세계의 남성 헬스 및 웰니스 시장 : 유형별, 유통 채널별, 지역별 분석, 규모, 동향, 예측(-2030년)

Men's health and wellness includes a broad and holistic approach to men's physical, mental and social well-being. Men are prioritizing wellness across multiple dimensions. From fitness adoption and frequenting boutique studios to integrative health practices and prioritizing self-care, men had a massive impact on the health and wellness industry. In 2024, the global men's health and wellness market was valued at US$1.42 trillion, and is probable to reach US$2.88 trillion by 2030.

Men are now substantially more aware of their health post-pandemic. Global men's health and wellness market is expected to surge in the future due to rising demand for personalized nutrition and supplements, tech-enabled health monitoring, social influence, telemedicine and digital health services, etc. Subsequently, social media and online communities are playing an increasingly important role in men's health and wellness, providing platforms for sharing experiences, seeking advice, and finding support from peers facing similar health challenges. Influencers and celebrities are also leveraging their platforms to raise awareness about men's health issues and promote healthy lifestyle choices. Exploring beyond Mega Men multivitamins and reaching the limit on the bench press, there is a growing interest in men's health that includes fertility technology, skincare, emotional well-being, and even cosmetic products. The market is expected to grow at a CAGR of approx. 12% during the forecasted period of 2025-2030.

Market Segmentation Analysis:

By Type: According to the report, the global men's health and wellness market is segmented into five types: Beauty and Personal Care, Physical Activity, Health and Wellness Food, Wellness Tourism and others. Beauty and Personal Care segment acquired majority of share in the market in 2024, as emerging fashion trends and the influence of social media have gravitated consumers toward self-grooming and self-care, ignoring the gender binaries of such products and regimens as not being for men, which has led to the growth of beauty and personal care segment among men. Whereas, health and wellness food segment would experience the fastest growing CAGR in the future, owing to the increasing youth population, who are more concerned about their physical appearances. Young population of men desires to look presentable at all times that propels them to opt for beauty, personal care, nutrition, and weight loss products and services.

By Distribution Channel: According to the report, the global men's health and wellness market is segmented into two distribution channel: Online and Offline. Online segment acquired majority of share in the market in 2024 and is expected to grow with the fastest CAGR, as men, particularly those with busy schedules or reluctance to visit healthcare facilities, find it more convenient to access health information, products, and services online. This convenience factor has been a significant driver of growth in the online men's health and wellness market.

By Region: The report provides insight into the men's health and wellness market based on the supply, namely North America, Europe, Asia Pacific, and Rest of the World. North America men's health and wellness market enjoyed the highest market share in 2024, owing to rising disposable income of the consumers, increased health consciousness, growing demand for healthy products, and increased consumer awareness regarding men's health and wellness products. Moreover, personalization has become a significant trend in the health and wellness industry in the region.

Asia Pacific men's health and wellness market is expected to grow with the fastest CAGR, as the region has been witnessing innovations in treatment modalities for men's health conditions, including minimally invasive surgical techniques, targeted drug therapies, and regenerative medicine approaches. These advancements aim to improve treatment outcomes, reduce side effects, and enhance quality of life for men with various health concerns. China men's health and wellness market is expected to augment in the future as social media and celebrity endorsements play a significant role in shaping consumer preferences in China. Influencers and celebrities promoting health and wellness products could drive trends and influence purchasing decisions among men. Additionally, the men's grooming industry in India is experiencing rapid growth, driven by changing perceptions of masculinity and grooming standards.

Global Men's Health and Wellness Market Dynamics:

Growth Drivers: Growing Millennials and Gen Z men population plays a pivotal role in driving growth in the global men's health and wellness market as Millennials are driven by a global awareness and a desire to enhance their lifestyles and appear worldly, which is changing their perspective on men's wellness. Research indicates that many millennials prioritize spending on experiences over material possessions. Millennials and Gen Z men are generally more health-conscious than previous generations. Further, the market is expected to increase due to escalating ecommerce, amplified disposable income, changing societal norms, rising awareness of skincare among men, rising popularity of wellness tourism, etc.

Challenges: The market's expansion is projected to be hampered by high cost of products, and services, as high costs can discourage men from adopting healthier lifestyles or incorporating wellness practices into their daily routines. For example, expensive gym memberships, specialized health foods, or premium supplements may deter individuals from engaging in regular exercise or maintaining a balanced diet. The other challenges that men's health and wellness market faces include, societal stigma and perception, competition with unisex products, etc.

