파티 및 행사 용품 대여 시장 분석 및 예측(-2035년) : 유형, 제품, 서비스, 기술, 용도, 재료 유형, 최종 사용자, 기기

The global Party and Event Rentals Market is projected to grow from $21.2 billion in 2025 to $40.3 billion by 2035, at a compound annual growth rate (CAGR) of 6.6%. The Party and Event Rentals Market is moderately fragmented, with competition among global, national, and regional rental providers offering tents, furniture, staging, audiovisual equipment, decor, and event support services. Companies compete through extensive rental inventories, logistics capabilities, digital booking platforms, customized event solutions, and geographic coverage. Strategic acquisitions, service portfolio expansion, and investments in technology are strengthening competitive positioning, while sustainability initiatives and premium event offerings are becoming key differentiators. For instance, in March 2025, Quest Events announced the acquisition of Drape Kings, expanding its event drapery, scenic, and rental capabilities across major U.S. metropolitan markets to strengthen its nationwide event rental network and service portfolio.

Based on Application, Weddings dominated the Party and Event Rentals Market due to the consistently high demand for rental products and services required for wedding ceremonies and receptions. Weddings typically require a comprehensive range of rental items, including tents, tables, chairs, linens, lighting, staging, decor, audiovisual equipment, and catering equipment, making them one of the highest-value event categories. Event organizers and families increasingly rely on rental providers to access premium event infrastructure without significant upfront investment. The growing preference for customized wedding experiences, destination weddings, and professionally managed celebrations has further strengthened the dominance of the Weddings segment in the global party and event rentals market.

Based on Technology, Online Booking Platforms are projected to be the fastest-growing segment in the Party and Event Rentals Market owing to the increasing digitalization of rental services and customer preference for convenient reservation processes. Online platforms enable customers to browse product catalogs, compare pricing, check real-time availability, schedule deliveries, and complete secure payments through a single interface. Rental companies are increasingly investing in digital booking systems to improve operational efficiency, inventory visibility, and customer engagement. The rapid adoption of mobile commerce, cloud-based rental management systems, and self-service booking capabilities is expected to accelerate the expansion of online booking platforms across the global market.

Geographical Overview

North America accounted for the largest share of the Party and Event Rentals Market, supported by its well-established events industry, high frequency of corporate gatherings, weddings, exhibitions, concerts, and sporting events, along with strong consumer spending on celebrations and entertainment. The United States dominates the regional market due to the presence of leading rental service providers, advanced logistics networks, and widespread adoption of digital event planning and booking platforms. Canada also contributes significantly through a growing corporate events sector and hospitality industry. Continuous demand for premium event experiences and customized rental solutions further reinforces North America's leading position in the global market.

Asia-Pacific is projected to be the fastest-growing region in the Party and Event Rentals Market, fueled by rapid urbanization, rising disposable incomes, expanding hospitality and tourism industries, and increasing expenditure on weddings, festivals, exhibitions, and corporate events. Countries such as China, India, Japan, Australia, and Southeast Asian nations are witnessing a growing preference for professionally managed events supported by rental services. The increasing number of large-scale social and business gatherings, coupled with the expansion of event management companies and online rental platforms, is accelerating market growth. Rising investments in entertainment infrastructure and convention facilities are also contributing to the region's rapid expansion.

Key Trends and Drivers

Growing Adoption of Digital Booking and Event Management Platforms:

Digital transformation is emerging as a prominent trend in the Party and Event Rentals Market as rental providers increasingly adopt online booking platforms, cloud-based inventory management systems, and customer relationship management (CRM) software. These digital solutions enable customers to browse rental catalogs, check product availability, schedule deliveries, and complete payments through a seamless online experience. Rental companies are also utilizing data analytics and automation to optimize inventory utilization, pricing, and logistics planning. The integration of digital technologies is improving operational efficiency, enhancing customer engagement, and enabling providers to deliver faster, more personalized event rental services across diverse event categories.

