단체 건강 보험 시장 규모, 점유율, 성장 및 세계 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of group health insurance Market

The global group health insurance market continues to expand rapidly as employers increase their focus on employee well-being, rising healthcare costs drive stronger insurance adoption, and the burden of chronic diseases intensifies globally. According to the latest data, the market was valued at USD 1.48 billion in 2024, supported by rising demand for affordable employee coverage and higher hospitalization rates. The market is projected to grow to USD 1.61 billion in 2025 driven by the increasing number of group policy enrollments across corporate organizations. By 2032, the market value is expected to reach USD 3.05 billion, reflecting a strong shift toward digital insurance platforms, personalized plans, and preventive care programs.

Market Overview

Group health insurance provides medical coverage to employees under a single organizational plan. Employers increasingly view health insurance as essential for enhancing productivity, retaining talent, and reducing absenteeism. The industry is further shaped by rising chronic disease prevalence, including cancer, cardiovascular disorders, and urological conditions.

In 2024, North America dominated the market with a 60.14% share and generated USD 0.89 billion, supported by robust healthcare infrastructure, high insurance penetration, and the presence of leading companies such as UnitedHealth Group, Elevance Health, CVS Health, and Cigna Healthcare. The region's increasing healthcare expenditure and strong regulatory framework continue to fuel growth.

Market Dynamics

Market Drivers

A key factor driving market expansion is the growing prevalence of chronic disorders, which increases the need for insurance coverage for expensive treatments. According to the World Health Organization, 20 million new cancer cases were recorded in 2022, contributing to higher claim volumes globally. Employers are also strengthening employee retention initiatives by offering comprehensive group insurance plans, including preventive care coverage and mental health support.

In January 2023, Tyson Foods invested USD 20 million to enhance mental health and wellness benefits for employees, demonstrating the rising employer commitment to holistic healthcare.

Market Restraints

Limited awareness in developing countries such as India, Brazil, and Indonesia continues to restrict insurance penetration. High premium rates and low financial literacy further reduce adoption. According to 2023 NCBI data, only 25% of individuals in India are covered by health insurance.

Market Opportunities

Rising disposable income and growing healthcare expenditure-especially in emerging economies-present a major opportunity. In 2023, China's per capita disposable income reached USD 5,543.2, marking a 6.3% increase and reinforcing potential demand for health insurance products. As financial literacy improves, insurers can expand offerings across large, untapped populations.

Market Challenges

Growing concerns regarding data privacy and cyberattacks may reduce trust in digital insurance platforms. According to the AARP, insurance fraud results in USD 308.6 billion in losses annually in the U.S., highlighting the critical need for stronger data protection measures.

Segmentation Analysis

By Type

The Health Maintenance Organization (HMO) segment dominated in 2024 due to its cost-effectiveness and focus on preventive healthcare. EPO plans are expected to grow steadily with rising demand for customized employer-focused policies.

By Product

Non-contributory plans led the market in 2024 as they offer employees full coverage at no additional cost, enhancing retention and policy penetration.

By Payor

The private segment dominated in 2024 due to better coverage options, higher quality of care, and strong insurer presence. In Australia, 15 million individuals were covered under private insurance in 2025.

By Mode

The offline mode dominated due to personalized guidance and face-to-face consultation benefits. However, online platforms are expanding rapidly as 64% of Australians preferred online insurance in 2024.

By Distribution Channel

The agents segment held the largest share in 2024. In the U.S., 902,500 insurance agents were active in 2024, supporting widespread policy distribution.

Regional Outlook

North America

Generated USD 0.89 billion in 2024, driven by strong reimbursement systems, advanced digital platforms, and high employer adoption of group insurance plans.

Europe

Expected to grow at a considerable rate due to an aging population, digital transformation, and rising awareness of group insurance benefits.

