LED 빌보드 시장 규모 조사 : 유형별, 용도별, 최종사용자별, 지역별 예측(2022-2032년)

Global LED Billboard Market was valued at approximately USD 3.94 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 10.89% over the forecast period 2024-2032. LED billboards, a form of outdoor digital display, utilize light-emitting diodes to present vibrant and dynamic advertisements. These billboards can showcase multiple ads in a cycle, providing advertisers with a flexible and engaging platform to reach their target audience. These billboards are constructed from LED modules arranged to produce high-resolution images and videos, effectively capturing attention in high-traffic areas. With the ability to update content remotely and in real-time, LED billboards offer unparalleled control and adaptability for marketing campaigns.

The Global LED Billboard Market is driven by the shift towards digital advertising and the increasing demand for real-time content. As businesses increasingly recognize the limitations of traditional advertising methods, there is a pronounced pivot towards digital platforms. LED billboards, with their capability to deliver bright, engaging content, serve as a modern alternative to static billboards. Moreover, the capacity to adjust advertisements based on time, location, and demographic data enhances the effectiveness and ROI for marketers. This shift towards digital marketing solutions is fostering the expansion of LED billboards across various industries. Additionally, urbanization significantly bolsters market growth. As cities evolve into economic and social hubs, the need for effective advertising solutions that can capture the attention of the urban populace becomes crucial. LED billboards, with their vivid displays, are ideally suited for this purpose. They stand out in bustling urban environments, engaging both pedestrians and motorists. The strategic focus on urban consumers is driving increased investments in LED billboard advertising, further propelling market demand. However, the market faces challenges such as the high initial investment required for LED billboard infrastructure and competition from alternative advertising media. The setup costs, including LED panel acquisition, installation, and supporting infrastructure is going to impede the overall demand for the market during the forecast period 2024-2032.

The key regions considered for the Global LED Billboard Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, the Asia-Pacific region dominated the market and is expected to continue its dominance over the forecast period. Rapid urbanization and economic growth in countries such as China, India, and Japan have led to increased infrastructure development and a rise in outdoor advertising spending. This surge in demand for LED billboards is driven by the expanding advertising needs of businesses and organizations in the region.

Major market players included in this report are:

• Ledman
• Daktronics
• Barco
• Sansitech
• Lighthouse
• Unilumin
• Liantronics
• Watchfire
• Absen
• Leyard

The detailed segments and sub-segment of the market are explained below:

By Type:

• Monochrome
• Full Color

By Application:

• Indoor
• Outdoor

By End User:

• Advertising and Media
• Government
• Sports and Entertainment
• Others

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Rest of Latin America
• Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows:

• Historical year - 2022
• Base year - 2023
• Forecast period - 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global LED Billboard Market Executive Summary

• 1.1. Global LED Billboard Market Size & Forecast (2022-2032)
• 1.2. Regional Summary
• 1.3. Segmental Summary
  • 1.3.1. By Type
  • 1.3.2. By Application
  • 1.3.3. By End User
• 1.4. Key Trends
• 1.5. Recession Impact
• 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global LED Billboard Market Definition and Research Assumptions

• 2.1. Research Objective
• 2.2. Market Definition
• 2.3. Research Assumptions
  • 2.3.1. Inclusion & Exclusion
  • 2.3.2. Limitations
  • 2.3.3. Supply Side Analysis
    • 2.3.3.1. Availability
    • 2.3.3.2. Infrastructure
    • 2.3.3.3. Regulatory Environment
    • 2.3.3.4. Market Competition
    • 2.3.3.5. Economic Viability (Consumer's Perspective)
  • 2.3.4. Demand Side Analysis
    • 2.3.4.1. Regulatory frameworks
    • 2.3.4.2. Technological Advancements
    • 2.3.4.3. Environmental Considerations
    • 2.3.4.4. Consumer Awareness & Acceptance
• 2.4. Estimation Methodology
• 2.5. Years Considered for the Study
• 2.6. Currency Conversion Rates