Rising Demand for Professional Event Planning and Rental Services:

The growing number of corporate events, weddings, exhibitions, festivals, concerts, and private celebrations is accelerating the adoption of party and event rental services worldwide. Businesses, organizations, and individuals increasingly prefer renting event infrastructure, furniture, audiovisual equipment, and decor rather than purchasing these assets, offering greater flexibility and cost efficiency. Event organizers are also seeking comprehensive rental solutions that include delivery, installation, customization, and on-site support to simplify event execution. The expansion of the hospitality, tourism, and entertainment industries, along with increasing demand for premium event experiences, continues to strengthen the adoption of professional party and event rental services globally.

Research Scope

• Estimates and forecasts the overall market size across type, application, and region.
• Provides detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling.
• Identifies factors influencing market growth and challenges, opportunities, drivers, and restraints.
• Identifies factors that could limit company participation in international markets to help calibrate market share expectations and growth rates.
• Evaluates key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities.
• Analyzes smaller market segments strategically, focusing on their potential, growth patterns, and impact on the overall market.
• Outlines the competitive landscape, assessing business and corporate strategies to monitor and dissect competitive advancements.

Our research scope provides comprehensive market data, insights, and analysis across a variety of critical areas. We cover Local Market Analysis, assessing consumer demographics, purchasing behaviors, and market size within specific regions to identify growth opportunities. Our Local Competition Review offers a detailed evaluation of competitors, including their strengths, weaknesses, and market positioning. We also conduct Local Regulatory Reviews to ensure businesses comply with relevant laws and regulations. Industry Analysis provides an in-depth look at market dynamics, key players, and trends. Additionally, we offer Cross-Segmental Analysis to identify synergies between different market segments, as well as Production-Consumption and Demand-Supply Analysis to optimize supply chain efficiency. Our Import-Export Analysis helps businesses navigate global trade environments by evaluating trade flows and policies. These insights empower clients to make informed strategic decisions, mitigate risks, and capitalize on market opportunities.

TABLE OF CONTENTS

1 Executive Summary

• 1.1 Market Size and Forecast
• 1.2 Market Overview
• 1.3 Market Snapshot
• 1.4 Regional Snapshot
• 1.5 Strategic Recommendations
• 1.6 Analyst Notes

2 Market Highlights

• 2.1 Key Market Highlights by Type
• 2.2 Key Market Highlights by Product
• 2.3 Key Market Highlights by Services
• 2.4 Key Market Highlights by Technology
• 2.5 Key Market Highlights by Application
• 2.6 Key Market Highlights by Material Type
• 2.7 Key Market Highlights by End User
• 2.8 Key Market Highlights by Equipment

3 Market Dynamics

• 3.1 Macroeconomic Analysis
• 3.2 Market Trends
• 3.3 Market Drivers
• 3.4 Market Opportunities
• 3.5 Market Restraints
• 3.6 CAGR Growth Analysis
• 3.7 Impact Analysis
• 3.8 Emerging Markets
• 3.9 Technology Roadmap
• 3.10 Strategic Frameworks
  • 3.10.1 PORTER's 5 Forces Model
  • 3.10.2 ANSOFF Matrix
  • 3.10.3 4P's Model
  • 3.10.4 PESTEL Analysis

