세계의 그래픽 필름 시장 규모 조사 : 폴리머별, 인쇄 기술별, 필름 유형별, 최종 사용자별, 지역별 예측(2022-2032년)

The Global Graphic Film Market is valued at approximately USD 33.03 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 6.2% over the forecast period 2024-2032. A graphic film refers to a specialized type of film designed for various visual applications, combining functionality with aesthetic appeal. These films come in the form of adhesive, decorative, or protective layers and find extensive use across diverse industries such as automotive, construction, and advertising. Moreover, graphic films play a crucial role in advertising and marketing, used for signage, displays, and promotional materials. The nature of these films allows for a wide range of applications, contributing to the visual aesthetics, branding, and performance of products in different sectors.

The Graphic Film market is expected to witness significant growth in the future due to the increasing demand for wrap advertisements, the growing e-commerce industry, and the continuous improvement in digital printing techniques. Additionally, innovation in technology and the growth in the automotive industry are prominent factors driving the growth of the Graphic Film market. However, economic uncertainties, fluctuations in raw material prices, and stringent environmental regulations are restraining the market growth. On the contrary, the rising popularity of sustainable films and expanding applications in packaging are creating opportunities for market growth.

The Automotive segment is projected to be the largest segment in the Graphic Film market during the forecast period. Within the automotive sector, graphic film applications encompass vehicle wraps, cut graphics, and cut deals. Vehicle wraps, in contrast to cut vinyl, consist of expansive sheets of self-adhesive vinyl lacking a predefined shape. These wraps are designed to cover entire panels of the vehicle. The widespread adoption of graphic films or wraps in vehicles is driven by their utility for both protective and promotional purposes, enhancing the aesthetic appeal of vehicles while providing a layer of safeguarding.

Asia Pacific region holds the dominant position in the market revenue due to factors such as population growth, rapid urbanization, and an increase in disposable income. The regional market's growth is also influenced by significant technological advancements, elevated disposable incomes, and favourable scenarios in the construction and automotive industries. Moreover, the Europe is anticipated to grow at fastest growth rate during forecast period 2024-2032.

Major market players included in this report are:

• 3M Company
• Avery Dennison
• E. I. du Pont de Nemours and Company
• Amcor
• Constantia Flexibles Group GmbH
• CCL Industries Inc
• Kay Premium Marking Films Ltd
• Schweitzer-Mauduit International, Inc
• ACCO Brands
• Dunmore Corporation
• Hexis S.A.
• LX Hausys
• Achilles USA Inc
• ORAFOL Europe GmbH
• Fedrigoni S.P.A.

The detailed segments and sub-segment of the market are explained below:

By Polymer:

• Polyethylene (PE)
• Polypropylene (PP)
• Polyvinyl Chloride (PVC)
• Other Polymers

By Printing Technology:

• Offset Lithography
• Rotogravure
• Flexography
• Digital

By Film Type:

• Opaque Films
• Transparent Films
• Translucent Films
• Reflective Films

By End User:

• Automotive
• Promotional & Advertisement
• Industrial
• Other End Users

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows:

• Historical year - 2022
• Base year - 2023
• Forecast period - 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Graphic Film Market Executive Summary

• 1.1. Global Graphic Film Market Size & Forecast (2022-2032)
• 1.2. Regional Summary
• 1.3. Segmental Summary
  • 1.3.1. By Polymer
  • 1.3.2. By Printing Technology
  • 1.3.3. By Film Type
  • 1.3.4. By End User
• 1.4. Key Trends
• 1.5. Recession Impact
• 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Graphic Film Market Definition and Research Assumptions

• 2.1. Research Objective
• 2.2. Market Definition
• 2.3. Research Assumptions
  • 2.3.1. Inclusion & Exclusion
  • 2.3.2. Limitations
  • 2.3.3. Supply Side Analysis
    • 2.3.3.1. Availability
    • 2.3.3.2. Infrastructure
    • 2.3.3.3. Regulatory Environment
    • 2.3.3.4. Market Competition
    • 2.3.3.5. Economic Viability (Consumer's Perspective)
  • 2.3.4. Demand Side Analysis
    • 2.3.4.1. Regulatory Frameworks
    • 2.3.4.2. Technological Advancements
    • 2.3.4.3. Environmental Considerations
    • 2.3.4.4. Consumer Awareness & Acceptance
• 2.4. Estimation Methodology
• 2.5. Years Considered for the Study
• 2.6. Currency Conversion Rates

Chapter 3. Global Graphic Film Market Dynamics

• 3.1. Market Drivers
  • 3.1.1. Increasing Demand for Wrap Advertisements
  • 3.1.2. Growing E-Commerce Industry
  • 3.1.3. Continuous Improvement in Digital Printing Techniques
• 3.2. Market Challenges
  • 3.2.1. Economic Uncertainties
  • 3.2.2. Fluctuations in Raw Material Prices
  • 3.2.3. Stringent Environmental Regulations
• 3.3. Market Opportunities
  • 3.3.1. Rising Popularity of Sustainable Films
  • 3.3.2. Expanding Applications in Packaging
  • 3.3.3. Growth in Emerging Economies