Chapter 3. Global LED Billboard Market Dynamics

• 3.1. Market Drivers
  • 3.1.1. Shift towards digital advertising
  • 3.1.2. Growing demand for real-time content
  • 3.1.3. Increasing urbanization
• 3.2. Market Challenges
  • 3.2.1. High initial investment
  • 3.2.2. Competition from alternative advertising media
• 3.3. Market Opportunities
  • 3.3.1. Expansion opportunities in emerging markets
  • 3.3.2. Integration of smart technologies

Chapter 4. Global LED Billboard Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model
  • 4.1.7. Porter's 5 Force Impact Analysis
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top investment opportunity
• 4.4. Top winning strategies
• 4.5. Disruptive Trends
• 4.6. Industry Expert Perspective
• 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global LED Billboard Market Size & Forecasts by Type 2022-2032

• 5.1. Segment Dashboard
• 5.2. Global LED Billboard Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 5.2.1. Monochrome
  • 5.2.2. Full Color

Chapter 6. Global LED Billboard Market Size & Forecasts by Application 2022-2032

• 6.1. Segment Dashboard
• 6.2. Global LED Billboard Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 6.2.1. Indoor
  • 6.2.2. Outdoor

Chapter 7. Global LED Billboard Market Size & Forecasts by End User 2022-2032

• 7.1. Segment Dashboard
• 7.2. Global LED Billboard Market: End User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 7.2.1. Advertising and Media
  • 7.2.2. Government
  • 7.2.3. Sports and Entertainment
  • 7.2.4. Others

Chapter 8. Global LED Billboard Market Size & Forecasts by Region 2022-2032

• 8.1. North America LED Billboard Market
  • 8.1.1. U.S. LED Billboard Market
    • 8.1.1.1. Type breakdown size & forecasts, 2022-2032
    • 8.1.1.2. Application breakdown size & forecasts, 2022-2032
    • 8.1.1.3. End User breakdown size & forecasts, 2022-2032
  • 8.1.2. Canada LED Billboard Market
• 8.2. Europe LED Billboard Market
  • 8.2.1. UK LED Billboard Market
  • 8.2.2. Germany LED Billboard Market
  • 8.2.3. France LED Billboard Market
  • 8.2.4. Spain LED Billboard Market
  • 8.2.5. Italy LED Billboard Market
  • 8.2.6. Rest of Europe LED Billboard Market
• 8.3. Asia-Pacific LED Billboard Market
  • 8.3.1. China LED Billboard Market
  • 8.3.2. India LED Billboard Market
  • 8.3.3. Japan LED Billboard Market
  • 8.3.4. Australia LED Billboard Market
  • 8.3.5. South Korea LED Billboard Market
  • 8.3.6. Rest of Asia Pacific LED Billboard Market
• 8.4. Latin America LED Billboard Market
  • 8.4.1. Brazil LED Billboard Market
  • 8.4.2. Mexico LED Billboard Market
  • 8.4.3. Rest of Latin America LED Billboard Market
• 8.5. Middle East & Africa LED Billboard Market
  • 8.5.1. Saudi Arabia LED Billboard Market
  • 8.5.2. South Africa LED Billboard Market
  • 8.5.3. Rest of Middle East & Africa LED Billboard Market

Chapter 9. Competitive Intelligence

• 9.1. Key Company SWOT Analysis
• 9.2. Top Market Strategies
• 9.3. Company Profiles
  • 9.3.1. Ledman
    • 9.3.1.1. Key Information
    • 9.3.1.2. Overview
    • 9.3.1.3. Financial (Subject to Data Availability)
    • 9.3.1.4. Product Summary
    • 9.3.1.5. Market Strategies
  • 9.3.2. Daktronics
  • 9.3.3. Barco
  • 9.3.4. Sansitech
  • 9.3.5. Lighthouse
  • 9.3.6. Unilumin
  • 9.3.7. Liantronics
  • 9.3.8. Watchfire
  • 9.3.9. Absen
  • 9.3.10. Leyard

Chapter 10. Research Process

• 10.1. Research Process
  • 10.1.1. Data Mining
  • 10.1.2. Analysis
  • 10.1.3. Market Estimation
  • 10.1.4. Validation
  • 10.1.5. Publishing
• 10.2. Research Attributes