4 Segment Analysis

• 4.1 Market Size & Forecast by Type (2020-2035)
  • 4.1.1 Tent Rentals
  • 4.1.2 Table and Chair Rentals
  • 4.1.3 Linen Rentals
  • 4.1.4 Lighting Rentals
  • 4.1.5 Audio-Visual Equipment Rentals
  • 4.1.6 Catering Equipment Rentals
  • 4.1.7 Inflatable Rentals
  • 4.1.8 Staging Rentals
  • 4.1.9 Decor Rentals
  • 4.1.10 Others
• 4.2 Market Size & Forecast by Product (2020-2035)
  • 4.2.1 Tents
  • 4.2.2 Tables
  • 4.2.3 Chairs
  • 4.2.4 Linens
  • 4.2.5 Lighting Systems
  • 4.2.6 Sound Systems
  • 4.2.7 Catering Equipment
  • 4.2.8 Inflatables
  • 4.2.9 Staging
  • 4.2.10 Decor
• 4.3 Market Size & Forecast by Services (2020-2035)
  • 4.3.1 Setup and Takedown
  • 4.3.2 Event Planning
  • 4.3.3 Logistics Management
  • 4.3.4 On-site Support
  • 4.3.5 Consultation Services
  • 4.3.6 Customization Services
  • 4.3.7 Delivery Services
  • 4.3.8 Cleaning Services
  • 4.3.9 Repair and Maintenance
  • 4.3.10 Others
• 4.4 Market Size & Forecast by Technology (2020-2035)
  • 4.4.1 Online Booking Platforms
  • 4.4.2 Inventory Management Software
  • 4.4.3 Event Management Software
  • 4.4.4 Payment Processing Systems
  • 4.4.5 Customer Relationship Management
  • 4.4.6 Augmented Reality for Event Design
  • 4.4.7 Virtual Reality for Event Planning
  • 4.4.8 Mobile Applications
  • 4.4.9 Data Analytics Tools
  • 4.4.10 Others
• 4.5 Market Size & Forecast by Application (2020-2035)
  • 4.5.1 Corporate Events
  • 4.5.2 Weddings
  • 4.5.3 Private Parties
  • 4.5.4 Festivals
  • 4.5.5 Concerts
  • 4.5.6 Sporting Events
  • 4.5.7 Trade Shows
  • 4.5.8 Exhibitions
  • 4.5.9 Community Events
  • 4.5.10 Others
• 4.6 Market Size & Forecast by Material Type (2020-2035)
  • 4.6.1 Metal
  • 4.6.2 Plastic
  • 4.6.3 Wood
  • 4.6.4 Fabric
  • 4.6.5 Glass
  • 4.6.6 Paper
  • 4.6.7 Rubber
  • 4.6.8 Composite Materials
  • 4.6.9 Biodegradable Materials
  • 4.6.10 Others
• 4.7 Market Size & Forecast by End User (2020-2035)
  • 4.7.1 Event Planners
  • 4.7.2 Corporate Clients
  • 4.7.3 Individuals
  • 4.7.4 Non-Profit Organizations
  • 4.7.5 Government Agencies
  • 4.7.6 Educational Institutions
  • 4.7.7 Hospitality Industry
  • 4.7.8 Entertainment Industry
  • 4.7.9 Retail Industry
  • 4.7.10 Others
• 4.8 Market Size & Forecast by Equipment (2020-2035)
  • 4.8.1 Sound Systems
  • 4.8.2 Lighting Equipment
  • 4.8.3 Projection Equipment
  • 4.8.4 Staging Equipment
  • 4.8.5 Catering Equipment
  • 4.8.6 Heating and Cooling Equipment
  • 4.8.7 Generators
  • 4.8.8 Dance Floors
  • 4.8.9 Photo Booths
  • 4.8.10 Others