Trends: One of the most distinct and pervasive trends observed in the global men's health and wellness market is sexual wellness. Society's views on sexual health and well-being have changed significantly, with more people acknowledging the significance of sexual satisfaction and overall well-being as crucial aspects of a healthy lifestyle. This change in perspective has resulted in a greater willingness among men to prioritize their sexual health and explore ways to improve their sexual experiences. More trends in the market are believed to augment the growth of men's health and wellness market during the forecasted period include, rising demand for thermal & mineral springs and spas, integration of digital devices in the health and wellness industry, technological advancements, personalized nutrition plans, adaptogens and herbal supplements, rising awareness of mental health and mindfulness, celebrity endorsements and influencer marketing, etc.

Competitive Landscape and Recent Developments:

Global men's health and wellness market is fragmented, with a huge number of players in the market. Market players have implemented sustainable growth techniques in the market. To strengthen their position in the market, some of the leading competitors are pursuing various growth methods such as mergers, acquisitions, collaborations, and agreements. Key players of global men's health and wellness market are:

Koninklijke Philips N.V.

L'Oreal S.A.

The Procter & Gamble Company

Unilever PLC

Herbalife Ltd

Nestle S.A. (The Bountiful Company)

Abbott Laboratories

Hims & Hers Health, Inc.

Equinox Group

Amway Corp

David Lloyd Leisure Limited

Anytime Fitness Franchisor, LLC

Vitabiotics

The key players are actively pursuing strategic initiatives such as new product launches, geographic expansion into emerging markets, and mergers & acquisitions, to strengthen their market presence and gain a competitive edge. Many of them operate through diverse business segments, allowing them to cater to various aspects of men's health and wellness, including nutrition, personal care, fitness, and medical devices. For instance, In February 2025, Unilever collaborated with former football star Marshawn Lynch to launch two new Dove Men+Care Whole Body Deodorant sprays-Marine + Blue Cypress and Fig + Suede. These products are formulated to tackle body odour across the entire body, addressing a major awareness gap revealed by Dove Men+Care research, which found that 63% of men are unaware of comprehensive body odour solutions.

Table of Contents

1. Executive Summary

2. Introduction

• 2.1 Men's Health and Wellness: An Overview
  • 2.1.1 Key Components of Men's Health and Wellness
• 2.2 Men's Health and Wellness Segmentation: An Overview
  • 2.2.1 Men's Health and Wellness Segmentation

3. Global Market Analysis

• 3.1 Global Men's Health and Wellness Market: An Analysis
  • 3.1.1 Global Men's Health and Wellness Market: An Overview
  • 3.1.2 Global Men's Health and Wellness Market by Value
  • 3.1.3 Global Men's Health and Wellness Market by Type (Beauty and Personal Care, Physical Activity, Health and Wellness Food, Wellness Tourism and others)
  • 3.1.4 Global Men's Health and Wellness Market by Distribution Channel (online and offline)
  • 3.1.5 Global Men's Health and Wellness Market by Region (North America, Europe, Asia Pacific and Rest of the World)
• 3.2 Global Men's Health and Wellness Market: Type Analysis
  • 3.2.1 Global Men's Health and Wellness Market By Type: An Overview
  • 3.2.2 Global Men's Beauty and Personal Care Health and Wellness Market by Value
  • 3.2.3 Global Men's Physical Activity Health and Wellness Market by Value
  • 3.2.4 Global Men's Health and Wellness Food Market by Value
  • 3.2.5 Global Men's Wellness Tourism Market by Value
  • 3.2.6 Global Men's Other Health and Wellness Market by Value
• 3.3 Global Men's Health and Wellness Market: Distribution Channel Analysis
  • 3.3.1 Global Men's Health and Wellness Market By Distribution Channel: An Overview
  • 3.3.2 Global Men's Online Health and Wellness Market by Value
  • 3.3.3 Global Men's Offline Health and Wellness Market by Value

