말레이시아의 미용 및 퍼스널케어

Beauty and personal care in Malaysia delivered standout value growth of 4% in 2025, outpacing many regional peers, with retail sales reaching MYR16.6 billion. This performance was fuelled by an environment of robust innovation, a resilient macroeconomic backdrop, and rapid adoption of new formats and trends among digitally engaged, value-driven consumers. The attractiveness of this landscape is underscored by a broadening consumer base, particularly younger, tech-savvy shoppers, who are both hig...

Euromonitor International's Beauty and Personal Care in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

• 2025 Developments

Key Data Insights

Key Industry Trends

• CHART 1 Key Industry Trends for Beauty and Personal Care

Industry Performance

• Asian Beauty Trends and Localised Innovations Drive Robust Market Growth
• CHART 2 Guardian Unveils High Number of Asia-Made Skin Care Products at Skinqi Event
• Clean Beauty and Science-Led Products Boost Sales
• CHART 3 Dove Launches Zero Deodorant in Malaysia
• Social Commerce and Influencer Marketing Drive Beauty Sales in Malaysia
• CHART 4 Tiktok Beauty Fest Officially Launches Locally in 2025
• CHART 5 Value Sales 2020-2030
• CHART 6 Volume Sales 2020-2030
• CHART 7 Value Sales by Category 2025

What's Next?

• Specialists to Leverage Mass Discounts to Sustain Value Growth
• Ingredient-Led Skin Care and Hybrid Sun Care to Drive Sales
• CHART 8 Analyst Insight for Beauty and Personal Care
• Tiktok and Ingredient Innovation Set to Drive New Purchasing Behaviours
• CHART 9 Forecast Value Sales 2020-2030
• CHART 10 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Multinationals Maintain Lead through Scale and Targeted Innovation
• Watsons and Guardian Leverage Private Label and Discounts to Capture Value-Driven Shoppers
• CHART 11 Company Shares 2025
• CHART 12 Brand Shares 2025

Channels

• Beauty Specialists Capture Premium Brand Share as Department Stores Retreat
• Online Flagship Stores and Payday Campaigns Fuel E-Commerce Gains
• CHART 13 Retail Channels 2020-2025

Products

• Evolving Consumer Demands Shape New Product Development
• Hybrid Formulations and Retail Technology Lead Recent Launches
• Strategic Pricing and Omnichannel Integration Secure Future Growth

Economic Context

• CHART 14 Economic Context for Beauty and Personal Care
• CHART 15 Real Gdp Growth 2020-2030
• CHART 16 Inflation 2020-2030

Consumer Context

• CHART 17 Consumer Context for Beauty and Personal Care
• CHART 18 Population 2020-2030
• CHART 19 Consumer Expenditure 2020-2030
• CHART 20 Population by Generation 2025
• Country Reports Disclaimer

BABY AND CHILD-SPECIFIC PRODUCTS IN MALAYSIA

Key Data Insights

• 2025 Developments
• Baby and Child-Specific Products Summary

Key Industry Trends

• CHART 21 Key Industry Trends for Baby and Child-Specific Products

Industry Performance

• Parents Shift to Premium Gentle Solutions Drives Steady Value Gains
• Baby Wipes Leads Spending as Parents Seek Convenience and Safety
• Engaging a New Generation of Parents through Livestreaming and Interactive Retail
• CHART 22 Value Sales 2020-2030
• CHART 23 Volume Sales 2020-2030
• CHART 24 Value Sales by Category 2025
• CHART 25 Goongbe Korean Premium Derma Skin Care Line Enters Malaysia
• CHART 26 Ily by Jeong Family Launched Locally through Wow Beauty

What's Next?

