세계의 프로그래매틱 디스플레이 시장 규모 조사 : 유형별, 채널별, 지역별 예측(2022-2032년)

The Global Programmatic Display Market is valued at approximately USD 62.21 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 33.21% over the forecast period 2024-2032. Programmatic advertising represents a transformative approach to internet advertising, enabling advertisers to buy and position ads using sophisticated algorithms rather than traditional manual approaches. This shift allows for precise targeting and placement of ads, significantly improving the efficiency and effectiveness of digital marketing campaigns. The surge in adoption of smartphones, improved communication networks, and the growth in advertising spending on digital media across various industries are primary drivers of this market. Additionally, the proliferation of social media platforms has further accelerated the demand for programmatic display advertising solutions.

The rise in remote working culture during the COVID-19 pandemic has propelled the growth of social media and online platforms, thereby boosting the demand for programmatic display advertising. The market is witnessing a surge in demand for accessible and shorter forms of entertainment and media, positively impacting the growth of programmatic display advertising. However, challenges such as data privacy concerns and the widespread adoption of ad-blockers to avoid online advertisements pose significant hurdles. Despite these challenges, the integration of advanced tools like machine learning and data analytics within programmatic display advertising solutions presents lucrative opportunities for market growth during the forecast period.

North America dominated the programmatic display market in terms of revenue in 2023 due to the strong presence of key vendors and technological advancements. The region benefits from a mature digital advertising ecosystem, advanced technological infrastructure, and a high concentration of advertising agencies, media companies, and brands that embrace programmatic advertising. Moreover, North America's leadership in programmatic display is bolstered by widespread adoption of data-driven advertising strategies, sophisticated targeting capabilities, and robust investments in digital advertising technologies. The region's large consumer base and high internet penetration also contribute to its dominance, providing ample opportunities for advertisers to reach targeted audiences effectively. Furthermore, the Asia-Pacific region is expected to witness significant growth during the forecast period, driven by rapid economic and technological developments.

Major market players included in this report are:

• Google Inc.
• Adobe Systems Incorporated
• AppNexus Inc.
• Verizon Communications Inc.
• DataXu Inc.
• Adform
• Rubicon Project Inc.
• Rocket Fuel Inc.
• MediaMath
• CONNEXITY
• Tech Mahindra
• InMobi
• Jivox
• Adtelligent
• The Trade Desk Inc.

The detailed segments and sub-segment of the market are explained below:

By Type:

• Online Display
• Online Video
• Mobile Video
• Mobile Display

By Channel:

• Private Marketplaces (PMP)
• Automated Guaranteed (AG)
• Real Time Bidding (RTB)

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Rest of Latin America
• Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows:

• Historical year - 2022
• Base year - 2023
• Forecast period - 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Programmatic Display Market Executive Summary

• 1.1. Global Programmatic Display Market Size & Forecast (2022-2032)
• 1.2. Regional Summary
• 1.3. Segmental Summary
  • 1.3.1. By Type
  • 1.3.2. By Channel
• 1.4. Key Trends
• 1.5. Recession Impact
• 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Programmatic Display Market Definition and Research Assumptions

• 2.1. Research Objective
• 2.2. Market Definition
• 2.3. Research Assumptions
  • 2.3.1. Inclusion & Exclusion
  • 2.3.2. Limitations
  • 2.3.3. Supply Side Analysis
    • 2.3.3.1. Availability
    • 2.3.3.2. Infrastructure
    • 2.3.3.3. Regulatory Environment
    • 2.3.3.4. Market Competition
    • 2.3.3.5. Economic Viability (Consumer's Perspective)
  • 2.3.4. Demand Side Analysis
    • 2.3.4.1. Regulatory frameworks
    • 2.3.4.2. Technological Advancements
    • 2.3.4.3. Environmental Considerations
    • 2.3.4.4. Consumer Awareness & Acceptance
• 2.4. Estimation Methodology
• 2.5. Years Considered for the Study
• 2.6. Currency Conversion Rates

