세계의 자동차 분야 메타버스 시장 규모 조사 : 제품, 기술, 용도, 지역별, 지역별 예측(2022-2032년)

Global Metaverse in Automotive Market was valued at approximately USD 2.86 billion in 2023 and is projected to experience a robust CAGR of 29.9% during the forecast period from 2024 to 2032. The metaverse in the automotive sector represents an innovative convergence of immersive technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR) within the automobile ecosystem. This fusion facilitates users to engage with, customize, and experience vehicles, services, and various automotive activities through digital environments and virtual representations.

Global Metaverse in Automotive Market is driven by rising emphasis on utilizing the metaverse for marketing initiatives, the burgeoning demand for modern vehicle shopping experiences via immersive virtual showrooms, and the increasing requirement for intuitive metaverse designs in product development and manufacturing. Additionally, the metaverse offers promising opportunities in car maintenance and repairs, and its integration into automotive infotainment systems is expected to further propel market expansion. However, challenges such as the high costs associated with installing and maintaining premium components, alongside cybersecurity and privacy concerns, may hinder market progress.

The key regions considered for the Global Metaverse in Automotive Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, Asia-Pacific holds a significant market share, driven by its role as a hub of technological innovation and advancements in car technology. The region's increasing passenger car sales and the growing digitization within the automotive sector are expected to boost the adoption of AR-based advanced displays, thereby enhancing the demand for the metaverse in the automotive market. Furthermore, the market in Asia Pacific is anticipated to develop at the fastest rate over the forecast period 2024-2032.

Key market players included in this report:

• Unity Technologies
• holoride GmbH
• Eccentric
• NVIDIA Corporation
• Stradvision
• Microsoft Corporation
• metadome.ai (formerly Adloid)
• WayRay AG
• Varjo Technologies
• Roblox Corporation

The detailed segments and sub-segment of the market are explained below:

By Product:

• Hardware
• Software

By Technology:

• Virtual Reality
• Augmented Reality
• Mixed Reality

By Application:

• Simulation, Testing, and Designing
• Advertising
• Online Car Purchasing

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows:

• Historical year - 2022
• Base year - 2023
• Forecast period - 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global Metaverse in Automotive Market Executive Summary

• 1.1. Global Metaverse in Automotive Market Size & Forecast (2022-2032)
• 1.2. Regional Summary
• 1.3. Segmental Summary
  • 1.3.1. By Product
  • 1.3.2. By Technology
  • 1.3.3. By Application
• 1.4. Key Trends
• 1.5. Recession Impact
• 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Metaverse in Automotive Market Definition and Research Assumptions

• 2.1. Research Objective
• 2.2. Market Definition
• 2.3. Research Assumptions
  • 2.3.1. Inclusion & Exclusion
  • 2.3.2. Limitations
  • 2.3.3. Supply Side Analysis
    • 2.3.3.1. Availability
    • 2.3.3.2. Infrastructure
    • 2.3.3.3. Regulatory Environment
    • 2.3.3.4. Market Competition
    • 2.3.3.5. Economic Viability (Consumer's Perspective)
  • 2.3.4. Demand Side Analysis
    • 2.3.4.1. Regulatory frameworks
    • 2.3.4.2. Technological Advancements
    • 2.3.4.3. Environmental Considerations
    • 2.3.4.4. Consumer Awareness & Acceptance
• 2.4. Estimation Methodology
• 2.5. Years Considered for the Study
• 2.6. Currency Conversion Rates

Chapter 3. Global Metaverse in Automotive Market Dynamics

• 3.1. Market Drivers
  • 3.1.1. Rising Focus on Leveraging the Metaverse for Marketing Campaigns
  • 3.1.2. Increasing Demand for Modern Vehicle Shopping Experiences
  • 3.1.3. Growth in Demand for Intuitive Metaverse Design for Product Development
• 3.2. Market Challenges
  • 3.2.1. High Costs of Installing and Maintaining Premium Components
  • 3.2.2. Cybersecurity and Privacy Concerns
• 3.3. Market Opportunities
  • 3.3.1. Integration of Metaverse in Car Maintenance and Repairs
  • 3.3.2. Incorporation of Metaverse in Automotive Infotainment Systems