Asia Pacific

Anticipated to grow fastest, driven by rising chronic disease prevalence, expanding healthcare access, and increased personalization demand-88% of Indian consumers prefer personalized insurance.

Latin America & Middle East/Africa

Growth is fueled by rising healthcare infrastructure development, awareness programs, and increasing access to employer-sponsored plans.

Conclusion

With the market rising from USD 1.48 billion in 2024 to a projected USD 3.05 billion by 2032, the group health insurance industry is set to expand significantly. Rising healthcare costs, digital transformation, and employer-driven wellness initiatives will continue to shape market growth globally.

Segmentation

By Type

• Health Maintenance Organization (HMO)
• Preferred Provider Organization (PPO)
• Exclusive Provider Organization (EPO)
• Others

By Product

• Contributory Plans
• Non-contributory Plans

By Payor

• Private
• Public

By Mode

• Offline
• Online

By Distribution Channel

• Direct Sales
• Agents
• Brokers
• Banks
• Others

By Region

• North America (By Type, Product, Payor, Mode, Distribution Channel, and Country/Sub-region)
  • U.S.
  • Canada
• Europe (By Type, Product, Payor, Mode, Distribution Channel, and Country/Sub-region)
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Scandinavia
  • Rest of Europe
• Asia Pacific (By Type, Product, Payor, Mode, Distribution Channel, and Country/Sub-region)
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America (By Type, Product, Payor, Mode, Distribution Channel, and Country/Sub-region)
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa (By Type, Product, Payor, Mode, Distribution Channel, and Country/Sub-region)
  • GCC
  • South Africa
  • Rest of Middle East & Africa

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Market Trends

4. Key Insights

• 4.1. Insights on Health Insurance Penetration, Key Countries/Regions
• 4.2. Overview of Regulatory Scenario, Key Countries/Regions
• 4.3. New Product Launches, Key Players
• 4.4. Key Industry Developments - Mergers, Acquisitions & Partnerships

5. Global Group Health Insurance Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Market Analysis, Insights and Forecast - By Type
  • 5.1.1. Health Maintenance Organization (HMO)
  • 5.1.2. Preferred Provider Organization (PPO)
  • 5.1.3. Exclusive Provider Organization (EPO)
  • 5.1.4. Others
• 5.2. Market Analysis, Insights and Forecast - By Product
  • 5.2.1. Contributory Plans
  • 5.2.2. Non-Contributory Plans
• 5.3. Market Analysis, Insights and Forecast - By Payor
  • 5.3.1. Private
  • 5.3.2. Public
• 5.4. Market Analysis, Insights and Forecast - By Mode
  • 5.4.1. Offline
  • 5.4.2. Online
• 5.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 5.5.1. Direct Sales
  • 5.5.2. Agents
  • 5.5.3. Brokers
  • 5.5.4. Banks
  • 5.5.5. Others
• 5.6. Market Analysis, Insights and Forecast - By Region
  • 5.6.1. North America
  • 5.6.2. Europe
  • 5.6.3. Asia Pacific
  • 5.6.4. Latin America
  • 5.6.5. Middle East & Africa

6. North America Group Health Insurance Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Market Analysis, Insights and Forecast - By Type
  • 6.1.1. Health Maintenance Organization (HMO)
  • 6.1.2. Preferred Provider Organization (PPO)
  • 6.1.3. Exclusive Provider Organization (EPO)
  • 6.1.4. Others
• 6.2. Market Analysis, Insights and Forecast - By Product
  • 6.2.1. Contributory Plans
  • 6.2.2. Non-Contributory Plans
• 6.3. Market Analysis, Insights and Forecast - By Payor
  • 6.3.1. Private
  • 6.3.2. Public
• 6.4. Market Analysis, Insights and Forecast - By Mode
  • 6.4.1. Offline
  • 6.4.2. Online
• 6.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 6.5.1. Direct Sales
  • 6.5.2. Agents
  • 6.5.3. Brokers
  • 6.5.4. Banks
  • 6.5.5. Others
• 6.6. Market Analysis, Insights and Forecast - By Country
  • 6.6.1. U.S.
  • 6.6.2. Canada

