세계의 헬스케어 분야 몰입형 기술 시장 규모 조사 : 구성요소별, 헬스케어 기술별, 용도별, 지역별 예측(2022-2032년)

Global Immersive Technology in Healthcare Market is valued at approximately USD 1.21 billion in 2023 with a robust CAGR of 18.59% over the forecast period 2024-2032. Immersive technology in healthcare encompasses the integration of virtual reality (VR), augmented reality (AR), and mixed reality (MR) to augment medical training, treatment methodologies, and patient care. These advanced technologies facilitate the creation of interactive, 3D environments that replicate real-world scenarios, which are instrumental in surgical planning, rehabilitation, and patient education. For instance, VR environments can provide patients with calming experiences to manage pain, while AR can overlay critical information during surgeries to enhance precision. Furthermore, immersive technology offers safe and controlled settings for medical professionals to practice procedures, thereby significantly improving healthcare outcomes.

The Global Immersive Technology in Healthcare Market growth is driven by enhanced training and educational capabilities provided through realistic simulations for medical professionals, which lead to improved patient outcomes. Technologies such as VR and AR aid in surgical precision, pain management, and rehabilitation, thus fostering increased adoption of innovative healthcare solutions. Moreover, the market presents several lucrative opportunities, such as the expansion of telemedicine, which enhances remote consultations and treatments, personalized healthcare plans that boost patient engagement, and ongoing research and development leading to innovative applications in healthcare delivery. However, the market faces certain restraints, such as the high costs associated with the implementation and maintenance of these technologies, technical challenges related to integration with existing systems, and compliance with stringent medical regulations and patient data privacy laws.

The key regions considered for the market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, North America dominated the immersive technology in healthcare market in 2023, driven by numerous top IT firms and academic centers that are pioneering immersive medical technology applications. Innovation and adoption in this region are further fueled by collaborations between academia, industry, and healthcare providers. Within North America, the U.S. held the largest market share, while Canada emerged as the fastest-growing market. The Asia-Pacific region is expected to witness the fastest CAGR from 2022 to 2032.

Major market players included in this report are:

• Acer Inc.
• Atheer, Inc.
• AVEVA Group PLC
• Barco NV
• Blippar Ltd.
• Carl Zeiss AG
• CM Labs Simulations Inc.
• EON Reality, Inc.
• FAAC Incorporated
• Google, LLC
• HCL Technologies Limited
• Honeywell International, Inc.
• HTC Corporation
• Oculus VR
• Microsoft Corporation

The detailed segments and sub-segment of the market are explained below:

By Component:

• Hardware
• Software/Platform
• Services

By Healthcare Technology:

• Mixed Reality (MR)
• Virtual Reality (VR)
• Augmented Reality (AR)
• 360 Film

By Application:

• Training & Learning
• Emergency Services
• Product Development
• Sales & Marketing

By Region:

North America:

• U.S.
• Canada

Europe:

• UK
• Germany
• France
• Spain
• Italy
• ROE

Asia Pacific:

• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

Latin America:

• Brazil
• Mexico
• RoLA

Middle East & Africa:

• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows:

• Historical year - 2022
• Base year - 2023
• Forecast period - 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global Immersive Technology in Healthcare Market Executive Summary

• 1.1. Global Immersive Technology in Healthcare Market Size & Forecast (2022-2032)
• 1.2. Regional Summary
• 1.3. Segmental Summary
  • 1.3.1. By Component
  • 1.3.2. By Healthcare Technology
  • 1.3.3. By Application
• 1.4. Key Trends
• 1.5. Recession Impact
• 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Immersive Technology in Healthcare Market Definition and Research Assumptions

• 2.1. Research Objective
• 2.2. Market Definition
• 2.3. Research Assumptions
  • 2.3.1. Inclusion & Exclusion
  • 2.3.2. Limitations
  • 2.3.3. Supply Side Analysis
    • 2.3.3.1. Availability
    • 2.3.3.2. Infrastructure
    • 2.3.3.3. Regulatory Environment
    • 2.3.3.4. Market Competition
    • 2.3.3.5. Economic Viability (Consumer's Perspective)
  • 2.3.4. Demand Side Analysis
    • 2.3.4.1. Regulatory Frameworks
    • 2.3.4.2. Technological Advancements
    • 2.3.4.3. Environmental Considerations
    • 2.3.4.4. Consumer Awareness & Acceptance
• 2.4. Estimation Methodology
• 2.5. Years Considered for the Study
• 2.6. Currency Conversion Rates

Chapter 3. Global Immersive Technology in Healthcare Market Dynamics

• 3.1. Market Drivers
  • 3.1.1. Enhanced Training and Education
  • 3.1.2. Improved Patient Outcomes
  • 3.1.3. Growing Adoption of Innovative Healthcare Solutions
• 3.2. Market Challenges
  • 3.2.1. High Costs
  • 3.2.2. Technical Challenges
  • 3.2.3. Regulatory Hurdles
• 3.3. Market Opportunities
  • 3.3.1. Telemedicine Expansion
  • 3.3.2. Personalized Healthcare
  • 3.3.3. Research and Development in New Applications