• Younger Parents Set to Drive Digital Sales and Premium Product Demand
• Balancing Cost and Convenience through Head-To-Toe Product Innovation
• CHART 27 What's Next? for Baby and Child-Specific Products
• E-Commerce and Gentle Formulations to Reshape Business Strategies
• CHART 28 Forecast Value Sales 2020-2030
• CHART 29 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Summit Narrows Gap as Johnson & Johnson'S Share Slides
• CHART 30 Company Shares 2025
• CHART 31 Brand Shares 2025

Channels

• Supermarkets Attracts Parents with Broad Brand Selection and Convenience
• Retail E-Commerce Gains Traction as Parents Seek Choice and Support
• CHART 32 Retail Channels 2020-2025

Products

• Clean Formulations and Multifunctional Formats Drive Development
• Textural Innovations and Versatile Cleansing Solutions Enter the Market
• Strategic Reformulations and Agile Distribution Alter Market Dynamics

Economic Context

• CHART 33 Economic Context for Baby and Child-Specific Products
• CHART 34 Real Gdp Growth 2020-2030
• CHART 35 Inflation 2020-2030

Consumer Context

• CHART 36 Consumer Context for Baby and Child-Specific Products
• CHART 37 Population 2020-2030
• CHART 38 Consumer Expenditure 2020-2030
• CHART 39 Population by Generation 2025
• Country Reports Disclaimer

BATH AND SHOWER IN MALAYSIA

Key Data Insights

• 2025 Developments
• Bath and Shower Summary

Key Industry Trends

• CHART 40 Key Industry Trends for Bath and Shower

Industry Performance

• Bouquet Garni'S Sensory Launches Boost Holistic Wellbeing Demand
• Body Wash Dominates as Bar Soap Declines Due to Changing Consumer Preferences
• Lifebuoy Pivots to Skin Solutions as Gentle Formulations Surge
• CHART 41 Value Sales 2020-2030
• CHART 42 Volume Sales 2020-2030
• CHART 43 Value Sales by Category 2025
• CHART 44 Bath and Shower Sees High Number of Launches Featuring Holistic Wellbeing Ingredients
• CHART 45 Surge in Gentle Formulations Prioritising Skin Health

What's Next?

• Watsons and Guardian Set to Drive Value-Led Innovation as Cost Pressures Persist
• Bar Soap to See Further Decline as Body Wash and Science-Led Ranges Surge
• CHART 46 What's Next? for Bath and Shower
• Ingredient-Led Launches and Refill Solutions Reshape Consumer Loyalty
• CHART 47 Forecast Value Sales 2020-2030
• CHART 48 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Unilever Expands Lifebuoy and Vaseline to Reinforce Leadership
• CHART 49 Company Shares 2025
• CHART 50 Brand Shares 2025

Channels

• Beauty Specialists Drive Multi-Brand Expansion and Spike in Distribution
• Watsons Leverages Exclusive Discounts to Capture Online Demand
• CHART 51 Retail Channels 2020-2025

Products

• Targeted Formulations and Active Ingredients Shape New Development
• Private Label and Specialist Brands Introduce Advanced Body Care
• Strategic Portfolio Expansion Secures Market Leadership and Loyalty

Economic Context

• CHART 52 Economic Context for Bath and Shower
• CHART 53 Real Gdp Growth 2020-2030
• CHART 54 Inflation 2020-2030

Consumer Context

• CHART 55 Consumer Context for Bath and Shower
• CHART 56 Population 2020-2030
• CHART 57 Consumer Expenditure 2020-2030
• CHART 58 Population by Generation 2025
• Country Reports Disclaimer

COLOUR COSMETICS IN MALAYSIA

Key Data Insights

• 2025 Developments
• Colour Cosmetics Summary

Key Industry Trends

• CHART 59 Key Industry Trends for Colour Cosmetics

Industry Performance

• Asian Brands Expand Presence, Driving Accessible Growth and Affordability
• Hybrid Products Drive Premium Appeal
• Wardah Leverages Ai to Reshape Shopping Experience
• CHART 60 Value Sales 2020-2030
• CHART 61 Volume Sales 2020-2030
• CHART 62 Value Sales by Category 2025
• CHART 63 Retailers Boost Presence of C-Beauty and K-Beauty Colour Cosmetics
• CHART 64 Hybrid Colour Cosmetics Launched by Brands Like Haus Labs and Charlotte Tilburry
• CHART 65 Wardah Introduces Personal Colour Expert Ai?Shopping Assistance Tool

What's Next?

