단체 건강보험 시장 규모, 점유율, 성장 및 세계 산업 분석 : 유형별, 용도별, 지역별 인사이트와 예측(2026-2034년)

Growth Factors of group health insurance Market

The global group health insurance market is witnessing robust growth, driven by rising healthcare costs, increasing prevalence of chronic diseases, and the growing focus of employers on employee welfare and retention. According to Fortune Business Insights, the global group health insurance market was valued at USD 1.61 billion in 2025. The market is projected to grow from USD 1.75 billion in 2026 to USD 3.76 billion by 2034, exhibiting a CAGR of 10.04% during the forecast period. North America dominated the market with a share of 66.89% in 2025, supported by advanced insurance infrastructure and high employer-sponsored insurance adoption.

Group health insurance refers to insurance coverage offered by employers or organizations to employees under a single policy. The increasing burden of chronic disorders such as cancer, cardiovascular diseases, and urological conditions has led to a rise in medical consultations and treatments, resulting in higher insurance claims. According to the World Health Organization, 20.0 million new cancer cases were reported globally in 2022, underlining the growing demand for comprehensive group insurance coverage. Prominent players such as UnitedHealth Group, Elevance Health, and AXA are actively introducing innovative insurance products to strengthen their market presence.

Market Dynamics

Market Drivers

The rising prevalence of chronic disorders is a major driver of the market. Increasing healthcare costs associated with long-term disease management are encouraging employers to adopt group health insurance policies with broader coverage and affordable premiums. Employers are also focusing on employee retention and workplace well-being by offering health benefits. In January 2023, Tyson Foods, Inc. invested approximately USD 20.0 million to expand mental health and wellness benefits for its employees, reflecting the growing corporate focus on comprehensive healthcare coverage.

Market Restraints

Limited awareness regarding group health insurance in developing nations restrains market growth. Despite rising disease burden in countries such as India, Brazil, and China, insurance penetration remains low due to financial illiteracy and lack of awareness. According to 2023 data published by NCBI, only 25% of the population in India is covered under health insurance, highlighting the challenge of low adoption in emerging economies.

Market Opportunities

Rising disposable income and growing healthcare expenditure in emerging economies present significant growth opportunities. Economic growth has led to an expanding affluent population with higher financial literacy and awareness regarding insurance benefits. According to the State Council of China, per capita disposable income in China reached USD 5,543.2 in 2023, reflecting steady growth. This trend is expected to support higher adoption of group health insurance products during the forecast period.

Market Challenges

Data privacy concerns and rising cyberattacks pose major challenges to market growth. The adoption of digital tools, artificial intelligence, and big data in insurance operations has increased the risk of data breaches and cyber fraud. According to the American Association of Retired Persons (AARP), insurance fraud costs American consumers approximately USD 308.6 billion annually, which negatively impacts consumer trust and policy adoption.

Group Health Insurance Market Trends

Digital transformation is a key trend shaping the market. Insurers are increasingly adopting digital platforms to enhance customer experience, streamline claims processing, and offer personalized insurance solutions. According to 2025 data published by Feathery, around 67% of insurance companies have accelerated digital transformation initiatives. Additionally, employers are increasingly opting for self-funded plans and expanding mental health coverage within group insurance policies.

Segmentation Analysis

By type, the Health Maintenance Organization (HMO) segment dominated the market in 2024, driven by cost-effectiveness and emphasis on preventive care. The Exclusive Provider Organization (EPO) segment is expected to grow steadily due to rising demand for flexible insurance options.

By product, non-contributory plans dominated the market in 2024, supported by employer-funded coverage that enhances employee retention. Contributory plans are expected to grow due to rising awareness of extended insurance benefits.

By payor, the private segment dominated the market, driven by improved coverage and access to quality healthcare. Public insurance is expected to grow due to government-led awareness initiatives.

By mode, the offline segment led the market in 2024, while the online segment is expected to grow rapidly due to convenience and reduced paperwork.

By distribution channel, agents dominated the market, supported by a large agent workforce and rising insurance claims.

Regional Outlook

North America led the market with a valuation of USD 0.97 billion in 2025 and USD 1.06 billion in 2026, supported by high healthcare expenditure and strong employer-sponsored insurance systems.

Europe is expected to grow steadily due to an aging population and digital adoption.

