세계의 무선 마우스 시장 규모, 점유율, 지역별 예측(2022-2032년)

The global wireless mouse market is estimated to grow from a base valuation of USD 2.05 billion in 2023 to USD 3.58 billion by 2032, registering a compound annual growth rate (CAGR) of 6.4% during the forecast period 2024-2032. Wireless mice are widely adopted due to their convenience, innovative designs, and technological advancements that improve user experience. As modern workplaces and homes continue to integrate technology, the reliance on wireless devices, including mice, is poised for substantial growth.

This market's expansion is driven by continuous innovations in wireless mouse technology, such as improved battery life, reduced latency, ergonomic designs, and silent click functionality. Furthermore, the rise in demand for gaming peripherals and the increasing trend of remote working further fuel the need for wireless mice. Market players are consistently investing in research and development (R&D) to create feature-rich, durable, and lightweight products that cater to diverse consumer preferences.

The wireless mouse market benefits significantly from the growing e-commerce industry, which enhances product accessibility and offers consumers a range of choices. Online shopping platforms simplify purchasing decisions by providing detailed product information, user reviews, and competitive pricing. Meanwhile, offline channels such as specialty stores and supermarkets continue to play a critical role, allowing consumers to physically examine the product before purchase.

Additionally, the adoption of Bluetooth technology is set to witness significant growth, as these devices provide greater flexibility and compatibility with multiple devices. This trend, coupled with the increasing use of radio frequency-based mice for gaming and office applications, ensures sustained demand in the market. The sector is also buoyed by the increasing disposable income in emerging markets, where consumer preferences for advanced technologies are rising.

The North American market remains a dominant force due to the region's technological infrastructure and consumer preferences for high-performance devices. Meanwhile, the Asia Pacific region is expected to witness the fastest growth, driven by increased urbanization, technological adoption, and burgeoning e-commerce platforms. European markets also exhibit strong growth potential, especially in gaming and professional applications.

Leading manufacturers such as Logitech, Razer Inc., and Microsoft are focusing on expanding their product portfolios with innovative features and user-centric designs. These players are also leveraging digital marketing and strategic collaborations to enhance their global presence.

Major Market Players Included in this Report:

• Logitech
• Razer Inc.
• Microsoft
• Hewlett Packard Enterprise Development LP
• Apple, Inc.
• Dell Inc.
• Anker Innovations Ltd. (Fantasia Trading LLC)
• Lenovo
• SAMSUNG
• SteelSeries

The detailed segments and sub-segments of the market are explained below:

By Product

• Radio Frequency
• Bluetooth

By Distribution Channel

• Online
• Offline

By Region:

• North America
• U.S.
• Canada
• Mexico
• Europe
• Germany
• U.K.
• France
• Spain
• Italy
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Latin America
• Brazil
• Middle East & Africa
• South Africa

Years Considered for the Study Are as Follows:

• Historical Year - 2022
• Base Year - 2023
• Forecast Period - 2024 to 2032

Key Takeaways:

• Market estimates and forecast for 10 years, 2022-2032.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of geographical landscapes with country-level insights for major regions.
• Competitive landscape profiling key players and their strategies.
• Insights into the key business strategies and recommendations for future market approaches.
• Demand-side and supply-side analysis for market trends and dynamics.

Table of Contents

Chapter 1. Global Wireless Mouse Market Executive Summary

• 1.1. Global Wireless Mouse Market Size & Forecast (2022-2032)
• 1.2. Regional Summary
• 1.3. Segmental Summary
  • 1.3.1. By Product
  • 1.3.2. By Distribution Channel
• 1.4. Key Trends
• 1.5. Recession Impact
• 1.6. Analyst Recommendations & Conclusion