5 Regional Analysis

• 5.1 Global Market Overview
• 5.2 North America Market Size (2020-2035)
  • 5.2.1 United States
    • 5.2.1.1 Type
    • 5.2.1.2 Product
    • 5.2.1.3 Services
    • 5.2.1.4 Technology
    • 5.2.1.5 Application
    • 5.2.1.6 Material Type
    • 5.2.1.7 End User
    • 5.2.1.8 Equipment
  • 5.2.2 Canada
    • 5.2.2.1 Type
    • 5.2.2.2 Product
    • 5.2.2.3 Services
    • 5.2.2.4 Technology
    • 5.2.2.5 Application
    • 5.2.2.6 Material Type
    • 5.2.2.7 End User
    • 5.2.2.8 Equipment
  • 5.2.3 Mexico
    • 5.2.3.1 Type
    • 5.2.3.2 Product
    • 5.2.3.3 Services
    • 5.2.3.4 Technology
    • 5.2.3.5 Application
    • 5.2.3.6 Material Type
    • 5.2.3.7 End User
    • 5.2.3.8 Equipment
• 5.3 Latin America Market Size (2020-2035)
  • 5.3.1 Brazil
    • 5.3.1.1 Type
    • 5.3.1.2 Product
    • 5.3.1.3 Services
    • 5.3.1.4 Technology
    • 5.3.1.5 Application
    • 5.3.1.6 Material Type
    • 5.3.1.7 End User
    • 5.3.1.8 Equipment
  • 5.3.2 Argentina
    • 5.3.2.1 Type
    • 5.3.2.2 Product
    • 5.3.2.3 Services
    • 5.3.2.4 Technology
    • 5.3.2.5 Application
    • 5.3.2.6 Material Type
    • 5.3.2.7 End User
    • 5.3.2.8 Equipment
  • 5.3.3 Rest of Latin America
    • 5.3.3.1 Type
    • 5.3.3.2 Product
    • 5.3.3.3 Services
    • 5.3.3.4 Technology
    • 5.3.3.5 Application
    • 5.3.3.6 Material Type
    • 5.3.3.7 End User
    • 5.3.3.8 Equipment
• 5.4 Asia-Pacific Market Size (2020-2035)
  • 5.4.1 China
    • 5.4.1.1 Type
    • 5.4.1.2 Product
    • 5.4.1.3 Services
    • 5.4.1.4 Technology
    • 5.4.1.5 Application
    • 5.4.1.6 Material Type
    • 5.4.1.7 End User
    • 5.4.1.8 Equipment
  • 5.4.2 India
    • 5.4.2.1 Type
    • 5.4.2.2 Product
    • 5.4.2.3 Services
    • 5.4.2.4 Technology
    • 5.4.2.5 Application
    • 5.4.2.6 Material Type
    • 5.4.2.7 End User
    • 5.4.2.8 Equipment
  • 5.4.3 South Korea
    • 5.4.3.1 Type
    • 5.4.3.2 Product
    • 5.4.3.3 Services
    • 5.4.3.4 Technology
    • 5.4.3.5 Application
    • 5.4.3.6 Material Type
    • 5.4.3.7 End User
    • 5.4.3.8 Equipment
  • 5.4.4 Japan
    • 5.4.4.1 Type
    • 5.4.4.2 Product
    • 5.4.4.3 Services
    • 5.4.4.4 Technology
    • 5.4.4.5 Application
    • 5.4.4.6 Material Type
    • 5.4.4.7 End User
    • 5.4.4.8 Equipment
  • 5.4.5 Australia
    • 5.4.5.1 Type
    • 5.4.5.2 Product
    • 5.4.5.3 Services
    • 5.4.5.4 Technology
    • 5.4.5.5 Application
    • 5.4.5.6 Material Type
    • 5.4.5.7 End User
    • 5.4.5.8 Equipment
  • 5.4.6 Taiwan
    • 5.4.6.1 Type
    • 5.4.6.2 Product
    • 5.4.6.3 Services
    • 5.4.6.4 Technology
    • 5.4.6.5 Application
    • 5.4.6.6 Material Type
    • 5.4.6.7 End User