Chapter 4. Global Graphic Film Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model
  • 4.1.7. Porter's 5 Force Impact Analysis
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top Investment Opportunity
• 4.4. Top Winning Strategies
• 4.5. Disruptive Trends
• 4.6. Industry Expert Perspective
• 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Graphic Film Market Size & Forecasts by Polymer 2022-2032

• 5.1. Segment Dashboard
• 5.2. Global Graphic Film Market: Polymer Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 5.2.1. Polyethylene (PE)
  • 5.2.2. Polypropylene (PP)
  • 5.2.3. Polyvinyl Chloride (PVC)
  • 5.2.4. Other Polymers

Chapter 6. Global Graphic Film Market Size & Forecasts by Printing Technology 2022-2032

• 6.1. Segment Dashboard
• 6.2. Global Graphic Film Market: Printing Technology Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 6.2.1. Offset Lithography
  • 6.2.2. Rotogravure
  • 6.2.3. Flexography
  • 6.2.4. Digital

Chapter 7. Global Graphic Film Market Size & Forecasts by Film Type 2022-2032

• 7.1. Segment Dashboard
• 7.2. Global Graphic Film Market: Film Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 7.2.1. Opaque Films
  • 7.2.2. Transparent Films
  • 7.2.3. Translucent Films
  • 7.2.4. Reflective Films

Chapter 8. Global Graphic Film Market Size & Forecasts by End User 2022-2032

• 8.1. Segment Dashboard
• 8.2. Global Graphic Film Market: End User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 8.2.1. Automotive
  • 8.2.2. Promotional & Advertisement
  • 8.2.3. Industrial
  • 8.2.4. Other End Users

Chapter 9. Global Graphic Film Market Size & Forecasts by Region 2022-2032

• 9.1. North America Graphic Film Market
  • 9.1.1. U.S. Graphic Film Market
    • 9.1.1.1. Polymer breakdown size & forecasts, 2022-2032
    • 9.1.1.2. Printing Technology breakdown size & forecasts, 2022-2032
    • 9.1.1.3. Film Type breakdown size & forecasts, 2022-2032
    • 9.1.1.4. End User breakdown size & forecasts, 2022-2032
  • 9.1.2. Canada Graphic Film Market
• 9.2. Europe Graphic Film Market
  • 9.2.1. U.K. Graphic Film Market
  • 9.2.2. Germany Graphic Film Market
  • 9.2.3. France Graphic Film Market
  • 9.2.4. Spain Graphic Film Market
  • 9.2.5. Italy Graphic Film Market
  • 9.2.6. Rest of Europe Graphic Film Market
• 9.3. Asia-Pacific Graphic Film Market
  • 9.3.1. China Graphic Film Market
  • 9.3.2. India Graphic Film Market
  • 9.3.3. Japan Graphic Film Market
  • 9.3.4. Australia Graphic Film Market
  • 9.3.5. South Korea Graphic Film Market
  • 9.3.6. Rest of Asia Pacific Graphic Film Market
• 9.4. Latin America Graphic Film Market
  • 9.4.1. Brazil Graphic Film Market
  • 9.4.2. Mexico Graphic Film Market
  • 9.4.3. Rest of Latin America Graphic Film Market
• 9.5. Middle East & Africa Graphic Film Market
  • 9.5.1. Saudi Arabia Graphic Film Market
  • 9.5.2. South Africa Graphic Film Market
  • 9.5.3. Rest of Middle East & Africa Graphic Film Market

Chapter 10. Competitive Intelligence

• 10.1. Key Company SWOT Analysis
• 10.2. Top Market Strategies
• 10.3. Company Profiles
  • 10.3.1. 3M Company
    • 10.3.1.1. Key Information
    • 10.3.1.2. Overview
    • 10.3.1.3. Financial (Subject to Data Availability)
    • 10.3.1.4. Product Summary
    • 10.3.1.5. Market Strategies
  • 10.3.2. Avery Dennison
  • 10.3.3. E. I. du Pont de Nemours and Company
  • 10.3.4. Amcor
  • 10.3.5. Constantia Flexibles Group GmbH
  • 10.3.6. CCL Industries Inc
  • 10.3.7. Kay Premium Marking Films Ltd
  • 10.3.8. Schweitzer-Mauduit International, Inc
  • 10.3.9. ACCO Brands
  • 10.3.10. Dunmore Corporation
  • 10.3.11. Hexis S.A.
  • 10.3.12. LX Hausys
  • 10.3.13. Achilles USA Inc
  • 10.3.14. ORAFOL Europe GmbH
  • 10.3.15. Fedrigoni S.P.A.

Chapter 11. Research Process

• 11.1. Research Process
  • 11.1.1. Data Mining
  • 11.1.2. Analysis
  • 11.1.3. Market Estimation
  • 11.1.4. Validation
  • 11.1.5. Publishing
• 11.2. Research Attributes