인도네시아의 니코틴 시장

Nicotine in Indonesia in 2025 is marked by a significant realignment of consumer habits, driven by persistent excise increases and growing price sensitivity, with a contraction in cigarette volume to 272,525 million sticks and a pronounced migration towards more affordable and alternative formats. Despite a stable macroeconomic environment, with real GDP growth at 5% and inflation at 2%, the combination of rising tobacco expenditure and declining cigarette sales signals intensified demand for va...

Euromonitor International's Nicotine in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Nicotine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

2025 Developments

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Nicotine

Industry Performance

Affordability Constraints Reshape Nicotine in Indonesia as Buyers Transition to Value-For-Money Alternatives

Demand for Better Value and Sensory Experience Fuels the Rise of Open Vaping Systems and Heated Tobacco

Young Indonesian Adults of Legal Smoking Age Elevate Cigars as Symbols of Status and Luxury

CHART 2 Volume Sales 2020-2030

CHART 3 Volume Sales by Category 2025

What's Next?

Cigarette Smokers Anticipated to Shift to Kretek as Affordability Shapes Demand

Heated Tobacco Expected to Surge as Younger Adults of Legal Smoking Age Seek Alternatives

Excise Hikes and Lifestyle Trends Projected to Reshape Product Innovation and Pricing

CHART 4 Forecast Volume Sales 2020-2030

CHART 5 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

Foom Lab Global Pt Leverages Influencer Marketing as Djarum Pivots to Premium Hand-Rolled Kretek

CHART 6 Analyst Insight for Nicotine

CHART 7 Company Shares 2025

CHART 8 Brand Shares 2025

Channels

Indomaret Drives Product Visibility as Specialist Stores Retain Premium Focus

Indomaret and Hm Sampoerna Partnership Boosts Heated Tobacco Uptake

Tokopedia Secures Exclusive Iqos Partnership Amid Strict E-Commerce Controls

Products

Djarum 76 Apple Drives Competitive Differentiation

Relx Exemplifies Innovation in E-Vapour Products

Operating Environment

Legislation

Legislative Overview

CHART 9 Legislation Summary at a Glance

Minimum Legal Smoking Age

Smoking Prevalence

Tar Levels

Health Warnings

Plain Packaging

Advertising and Sponsorship

Point-Of-Sale Display Bans

Smoking in Public Places

Flavoured Tobacco Product Ban

Vapour Products

Production/Imports/Exports

Economic Context

CHART 10 Economic Context for Nicotine

CHART 11 Real Gdp Growth 2020-2030

CHART 12 Inflation 2020-2030

Consumer Context

CHART 13 Consumer Context for Nicotine

CHART 14 Population 2020-2030

CHART 15 Population by Generation 2025

Country Reports Disclaimer

CIGARETTES IN INDONESIA

• Key Data Insights
• 2025 Developments
• Cigarettes Summary
• Key Industry Trends
• CHART 16 Key Industry Trends for Cigarettes
• Industry Performance
• Djarum and Sampoerna Drive Down Prices to Capture Demand
• Hand-Rolled Kretek Emerges as Leading Product Type
• Manufacturers Adapt to Consumer Demand for Affordability
• CHART 17 Volume Sales 2020-2030
• What's Next?
• Hand-Rolled Kretek Manufacturers Anticipated to Expand as Price Pressures Persist
• Tax Policy Stabilisation Expected to Alter Pricing and Demand Dynamics
• CHART 18 Forecast Volume Sales 2020-2030

Competitive Landscape

• Djarum Surpasses Gudang Garam Tbk Pt as Innovation Shifts Market Shares
• Djarum Launches Djarum 76 to Capture Low- and Middle-Income Consumers
• CHART 19 Analyst Insight for Cigarettes
• CHART 20 Company Shares 2025
• CHART 21 Brand Shares 2025
• Channels
• Small Local Grocers Drive Widespread Cigarette Distribution and Accessibility
• Regulatory Measures Restrict E-Commerce Share Gains for Cigarettes
• CHART 22 Retail Channels 2020-2025
• Taxation and Pricing
• Taxation Rates
• CHART 23 Cigarette Price Band Definitions
• Products
• Sampoerna and Djarum Leverage Tax Strategies to Boost Affordable Options
• Product Innovation Accelerates as Smoking Habits and Preferences Evolve
• Economic Context
• CHART 24 Economic Context for Cigarettes
• CHART 25 Real Gdp Growth 2020-2030
• CHART 26 Inflation 2020-2030
• Consumer Context
• CHART 27 Consumer Context for Cigarettes
• CHART 28 Population 2020-2030
• CHART 29 Population by Generation 2025
• Country Reports Disclaimer

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN INDONESIA

• Key Data Insights
• 2025 Developments
• Cigars, Cigarillos and Smoking Tobacco Summary
• Industry Performance
• Djarum Pivots to Ceremonial Sales as Demand Wanes
• Smoking Tobacco Outpaces Cigars as Price Drives Choice
• Ceremonial Use Shapes Brand Strategy as Daily Demand Fades
• CHART 30 Volume Sales 2020-2030
• CHART 31 Volume Sales by Category 2025
• What's Next?
• Young Adults of Legal Smoking Age Expected to Drive Lifestyle-Led Demand for Premium Cigars
• Smoking Tobacco Set to Extend Dominance, as Affordability Steers Consumer Choice
• Distribution Constraints and Regulation Anticipated to Limit Visibility for Cigars and Cigarillos
• CHART 32 Forecast Volume Sales 2020-2030
• CHART 33 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

• Indonesian Tobacco Tbk Pt Expands Dominance as Rivals Lose Share
• CHART 34 Company Shares 2025
• CHART 35 Brand Shares 2025
• Channels
• Tobacco Specialist Stores Maintain Dominance as Mainstream Outlets Retreat
• Online Platforms Struggle to Gain Traction Amid Niche Demand and Regulatory Barriers
• Economic Context
• CHART 36 Economic Context for Cigars, Cigarillos and Smoking Tobacco
• CHART 37 Real Gdp Growth 2020-2030
• CHART 38 Inflation 2020-2030
• Consumer Context
• CHART 39 Consumer Context for Cigars, Cigarillos and Smoking Tobacco
• CHART 40 Population 2020-2030
• CHART 41 Population by Generation 2025
• Country Reports Disclaimer

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN INDONESIA

• Key Data Insights
• 2025 Developments
• Smokeless Tobacco, E-Vapour Products and Heated Tobacco Summary
• Industry Performance
• Rising Health Awareness Drives Shift to E-Vapour Products and Heated Tobacco
• E-Vapour Products Remain the Largest, While Heated Tobacco Experiences Robust Growth
• Wickham Pivots to Open Vaping Systems to Meet Regulation and Value Demand
• CHART 42 Volume Sales 2020-2030
• CHART 43 Volume Sales by Category 2025
• What's Next?
• Consumer Demand Anticipated to Shift as Regulations Reduce E-Vapour Appeal
• Tightening Regulations Expected to Influence Nicotine Choices Towards Heated Tobacco Products
• CHART 44 Forecast Volume Sales 2020-2030
• CHART 45 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

• Foom Lab Global Pt Accelerates Share Gains as Competitors Consolidate
• CHART 46 Company Shares 2025
• CHART 47 Brand Shares 2025
• Channels
• Iqos Veev and Indomaret Partnerships Redefine In-Store Visibility and Access
• Iqos Veev Leverages E-Commerce Exclusivity with Tokopedia to Expand Reach
• Economic Context
• CHART 48 Economic Context for Smokeless Tobacco, E-Vapour Products and Heated Tobacco
• CHART 49 Real Gdp Growth 2020-2030
• CHART 50 Inflation 2020-2030
• Consumer Context
• CHART 51 Consumer Context for Smokeless Tobacco, E-Vapour Products and Heated Tobacco
• CHART 52 Population 2020-2030
• CHART 53 Population by Generation 2025
• Country Reports Disclaimer