7. Europe Group Health Insurance Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Market Analysis, Insights and Forecast - By Type
  • 7.1.1. Health Maintenance Organization (HMO)
  • 7.1.2. Preferred Provider Organization (PPO)
  • 7.1.3. Exclusive Provider Organization (EPO)
  • 7.1.4. Others
• 7.2. Market Analysis, Insights and Forecast - By Product
  • 7.2.1. Contributory Plans
  • 7.2.2. Non-Contributory Plans
• 7.3. Market Analysis, Insights and Forecast - By Payor
  • 7.3.1. Private
  • 7.3.2. Public
• 7.4. Market Analysis, Insights and Forecast - By Mode
  • 7.4.1. Offline
  • 7.4.2. Online
• 7.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 7.5.1. Direct Sales
  • 7.5.2. Agents
  • 7.5.3. Brokers
  • 7.5.4. Banks
  • 7.5.5. Others
• 7.6. Market Analysis, Insights and Forecast - By Country/Sub-region
  • 7.6.1. U.K.
  • 7.6.2. Germany
  • 7.6.3. France
  • 7.6.4. Spain
  • 7.6.5. Italy
  • 7.6.6. Scandinavia
  • 7.6.7. Rest of Europe

8. Asia Pacific Group Health Insurance Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Market Analysis, Insights and Forecast - By Type
  • 8.1.1. Health Maintenance Organization (HMO)
  • 8.1.2. Preferred Provider Organization (PPO)
  • 8.1.3. Exclusive Provider Organization (EPO)
  • 8.1.4. Others
• 8.2. Market Analysis, Insights and Forecast - By Product
  • 8.2.1. Contributory Plans
  • 8.2.2. Non-Contributory Plans
• 8.3. Market Analysis, Insights and Forecast - By Payor
  • 8.3.1. Private
  • 8.3.2. Public
• 8.4. Market Analysis, Insights and Forecast - By Mode
  • 8.4.1. Offline
  • 8.4.2. Online
• 8.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 8.5.1. Direct Sales
  • 8.5.2. Agents
  • 8.5.3. Brokers
  • 8.5.4. Banks
  • 8.5.5. Others
• 8.6. Market Analysis, Insights and Forecast - By Country/Sub-region
  • 8.6.1. Japan
  • 8.6.2. Australia
  • 8.6.3. China
  • 8.6.4. India
  • 8.6.5. Southeast Asia
  • 8.6.6. Rest of Asia Pacific

9. Latin America Group Health Insurance Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Market Analysis, Insights and Forecast - By Type
  • 9.1.1. Health Maintenance Organization (HMO)
  • 9.1.2. Preferred Provider Organization (PPO)
  • 9.1.3. Exclusive Provider Organization (EPO)
  • 9.1.4. Others
• 9.2. Market Analysis, Insights and Forecast - By Product
  • 9.2.1. Contributory Plans
  • 9.2.2. Non-Contributory Plans
• 9.3. Market Analysis, Insights and Forecast - By Payor
  • 9.3.1. Private
  • 9.3.2. Public
• 9.4. Market Analysis, Insights and Forecast - By Mode
  • 9.4.1. Offline
  • 9.4.2. Online
• 9.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 9.5.1. Direct Sales
  • 9.5.2. Agents
  • 9.5.3. Brokers
  • 9.5.4. Banks
  • 9.5.5. Others
• 9.6. Market Analysis, Insights and Forecast - By Country/Sub-region
  • 9.6.1. Brazil
  • 9.6.2. Mexico
  • 9.6.3. Rest of Latin America