Asia Pacific is projected to register the fastest growth, driven by increasing awareness, digital innovation, and government initiatives.

Latin America and the Middle East & Africa are expected to grow moderately due to expanding healthcare infrastructure and rising insurance penetration.

Competitive Landscape

The global group health insurance market is fragmented, with major players such as UnitedHealth Group, Elevance Health, AXA, Bupa Global, and Cigna Healthcare holding significant market shares. These companies focus on product innovation, mergers, acquisitions, and geographic expansion to strengthen their market positions. Recent developments include Elevance Health's expansion of ACA plans in the U.S. and Bupa Global's acquisition stake in Niva Bupa to expand its presence in India.

Conclusion

The global group health insurance market is set to experience strong growth over the forecast period, supported by rising chronic disease prevalence, increasing healthcare expenditure, and the growing emphasis of employers on employee well-being. With the market valued at USD 1.61 billion in 2025, projected to reach USD 1.75 billion in 2026 and USD 3.76 billion by 2034, advancements in digital insurance infrastructure, rising disposable income in emerging economies, and expanding employer-sponsored coverage are expected to drive sustained market expansion despite challenges related to awareness, regulatory volatility, and data security.

Segmentation

By Type

• Health Maintenance Organization (HMO)
• Preferred Provider Organization (PPO)
• Exclusive Provider Organization (EPO)
• Others

By Product

• Contributory Plans
• Non-contributory Plans

By Payor

• Private
• Public

By Mode

• Offline
• Online

By Distribution Channel

• Direct Sales
• Agents
• Brokers
• Banks
• Others

By Region

• North America (By Type, Product, Payor, Mode, Distribution Channel, and Country/Sub-region)
  • U.S.
  • Canada
• Europe (By Type, Product, Payor, Mode, Distribution Channel, and Country/Sub-region)
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Scandinavia
  • Rest of Europe
• Asia Pacific (By Type, Product, Payor, Mode, Distribution Channel, and Country/Sub-region)
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America (By Type, Product, Payor, Mode, Distribution Channel, and Country/Sub-region)
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa (By Type, Product, Payor, Mode, Distribution Channel, and Country/Sub-region)
  • GCC
  • South Africa
  • Rest of Middle East & Africa

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Market Trends

4. Key Insights

• 4.1. Insights on Health Insurance Penetration, Key Countries/Regions
• 4.2. Overview of Regulatory Scenario, Key Countries/Regions
• 4.3. New Product Launches, Key Players
• 4.4. Key Industry Developments - Mergers, Acquisitions & Partnerships

5. Global Group Health Insurance Market Analysis, Insights and Forecast, 2021-2034

• 5.1. Market Analysis, Insights and Forecast - By Type
  • 5.1.1. Health Maintenance Organization (HMO)
  • 5.1.2. Preferred Provider Organization (PPO)
  • 5.1.3. Exclusive Provider Organization (EPO)
  • 5.1.4. Others
• 5.2. Market Analysis, Insights and Forecast - By Product
  • 5.2.1. Contributory Plans
  • 5.2.2. Non-Contributory Plans
• 5.3. Market Analysis, Insights and Forecast - By Payor
  • 5.3.1. Private
  • 5.3.2. Public
• 5.4. Market Analysis, Insights and Forecast - By Mode
  • 5.4.1. Offline
  • 5.4.2. Online
• 5.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 5.5.1. Direct Sales
  • 5.5.2. Agents
  • 5.5.3. Brokers
  • 5.5.4. Banks
  • 5.5.5. Others
• 5.6. Market Analysis, Insights and Forecast - By Region
  • 5.6.1. North America
  • 5.6.2. Europe
  • 5.6.3. Asia Pacific
  • 5.6.4. Latin America
  • 5.6.5. Middle East & Africa

