세계의 홈스테이 시장 : 시장 규모, 점유율, 성장 및 산업 분석 - 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of homestay Market

The global homestay market continues to grow rapidly as travelers increasingly prefer authentic, immersive, and culturally rich accommodation experiences over conventional hotel stays. According to industry data, the global homestay market was valued at USD 29.80 billion in 2024, supported by rising tourism, digital booking platforms, and the growing popularity of unique home-based accommodations. The market is expected to rise to USD 34.14 billion in 2025, reflecting increasing demand for personalized travel experiences, before accelerating further to reach USD 88.90 billion by 2032.

Market Highlights

Europe emerged as the leading regional market in 2024, capturing 32.08% of the global share, driven by strong tourism across countries such as France, Italy, Spain, and the U.K. The region's rich cultural heritage, coupled with developed travel infrastructure and high volumes of intra-European travelers, accelerates demand for homestay bookings. Meanwhile, global travel sentiment continues to strengthen; as reported by the U.S. Travel Association, 93% of U.S. travelers planned trips within six months in early 2024, supporting worldwide homestay market growth.

Digital transformation remains a key factor boosting adoption. Major platforms such as Airbnb, Vrbo, and Booking.com continue to enhance mobile user experiences, offer virtual property tours, and expand listings across villas, cottages, and unique stays. These innovations help attract younger demographics, solo travelers, and digitally savvy tourists, contributing to market value growth projected through 2032.

Market Dynamics

Drivers

One of the primary drivers shaping market expansion is the rising desire for experimental and meaningful travel. Millennials and Gen Z travelers increasingly seek immersive stays that offer cultural authenticity, personal interactions with local hosts, and deeper connections with local traditions. The shift from standardized hotel experiences to community-oriented accommodations significantly increases demand for homestays across both developed and emerging markets.

Restraints

However, service inefficiencies-such as slow host responses, lack of cleanliness, inconsistent amenities, and limited professionalism-pose challenges to market growth. Negative reviews and inconsistent guest experiences deter repeat bookings, making homestays less appealing than more predictable hotel stays.

Opportunities

Growing partnerships between hosts and travel agencies present strong expansion opportunities. Travel agencies provide marketing support, established client networks, and dynamic pricing tools, allowing homestay providers to enhance visibility and increase bookings, especially during peak seasons. These partnerships help hosts maintain quality standards while tapping into a wider customer base.

Segmentation Analysis

By Type

The ordinary homestay segment dominated in 2024, driven by affordability and widespread accessibility. Budget-friendly travelers and backpackers prefer ordinary homestays due to essential amenities and lower costs. Boutique homestays, offering themed environments and premium services, are expected to grow significantly toward 2032 as demand for curated and personalized stays rises.

By End-User

The group segment held the largest share in 2024, reflecting demand for spacious villas and multi-room accommodations. Families are projected to grow at the fastest rate by 2032, motivated by preferences for larger living spaces, self-catering facilities, and kid-friendly amenities.

By Booking Mode

The online booking segment dominated in 2024, thanks to instant reservations, photo galleries, user reviews, and convenient payment systems offered through mobile apps and websites. The offline segment is expected to grow among older travelers and regions with lower digital penetration.

Regional Outlook

Europe maintained its leadership position in 2024, with a market size of USD 9.56 billion, driven by tourism inflows and strong consumer preference for local cultural experiences. North America was the second-largest market, supported by rising adoption of homestays through platforms such as Airbnb and Booking.com. In Asia Pacific, rapid tourism growth in China, Japan, and India positions the region as the fastest-growing market through 2032. South America and the Middle East & Africa also show steady growth, supported by investments in vacation homes and small-scale villas.

Conclusion

With the homestay market valued at USD 29.80 billion in 2024, rising to USD 34.14 billion in 2025, and projected to hit USD 88.90 billion by 2032, the industry is on a strong upward trajectory. Increasing global tourism, digital booking adoption, and a growing preference for authentic stays will continue shaping the market's expansion through 2032.

Segmentation By Type

• Boutique Homestay
• Ordinary Homestay

By End-user

• Solo
• Family
• Group

By Booking Mode

• Online
• Offline

By Region

• North America (By Type, End-user, Booking Mode, and Country)
  • U.S.
  • Canada
  • Mexico
• Europe (By Type, End-user, Booking Mode, and Country)
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific (By Type, End-user, Booking Mode, and Country)
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia Pacific
• South America (By Type, End-user, Booking Mode, and Country)
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa (By Type, End-user, Booking Mode, and Country)
  • South Africa
  • UAE
  • Rest of the Middle East & Africa

