온 디바이스 인텔리전스 시장 : AI 유형별, 디바이스 유형별, 용도별, 지역별

Global On Device Intelligence Market is estimated to be valued at US$ 61.24 Bn in 2025 and is expected to reach US$ 223.30 Bn by 2032, growing at a compound annual growth rate (CAGR) of 20.3% from 2025 to 2032.

Figure. On Device Intelligence Market Share (%), By Region 2025

On-device intelligence refers to the ability of Internet of Things (IoT) devices to perform data analysis and processing locally, without necessarily needing to transmit the data to the cloud. With increasing privacy concerns around data breaches and regulations like General Data Protection Regulation (GDPR), on-device intelligence provides an alternative to cloud-based AI by keeping user data private and secure on the device itself. This has the potential to open up new opportunities for artificial intelligence (AI) applications across a wide range of sectors like consumer electronics, automotive, healthcare, and others.

Market Dynamics:

The global on device intelligence market growth is driven by the growing demand for data privacy and security. Regulatory pushes like the General Data Protection Regulation (GDPR) have made organizations more conscious about data sovereignty and owning user information. At the same time, augmenting devices with on-edge capabilities can provide benefits like lower latency, independence from internet connectivity and reduced bandwidth usage. However, developing on-device models also poses challenges associated with the constraints of processor and memory availability on devices. Furthermore, ongoing research innovation is required to optimize models for deployment at the network edge while maintaining accuracy levels. Vendor lock-in with proprietary device architectures also acts as a restraining factor for the market. Nevertheless, the growing use of Artificial Intelligence of Things (AIoT) and increasing deployment of intelligent assistants, drones, Virtual Reality/Augmented Reality (VR/AR) devices provide significant opportunities for on-device intelligence solution providers.

Key Features of the Study:

This report provides in-depth analysis of the global on device intelligence market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global on device intelligence market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Apple Inc., Samsung Electronics, Huawei Technologies, Qualcomm Incorporated, Intel Corporation, NVIDIA Corporation, IBM Corporation, Microsoft Corporation, Amazon.com Inc., Alphabet Inc. (Google), Sony Corporation, Xiaomi Corporation, onsemi, Foxconn Technology Group, and Flex Ltd.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global on device intelligence market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global on device intelligence market

Market Segmentation

• AI Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Machine Learning-based AI
  • Rule-based AI
• Device Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Smartphones
  • Wearables
  • Smart Home Devices
  • Automotive Systems
  • Others
• Application Insights (Revenue, USD Bn, 2020 - 2032)
  • Image Recognition
  • Voice Recognition
  • Data Security
  • Others
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Company Profiles:
  • Apple Inc.
  • Samsung Electronics
  • Huawei Technologies
  • Qualcomm Incorporated
  • Intel Corporation
  • NVIDIA Corporation
  • IBM Corporation
  • Microsoft Corporation
  • Amazon.com Inc.
  • Alphabet Inc. (Google)
  • Sony Corporation
  • Xiaomi Corporation
  • onsemi
  • Foxconn Technology Group
  • Flex Ltd.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global On Device Intelligence Market, By AI Type
  • Global On Device Intelligence Market, By Device Type
  • Global On Device Intelligence Market, By Application
  • Global On Device Intelligence Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global On Device Intelligence Market, By AI Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Machine Learning-based AI
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Rule-based AI
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global On Device Intelligence Market, By Device Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Smartphones
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Wearables
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Smart Home Devices
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Automotive Systems
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global On Device Intelligence Market, By Application, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Image Recognition
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Voice Recognition
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Data Security
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global On Device Intelligence Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By AI Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Device Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By AI Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Device Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By AI Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Device Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By AI Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Device Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By AI Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Device Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By AI Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Device Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

8. Competitive Landscape

• Apple Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Samsung Electronics
• Huawei Technologies
• Qualcomm Incorporated
• Intel Corporation
• NVIDIA Corporation
• IBM Corporation
• Microsoft Corporation
• Amazon.com Inc.
• Alphabet Inc. (Google)
• Sony Corporation
• Xiaomi Corporation
• onsemi
• Foxconn Technology Group
• Flex Ltd.

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us