6. North America Group Health Insurance Market Analysis, Insights and Forecast, 2021-2034

• 6.1. Market Analysis, Insights and Forecast - By Type
  • 6.1.1. Health Maintenance Organization (HMO)
  • 6.1.2. Preferred Provider Organization (PPO)
  • 6.1.3. Exclusive Provider Organization (EPO)
  • 6.1.4. Others
• 6.2. Market Analysis, Insights and Forecast - By Product
  • 6.2.1. Contributory Plans
  • 6.2.2. Non-Contributory Plans
• 6.3. Market Analysis, Insights and Forecast - By Payor
  • 6.3.1. Private
  • 6.3.2. Public
• 6.4. Market Analysis, Insights and Forecast - By Mode
  • 6.4.1. Offline
  • 6.4.2. Online
• 6.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 6.5.1. Direct Sales
  • 6.5.2. Agents
  • 6.5.3. Brokers
  • 6.5.4. Banks
  • 6.5.5. Others
• 6.6. Market Analysis, Insights and Forecast - By Country
  • 6.6.1. U.S.
  • 6.6.2. Canada

7. Europe Group Health Insurance Market Analysis, Insights and Forecast, 2021-2034

• 7.1. Market Analysis, Insights and Forecast - By Type
  • 7.1.1. Health Maintenance Organization (HMO)
  • 7.1.2. Preferred Provider Organization (PPO)
  • 7.1.3. Exclusive Provider Organization (EPO)
  • 7.1.4. Others
• 7.2. Market Analysis, Insights and Forecast - By Product
  • 7.2.1. Contributory Plans
  • 7.2.2. Non-Contributory Plans
• 7.3. Market Analysis, Insights and Forecast - By Payor
  • 7.3.1. Private
  • 7.3.2. Public
• 7.4. Market Analysis, Insights and Forecast - By Mode
  • 7.4.1. Offline
  • 7.4.2. Online
• 7.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 7.5.1. Direct Sales
  • 7.5.2. Agents
  • 7.5.3. Brokers
  • 7.5.4. Banks
  • 7.5.5. Others
• 7.6. Market Analysis, Insights and Forecast - By Country/Sub-region
  • 7.6.1. U.K.
  • 7.6.2. Germany
  • 7.6.3. France
  • 7.6.4. Spain
  • 7.6.5. Italy
  • 7.6.6. Scandinavia
  • 7.6.7. Rest of Europe

8. Asia Pacific Group Health Insurance Market Analysis, Insights and Forecast, 2021-2034

• 8.1. Market Analysis, Insights and Forecast - By Type
  • 8.1.1. Health Maintenance Organization (HMO)
  • 8.1.2. Preferred Provider Organization (PPO)
  • 8.1.3. Exclusive Provider Organization (EPO)
  • 8.1.4. Others
• 8.2. Market Analysis, Insights and Forecast - By Product
  • 8.2.1. Contributory Plans
  • 8.2.2. Non-Contributory Plans
• 8.3. Market Analysis, Insights and Forecast - By Payor
  • 8.3.1. Private
  • 8.3.2. Public
• 8.4. Market Analysis, Insights and Forecast - By Mode
  • 8.4.1. Offline
  • 8.4.2. Online
• 8.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 8.5.1. Direct Sales
  • 8.5.2. Agents
  • 8.5.3. Brokers
  • 8.5.4. Banks
  • 8.5.5. Others
• 8.6. Market Analysis, Insights and Forecast - By Country/Sub-region
  • 8.6.1. Japan
  • 8.6.2. Australia
  • 8.6.3. China
  • 8.6.4. India
  • 8.6.5. Southeast Asia
  • 8.6.6. Rest of Asia Pacific

9. Latin America Group Health Insurance Market Analysis, Insights and Forecast, 2021-2034

• 9.1. Market Analysis, Insights and Forecast - By Type
  • 9.1.1. Health Maintenance Organization (HMO)
  • 9.1.2. Preferred Provider Organization (PPO)
  • 9.1.3. Exclusive Provider Organization (EPO)
  • 9.1.4. Others
• 9.2. Market Analysis, Insights and Forecast - By Product
  • 9.2.1. Contributory Plans
  • 9.2.2. Non-Contributory Plans
• 9.3. Market Analysis, Insights and Forecast - By Payor
  • 9.3.1. Private
  • 9.3.2. Public
• 9.4. Market Analysis, Insights and Forecast - By Mode
  • 9.4.1. Offline
  • 9.4.2. Online
• 9.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 9.5.1. Direct Sales
  • 9.5.2. Agents
  • 9.5.3. Brokers
  • 9.5.4. Banks
  • 9.5.5. Others
• 9.6. Market Analysis, Insights and Forecast - By Country/Sub-region
  • 9.6.1. Brazil
  • 9.6.2. Mexico
  • 9.6.3. Rest of Latin America