Chapter 4. Global Metaverse in Automotive Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model
  • 4.1.7. Porter's 5 Force Impact Analysis
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top investment opportunity
• 4.4. Top winning strategies
• 4.5. Disruptive Trends
• 4.6. Industry Expert Perspective
• 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Metaverse in Automotive Market Size & Forecasts by Product 2022-2032

• 5.1. Segment Dashboard
• 5.2. Global Metaverse in Automotive Market: Product Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 5.2.1. Hardware
  • 5.2.2. Software

Chapter 6. Global Metaverse in Automotive Market Size & Forecasts by Technology 2022-2032

• 6.1. Segment Dashboard
• 6.2. Global Metaverse in Automotive Market: Technology Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 6.2.1. Virtual Reality
  • 6.2.2. Augmented Reality
  • 6.2.3. Mixed Reality

Chapter 7. Global Metaverse in Automotive Market Size & Forecasts by Application 2022-2032

• 7.1. Segment Dashboard
• 7.2. Global Metaverse in Automotive Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 7.2.1. Simulation, Testing, and Designing
  • 7.2.2. Advertising
  • 7.2.3. Online Car Purchasing

Chapter 8. Global Metaverse in Automotive Market Size & Forecasts by Region 2022-2032

• 8.1. North America Metaverse in Automotive Market
  • 8.1.1. U.S. Metaverse in Automotive Market
    • 8.1.1.1. Product breakdown size & forecasts, 2022-2032
    • 8.1.1.2. Technology breakdown size & forecasts, 2022-2032
    • 8.1.1.3. Application breakdown size & forecasts, 2022-2032
  • 8.1.2. Canada Metaverse in Automotive Market
• 8.2. Europe Metaverse in Automotive Market
  • 8.2.1. U.K. Metaverse in Automotive Market
  • 8.2.2. Germany Metaverse in Automotive Market
  • 8.2.3. France Metaverse in Automotive Market
  • 8.2.4. Spain Metaverse in Automotive Market
  • 8.2.5. Italy Metaverse in Automotive Market
  • 8.2.6. Rest of Europe Metaverse in Automotive Market
• 8.3. Asia-Pacific Metaverse in Automotive Market
  • 8.3.1. China Metaverse in Automotive Market
  • 8.3.2. India Metaverse in Automotive Market
  • 8.3.3. Japan Metaverse in Automotive Market
  • 8.3.4. Australia Metaverse in Automotive Market
  • 8.3.5. South Korea Metaverse in Automotive Market
  • 8.3.6. Rest of Asia Pacific Metaverse in Automotive Market
• 8.4. Latin America Metaverse in Automotive Market
  • 8.4.1. Brazil Metaverse in Automotive Market
  • 8.4.2. Mexico Metaverse in Automotive Market
  • 8.4.3. Rest of Latin America Metaverse in Automotive Market
• 8.5. Middle East & Africa Metaverse in Automotive Market
  • 8.5.1. Saudi Arabia Metaverse in Automotive Market
  • 8.5.2. South Africa Metaverse in Automotive Market
  • 8.5.3. Rest of Middle East & Africa Metaverse in Automotive Market

Chapter 9. Competitive Intelligence

• 9.1. Key Company SWOT Analysis
• 9.2. Top Market Strategies
• 9.3. Company Profiles
  • 9.3.1. Unity Technologies
    • 9.3.1.1. Key Information
    • 9.3.1.2. Overview
    • 9.3.1.3. Financial (Subject to Data Availability)
    • 9.3.1.4. Product Summary
    • 9.3.1.5. Market Strategies
  • 9.3.2. holoride GmbH
  • 9.3.3. Eccentric
  • 9.3.4. NVIDIA Corporation
  • 9.3.5. Stradvision
  • 9.3.6. Microsoft Corporation
  • 9.3.7. metadome.ai (Formerly Adloid)
  • 9.3.8. WayRay AG
  • 9.3.9. Varjo Technologies
  • 9.3.10. Roblox Corporation

Chapter 10. Research Process

• 10.1. Research Process
  • 10.1.1. Data Mining
  • 10.1.2. Analysis
  • 10.1.3. Market Estimation
  • 10.1.4. Validation
  • 10.1.5. Publishing
• 10.2. Research Attributes