벌크 SMS 마케팅 서비스 시장 : 컴포넌트별, 전개 유형별, 단말 유형별, SMS 유형별, 최종 사용자별, 지역별

Bulk Sms Marketing Services Market is estimated to reach at USD 11.69 Bn in 2032 from to USD 6.0 Bn in 2025. Sales are expected to reach at a CAGR of 10.0% from 2025 to 2032.

Figure. Bulk Sms Marketing Services Market Share (%), By Region 2025

Bulk SMS Services include sending numerous SMS messages to customers who are interested in a business's products or services. To reach target markets that have previously expressed interest in the company's products or services, many firms today employ bulk SMS services to send information about their brands or businesses to the mobile phones of those consumers. This bulk SMS marketing service provides SMS texts, interactive messaging, and more. Bulk SMS services are practical means of communication for businesses with clients using mobile devices or computer-connected devices since bulk SMS is the most recent practical form of business marketing. When employing bulk SMS marketing, each customer receives a different message, which increases interest in the company offering the good or service.

Market Dynamics

Bulk SMS Services can facilitate Businesses in the communication industry to engage with mobile users effectively. Businesses employ text messaging to inform customers of improvements for bettering the customer experience, which boosts industry income. In a variety of industries, including BFSI, retail & ecommerce, travel & tourism, marketing, hyper local enterprises, and healthcare, SMS also aids in lead generation, sales growth, and improving customer connections. Globally, Bulk messaging is developing and maturing, and it will continue to change as important stakeholders deal with both old and new difficulties. Over-the-top (OTT) messaging services, which use the internet to transmit messages instead of mobile networks, are offering a new threat to the profits of the service providers. The ubiquitous nature of mobile phones and the market potential of regions such as Asia are expected to drive the market growth. In addition to that, integration of AI and Bulk SMS services is a developing field with many opportunities. Although, companies have to function keeping in line with the various government norms of their respective regions.

Key features of the study:

• This report provides an in-depth analysis of the global Bulk SMS Marketing Services market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period 2025-2032, considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
• It profiles leading players in the global Bulk SMS Marketing Services market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
• Companies covered as a part of this study are agilecrm.com, Bitrix, Inc, Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., Exotel Techcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others.
• Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
• Global Bulk SMS Marketing Services market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Bulk SMS Marketing Services market

Detailed Segmentation

• Global Bulk SMS Marketing Services Market, By Component:
  • Software
  • Services
• Global Bulk SMS Marketing Services Market, By Deployment Type:
  • On-premise
  • SaaS
• Global Bulk SMS Marketing Services Market, By Enterprise Size:
  • SMEs
  • Large Enterprises
• Global Bulk SMS Marketing Services Market, By Terminal Type:
  • Mobile based
  • Desktop based
• Global Bulk SMS Marketing Services Market, By Type of SMS:
  • Transactional SMS
  • Promotional SMS
  • Alert SMS
  • Personalize SMS
• Global Bulk SMS Marketing Services Market, By End user:
  • Advertising and Event management
  • BFSI
  • Cab Aggregator
  • Media & Entertainment
  • Retail
  • Hotel & Resorts
  • Others
• Global Bulk SMS Marketing Services Market, By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • agilecrm.com
  • Bitrix, Inc
  • Celerity Systems (Pty) Ltd
  • ClickSend
  • directSMS
  • Dove Soft Pvt Ltd.
  • Exotel Techcom Pvt. Ltd
  • IMImobile
  • King Digital Pvt. Ltd.
  • MessageBird
  • Osumare
  • SendPulse
  • Text Marketer
  • TextMagic Ltd
  • Others

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Component
  • Market Snippet, By Deployment Type
  • Market Snippet, By Enterprise Size
  • Market Snippet, By Terminal Type
  • Market Snippet, By Type of SMS
  • Market Snippet, By End User
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
    • Customized marketing, helps achieve daily targets
    • Increase in demand for Bulk SMSs due to growing e-commerce use
  • Restraints
    • Limited number of characters per message
  • Market Opportunities
    • Growing consumer dependence on AI
    • Regulatory Scenario
    • Industry Trend
    • Merger and Acquisitions
    • New system Launches/Approvals
    • Impact of COVID-19 Pandemic

4. Global Bulk SMS Marketing Services Market, By Component, 2020 - 2032 (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends Market Share Analysis, 2025 and 2032 (%)
• Software
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

5. Global Bulk SMS Marketing Services Market, By Deployment Type, 2020 - 2032 (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends Market Share Analysis, 2025 and 2032 (%)
• On-premise
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• SaaS
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

6. Global Bulk SMS Marketing Services Market, By Enterprise Size, 2020 - 2032 (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends Market Share Analysis, 2025 and 2032 (%)
• SMEs
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Large Enterprises
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

7. Global Bulk SMS Marketing Services Market, By Terminal Type, 2020 - 2032 (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends Market Share Analysis, 2025 and 2032 (%)
• Mobile-based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Desktop-based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

8. Global Bulk SMS Marketing Services Market, By Type of SMS, 2020 - 2032 (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends Market Share Analysis, 2025 and 2032 (%)
• Transactional SMS
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Promotional SMS
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Alert SMS
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Personalize SMS
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

9. Global Bulk SMS Marketing Services Market, By End User, 2020 - 2032 (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends Market Share Analysis, 2025 and 2032 (%)
• Advertising & Event Management
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• BFSI
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Cab Aggregator
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Media & Entertainment
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Retail
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Hotels & Resorts
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

10. Global Bulk SMS Marketing Services Market, By Region, 2020 - 2032 (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends Market Share Analysis, 2025 and 2032 (%)
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, By Component, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Deployment Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Enterprise Size, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Terminal Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Type of SMS, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By End User, 2020 - 2032 (US$ Billion)
• U.S.
• Canada
• Europe
  • Introduction
  • Market Size and Forecast, By Component, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Deployment Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Enterprise Size, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Terminal Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Type of SMS, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By End User, 2020 - 2032 (US$ Billion)
• U.K.
• Germany
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Component, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Deployment Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Enterprise Size, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Terminal Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Type of SMS, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By End User, 2020 - 2032 (US$ Billion)
• China
• India
• Japan
• Australia & New Zealand
• South Korea
• Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, By Component, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Deployment Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Enterprise Size, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Terminal Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Type of SMS, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By End User, 2020 - 2032 (US$ Billion)
• Brazil
• Mexico
• Argentina
• Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, By Component, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Deployment Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Enterprise Size, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Terminal Type, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By Type of SMS, 2020 - 2032 (US$ Billion)
  • Market Size and Forecast, By End User, 2020 - 2032 (US$ Billion)
• GCC Countries
• South Africa
• Middle East & Africa

11. Competitive Landscape

• Company Profiles
  • agilecrm.com
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • Bitrix, Inc
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • Celerity Systems (Pty) Ltd
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • ClickSend
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • directSMS
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • Dove Soft Pvt Ltd.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • Exotel Techcom Pvt. Ltd
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • IMImobile
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • King Digital Pvt. Ltd.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • MessageBird
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • Osumare
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • SendPulse
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • Text Marketer
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
  • TextMagic Ltd
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Analyst Views

12. Section

• References
• Research Methodology
• About us and Sales Contact