• Asian Brands to Drive Sustained Value Growth
• Value-Driven Innovation in Hybrid Beauty
• CHART 66 What's Next? for Colour Cosmetics
• Social Media to Amplify Consumer Engagement
• CHART 67 Forecast Value Sales 2020-2030
• CHART 68 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Leading Multinational Manufacturers Face Shifting Market Shares Amid Rising Niche Competition
• CHART 69 Company Shares 2025
• CHART 70 Brand Shares 2025

Channels

• Department Stores Lose Ground as Beauty Specialists Expand Standalone Presence
• Ai-Driven Retail E-Commerce Rapidly Gains Share with Virtual Try-On Technologies
• CHART 71 Retail Channels 2020-2025

Products

• The Shift Towards Experiential Digital Retail
• Pioneering Virtual Try-On Tools and Social Activations
• Strategic Differentiation and Value Creation

Economic Context

• CHART 72 Economic Context for Colour Cosmetics
• CHART 73 Real Gdp Growth 2020-2030
• CHART 74 Inflation 2020-2030

Consumer Context

• CHART 75 Consumer Context for Colour Cosmetics
• CHART 76 Population 2020-2030
• CHART 77 Consumer Expenditure 2020-2030
• CHART 78 Population by Generation 2025
• Country Reports Disclaimer

DEODORANTS IN MALAYSIA

Key Data Insights

• 2025 Developments
• Deodorants Summary

Key Industry Trends

• CHART 79 Key Industry Trends for Deodorants

Industry Performance

• Steady Growth in Retail Value Driven by Economic Resilience and Population Expansion
• The Rise of Natural and Eco-Friendly Deodorants in the Malaysia
• Social Commerce and Ai Accelerate Competition in Malaysian Deodorants
• CHART 80 Value Sales 2020-2030
• CHART 81 Volume Sales 2020-2030
• CHART 82 Value Sales by Category 2025
• CHART 83 Deodorant Brands Support Clean Reimagined with Natural Ingredients

What's Next?

• Leading Brands to Drive Growth through Price Promotions and Consumer Value
• Deodorant Sprays to Maintain Popularity Due to Convenience
• CHART 84 What's Next? for Deodorants
• Clean and Hybrid Function Products to Reshape Consumer Expectations and Innovation
• CHART 85 Forecast Value Sales 2020-2030
• CHART 86 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Beiersdorf and Unilever Consolidate Dominance through Innovation and Marketing
• CHART 87 Company Shares 2025
• CHART 88 Brand Shares 2025

Channels

• Health and Personal Care Stores Lead Distribution, Supported by Modern Grocery Channels
• Retail E-Commerce Accelerates Growth Driven by Exclusive Online Promotions
• CHART 89 Retail Channels 2020-2025

Products

• The Rise of Skin Care-Infused Formulations
• Breakthroughs in Multifunctional Applications
• Strategic Positioning and Market Leadership

Economic Context

• CHART 90 Economic Context for Deodorants
• CHART 91 Real Gdp Growth 2020-2030
• CHART 92 Inflation 2020-2030

Consumer Context

• CHART 93 Consumer Context for Deodorants
• CHART 94 Population 2020-2030
• CHART 95 Consumer Expenditure 2020-2030
• CHART 96 Population by Generation 2025
• Country Reports Disclaimer

DEPILATORIES IN MALAYSIA

Key Data Insights

• 2025 Developments
• Depilatories Summary

Industry Performance

• Glowcode Leverages Skin Care Infusion to Drive Value-For-Money Innovation
• Veet Responds to Natural Ingredient Demand with Upgraded Formula
• Private Label and Salon Competition Reshape Brand Strategies and Consumer Loyalty
• CHART 97 Value Sales 2020-2030
• CHART 98 Volume Sales 2020-2030
• CHART 99 Value Sales by Category 2025
• CHART 100 Glowcode 4 in 1 Hair Removal Cream with Skin-Care Infusion Launches Locally

What's Next?

• Waxing Salons Set to Drive Consumers to Professional Hair Removal
• Women's Razors Set for Rapid Growth as Hair Removers Maintain Market Lead
• CHART 101 Forecast Value Sales 2020-2030
• CHART 102 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Procter & Gamble and Reckitt Benckiser Extend Leadership with Innovation
• CHART 103 Company Shares 2025
• CHART 104 Brand Shares 2025

Channels

• Health and Beauty Specialists Dominate Distribution
• Tiktok Shop and E-Commerce Accelerate Sales Growth of Depilatories
• CHART 105 Retail Channels 2020-2025