Chapter 4. Global Immersive Technology in Healthcare Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model
  • 4.1.7. Porter's 5 Force Impact Analysis
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top investment opportunity
• 4.4. Top winning strategies
• 4.5. Disruptive Trends
• 4.6. Industry Expert Perspective
• 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Immersive Technology in Healthcare Market Size & Forecasts by Component 2022-2032

• 5.1. Segment Dashboard
• 5.2. Global Immersive Technology in Healthcare Market: Component Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 5.2.1. Hardware
  • 5.2.2. Software/Platform
  • 5.2.3. Services

Chapter 6. Global Immersive Technology in Healthcare Market Size & Forecasts by Healthcare Technology 2022-2032

• 6.1. Segment Dashboard
• 6.2. Global Immersive Technology in Healthcare Market: Healthcare Technology Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 6.2.1. Mixed Reality (MR)
  • 6.2.2. Virtual Reality (VR)
  • 6.2.3. Augmented Reality (AR)
  • 6.2.4. 360 Film

Chapter 7. Global Immersive Technology in Healthcare Market Size & Forecasts by Application 2022-2032

• 7.1. Segment Dashboard
• 7.2. Global Immersive Technology in Healthcare Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 7.2.1. Training & Learning
  • 7.2.2. Emergency Services
  • 7.2.3. Product Development
  • 7.2.4. Sales & Marketing

Chapter 8. Global Immersive Technology in Healthcare Market Size & Forecasts by Region 2022-2032

• 8.1. North America Immersive Technology in Healthcare Market
  • 8.1.1. U.S. Immersive Technology in Healthcare Market
    • 8.1.1.1. Component breakdown size & forecasts, 2022-2032
    • 8.1.1.2. Healthcare Technology breakdown size & forecasts, 2022-2032
    • 8.1.1.3. Application breakdown size & forecasts, 2022-2032
  • 8.1.2. Canada Immersive Technology in Healthcare Market
• 8.2. Europe Immersive Technology in Healthcare Market
  • 8.2.1. UK Immersive Technology in Healthcare Market
  • 8.2.2. Germany Immersive Technology in Healthcare Market
  • 8.2.3. France Immersive Technology in Healthcare Market
  • 8.2.4. Spain Immersive Technology in Healthcare Market
  • 8.2.5. Italy Immersive Technology in Healthcare Market
  • 8.2.6. Rest of Europe Immersive Technology in Healthcare Market
• 8.3. Asia-Pacific Immersive Technology in Healthcare Market
  • 8.3.1. China Immersive Technology in Healthcare Market
  • 8.3.2. India Immersive Technology in Healthcare Market
  • 8.3.3. Japan Immersive Technology in Healthcare Market
  • 8.3.4. Australia Immersive Technology in Healthcare Market
  • 8.3.5. South Korea Immersive Technology in Healthcare Market
  • 8.3.6. Rest of Asia Pacific Immersive Technology in Healthcare Market
• 8.4. Latin America Immersive Technology in Healthcare Market
  • 8.4.1. Brazil Immersive Technology in Healthcare Market
  • 8.4.2. Mexico Immersive Technology in Healthcare Market
  • 8.4.3. Rest of Latin America Immersive Technology in Healthcare Market
• 8.5. Middle East & Africa Immersive Technology in Healthcare Market
  • 8.5.1. Saudi Arabia Immersive Technology in Healthcare Market
  • 8.5.2. South Africa Immersive Technology in Healthcare Market
  • 8.5.3. Rest of Middle East & Africa Immersive Technology in Healthcare Market

Chapter 9. Competitive Intelligence

• 9.1. Key Company SWOT Analysis
• 9.2. Top Market Strategies
• 9.3. Company Profiles
  • 9.3.1. Acer Inc.
    • 9.3.1.1. Key Information
    • 9.3.1.2. Overview
    • 9.3.1.3. Financial (Subject to Data Availability)
    • 9.3.1.4. Product Summary
    • 9.3.1.5. Market Strategies
  • 9.3.2. Atheer, Inc.
  • 9.3.3. AVEVA Group PLC
  • 9.3.4. Barco NV
  • 9.3.5. Blippar Ltd.
  • 9.3.6. Carl Zeiss AG
  • 9.3.7. CM Labs Simulations Inc.
  • 9.3.8. EON Reality, Inc.
  • 9.3.9. FAAC Incorporated
  • 9.3.10. Google, LLC
  • 9.3.11. HCL Technologies Limited
  • 9.3.12. Honeywell International, Inc.
  • 9.3.13. HTC Corporation
  • 9.3.14. Oculus VR
  • 9.3.15. Microsoft Corporation

Chapter 10. Research Process

• 10.1. Research Process
  • 10.1.1. Data Mining
  • 10.1.2. Analysis
  • 10.1.3. Market Estimation
  • 10.1.4. Validation
  • 10.1.5. Publishing
• 10.2. Research Attributes