Chapter 3. Global Programmatic Display Market Dynamics

• 3.1. Market Drivers
  • 3.1.1. Growth in adoption of smartphones
  • 3.1.2. Improved communication networks
  • 3.1.3. Growth in advertising spending on digital media
• 3.2. Market Challenges
  • 3.2.1. Adoption of ad-blockers
  • 3.2.2. Stringent government regulations and laws
• 3.3. Market Opportunities
  • 3.3.1. Emergence of advertising automation
  • 3.3.2. Integration of advanced tools like machine learning
  • 3.3.3. Proliferation of social media

Chapter 4. Global Programmatic Display Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model
  • 4.1.7. Porter's 5 Force Impact Analysis
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top investment opportunity
• 4.4. Top winning strategies
• 4.5. Disruptive Trends
• 4.6. Industry Expert Perspective
• 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Programmatic Display Market Size & Forecasts by Type 2022-2032

• 5.1. Segment Dashboard
• 5.2. Global Programmatic Display Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 5.2.1. Online Display
  • 5.2.2. Online Video
  • 5.2.3. Mobile Video
  • 5.2.4. Mobile Display

Chapter 6. Global Programmatic Display Market Size & Forecasts by Channel 2022-2032

• 6.1. Segment Dashboard
• 6.2. Global Programmatic Display Market: Channel Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 6.2.1. Private Marketplaces (PMP)
  • 6.2.2. Automated Guaranteed (AG)
  • 6.2.3. Real Time Bidding (RTB)

Chapter 7. Global Programmatic Display Market Size & Forecasts by Region 2022-2032

• 7.1. North America Programmatic Display Market
  • 7.1.1. U.S. Programmatic Display Market
    • 7.1.1.1. Type breakdown size & forecasts, 2022-2032
    • 7.1.1.2. Channel breakdown size & forecasts, 2022-2032
  • 7.1.2. Canada Programmatic Display Market
• 7.2. Europe Programmatic Display Market
  • 7.2.1. U.K. Programmatic Display Market
  • 7.2.2. Germany Programmatic Display Market
  • 7.2.3. France Programmatic Display Market
  • 7.2.4. Spain Programmatic Display Market
  • 7.2.5. Italy Programmatic Display Market
  • 7.2.6. Rest of Europe Programmatic Display Market
• 7.3. Asia-Pacific Programmatic Display Market
  • 7.3.1. China Programmatic Display Market
  • 7.3.2. India Programmatic Display Market
  • 7.3.3. Japan Programmatic Display Market
  • 7.3.4. Australia Programmatic Display Market
  • 7.3.5. South Korea Programmatic Display Market
  • 7.3.6. Rest of Asia Pacific Programmatic Display Market
• 7.4. Latin America Programmatic Display Market
  • 7.4.1. Brazil Programmatic Display Market
  • 7.4.2. Mexico Programmatic Display Market
  • 7.4.3. Rest of Latin America Programmatic Display Market
• 7.5. Middle East & Africa Programmatic Display Market
  • 7.5.1. Saudi Arabia Programmatic Display Market
  • 7.5.2. South Africa Programmatic Display Market
  • 7.5.3. Rest of Middle East & Africa Programmatic Display Market

Chapter 8. Competitive Intelligence

• 8.1. Key Company SWOT Analysis
• 8.2. Top Market Strategies
• 8.3. Company Profiles
  • 8.3.1. AppNexus Inc.
    • 8.3.1.1. Key Information
    • 8.3.1.2. Overview
    • 8.3.1.3. Financial (Subject to Data Availability)
    • 8.3.1.4. Product Summary
    • 8.3.1.5. Market Strategies
  • 8.3.2. Verizon Communications Inc.
  • 8.3.3. DataXu Inc.
  • 8.3.4. Google Inc.
  • 8.3.5. Adobe Systems Incorporated
  • 8.3.6. Adform
  • 8.3.7. Rubicon Project Inc.
  • 8.3.8. Rocket Fuel Inc.
  • 8.3.9. MediaMath
  • 8.3.10. CONNEXITY
  • 8.3.11. Tech Mahindra
  • 8.3.12. InMobi
  • 8.3.13. Jivox
  • 8.3.14. Adtelligent
  • 8.3.15. The Trade Desk Inc.

Chapter 9. Research Process

• 9.1. Research Process
  • 9.1.1. Data Mining
  • 9.1.2. Analysis
  • 9.1.3. Market Estimation
  • 9.1.4. Validation
  • 9.1.5. Publishing
• 9.2. Research Attributes