Economic Context

• CHART 106 Economic Context for Depilatories
• CHART 107 Real Gdp Growth 2020-2030
• CHART 108 Inflation 2020-2030

Consumer Context

• CHART 109 Consumer Context for Depilatories
• CHART 110 Population 2020-2030
• CHART 111 Consumer Expenditure 2020-2030
• CHART 112 Population by Generation 2025
• Country Reports Disclaimer

FRAGRANCES IN MALAYSIA

Key Data Insights

• 2025 Developments
• Fragrances Summary

Key Industry Trends

• CHART 113 Key Industry Trends for Fragrances

Industry Performance

• Local Brands Leverage Food-Inspired Scents to Drive Consumer Engagement
• CHART 114 Food-Inspired Fragrances Unveiled in the Fragrance of Asia Event
• Sustainability Drives Fragrance Purchases among Younger Malaysians
• CHART 115 The Apothecary Offers Artisanal Solid Cologne Sticks
• Digital-First Brands Reshape Buying Behaviour
• CHART 116 Fragrance Festival Malaysia 2025 Provides Interactive Space for Niche Fragrance Players
• CHART 117 Value Sales 2020-2030
• CHART 118 Volume Sales 2020-2030

What's Next?

• Niche Perfume Makers Set to Draw Price-Conscious Shoppers From Premium Lines
• The Rise of Unique, Food-Inspired Local Scents
• CHART 119 Analyst Insight for Fragrances
• Surging Demand for Long-Lasting Arabic and Amber-Based Fragrances
• CHART 120 Forecast Value Sales 2020-2030

Competitive Landscape

• L'Oreal Boosts Its Lead with Refillable Launches and Diversified Brands
• CHART 121 Company Shares 2025
• CHART 122 Brand Shares 2025

Channels

• Department Stores Lose Ground as Beauty Specialists Gain Share
• E-Commerce Outpace Traditional Channels
• CHART 123 Retail Channels 2020-2025

Products

• Shifting Consumer Preferences Shape New Product Development
• Global Brands Respond with Sustainable and Potent Formats
• Evolving Retail Channels Disrupt Traditional Market Shares

Economic Context

• CHART 124 Economic Context for Fragrances
• CHART 125 Real Gdp Growth 2020-2030
• CHART 126 Inflation 2020-2030

Consumer Context

• CHART 127 Consumer Context for Fragrances
• CHART 128 Population 2020-2030
• CHART 129 Consumer Expenditure 2020-2030
• CHART 130 Population by Generation 2025
• Country Reports Disclaimer

HAIR CARE IN MALAYSIA

Key Data Insights

• 2025 Developments
• Hair Care Summary

Key Industry Trends

• CHART 131 Key Industry Trends for Hair Care

Industry Performance

• Steady Growth Driven by Premiumisation and Evolving Consumer Preferences
• Salon Professional Hair Care Leads Value with Innovation and Targeted Solutions
• Asian Botanical Brands Reshape Product Landscape
• CHART 132 Value Sales 2020-2030
• CHART 133 Volume Sales 2020-2030
• CHART 134 Value Sales by Category 2025
• CHART 135 Naturelab Tokyo Debuts in Malaysia with Natural and Clean Saisei and Kiseki Range
• CHART 136 Major Brands Launch Longevity Hair Care Ranges in Malaysia
• CHART 137 See Young Brings Chinese Botanical Hair Care to Malaysia via Partnership with Guardian

What's Next?

• Asian Brands and Ingredient Innovation to Boost Product Appeal and Growth
• Premium Salon Professional Offerings to Lead Value Growth through Targeted Efficacy
• CHART 138 What's Next? for Hair Care
• The Rise of Clean and Ethical Hair Care Solutions
• CHART 139 Forecast Value Sales 2020-2030
• CHART 140 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Unilever and L'oreal Reinforce Dominance through Extensive Distribution and Brand Strength
• Deciem'S Retail Expansion and Targeted Launches Drive Emerging Growth Opportunities
• CHART 141 Company Shares 2025
• CHART 142 Brand Shares 2025

Channels

• Grocery Retailers Lead with Broad Brand Availability and Consumer Convenience
• Retail E-Commerce Accelerates Growth through Exclusive Promotions and Digital Engagement
• CHART 143 Retail Channels 2020-2025