10. Middle East & Africa Group Health Insurance Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Market Analysis, Insights and Forecast - By Type
  • 10.1.1. Health Maintenance Organization (HMO)
  • 10.1.2. Preferred Provider Organization (PPO)
  • 10.1.3. Exclusive Provider Organization (EPO)
  • 10.1.4. Others
• 10.2. Market Analysis, Insights and Forecast - By Product
  • 10.2.1. Contributory Plans
  • 10.2.2. Non-Contributory Plans
• 10.3. Market Analysis, Insights and Forecast - By Payor
  • 10.3.1. Private
  • 10.3.2. Public
• 10.4. Market Analysis, Insights and Forecast - By Mode
  • 10.4.1. Offline
  • 10.4.2. Online
• 10.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 10.5.1. Direct Sales
  • 10.5.2. Agents
  • 10.5.3. Brokers
  • 10.5.4. Banks
  • 10.5.5. Others
• 10.6. Market Analysis, Insights and Forecast - By Country/Sub-region
  • 10.6.1. GCC
  • 10.6.2. South Africa
  • 10.6.3. Rest of Middle East & Africa

11. Competitive Analysis

• 11.1. Global Market Share Analysis (2024)
• 11.2. Company Profiles
  • 11.2.1. UnitedHealth Group
    • 11.2.1.1. Overview
    • 11.2.1.2. Products
    • 11.2.1.3. SWOT Analysis
    • 11.2.1.4. Recent Developments
    • 11.2.1.5. Strategies
    • 11.2.1.6. Financials (Based on Availability)
  • 11.2.2. AXA
    • 11.2.2.1. Overview
    • 11.2.2.2. Products
    • 11.2.2.3. SWOT Analysis
    • 11.2.2.4. Recent Developments
    • 11.2.2.5. Strategies
    • 11.2.2.6. Financials (Based on Availability)
  • 11.2.3. Elevance Health
    • 11.2.3.1. Overview
    • 11.2.3.2. Products
    • 11.2.3.3. SWOT Analysis
    • 11.2.3.4. Recent Developments
    • 11.2.3.5. Strategies
    • 11.2.3.6. Financials (Based on Availability)
  • 11.2.4. Bupa Global
    • 11.2.4.1. Overview
    • 11.2.4.2. Products
    • 11.2.4.3. SWOT Analysis
    • 11.2.4.4. Recent Developments
    • 11.2.4.5. Strategies
    • 11.2.4.6. Financials (Based on Availability)
  • 11.2.5. CVH Health
    • 11.2.5.1. Overview
    • 11.2.5.2. Products
    • 11.2.5.3. SWOT Analysis
    • 11.2.5.4. Recent Developments
    • 11.2.5.5. Strategies
    • 11.2.5.6. Financials (Based on Availability)
  • 11.2.6. Cigna Healthcare
    • 11.2.6.1. Overview
    • 11.2.6.2. Products
    • 11.2.6.3. SWOT Analysis
    • 11.2.6.4. Recent Developments
    • 11.2.6.5. Strategies
    • 11.2.6.6. Financials (Based on Availability)
  • 11.2.7. AIA Group Ltd.
    • 11.2.7.1. Overview
    • 11.2.7.2. Products
    • 11.2.7.3. SWOT Analysis
    • 11.2.7.4. Recent Developments
    • 11.2.7.5. Strategies
    • 11.2.7.6. Financials (Based on Availability)
  • 11.2.8. Allianz
    • 11.2.8.1. Overview
    • 11.2.8.2. Products
    • 11.2.8.3. SWOT Analysis
    • 11.2.8.4. Recent Developments
    • 11.2.8.5. Strategies
    • 11.2.8.6. Financials (Based on Availability)
  • 11.2.9. China Pacific Insurance (Group) Co., Ltd.
    • 11.2.9.1. Overview
    • 11.2.9.2. Products
    • 11.2.9.3. SWOT Analysis
    • 11.2.9.4. Recent Developments
    • 11.2.9.5. Strategies
    • 11.2.9.6. Financials (Based on Availability)