10. Middle East & Africa Group Health Insurance Market Analysis, Insights and Forecast, 2021-2034

• 10.1. Market Analysis, Insights and Forecast - By Type
  • 10.1.1. Health Maintenance Organization (HMO)
  • 10.1.2. Preferred Provider Organization (PPO)
  • 10.1.3. Exclusive Provider Organization (EPO)
  • 10.1.4. Others
• 10.2. Market Analysis, Insights and Forecast - By Product
  • 10.2.1. Contributory Plans
  • 10.2.2. Non-Contributory Plans
• 10.3. Market Analysis, Insights and Forecast - By Payor
  • 10.3.1. Private
  • 10.3.2. Public
• 10.4. Market Analysis, Insights and Forecast - By Mode
  • 10.4.1. Offline
  • 10.4.2. Online
• 10.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 10.5.1. Direct Sales
  • 10.5.2. Agents
  • 10.5.3. Brokers
  • 10.5.4. Banks
  • 10.5.5. Others
• 10.6. Market Analysis, Insights and Forecast - By Country/Sub-region
  • 10.6.1. GCC
  • 10.6.2. South Africa
  • 10.6.3. Rest of Middle East & Africa

11. Competitive Analysis

• 11.1. Global Market Share Analysis (2025)
• 11.2. Company Profiles
  • 11.2.1. UnitedHealth Group
    • 11.2.1.1. Overview
    • 11.2.1.2. Products
    • 11.2.1.3. SWOT Analysis
    • 11.2.1.4. Recent Developments
    • 11.2.1.5. Strategies
    • 11.2.1.6. Financials (Based on Availability)
  • 11.2.2. AXA
    • 11.2.2.1. Overview
    • 11.2.2.2. Products
    • 11.2.2.3. SWOT Analysis
    • 11.2.2.4. Recent Developments
    • 11.2.2.5. Strategies
    • 11.2.2.6. Financials (Based on Availability)
  • 11.2.3. Elevance Health
    • 11.2.3.1. Overview
    • 11.2.3.2. Products
    • 11.2.3.3. SWOT Analysis
    • 11.2.3.4. Recent Developments
    • 11.2.3.5. Strategies
    • 11.2.3.6. Financials (Based on Availability)
  • 11.2.4. Bupa Global
    • 11.2.4.1. Overview
    • 11.2.4.2. Products
    • 11.2.4.3. SWOT Analysis
    • 11.2.4.4. Recent Developments
    • 11.2.4.5. Strategies
    • 11.2.4.6. Financials (Based on Availability)
  • 11.2.5. CVH Health
    • 11.2.5.1. Overview
    • 11.2.5.2. Products
    • 11.2.5.3. SWOT Analysis
    • 11.2.5.4. Recent Developments
    • 11.2.5.5. Strategies
    • 11.2.5.6. Financials (Based on Availability)
  • 11.2.6. Cigna Healthcare
    • 11.2.6.1. Overview
    • 11.2.6.2. Products
    • 11.2.6.3. SWOT Analysis
    • 11.2.6.4. Recent Developments
    • 11.2.6.5. Strategies
    • 11.2.6.6. Financials (Based on Availability)
  • 11.2.7. AIA Group Ltd.
    • 11.2.7.1. Overview
    • 11.2.7.2. Products
    • 11.2.7.3. SWOT Analysis
    • 11.2.7.4. Recent Developments
    • 11.2.7.5. Strategies
    • 11.2.7.6. Financials (Based on Availability)
  • 11.2.8. Allianz
    • 11.2.8.1. Overview
    • 11.2.8.2. Products
    • 11.2.8.3. SWOT Analysis
    • 11.2.8.4. Recent Developments
    • 11.2.8.5. Strategies
    • 11.2.8.6. Financials (Based on Availability)
  • 11.2.9. China Pacific Insurance (Group) Co., Ltd.
    • 11.2.9.1. Overview
    • 11.2.9.2. Products
    • 11.2.9.3. SWOT Analysis
    • 11.2.9.4. Recent Developments
    • 11.2.9.5. Strategies
    • 11.2.9.6. Financials (Based on Availability)