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Market
• 4.2. Supply Chain & Regulatory Analysis
• 4.3. Industry SWOT Analysis
• 4.4. Porter's Five Forces Analysis
• 4.5. Impact of Tariff on the Market
• 4.6. Recent Technological Advancements

5. Global Homestay Market Analysis, Insights, and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Type (Value)
    • 5.2.1.1. Ordinary Homestay
    • 5.2.1.2. Boutique Homestay
  • 5.2.2. By End-user (Value)
    • 5.2.2.1. Solo
    • 5.2.2.2. Family
    • 5.2.2.3. Group
  • 5.2.3. By Booking Mode (Value)
    • 5.2.3.1. Online
    • 5.2.3.2. Offline
  • 5.2.4. By Region (Value)
    • 5.2.4.1. North America
    • 5.2.4.2. Europe
    • 5.2.4.3. Asia Pacific
    • 5.2.4.4. South America
    • 5.2.4.5. Middle East & Africa

6. North America Homestay Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Type (Value)
    • 6.2.1.1. Ordinary Homestay
    • 6.2.1.2. Boutique Homestay
  • 6.2.2. By End-user (Value)
    • 6.2.2.1. Solo
    • 6.2.2.2. Family
    • 6.2.2.3. Group
  • 6.2.3. By Booking Mode (Value)
    • 6.2.3.1. Online
    • 6.2.3.2. Offline
  • 6.2.4. By Country (Value)
    • 6.2.4.1. U.S
      • 6.2.4.1.1. By Type (Value)
        • 6.2.4.1.1.1. Ordinary Homestay
        • 6.2.4.1.1.2. Boutique Homestay
    • 6.2.4.2. Canada
      • 6.2.4.2.1. By Type (Value)
        • 6.2.4.2.1.1. Ordinary Homestay
        • 6.2.4.2.1.2. Boutique Homestay
    • 6.2.4.3. Mexico
      • 6.2.4.3.1. By Type (Value)
        • 6.2.4.3.1.1. Ordinary Homestay
        • 6.2.4.3.1.2. Boutique Homestay

7. Europe Homestay Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Type (Value)
    • 7.2.1.1. Ordinary Homestay
    • 7.2.1.2. Boutique Homestay
  • 7.2.2. By End-user (Value)
    • 7.2.2.1. Solo
    • 7.2.2.2. Family
    • 7.2.2.3. Group
  • 7.2.3. By Booking Mode (Value)
    • 7.2.3.1. Online
    • 7.2.3.2. Offline
  • 7.2.4. By Country (Value)
    • 7.2.4.1. U.K.
      • 7.2.4.1.1. By Type (Value)
        • 7.2.4.1.1.1. Ordinary Homestay
        • 7.2.4.1.1.2. Boutique Homestay
    • 7.2.4.2. Germany
      • 7.2.4.2.1. By Type (Value)
        • 7.2.4.2.1.1. Ordinary Homestay
        • 7.2.4.2.1.2. Boutique Homestay
    • 7.2.4.3. France
      • 7.2.4.3.1. By Type (Value)
        • 7.2.4.3.1.1. Ordinary Homestay
        • 7.2.4.3.1.2. Boutique Homestay
    • 7.2.4.4. Italy
      • 7.2.4.4.1. By Type (Value)
        • 7.2.4.4.1.1. Ordinary Homestay
        • 7.2.4.4.1.2. Boutique Homestay
    • 7.2.4.5. Spain
      • 7.2.4.5.1. By Type (Value)
        • 7.2.4.5.1.1. Ordinary Homestay
        • 7.2.4.5.1.2. Boutique Homestay
    • 7.2.4.6. Rest of Europe
      • 7.2.4.6.1. By Type (Value)
        • 7.2.4.6.1.1. Ordinary Homestay
        • 7.2.4.6.1.2. Boutique Homestay

8. Asia-Pacific Homestay Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Type (Value)
    • 8.2.1.1. Ordinary Homestay
    • 8.2.1.2. Boutique Homestay
  • 8.2.2. By End-user (Value)
    • 8.2.2.1. Solo
    • 8.2.2.2. Family
    • 8.2.2.3. Group
  • 8.2.3. By Booking Mode (Value)
    • 8.2.3.1. Online
    • 8.2.3.2. Offline
  • 8.2.4. By Country (Value)
    • 8.2.4.1. China
      • 8.2.4.1.1. By Type (Value)
        • 8.2.4.1.1.1. Ordinary Homestay
        • 8.2.4.1.1.2. Boutique Homestay
    • 8.2.4.2. India
      • 8.2.4.2.1. By Type (Value)
        • 8.2.4.2.1.1. Ordinary Homestay
        • 8.2.4.2.1.2. Boutique Homestay
    • 8.2.4.3. Japan
      • 8.2.4.3.1. By Type (Value)
        • 8.2.4.3.1.1. Ordinary Homestay
        • 8.2.4.3.1.2. Boutique Homestay
    • 8.2.4.4. Australia
      • 8.2.4.4.1. By Type (Value)
        • 8.2.4.4.1.1. Ordinary Homestay
        • 8.2.4.4.1.2. Boutique Homestay
    • 8.2.4.5. Rest of Asia-Pacific
      • 8.2.4.5.1. By Type (Value)
        • 8.2.4.5.1.1. Ordinary Homestay
        • 8.2.4.5.1.2. Boutique Homestay

