세계의 SEO 소프트웨어 시장 규모 조사 : 기업 규모별, 전개별, 유형별, 지역별 예측(2022-2032년)

Global SEO Software Market is valued at approximately USD 68.34 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 12.91% over the forecast period 2024-2032. SEO software is designed to enhance a website's visibility, ranking on search engines and also provides tools and features for keyword research, site audits, competitor analysis, and performance tracking. SEO software helps users optimize on-page elements such as meta tags and content, identify and fix technical issues, and build high-quality backlinks. By offering insights and recommendations, it enables marketers and businesses to improve their search engine optimization strategies, attract more organic traffic, and achieve higher search engine rankings.

The Global SEO Software Market growth can be primarily attributed to several key factors, including increased internet penetration, the expansion of e-commerce, and heightened competition in the digital landscape. As businesses strive to enhance their online visibility, they are increasingly turning to SEO software to boost their website rankings on search engine results pages without incurring additional costs from search engine providers. These tools offer valuable SEO insights by evaluating factors such as website traffic, performance, and user engagement. Moreover, SEO software helps businesses identify optimal strategies and techniques to enhance their website's performance and search relevancy. However, high cost of advanced tools is going to impede the overall demand for the market during the forecast period 2024-2032.

The key regions considered for the market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, North America dominated the SEO software market with the largest revenue share in 2023. The North America market is characterized by rapid technological advancements and high adoption rates driven by the proliferation of digital marketing strategies among businesses. In addition, the growing dependence on data analytics for precision marketing, combined with the presence of major SEO software companies in the region, encourages innovation and competitive pricing strategies in the market.

Major market players included in this report are:

• HubSpot, Inc.
• Next Net Media
• Semrush
• Screaming Frog Ltd.
• SEOMoz, Inc.
• WebFX
• OuterBox
• Ahrefs Pte. Ltd.
• BrightEdge Technologies, Inc.
• Conductor

The detailed segments and sub-segment of the market are explained below:

By Enterprise Size

• SMEs
• Large Enterprises

By Deployment

• On-premise
• Cloud

By Type

• Social Media Marketing
• Email Marketing
• SEO Marketing
• Pay Per Click Marketing
• Display Marketing
• Video Marketing
• Content Marketing
• Others

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• RoLA
• Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows:

• Historical year - 2022
• Base year - 2023
• Forecast period - 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global SEO Software Market Executive Summary

• 1.1. Global SEO Software Market Size & Forecast (2022-2032)
• 1.2. Regional Summary
• 1.3. Segmental Summary
  • 1.3.1. By Enterprise Size
  • 1.3.2. By Deployment
  • 1.3.3. By Type
• 1.4. Key Trends
• 1.5. Recession Impact
• 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global SEO Software Market Definition and Research Assumptions

• 2.1. Research Objective
• 2.2. Market Definition
• 2.3. Research Assumptions
  • 2.3.1. Inclusion & Exclusion
  • 2.3.2. Limitations
  • 2.3.3. Supply Side Analysis
    • 2.3.3.1. Availability
    • 2.3.3.2. Infrastructure
    • 2.3.3.3. Regulatory Environment
    • 2.3.3.4. Market Competition
    • 2.3.3.5. Economic Viability (Consumer's Perspective)
  • 2.3.4. Demand Side Analysis
    • 2.3.4.1. Regulatory frameworks
    • 2.3.4.2. Technological Advancements
    • 2.3.4.3. Environmental Considerations
    • 2.3.4.4. Consumer Awareness & Acceptance
• 2.4. Estimation Methodology
• 2.5. Years Considered for the Study
• 2.6. Currency Conversion Rates

Chapter 3. Global SEO Software Market Dynamics

• 3.1. Market Drivers
  • 3.1.1. Increased Internet Penetration
  • 3.1.2. Expansion of E-commerce
  • 3.1.3. Heightened Competition in the Digital Landscape
• 3.2. Market Challenges
  • 3.2.1. High Cost of Advanced Tools
  • 3.2.2. Technical Complexity
• 3.3. Market Opportunities
  • 3.3.1. Growing Adoption of Data Analytics
  • 3.3.2. Increasing Demand for Precision Marketing
  • 3.3.3. Innovation in SEO Technologies

Chapter 4. Global SEO Software Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model
  • 4.1.7. Porter's 5 Force Impact Analysis
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top Investment Opportunity
• 4.4. Top Winning Strategies
• 4.5. Disruptive Trends
• 4.6. Industry Expert Perspective
• 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global SEO Software Market Size & Forecasts by Enterprise Size 2022-2032

• 5.1. Segment Dashboard
• 5.2. Global SEO Software Market: Enterprise Size Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 5.2.1. SMEs
  • 5.2.2. Large Enterprises

Chapter 6. Global SEO Software Market Size & Forecasts by Deployment 2022-2032

• 6.1. Segment Dashboard
• 6.2. Global SEO Software Market: Deployment Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 6.2.1. On-premise
  • 6.2.2. Cloud

Chapter 7. Global SEO Software Market Size & Forecasts by Type 2022-2032

• 7.1. Segment Dashboard
• 7.2. Global SEO Software Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 7.2.1. Social Media Marketing
  • 7.2.2. Email Marketing
  • 7.2.3. SEO Marketing
  • 7.2.4. Pay Per Click Marketing
  • 7.2.5. Display Marketing
  • 7.2.6. Video Marketing
  • 7.2.7. Content Marketing
  • 7.2.8. Others

Chapter 8. Global SEO Software Market Size & Forecasts by Region 2022-2032

• 8.1. North America SEO Software Market
  • 8.1.1. U.S. SEO Software Market
    • 8.1.1.1. Enterprise Size breakdown size & forecasts, 2022-2032
    • 8.1.1.2. Deployment breakdown size & forecasts, 2022-2032
    • 8.1.1.3. Type breakdown size & forecasts, 2022-2032
  • 8.1.2. Canada SEO Software Market
    • 8.1.2.1. Enterprise Size breakdown size & forecasts, 2022-2032
    • 8.1.2.2. Deployment breakdown size & forecasts, 2022-2032
    • 8.1.2.3. Type breakdown size & forecasts, 2022-2032
• 8.2. Europe SEO Software Market
  • 8.2.1. U.K. SEO Software Market
  • 8.2.2. Germany SEO Software Market
  • 8.2.3. France SEO Software Market
  • 8.2.4. Spain SEO Software Market
  • 8.2.5. Italy SEO Software Market
  • 8.2.6. Rest of Europe SEO Software Market
• 8.3. Asia-Pacific SEO Software Market
  • 8.3.1. China SEO Software Market
  • 8.3.2. India SEO Software Market
  • 8.3.3. Japan SEO Software Market
  • 8.3.4. Australia SEO Software Market
  • 8.3.5. South Korea SEO Software Market
  • 8.3.6. Rest of Asia Pacific SEO Software Market
• 8.4. Latin America SEO Software Market
  • 8.4.1. Brazil SEO Software Market
  • 8.4.2. Mexico SEO Software Market
  • 8.4.3. Rest of Latin America SEO Software Market
• 8.5. Middle East & Africa SEO Software Market
  • 8.5.1. Saudi Arabia SEO Software Market
  • 8.5.2. South Africa SEO Software Market
  • 8.5.3. Rest of Middle East & Africa SEO Software Market

Chapter 9. Competitive Intelligence

• 9.1. Key Company SWOT Analysis
• 9.2. Top Market Strategies
• 9.3. Company Profiles
  • 9.3.1. HubSpot, Inc.
    • 9.3.1.1. Key Information
    • 9.3.1.2. Overview
    • 9.3.1.3. Financial (Subject to Data Availability)
    • 9.3.1.4. Product Summary
    • 9.3.1.5. Market Strategies
  • 9.3.2. Next Net Media
  • 9.3.3. Semrush
  • 9.3.4. Screaming Frog Ltd.
  • 9.3.5. SEOMoz, Inc.
  • 9.3.6. WebFX
  • 9.3.7. OuterBox
  • 9.3.8. Ahrefs Pte. Ltd.
  • 9.3.9. BrightEdge Technologies, Inc.
  • 9.3.10. Conductor

Chapter 10. Research Process

• 10.1. Research Process
  • 10.1.1. Data Mining
  • 10.1.2. Analysis
  • 10.1.3. Market Estimation
  • 10.1.4. Validation
  • 10.1.5. Publishing
• 10.2. Research Attributes