오토바이용 첨단운전자보조시스템(ADAS) 시장 : 기회, 성장 촉진요인, 산업 동향 분석과 예측(2024-2032년)

The Global Motorcycle Advanced Driver Assistance System Market expanded to USD 1.7 billion in 2023 and will register a 7% CAGR between 2024 and 2032, owing to rising customer awareness and demand for safety features, combined with the rapid evolution of sensor and processing technologies. As riders increasingly prioritize safety, advanced features such as collision avoidance, lane-keeping assistance, and adaptive braking become more sought after. Also, advancements in sensor technology and processing power enable the development of more sophisticated and reliable ADAS solutions. This convergence of heightened safety awareness and technological progress is fueling robust market expansion.

The motorcycle advanced driver assistance system industry is classified based on sensor, distribution channel, component, vehicle, technology, and region.

The adaptive cruise control system segment achieved a 21% share in 2023, driven by its significant safety and convenience benefits. This technology automatically adjusts the motorcycle's speed to maintain a safe distance from the vehicle ahead, enhancing rider safety and reducing fatigue on long rides. As riders seek more advanced and user-friendly safety features, the demand for adaptive cruise control systems grows. Its ability to provide a smoother and safer riding experience positions it as a dominant market segment.

The LiDAR segment will generate USD 720 million by 2032, fueled by its superior accuracy and reliability in detecting objects and obstacles. LiDAR technology provides high-resolution, three-dimensional mapping of the environment, enabling advanced safety features such as collision avoidance and adaptive cruise control. Its ability to operate effectively in various lighting conditions and weather environments enhances overall rider safety. As the demand for precise and robust sensor technologies grows, LiDAR's advanced capabilities position it as a leading market segment.

North America motorcycle advanced driver assistance system market captured a 33% share in 2023 due to its advanced automotive technology infrastructure, high consumer awareness, and strong regulatory support for safety innovations. The region's ample investment in research and development, coupled with a growing demand for enhanced safety features among riders, drives the adoption of advanced driver assistance systems. North America's focus on technological advancement and safety regulations makes it a key contributor to the growth of the motorcycle advanced driver assistance system industry.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimation
• 1.3 Forecast model
• 1.4 Primary research and validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market scope and definition

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Cost breakdown analysis
• 3.5 Price analysis
  • 3.5.1 North America
  • 3.5.2 Europe
  • 3.5.3 Asia Pacific
  • 3.5.4 Latin America
  • 3.5.5 MEA
• 3.6 Technology and innovation landscape
• 3.7 Patent analysis
• 3.8 Key news and initiatives
• 3.9 Regulatory landscape
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Growing demand for safety features in vehicles
    • 3.10.1.2 Advancements in vehicle technology
    • 3.10.1.3 Increasing urbanization and traffic density
    • 3.10.1.4 Rising regulatory requirements
  • 3.10.2 Industry pitfalls and challenges
    • 3.10.2.1 High component and technology costs
    • 3.10.2.2 Compatibility concerns
• 3.11 Growth potential analysis
• 3.12 Porter's analysis
• 3.13 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Technology, 2021 - 2032 ($Bn, Units)

• 5.1 Key trends
• 5.2 Adaptive cruise control system
• 5.3 Motorcycle stability control system
• 5.4 Forward collision warning system
• 5.5 Blind sport detection system
• 5.6 Gear shift assistance (GSA)
• 5.7 Traction control system (TCS)
• 5.8 Anti- lock braking system (ABS)
• 5.9 Others

Chapter 6 Market Estimates and Forecast, By Sensor, 2021 - 2032 ($Bn, Units)

• 6.1 Key trends
• 6.2 LiDAR
• 6.3 Infrared
• 6.4 Ultrasonic
• 6.5 Radar
• 6.6 Image

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2032 ($Bn, Units)

• 7.1 Key trends
• 7.2 OEM
• 7.3 Aftermarket

Chapter 8 Market Estimates and Forecast, By Component, 2021 - 2032 ($Bn, Units)

• 8.1 Key trends
• 8.2 ECU
• 8.3 Sensors
• 8.4 Gear assistors
• 8.5 Others

Chapter 9 Market Estimates and Forecast, By Vehicle, 2021 - 2032 ($Bn, Units)

• 9.1 Key trends
• 9.2 Gasoline motorcycles
• 9.3 Electric motorcycles

Chapter 10 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn, Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
  • 10.3.7 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 ANZ
  • 10.4.6 Southeast Asia
  • 10.4.7 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
  • 10.5.4 Rest of Latin America
• 10.6 MEA
  • 10.6.1 UAE
  • 10.6.2 South Africa
  • 10.6.3 Saudi Arabia
  • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

• 11.1 Aptiv PLC
• 11.2 BMW Group
• 11.3 Continental AG
• 11.4 Delphi Technologies
• 11.5 Denso Corporation
• 11.6 Ducati Motor Holding S.P.A.
• 11.7 Garmin Ltd.
• 11.8 Hasqvarna
• 11.9 Honda Motor Co. Ltd.
• 11.10 Kawasaki Heavy Industries, Ltd.
• 11.11 KTM AG
• 11.12 Magna International
• 11.13 NXP Semiconductors
• 11.14 Piaggio and C. SpA
• 11.15 Robert Bosch GmbH
• 11.16 Suzuki Motor Corporation
• 11.17 TVS motor Co.
• 11.18 YAMAHA Motor Co
• 11.19 ZF Friedrichshafen
• 11.20 Zongshen