Products

• The Shift Towards Minimalist Formulations
• Clinical Efficacy in Single-Brand Retail
• Securing Loyalty through Accessible Distribution

Economic Context

• CHART 144 Economic Context for Hair Care
• CHART 145 Real Gdp Growth 2020-2030
• CHART 146 Inflation 2020-2030

Consumer Context

• CHART 147 Consumer Context for Hair Care
• CHART 148 Population 2020-2030
• CHART 149 Consumer Expenditure 2020-2030
• CHART 150 Population by Generation 2025
• Country Reports Disclaimer

MEN'S GROOMING IN MALAYSIA

Key Data Insights

• 2025 Developments
• Men's Grooming Summary

Key Industry Trends

• CHART 151 Key Industry Trends for Men's Grooming

Industry Performance

• Asian Beauty Trends Drive Growth in Men's Grooming
• CHART 152 K-Beauty Grafen Sea Salt Water Spray Promotes Lightweight Styling Formula
• Lifestyle and Climate Factors Shape Men's Toiletries
• CHART 153 Gatsby Aesthetic Range Unveiled in Malaysia
• Men's Fragrances Exhibit Dynamic Growth Amid Premiumisation Trends
• CHART 154 Value Sales 2020-2030
• CHART 155 Volume Sales 2020-2030

What's Next?

• Rising Consumer Spending and Population Growth to Drive Sustained Expansion
• Men'S Toiletries to Dominate and Value, While Fragrances Will Lead Growth Momentum
• CHART 156 Analyst Insight for Men's Grooming
• Premiumisation and Innovation Set to Foster New Growth Avenues for Grooming Brands
• CHART 157 Forecast Value Sales 2020-2030

Competitive Landscape

• Leading Manufacturers Maintain Positions Amid Moderate Concentration Shifts
• CHART 158 Company Shares 2025
• CHART 159 Brand Shares 2025

Channels

• Offline Retail Channels Maintain Dominance in Men'S Grooming Distribution
• Retail E-Commerce Accelerates Growth, Reshaping Shopping Preferences and Competition
• CHART 160 Retail Channels 2020-2025

Products

• Evolving Consumer Priorities Fuel Sophisticated Formulations
• Advanced Formats and Targeted Treatments Enter the Market
• Strategic Differentiation Secures Long-Term Market Expansion

Economic Context

• CHART 161 Economic Context for Men's Grooming
• CHART 162 Real Gdp Growth 2020-2030
• CHART 163 Inflation 2020-2030

Consumer Context

• CHART 164 Consumer Context for Men's Grooming
• CHART 165 Population 2020-2030
• CHART 166 Consumer Expenditure 2020-2030
• CHART 167 Population by Generation 2025
• Country Reports Disclaimer

ORAL CARE IN MALAYSIA

Key Data Insights

• 2025 Developments
• Oral Care Summary

Key Industry Trends

• CHART 168 Key Industry Trends for Oral Care

Industry Performance

• Darlie Captures Demand for Expanded Oral Care Routines with Hybrid Innovation
• New Brand Leverages Halal Credentials to Attract Young Malaysians
• Sustainability and Clean Manufacturing Drive Consumer Choices
• CHART 169 Value Sales 2020-2030
• CHART 170 Volume Sales 2020-2030
• CHART 171 Value Sales by Category 2025
• CHART 172 Darlie Launches 2 in 1 Mouthwash and Toothpaste
• CHART 173 New Halal Toothpaste Brand Launches in Malaysia

What's Next?

• Halal-Certified Launches Set to Win over Environmentally-Conscious Shoppers
• Innovation and Comprehensive Routines to Drive Oral Care Growth
• CHART 174 What's Next? for Oral Care
• Eco-Friendly Packaging to Reshape Product Strategies
• CHART 175 Forecast Value Sales 2020-2030
• CHART 176 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Colgate-Palmolive Drives Innovation to Defend Leadership
• CHART 177 Company Shares 2025
• CHART 178 Brand Shares 2025

Channels

• Supermarkets Increase Reach as Oral Care Shoppers Seek Convenience
• Shopee Drives E-Commerce Gains with Online-Only Oral Care Deals
• CHART 179 Retail Channels 2020-2025

