싱가포르의 컨슈머 헬스 시장

Value sales of consumer health are rising in 2025, supported by Singapore's ageing population and greater focus on wellness and preventive health. Singapore's status as an increasingly ageing nation continues to create strong growth opportunities for vitamins and dietary supplements. Anti-ageing supplements are expanding, with brands targeting cell renewal, joint movement and heart health. NMN (nicotinamide mononucleotide) supplements, such as Tru Niagen and GreenLife, are gaining popularity for...

Euromonitor International's Consumer Health in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for Consumer Health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches
• Summary 1 OTC: Switches 2024-2025

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 2 Research Sources

ANALGESICS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising consumer awareness contributes to robust growth in 2025
• GSK leads overall analgesics thanks to well-known Panadol brand
• Health and personal care stores dominates distribution

PROSPECTS AND OPPORTUNITIES

• Rising living costs set to drive stronger demand for private label and generics
• Increased demand for improved efficacy and diversified formats
• Solutions for joint and muscle pain will see continued interest, while rise of teleconsulting could curb overall category growth

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Consumers opt for early intervention through diverse product range
• GSK leads sales performance with broad portfolio
• Health and personal care stores benefits from wide variety of available remedies

PROSPECTS AND OPPORTUNITIES

• Consumers increasingly combine several remedies to boost efficacy
• Players anticipated to invest in convenient packaging formats and preventive remedies
• Cough relief patches and other non-oral remedies set to surge amid rising haze levels

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Lifestyle-induced stress as major factor supporting sales in digestive remedies
• Gaviscon brand drives success for Reckitt Benckiser
• Consumers seek online access to international brands

PROSPECTS AND OPPORTUNITIES

• Preventive approach to counter indigestion and optimise gut health
• Positive outlook for probiotic supplements may hinder greater growth in digestive remedies
• Increasingly sophisticated weight management products may pose competitive threat to laxatives

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Consumers spoilt for choice in 2025, with international and local players occupying highly fragmented landscape
• J&J leads while Mundipharma rises fastest
• Health and personal care stores benefits from offer of in-person advice

PROSPECTS AND OPPORTUNITIES

• Further growth forecast with stable competitive landscape, driven by rising levels of health-consciousness and shifting demographics
• Increasingly ageing population supports steady demand for medicated shampoos and hair loss treatments
• Growing accessibility to low-cost options from abroad

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Government steps up effort to curb vaping and smoking culture among younger generations
• Johnson & Johnson leads with Nicorette benefiting from broad distribution
• Pharmacies gains greater share in 2025, rising fastest among distribution channels

PROSPECTS AND OPPORTUNITIES

• Rising health consciousness set to see consumers quit smoking through combination of NRT smoking cessation aids and counselling
• Brand will play increasingly important role in raising awareness
• Government to ensure low smoking prevalence through implementation of comprehensive tobacco-control strategy

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Hectic, stressful lifestyles support growth for sleep aids
• 21st Century leads with innovative product formats
• Retailers' promotional and marketing activities ensure distribution dominance for health and personal care stores

PROSPECTS AND OPPORTUNITIES

• Sleep-deprived Singaporeans will ensure steady demand for sleep aids throughout forecast period though growth may be limited
• Competitive threat from dietary supplements as alternative solution
• Sleep aids projected to see increased innovation as products combine with herbal/traditional dietary supplements

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2020-2025
• Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
• Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Prolonged screen time advances use of eye care products
• Multinational players lead landscape with diversified product range
• Strong network of chained pharmacies boasts broad in-store availability

PROSPECTS AND OPPORTUNITIES

• Solid growth forecast as more brands innovate in line with changing lifestyles
• On-the-go lifestyles will lead to greater preference for vial formats, while myopia control solutions are likely to expand
• Competition from eye health supplements to become increasingly relevant in forecast period

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2020-2025
• Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Advanced wound care range pushes category expansion
• Leading player Beiersdorf continues to maintain strong presence with innovative marketing campaigns
• Local consumers seek imported brands online

PROSPECTS AND OPPORTUNITIES

• Value-added benefits and stronger efficacy will help boost future value growth
• Private label to see greater product development
• Surge in liquid and spray plasters anticipated for forecast period

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2020-2025
• Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health-conscious consumers rely on vitamins to boost immunity
• International player Bayer leads vitamins with immune health positioning
• Health and personal care stores leads distribution with largest brand assortment

PROSPECTS AND OPPORTUNITIES

• Anticipated accelerated demand for immunity and energy-boosting benefits
• Rising eco-awareness will push sustainability concerns further to the fore though affordability remains key concern
• Innovative formats and flavours as key differentiators

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2020-2025
• Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Highly competitive dietary supplements maintains strong value growth in 2025
• Fragmented landscape leads to intense price competition
• Health and personal care stores benefits from favourable pricing policies

PROSPECTS AND OPPORTUNITIES

• Rising health consciousness supports positive outlook for forecast period
• Plant-based and vegan dietary supplements, along with holistic beauty trend, will fuel future growth
• Sharpened focus on ingredients-led research and product development

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising competition from non-direct-selling brands means falling value sales
• Direct sellers lead with strong specialisation in weight loss supplements
• Direct selling leads distribution with players competing through differentiation

PROSPECTS AND OPPORTUNITIES

• Continued high rates of obesity in Singapore should support demand during forecast period
• Development of weight loss drugs likely to impact weight loss supplements
• First hybrid weight management approach to tackle obesity in Singapore

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health and sustainability concerns drive expansion of plant-based and vegan sports nutrition
• Glanbia tops sales performance in sports nutrition while ONI Global rises fastest
• Health and personal care stores benefits from extensive store networks

PROSPECTS AND OPPORTUNITIES

• Re-entrance of major sports nutrition brands to Singapore to push visibility of sports nutrition
• Consumers anticipated to demand more precise dosage for personal nutritional needs
• Vegan and plant-based variants set to see surge in demand among younger Singaporeans

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Solid growth seen for herbal/traditional products in 2025
• Retailer collaboration enables rapid growth for Ricola and ONI Global
• Leading health and beauty specialist retailers offer wide range of products

PROSPECTS AND OPPORTUNITIES

• Bright forecast period as consumers continue to rely on culturally influenced products
• Innovation in response to evolving lifestyles
• Aggressive new product launches will drive overall category expansion

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• New national scheme supports healthy habits among children at early primary stage
• International players benefit from strong brand awareness
• Health and personal care stores leads distribution in 2025

PROSPECTS AND OPPORTUNITIES

• Wellness-focused parents will drive demand during forecast period
• Innovative product formats to serve as key differentiators
• Emergence of products with clear segmentation and positioning caters to changing needs

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030