TV 네트워크 시장 : 서비스별, 수익 모델별, 지역별

Global Television Network Market is estimated to be valued at USD 180.35 Bn in 2025 and is expected to reach USD 276.59 Bn by 2032, growing at a compound annual growth rate (CAGR) of 6.3% from 2025 to 2032.

Figure. Television Network Market Share (%), By Region 2025

The global television network market has been growing steadily over the past few decades driven by rising demand for entertainment and information content. Television remains one of the most popular and widely used media for both individual viewers as well as advertisers. Major broadcasters across the world continue to invest heavily in developing high quality programming as well as expanding their distribution infrastructure to deliver content across various platforms and devices. Innovation in technology has enabled viewers to access live television and on-demand video on any screen of their choice including smartphones, tablets, and laptops besides traditional television sets. This has boosted media consumption globally.

Market Dynamics:

The global television network market growth is driven by strong demand for diversified content from viewers, growing internet penetration worldwide, and advent of smart connected devices. However, factors such as rising cord-cutting trend wherein viewers prefer online streaming over conventional pay television and increasing competition from digital media players threatens to disrupt the market. Meanwhile, television broadcasters are capitalizing on opportunities to expand their over-the-top (OTT) platform presence and partnerships with telecom operators to deliver integrated services. Advancements in areas such as artificial intelligence, virtual reality and Blockchain also offer potential to enhance television viewing experience going forward.

Key Features of the Study:

This report provides in-depth analysis of the global television network market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global television network market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Samsung Electronics, LG Display, Sony Corporation, Hisense Group, Foxconn Technology Group, Dixon Technologies, Kathrein-Werke KG, Comcast Corporation, The Walt Disney Company, Warner Bros. Discovery, Netflix Inc., Paramount Global, Apple Inc., AT&T Inc., and Charter Communications

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global television network market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global television network market

Market Segmentation

• Service Insights (Revenue, USD Bn, 2020 - 2032)
  • Direct Broadcast Satellite (DBS) Services
  • Cable and Other Pay Services
  • Subscription Channel Services
  • Satellite Master Antenna Systems Services (SMATV)
  • Multipoint Distribution System Services (MDS)
  • Closed Circuit Television Circuits
• Revenue Model Insights (Revenue, USD Bn, 2020 - 2032)
  • Subscription
  • Advertisement
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Company Profiles:
  • Samsung Electronics
  • LG Display
  • Sony Corporation
  • Hisense Group
  • Foxconn Technology Group
  • Dixon Technologies
  • Kathrein-Werke KG
  • Comcast Corporation
  • The Walt Disney Company
  • Warner Bros. Discovery
  • Netflix Inc.
  • Paramount Global
  • Apple Inc.
  • AT&T Inc.
  • Charter Communications

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Television Network Market, By Service
  • Global Television Network Market, By Revenue Model
  • Global Television Network Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global Television Network Market, By Service, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Direct Broadcast Satellite (DBS) Services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Cable and Other Pay Services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Subscription Channel Services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Satellite Master Antenna Systems Services (SMATV)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Multipoint Distribution System Services (MDS)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Closed Circuit Television Circuits
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Television Network Market, By Revenue Model, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Subscription
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Advertisement
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Television Network Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

7. Competitive Landscape

• Samsung Electronics
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• LG Display
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Sony Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hisense Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Foxconn Technology Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Dixon Technologies
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Kathrein-Werke KG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Comcast Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• The Walt Disney Company
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Warner Bros. Discovery
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Netflix Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Paramount Global
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Apple Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• AT&T Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Charter Communications
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

8. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

9. References and Research Methodology

• References
• Research Methodology
• About us