4. Regional Market Analysis

• 4.1 North America Men's Health and Wellness Market: An Analysis
  • 4.1.1 North America Men's Health and Wellness Market: An Overview
  • 4.1.2 North America Men's Health and Wellness Market by Value
  • 4.1.3 North America Men's Health and Wellness Market by Region (The US, Canada and Mexico)
  • 4.1.4 The US Men's Health and Wellness Market by Value
  • 4.1.5 Canada Men's Health and Wellness Market by Value
  • 4.1.6 Mexico Men's Health and Wellness Market by Value
• 4.2 Europe Men's Health and Wellness Market: An Analysis
  • 4.2.1 Europe Men's Health and Wellness Market: An Overview
  • 4.2.2 Europe Men's Health and Wellness Market by Value
  • 4.2.3 Europe Men's Health and Wellness Market by Region (Germany, France, UK, Italy, Spain and Rest of Europe)
  • 4.2.4 Germany Men's Health and Wellness Market by Value
  • 4.2.5 France Men's Health and Wellness Market by Value
  • 4.2.6 UK Men's Health and Wellness Market by Value
  • 4.2.7 Italy Men's Health and Wellness Market by Value
  • 4.2.8 Spain Men's Health and Wellness Market by Value
  • 4.2.9 Rest of Europe Men's Health and Wellness Market by Value
• 4.3 Asia Pacific Men's Health and Wellness Market: An Analysis
  • 4.3.1 Asia Pacific Men's Health and Wellness Market: An Overview
  • 4.3.2 Asia Pacific Men's Health and Wellness Market by Value
  • 4.3.3 Asia Pacific Men's Health and Wellness Market by Region (China, Japan, South Korea, India and Rest of Asia Pacific)
  • 4.3.4 China Men's Health and Wellness Market by Value
  • 4.3.5 Japan Men's Health and Wellness Market by Value
  • 4.3.6 South Korea Men's Health and Wellness Market by Value
  • 4.3.7 India Men's Health and Wellness Market by Value
  • 4.3.8 Rest of Asia Pacific Men's Health and Wellness Market by Value
• 4.4 Rest of the World Men's Health and Wellness Market: An Analysis
  • 4.4.1 Rest of the World Men's Health and Wellness Market: An Overview
  • 4.4.2 Rest of the World Men's Health and Wellness Market by Value

5. Market Dynamics

• 5.1 Growth Driver
  • 5.1.1 Escalating Ecommerce
  • 5.1.2 Amplified Disposable Income
  • 5.1.3 Growing Millennials And Gen Z Men Population
  • 5.1.4 Changing Societal Norms
  • 5.1.5 Rising Awareness of Skincare Among Men
  • 5.1.6 Rising Popularity Of Wellness Tourism
• 5.2 Challenges
  • 5.2.1 High Cost Of Products, And Services
  • 5.2.2 Societal Stigma and Perception
  • 5.2.3 Competition with Unisex Products
• 5.3 Market Trends
  • 5.3.1 Rising Demand For Thermal & Mineral Springs And Spas
  • 5.3.2 Integration of Digital Devices in the Health and Wellness Industry
  • 5.3.3 Technological Advancements
  • 5.3.4 Personalized Nutrition Plans
  • 5.3.5 Rising Awareness of Mental Health and Mindfulness
  • 5.3.6 Celebrity Endorsements And Influencer Marketing
  • 5.3.7 Adaptogens and Herbal Supplements
  • 5.3.8 Sexual Wellness

6. Competitive Landscape

• 6.1 Global Men's Health and Wellness Market Players: Industry Developments
• 6.2 Global Men's Health and Wellness Market Players: Products Comparison

7. Company Profiles

• 7.1 Koninklijke Philips N.V.
  • 7.1.1 Business Overview
  • 7.1.2 Operating Segments
  • 7.1.3 Business Strategy
• 7.2 L'Oreal S.A.
  • 7.2.1 Business Overview
  • 7.2.2 Operating Segments
  • 7.2.3 Business Strategy
• 7.3 The Procter & Gamble Company
  • 7.3.1 Business Overview
  • 7.3.2 Operating Segments
  • 7.3.3 Business Strategy
• 7.4 Unilever PLC
  • 7.4.1 Business Overview
  • 7.4.2 Operating Segments
  • 7.4.3 Business Strategy
• 7.5 Herbalife Ltd.
  • 7.5.1 Business Overview
  • 7.5.2 Operating Segments
  • 7.5.3 Business Strategy
• 7.6 Nestle S.A. (The Bountiful Company)
  • 7.6.1 Business Overview
  • 7.6.2 Operating Segments
  • 7.6.3 Business Strategy
• 7.7 Abbott Laboratories
  • 7.7.1 Business Overview
  • 7.7.2 Operating Segments
  • 7.7.3 Business Strategy
• 7.8 Hims & Hers Health, Inc.
  • 7.8.1 Business Overview
  • 7.8.2 Business Strategy
• 7.9 Equinox Group
  • 7.9.1 Business Overview
  • 7.9.2 Business Strategy
• 7.10 Amway Corp
  • 7.10.1 Business Overview
  • 7.10.2 Business Strategy
• 7.11 David Lloyd Leisure Limited
  • 7.11.1 Business Overview
  • 7.11.2 Business Strategy
• 7.12 Anytime Fitness Franchisor, LLC
  • 7.12.1 Business Overview
  • 7.12.2 Business Strategy
• 7.13 Vitabiotics
  • 7.13.1 Business Overview