9. South America Homestay Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Type (Value)
    • 9.2.1.1. Ordinary Homestay
    • 9.2.1.2. Boutique Homestay
  • 9.2.2. By End-user (Value)
    • 9.2.2.1. Solo
    • 9.2.2.2. Family
    • 9.2.2.3. Group
  • 9.2.3. By Booking Mode (Value)
    • 9.2.3.1. Online
    • 9.2.3.2. Offline
  • 9.2.4. By Country (Value)
    • 9.2.4.1. Brazil
      • 9.2.4.1.1. By Type (Value)
        • 9.2.4.1.1.1. Ordinary Homestay
        • 9.2.4.1.1.2. Boutique Homestay
    • 9.2.4.2. Argentina
      • 9.2.4.2.1. By Type (Value)
        • 9.2.4.2.1.1. Ordinary Homestay
        • 9.2.4.2.1.2. Boutique Homestay
    • 9.2.4.3. Rest of South America
      • 9.2.4.3.1. By Type (Value)
        • 9.2.4.3.1.1. Ordinary Homestay
        • 9.2.4.3.1.2. Boutique Homestay

10. Middle East & Africa Homestay Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Type (Value)
    • 10.2.1.1. Ordinary Homestay
    • 10.2.1.2. Boutique Homestay
  • 10.2.2. By End-user (Value)
    • 10.2.2.1. Solo
    • 10.2.2.2. Family
    • 10.2.2.3. Group
  • 10.2.3. By Booking Mode (Value)
    • 10.2.3.1. Online
    • 10.2.3.2. Offline
  • 10.2.4. By Country (Value)
    • 10.2.4.1. UAE
      • 10.2.4.1.1. By Type (Value)
        • 10.2.4.1.1.1. Ordinary Homestay
        • 10.2.4.1.1.2. Boutique Homestay
    • 10.2.4.2. South Africa
      • 10.2.4.2.1. By Type (Value)
        • 10.2.4.2.1.1. Ordinary Homestay
        • 10.2.4.2.1.2. Boutique Homestay
    • 10.2.4.3. Rest of Middle East & Africa
      • 10.2.4.3.1. By Type (Value)
        • 10.2.4.3.1.1. Ordinary Homestay
        • 10.2.4.3.1.2. Boutique Homestay

11. Competitive Matrix

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global Homestay Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2024

12. Company Profiles

• 12.1. Evolve Vacation Rental (U.S.)
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Product Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Developments
• 12.2. USA Homestays (U.S.)
  • 12.2.1. Overview
  • 12.2.2. Description
  • 12.2.3. Product Portfolio
  • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.5. Recent Developments
• 12.3. SaffronStays (India)
  • 12.3.1. Overview
  • 12.3.2. Description
  • 12.3.3. Product Portfolio
  • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.5. Recent Developments
• 12.4. StayVista (India)
  • 12.4.1. Overview
  • 12.4.2. Description
  • 12.4.3. Product Portfolio
  • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.5. Recent Developments
• 12.5. Homestay.com (Ireland)
  • 12.5.1. Overview
  • 12.5.2. Description
  • 12.5.3. Product Portfolio
  • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.5. Recent Developments
• 12.6. TripAdvisor (U.S.)
  • 12.6.1. Overview
  • 12.6.2. Description
  • 12.6.3. Product Portfolio
  • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.5. Recent Developments
• 12.7. The Homestay Company (India)
  • 12.7.1. Overview
  • 12.7.2. Description
  • 12.7.3. Product Portfolio
  • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.5. Recent Developments
• 12.8. Airbnb (U.S.)
  • 12.8.1. Overview
  • 12.8.2. Description
  • 12.8.3. Product Portfolio
  • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.5. Recent Developments
• 12.9. MakeMyTrip (India)
  • 12.9.1. Overview
  • 12.9.2. Description
  • 12.9.3. Product Portfolio
  • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.5. Recent Developments
• 12.10. Booking.com (Netherlands)
  • 12.10.1. Overview
  • 12.10.2. Description
  • 12.10.3. Product Portfolio
  • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.5. Recent Developments

13. Strategic Recommendations/ Market Opportunities