Products

• Aesthetic Enhancements and Advanced Formulations Shape New Development
• Eco-Focused Strategies Redefine Packaging and Material Sourcing
• Strategic Portfolio Diversification Secures Market Leadership

Economic Context

• CHART 180 Economic Context for Oral Care
• CHART 181 Real Gdp Growth 2020-2030
• CHART 182 Inflation 2020-2030

Consumer Context

• CHART 183 Consumer Context for Oral Care
• CHART 184 Population 2020-2030
• CHART 185 Consumer Expenditure 2020-2030
• CHART 186 Population by Generation 2025
• Country Reports Disclaimer

SKIN CARE IN MALAYSIA

Key Data Insights

• 2025 Developments
• Skin Care Summary

Key Industry Trends

• CHART 187 Key Industry Trends for Skin Care

Industry Performance

• Clean Beauty and Science Drive Skin Care's Growth in Malaysia
• Kiehl'S Skin Renewal Launch Captures Longevity-Focused Consumers as Facial Care Dominates
• Guardian and Asian Brands Expand Access as Dermatologist-Led Solutions Gain Ground
• CHART 188 Value Sales 2020-2030
• CHART 189 Volume Sales 2020-2030
• CHART 190 Value Sales by Category 2025
• CHART 191 Nivea Derma Skin Clear Solution as Clean Reimagined Extension to Existing Product
• CHART 192 Kiehl's Focuses on Skin Renewal
• CHART 193 Guardian Launches Skinqi Event Featuring Asian-Made Skin Care

What's Next?

• Asian Beauty Brands Set to Accelerate Affordable Solutions for Targeted Needs
• Ingredients-Led Facial Care to Outpace All Other Formats in Demand
• CHART 194 What's Next? for Skin Care
• Evolving Marketing Strategies and Lifestyle Engagement in Malaysian Skin Care
• CHART 195 Forecast Value Sales 2020-2030
• CHART 196 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Procter & Gamble and L'oreal Sustain Leadership as Engagement and Innovation Drive Gains
• CHART 197 Company Shares 2025
• CHART 198 Brand Shares 2025

Channels

• Guardian Leverages Asian Skin Care to Boost Specialist Leadership
• Watsons and Tiktok Shop Drive E-Commerce Surge through Digital Engagement
• CHART 199 Retail Channels 2020-2025

Products

• Shifting Consumer Priorities and Omnichannel Experiences
• New Launches across Premium and Mass Tiers
• Evolving Market Shares and Distribution Strategies

Economic Context

• CHART 200 Economic Context for Skin Care
• CHART 201 Real Gdp Growth 2020-2030
• CHART 202 Inflation 2020-2030

Consumer Context

• CHART 203 Consumer Context for Skin Care
• CHART 204 Population 2020-2030
• CHART 205 Consumer Expenditure 2020-2030
• CHART 206 Population by Generation 2025
• Country Reports Disclaimer

SUN CARE IN MALAYSIA

Key Data Insights

• 2025 Developments
• Sun Care Summary

Key Industry Trends

• CHART 207 Key Industry Trends for Sun Care

Industry Performance

• Clean Formulations and Physical Sunscreen Drive Dynamic Growth in Sun Care
• CHART 208 Sunplay Launches First Physical Tone up Sunscreen in Malaysia
• Hybrid Formulations Merge Sun Protection with Skin Care Benefits
• CHART 209 Kiehl's Unveils Better Screen Uv Serum with Hybrid Skin Care
• Retailers Expand Asian Sun Care Brands to Meet Shifting Consumer Needs
• CHART 210 Debut of Skintific All Day Protect Tinted Serum

What's Next?

• Hybrid Sunscreen Launches Set to Redefine Value and Growth Expectations
• CHART 211 Analyst Insight for Sun Care
• Asian Brand Influence and Digital Channels to Accelerate Hybrid Innovation

Competitive Landscape

• Kao Strengthens Lead as Localisation and Asian Brands Drive Shifts

Channels

• Watsons and Guardian Drive Gains for Health and Personal Care Stores
• Tiktok Shop Fuels E-Commerce Growth as Local Brands Expand Reach

Products

• Evolving Consumer Demands Dictate Advanced Formulations
• Players Introduce Climate-Adaptive and Barrier-Strengthening Solutions
• Digital Discovery and Premiumisation Reshape Market Dynamics

