being encouraged by public-private partnerships.

Challenges

Major obstacles include disparate legislative regimes, expensive linked devices, and uneven 5G network coverage across nations. The absence of standardised communication methods, cybersecurity risks, and data privacy issues impede smooth connectivity. Furthermore, in developing APAC nations, pricing continues to be a deterrent to wider adoption among price-conscious customers.

How can this report add value to an organization?

This report adds value to an organization by providing in-depth insights into the APAC connected car market, enabling informed decision-making and strategic planning. It highlights emerging technologies, market trends, and competitive dynamics, helping organizations identify growth opportunities and align their offerings with industry demands. The report's detailed segmentation and regional analysis support targeted market entry strategies, while its coverage of regulatory frameworks and cybersecurity measures ensures compliance with evolving industry standards. By leveraging this report, organizations can drive innovation, enhance operational efficiency, and gain a competitive edge in the rapidly evolving connected mobility ecosystem, ensuring sustainable growth and technological leadership.

Table of Contents

Executive Summary

Scope and Definition

1 Markets

• 1.1 Trends: Current and Future Impact Assessment
  • 1.1.1 Increasing Consumer Focus on Enhanced Anti-Theft Solutions
  • 1.1.2 Growing Popularity of Usage-Based Insurance (UBI)
• 1.2 Supply Chain Overview
  • 1.2.1 Value Chain Analysis
  • 1.2.2 Pricing Forecast
• 1.3 Research and Development Review
  • 1.3.1 Patent Filing Trend (by Country and Company)
• 1.4 Regulatory Landscape
• 1.5 Stakeholder Analysis
  • 1.5.1 End User and Buying Criteria
• 1.6 Impact Analysis for Key Events
  • 1.6.1 COVID-19
  • 1.6.2 Russia/Ukraine War
• 1.7 Market Dynamics: Overview
  • 1.7.1 Market Drivers
    • 1.7.1.1 Integration of Advanced Mobility Solutions
    • 1.7.1.2 Growing Demand for Premium Vehicles Owing to Inclination of Consumers toward Comfort and Luxury
  • 1.7.2 Market Restraints
    • 1.7.2.1 Lack of Connectivity Infrastructure to Restrain Growth
    • 1.7.2.2 Challenges in Ensuring Data Privacy and Security
  • 1.7.3 Market Opportunities
    • 1.7.3.1 Integration with Home Automation Systems
    • 1.7.3.2 Leveraging Data for Monetization Opportunities

2 Region

• 2.1 Regional Summary
• 2.2 Asia-Pacific
  • 2.2.1 Regional Overview
  • 2.2.2 Driving Factors for Market Growth
  • 2.2.3 Factors Challenging the Market
  • 2.2.4 Application
  • 2.2.5 Product
  • 2.2.6 Asia-Pacific (by Country)
    • 2.2.6.1 China
      • 2.2.6.1.1 Application
      • 2.2.6.1.2 Product
    • 2.2.6.2 Japan
      • 2.2.6.2.1 Application
      • 2.2.6.2.2 Product
    • 2.2.6.3 India
      • 2.2.6.3.1 Application
      • 2.2.6.3.2 Product
    • 2.2.6.4 South Korea
      • 2.2.6.4.1 Application
      • 2.2.6.4.2 Product
    • 2.2.6.5 Rest-of-Asia-Pacific
      • 2.2.6.5.1 Application
      • 2.2.6.5.2 Product

3 Markets - Competitive Benchmarking & Company Profiles

• 3.1 Next Frontiers
• 3.2 Geographic Assessment

4 Research Methodology

• 4.1 Data Sources
  • 4.1.1 Primary Data Sources
  • 4.1.2 Secondary Data Sources
  • 4.1.3 Data Triangulation
• 4.2 Market Estimation and Forecast