    • 5.4.6.8 Equipment
  • 5.4.7 Rest of APAC
    • 5.4.7.1 Type
    • 5.4.7.2 Product
    • 5.4.7.3 Services
    • 5.4.7.4 Technology
    • 5.4.7.5 Application
    • 5.4.7.6 Material Type
    • 5.4.7.7 End User
    • 5.4.7.8 Equipment
• 5.5 Europe Market Size (2020-2035)
  • 5.5.1 Germany
    • 5.5.1.1 Type
    • 5.5.1.2 Product
    • 5.5.1.3 Services
    • 5.5.1.4 Technology
    • 5.5.1.5 Application
    • 5.5.1.6 Material Type
    • 5.5.1.7 End User
    • 5.5.1.8 Equipment
  • 5.5.2 France
    • 5.5.2.1 Type
    • 5.5.2.2 Product
    • 5.5.2.3 Services
    • 5.5.2.4 Technology
    • 5.5.2.5 Application
    • 5.5.2.6 Material Type
    • 5.5.2.7 End User
    • 5.5.2.8 Equipment
  • 5.5.3 United Kingdom
    • 5.5.3.1 Type
    • 5.5.3.2 Product
    • 5.5.3.3 Services
    • 5.5.3.4 Technology
    • 5.5.3.5 Application
    • 5.5.3.6 Material Type
    • 5.5.3.7 End User
    • 5.5.3.8 Equipment
  • 5.5.4 Spain
    • 5.5.4.1 Type
    • 5.5.4.2 Product
    • 5.5.4.3 Services
    • 5.5.4.4 Technology
    • 5.5.4.5 Application
    • 5.5.4.6 Material Type
    • 5.5.4.7 End User
    • 5.5.4.8 Equipment
  • 5.5.5 Italy
    • 5.5.5.1 Type
    • 5.5.5.2 Product
    • 5.5.5.3 Services
    • 5.5.5.4 Technology
    • 5.5.5.5 Application
    • 5.5.5.6 Material Type
    • 5.5.5.7 End User
    • 5.5.5.8 Equipment
  • 5.5.6 Rest of Europe
    • 5.5.6.1 Type
    • 5.5.6.2 Product
    • 5.5.6.3 Services
    • 5.5.6.4 Technology
    • 5.5.6.5 Application
    • 5.5.6.6 Material Type
    • 5.5.6.7 End User
    • 5.5.6.8 Equipment
• 5.6 Middle East & Africa Market Size (2020-2035)
  • 5.6.1 Saudi Arabia
    • 5.6.1.1 Type
    • 5.6.1.2 Product
    • 5.6.1.3 Services
    • 5.6.1.4 Technology
    • 5.6.1.5 Application
    • 5.6.1.6 Material Type
    • 5.6.1.7 End User
    • 5.6.1.8 Equipment
  • 5.6.2 United Arab Emirates
    • 5.6.2.1 Type
    • 5.6.2.2 Product
    • 5.6.2.3 Services
    • 5.6.2.4 Technology
    • 5.6.2.5 Application
    • 5.6.2.6 Material Type
    • 5.6.2.7 End User
    • 5.6.2.8 Equipment
  • 5.6.3 South Africa
    • 5.6.3.1 Type
    • 5.6.3.2 Product
    • 5.6.3.3 Services
    • 5.6.3.4 Technology
    • 5.6.3.5 Application
    • 5.6.3.6 Material Type
    • 5.6.3.7 End User
    • 5.6.3.8 Equipment
  • 5.6.4 Sub-Saharan Africa
    • 5.6.4.1 Type
    • 5.6.4.2 Product
    • 5.6.4.3 Services
    • 5.6.4.4 Technology
    • 5.6.4.5 Application
    • 5.6.4.6 Material Type
    • 5.6.4.7 End User
    • 5.6.4.8 Equipment
  • 5.6.5 Rest of MEA
    • 5.6.5.1 Type
    • 5.6.5.2 Product
    • 5.6.5.3 Services
    • 5.6.5.4 Technology
    • 5.6.5.5 Application
    • 5.6.5.6 Material Type
    • 5.6.5.7 End User
    • 5.6.5.8 Equipment