Chapter 2. Global Wireless Mouse Market Definition and Research Assumptions

• 2.1. Research Objective
• 2.2. Market Definition
• 2.3. Research Assumptions
  • 2.3.1. Inclusion & Exclusion
  • 2.3.2. Limitations
  • 2.3.3. Supply Side Analysis
    • 2.3.3.1. Availability
    • 2.3.3.2. Infrastructure
    • 2.3.3.3. Regulatory Environment
    • 2.3.3.4. Market Competition
    • 2.3.3.5. Economic Viability (Consumer's Perspective)
  • 2.3.4. Demand Side Analysis
    • 2.3.4.1. Regulatory Frameworks
    • 2.3.4.2. Technological Advancements
    • 2.3.4.3. Environmental Considerations
    • 2.3.4.4. Consumer Awareness & Acceptance
• 2.4. Estimation Methodology
• 2.5. Years Considered for the Study
• 2.6. Currency Conversion Rates

Chapter 3. Global Wireless Mouse Market Dynamics

• 3.1. Market Drivers
  • 3.1.1. Advancements in Product Design and Features
  • 3.1.2. Growth in Digital Transformation Initiatives
  • 3.1.3. Increased Dependence on Wireless Technology
• 3.2. Market Challenges
  • 3.2.1. High Cost of Advanced Wireless Mouse Products
  • 3.2.2. Competition from Wired Alternatives
• 3.3. Market Opportunities
  • 3.3.1. Rising Demand for Customizable Designs
  • 3.3.2. Growth of E-Commerce Channels

Chapter 4. Global Wireless Mouse Market Industry Analysis

• 4.1. Porter's Five Forces Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top Investment Opportunities
• 4.4. Top Winning Strategies
• 4.5. Disruptive Trends
• 4.6. Industry Expert Perspective
• 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Wireless Mouse Market Size & Forecast by Product (2022-2032)

• 5.1. Segment Dashboard
• 5.2. Global Wireless Mouse Market: Product Revenue Trend Analysis, 2022 & 2032 (USD Million)
  • 5.2.1. Radio Frequency
  • 5.2.2. Bluetooth

Chapter 6. Global Wireless Mouse Market Size & Forecast by Distribution Channel (2022-2032)

• 6.1. Segment Dashboard
• 6.2. Global Wireless Mouse Market: Distribution Channel Revenue Trend Analysis, 2022 & 2032 (USD Million)
  • 6.2.1. Online
  • 6.2.2. Offline

Chapter 7. Global Wireless Mouse Market Size & Forecast by Region (2022-2032)

• 7.1. North America Wireless Mouse Market
  • 7.1.1. U.S.
  • 7.1.2. Canada
  • 7.1.3. Mexico
• 7.2. Europe Wireless Mouse Market
  • 7.2.1. Germany
  • 7.2.2. U.K.
  • 7.2.3. France
  • 7.2.4. Spain
  • 7.2.5. Italy
• 7.3. Asia Pacific Wireless Mouse Market
  • 7.3.1. China
  • 7.3.2. Japan
  • 7.3.3. India
  • 7.3.4. South Korea
  • 7.3.5. Australia
• 7.4. Latin America Wireless Mouse Market
  • 7.4.1. Brazil
• 7.5. Middle East & Africa Wireless Mouse Market
  • 7.5.1. South Africa

Chapter 8. Competitive Intelligence

• 8.1. Key Company SWOT Analysis
  • 8.1.1. Logitech
  • 8.1.2. Razer Inc.
  • 8.1.3. Microsoft
• 8.2. Top Market Strategies
• 8.3. Company Profiles
  • 8.3.1. Hewlett Packard Enterprise Development LP
  • 8.3.2. Apple, Inc.
  • 8.3.3. Dell Inc.
  • 8.3.4. Anker Innovations Ltd. (Fantasia Trading LLC)
  • 8.3.5. Lenovo
  • 8.3.6. SAMSUNG
  • 8.3.7. SteelSeries

Chapter 9. Research Process

• 9.1. Research Process
  • 9.1.1. Data Mining
  • 9.1.2. Analysis
  • 9.1.3. Market Estimation
  • 9.1.4. Validation
  • 9.1.5. Publishing
• 9.2. Research Attributes