Economic Context

• CHART 212 Economic Context for Sun Care
• CHART 213 Real Gdp Growth 2020-2030
• CHART 214 Inflation 2020-2030

Consumer Context

• CHART 215 Consumer Context for Sun Care
• CHART 216 Population 2020-2030
• CHART 217 Population by Generation 2025
• Country Reports Disclaimer

PREMIUM BEAUTY AND PERSONAL CARE IN MALAYSIA

Key Data Insights

• 2025 Developments
• Premium Beauty and Personal Care Summary

Key Industry Trends

• CHART 218 Key Industry Trends for Premium Beauty and Personal Care

Industry Performance

• Premium Beauty Growth Persists in Malaysia Despite Rising Economic Caution
• Ingredient Innovation and Dermatological Trends Propel Premium Skin Care
• The Rise of Multifunctional Hybrid Products in Premium Beauty
• CHART 219 Kiehl's Launches New Better Screen Uv Serum in Malaysia as Latest Hybrid Sun Care
• CHART 220 Value Sales 2020-2030

What's Next?

• Strong Growth Projected for Malaysian Premium Beauty Driven by Innovation and Economic Stability
• Premium Skin Care to Sustain Leadership as Hybridisation Shapes Demand
• CHART 221 Analyst Insight for Premium Beauty and Personal Care
• Experiential Marketing and Retail Expansion to Drive Growth in Colour Cosmetics and Fragrances
• CHART 222 Forecast Value Sales 2020-2030

Competitive Landscape

• L'Oreal Leverages Multi-Brand Strategy to Reinforce Leadership
• CHART 223 Company Shares 2025
• CHART 224 Brand Shares 2025

Products

• The Shift Towards Targeted Efficacy
• Immersive Retail Experiences and Specialised Formulations
• Sustained Premium Growth through Experiential Marketing

Economic Context

• CHART 225 Economic Context for Premium Beauty and Personal Care
• CHART 226 Real Gdp Growth 2020-2030
• CHART 227 Inflation 2020-2030

Consumer Context

• CHART 228 Consumer Context for Premium Beauty and Personal Care
• CHART 229 Population 2020-2030
• CHART 230 Consumer Expenditure 2020-2030
• CHART 231 Population by Generation 2025
• Country Reports Disclaimer

MASS BEAUTY AND PERSONAL CARE IN MALAYSIA

Key Data Insights

• 2025 Developments
• Mass Beauty and Personal Care Summary

Key Industry Trends

• CHART 232 Key Industry Trends for Mass Beauty and Personal Care

Industry Performance

• Thco Draws Young Consumers with C-Beauty and K-Beauty Expansion
• CHART 233 Giant C-Beauty Multibrand Retailer Thco Opens in Malaysia
• Skin Care Leads Mass Beauty Sales While Affordable Colour Cosmetics Help Drive Growth
• Deep Discounts and Efficacy-Led Innovation Fuel Brand Loyalty Shifts
• CHART 234 Value Sales 2020-2030

What's Next?

• Cost-Consciousness and Value-Seeking Behaviour to Drive Robust Growth in Mass Beauty
• Ingredient-Led Innovation in Skin Care to Sustain Leadership Position
• CHART 235 Analyst Insight for Mass Beauty and Personal Care
• Hybrid and Ingredient-Focused Launches Will Protect Value as Trading Down Persists
• CHART 236 Forecast Value Sales 2020-2030

Competitive Landscape

• Unilever Maintains Leadership as Private Label Expands Reach
• CHART 237 Company Shares 2025
• CHART 238 Brand Shares 2025

Products

• Ingredient-Led Formulations and Private Label Expansion Shape New Development
• Major Retailers and Global Giants Introduce Targeted Product Lines
• Aggressive Promotional Strategies and Intensified Competition Redefine Brand Loyalty

Economic Context

• CHART 239 Economic Context for Mass Beauty and Personal Care
• CHART 240 Real Gdp Growth 2020-2030
• CHART 241 Inflation 2020-2030

Consumer Context

• CHART 242 Consumer Context for Mass Beauty and Personal Care
• CHART 243 Population 2020-2030
• CHART 244 Consumer Expenditure 2020-2030
• CHART 245 Population by Generation 2025
• Country Reports Disclaimer