6 Market Strategy

• 6.1 Demand-Supply Gap Analysis
• 6.2 Trade & Logistics Constraints
• 6.3 Price-Cost-Margin Trends
• 6.4 Market Penetration
• 6.5 Consumer Analysis
• 6.6 Regulatory Snapshot

7 Competitive Intelligence

• 7.1 Market Positioning
• 7.2 Market Share
• 7.3 Competition Benchmarking
• 7.4 Top Company Strategies

8 Company Profiles

• 8.1 CORT Events
  • 8.1.1 Overview
  • 8.1.2 Product Summary
  • 8.1.3 Financial Performance
  • 8.1.4 SWOT Analysis
• 8.2 Marquee Event Group
  • 8.2.1 Overview
  • 8.2.2 Product Summary
  • 8.2.3 Financial Performance
  • 8.2.4 SWOT Analysis
• 8.3 Bright Event Rentals
  • 8.3.1 Overview
  • 8.3.2 Product Summary
  • 8.3.3 Financial Performance
  • 8.3.4 SWOT Analysis
• 8.4 Classic Party Rentals
  • 8.4.1 Overview
  • 8.4.2 Product Summary
  • 8.4.3 Financial Performance
  • 8.4.4 SWOT Analysis
• 8.5 Arena Americas
  • 8.5.1 Overview
  • 8.5.2 Product Summary
  • 8.5.3 Financial Performance
  • 8.5.4 SWOT Analysis
• 8.6 Event Rentals Unlimited
  • 8.6.1 Overview
  • 8.6.2 Product Summary
  • 8.6.3 Financial Performance
  • 8.6.4 SWOT Analysis
• 8.7 All Occasions Party Rentals
  • 8.7.1 Overview
  • 8.7.2 Product Summary
  • 8.7.3 Financial Performance
  • 8.7.4 SWOT Analysis
• 8.8 Peerless Events and Tents
  • 8.8.1 Overview
  • 8.8.2 Product Summary
  • 8.8.3 Financial Performance
  • 8.8.4 SWOT Analysis
• 8.9 Party Reflections
  • 8.9.1 Overview
  • 8.9.2 Product Summary
  • 8.9.3 Financial Performance
  • 8.9.4 SWOT Analysis
• 8.10 Stuart Event Rentals
  • 8.10.1 Overview
  • 8.10.2 Product Summary
  • 8.10.3 Financial Performance
  • 8.10.4 SWOT Analysis
• 8.11 Signature Party Rentals
  • 8.11.1 Overview
  • 8.11.2 Product Summary
  • 8.11.3 Financial Performance
  • 8.11.4 SWOT Analysis
• 8.12 BBJ Linen
  • 8.12.1 Overview
  • 8.12.2 Product Summary
  • 8.12.3 Financial Performance
  • 8.12.4 SWOT Analysis
• 8.13 Chic Event Rentals
  • 8.13.1 Overview
  • 8.13.2 Product Summary
  • 8.13.3 Financial Performance
  • 8.13.4 SWOT Analysis
• 8.14 Celebrations Party Rentals
  • 8.14.1 Overview
  • 8.14.2 Product Summary
  • 8.14.3 Financial Performance
  • 8.14.4 SWOT Analysis
• 8.15 Avalon Event Rentals
  • 8.15.1 Overview
  • 8.15.2 Product Summary
  • 8.15.3 Financial Performance
  • 8.15.4 SWOT Analysis
• 8.16 A to Z Party Rental
  • 8.16.1 Overview
  • 8.16.2 Product Summary
  • 8.16.3 Financial Performance
  • 8.16.4 SWOT Analysis
• 8.17 Party Time Rentals
  • 8.17.1 Overview
  • 8.17.2 Product Summary
  • 8.17.3 Financial Performance
  • 8.17.4 SWOT Analysis
• 8.18 United Rent All
  • 8.18.1 Overview
  • 8.18.2 Product Summary
  • 8.18.3 Financial Performance
  • 8.18.4 SWOT Analysis
• 8.19 Abbey Party Rents
  • 8.19.1 Overview
  • 8.19.2 Product Summary
  • 8.19.3 Financial Performance
  • 8.19.4 SWOT Analysis
• 8.20 Party Rental Ltd
  • 8.20.1 Overview
  • 8.20.2 Product Summary
  • 8.20.3 Financial Performance
  • 8.20.4 SWOT Analysis

9 About Us

• 9.1 About Us
• 9.2 Research Methodology
• 9.3 Research Workflow
• 9.4 Consulting Services
• 9.5 Our Clients
• 9.6 Client Testimonials
• 9.7 Contact Us