웨비나 및 가상 이벤트 시장 성장 기회(2024-2029년)

Focus on AI, Engagement, and Access Reshape the Market Beyond the Boom

After experiencing a significant post-Covid slump, the webinars and virtual events market returned to moderate growth in 2024. Growing at 4.8 percent over the previous year, revenue in 2024 is estimated to reach $1.45 billion.

As in-person event attendance surged to its highest level in more than four years, event vendors have realigned their solutions portfolio and strategies to address new opportunities. To accommodate significant market shifts, web events are becoming more intelligent, data-driven, engaging, and accessible.The pace of structural changes impacting the webinars and virtual events market-from the rise in hybrid events to an explosion in AI capabilities-is accelerating. Three converging trends are reshaping the future of webinars and virtual events: - Focus on attendee engagement and experience - Holistic AI-driven technology transformation - Continued strengthening in hybrid events

Despite the strong return to in-person events, virtual and hybrid events will remain a robust opportunity throughout the forecast period. Extended reach, enhanced ease of use, greater engagement, advanced analytics, and a focus on sustainability are the primary growth vectors. AI and data-driven insights, along with hyper-personalization, are the cornerstone technologies. The market is experiencing an unprecedented pace of innovation with AI simplifying the event planning and execution cycle. AI-driven content production and personalization, attendee engagement, and insights are creating new value.

Customer organizations and market participants, including technology vendors, service providers, channel partners, resellers, and IT/telecom decision-makers, among others, will find value in leveraging the findings of this study to develop sustainable web events growth strategies.

Authors: Roopam Jain & Robert Arnold

Table of Contents

Transformation in Web Events

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Web Events Industry

Ecosystem: Research Scope and Market Overview

• Scope of Analysis
• Market Segmentation
• Market Overview
• Usage Trends
• Competitive Landscape

Key Findings from UC and AI Decision Maker Surveys

• Hybrid Work Trends
• Unified Communications and Collaboration Solution Investment Drivers
• Unified Communications and Collaboration Solution Selection Factors
• C-suite Influence Remains High While the Influence of Line-of-Business Heads is Growing in Technology Decision Making
• A Strong Focus on ESG and Sustainability
• Enterprise AI Deployments Move Beyond Proof-of-Concept Stage
• Improving Operational Efficiency is a Key Driver for AI Investments
• Data Concerns and Ability to Assess ROI are Key Challenges
• AI Deployments Across Business Functions

Technology Trends

• Technology Trends

Growth Generator: Revenue Forecasts

• Key Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Considerations
• Total Market-Revenue Forecast
• Total Market-Revenue Forecast by Web Event Type
• Revenue Forecast Analysis

Competitive Landscape

• Competitive Environment
• Market Share Analysis
• Revenue Market Share
• Key Competitors 2024

Growth Opportunity Universe

• Growth Opportunity 1: Focus on AI and IoT for Personalized, Engaging Experiences
• Growth Opportunity 2: App-based Experiences
• Growth Opportunity 3: Extensible, Programmable Events Platforms
• Growth Opportunity 4: Video Conferencing Integration
• Growth Opportunity 5: Sustainability and Inclusion Value Propositions

Appendix & Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer