태국의 건강 및 웰니스 시장

Health and wellness remained a central force shaping Thailand's packaged food and beverage landscape in 2024, as consumers increasingly balanced enjoyment with moderation and long-term wellbeing. Rising awareness of obesity, diabetes and lifestyle-related health risks continued to influence everyday purchasing decisions, particularly around sugar intake, fat consumption and overall nutritional quality. Rather than radical dietary change, Thai consumers favoured incremental improvements, embracin...

Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Health-driven moderation reshapes everyday consumption

INDUSTRY PERFORMANCE

• Sugar reduction becomes a structural health priority
• Functional nutrition supports premiumisation across categories
• Natural and clean-label cues reinforce trust and reassurance

WHAT'S NEXT

• Health-driven innovation becomes more sophisticated and integrated

COUNTRY REPORTS DISCLAIMER

HW HOT DRINKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health positioning evolves beyond sugar reduction

INDUSTRY PERFORMANCE

• Regulation-driven reformulation reshapes hot drinks portfolios
• Vitamin fortification sustains mainstream appeal
• Natural cues gain importance in coffee and tea

WHAT'S NEXT

• Functional benefits broaden health expectations
• Good source of vitamins remains a core differentiator
• Natural positioning evolves toward premium wellness

CATEGORY DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SOFT DRINKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sugar reformulation accelerates amid regulatory pressure

INDUSTRY PERFORMANCE

• Reduced sugar becomes the central health and wellness driver
• Mineral positioning supports premium bottled water growth
• Natural positioning strengthens juice and coconut water appeal

WHAT'S NEXT

• Sugar reduction reshapes innovation and pricing strategies
• Mineral water relies on emotional branding and differentiation
• Natural claims converge with functional and plant-based hydration

CATEGORY DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SNACKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Better for you snacking expands beyond niche audiences

INDUSTRY PERFORMANCE

• Better for you positioning strengthens across savoury snacks and treats
• Natural cues remain relevant through ingredient simplicity and snack credibility
• No sugar claims gain momentum as sugar reduction becomes habitual

WHAT'S NEXT

• Permissible indulgence and functional snacking shape future innovation
• Clean label expectations reinforce natural as a supporting claim
• No sugar remains central in confectionery as reformulation and variety expand

CATEGORY DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW DAIRY PRODUCTS AND ALTERNATIVES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Functional nutrition reshapes everyday dairy consumption

INDUSTRY PERFORMANCE

• Functional fortification becomes a core growth driver
• Mineral enrichment supports bone and overall health positioning
• Vitamin-fortified dairy maintains broad consumer appeal

WHAT'S NEXT

• Premiumisation and functional benefits shape future demand
• Mineral fortification remains a long-term health priority
• Vitamin-enriched dairy aligns with preventive wellness trends

CATEGORY DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW COOKING INGREDIENTS AND MEALS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health-driven reformulation reshapes convenience-led categories

INDUSTRY PERFORMANCE

• Health-led innovation balances nutrition, convenience and affordability
• Natural positioning gains relevance through cleaner labels and reduced salt
• Vegetarian and plant-based claims expand across everyday cooking

WHAT'S NEXT

• Personalised nutrition and plant-based eating drive future growth
• Natural claims supported by transparency and sodium reduction
• Vegetarian options normalise across cooking ingredients and meals

CATEGORY DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW STAPLE FOODS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health-driven upgrades reshape everyday staples

INDUSTRY PERFORMANCE

• Health-conscious reformulation supports staple food demand
• Organic staples gain traction, led by rice
• Natural positioning strengthens through whole grains and low GI awareness

WHAT'S NEXT

• Functional value and premium health attributes shape future growth
• Organic remains niche but supported by health awareness
• Natural claims evolve alongside fibre and sugar reduction

CATEGORY DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER