프리미엄 자전거 시장 : 시장 기회, 성장 촉진요인, 산업 동향 분석, 예측(2025-2034년)

The Global Premium Bicycle Market, valued at USD 11.6 billion in 2024, is projected to expand at a robust CAGR of 8.2% from 2025 to 2034. This growth is fueled by the rising preference for eco-friendly and sustainable transportation solutions. As consumers look for alternatives to cars for short-distance travel, bicycles have emerged as a practical and environmentally conscious option. Governments and organizations worldwide are supporting this shift by investing in cycling infrastructure, aiming to reduce carbon emissions and improve urban mobility.

Health and wellness trends are also playing a significant role in driving demand for premium bicycles. As more people prioritize fitness, cycling is gaining popularity as a versatile exercise that benefits cardiovascular health, strengthens muscles, and enhances mental well-being. The pandemic further accelerated this trend, with many individuals opting for outdoor activities that promote physical distancing. This increased focus on health and fitness has led to higher demand for premium bikes that offer superior performance, durability, and advanced features.

Urbanization is another key factor propelling market growth. Congested city streets and lengthy commute times have prompted many urban residents to seek efficient and flexible transportation options. Premium bicycles, including electric models, provide a faster and more eco-friendly alternative to traditional vehicles and public transport. Cities are expanding bike lanes and implementing bike-sharing programs, making cycling convenient for daily commutes.

In terms of product segmentation, the market is divided into electric and traditional bicycles. In 2024, electric bicycles accounted for over 61% of the market share, with this segment projected to surpass USD 16.3 billion by 2034. The integration of electric motors reduces physical effort, making it easier to navigate long distances, steep inclines, and urban environments. This convenience has broadened the appeal of e-bikes to a wider demographic, including older individuals and those with physical limitations.

By end use, the market is categorized into men, women, and kids. In 2024, the men's segment dominated with 48% of the market share. The demand is driven by a higher participation rate in activities such as road cycling and mountain biking, along with a preference for high-performance features like advanced gear systems and speed optimization.

Regionally, China led the market with a 35% revenue share in 2024, thanks to its strong manufacturing capabilities and a growing middle class seeking premium, high-quality bicycles for health and sustainability purposes.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Manufacturers
  • 3.1.2 Raw material suppliers
  • 3.1.3 OEMs
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Growing health and fitness awareness
    • 3.7.1.2 Environmental sustainability concerns
    • 3.7.1.3 Urbanization and increasing traffic congestion
    • 3.7.1.4 Advances in bicycle technology and customization
  • 3.7.2 Industry pitfalls & challenges
    • 3.7.2.1 Changing consumer preferences
    • 3.7.2.2 Supply chain issues
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Bicycle, 2021 - 2034 ($Bn, Units)

• 5.1 Key trends
• 5.2 Electric
• 5.3 Traditional

Chapter 6 Market Estimates & Forecast, By Usage, 2021 - 2034 ($Bn, Units)

• 6.1 Key trends
• 6.2 Mountain
• 6.3 Premium bicycles
• 6.4 Road
• 6.5 Hybrid
• 6.6 Others

Chapter 7 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Bn, Units)

• 7.1 Key trends
• 7.2 Men
• 7.3 Women
• 7.4 Kids

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn, Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Russia
  • 8.3.7 Nordics
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 ANZ
  • 8.4.6 Southeast Asia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 MEA
  • 8.6.1 UAE
  • 8.6.2 South Africa
  • 8.6.3 Saudi Arabia

Chapter 9 Company Profiles

• 9.1 BH Bikes
• 9.2 Bianchi
• 9.3 Cannondale
• 9.4 Canyon Bicycles
• 9.5 Cervelo Cycles
• 9.6 Colnago
• 9.7 Cube Bikes
• 9.8 Felt Bicycles
• 9.9 Focus Bikes
• 9.10 Giant Manufacturing Co. Ltd.
• 9.11 Kona Bicycle Company
• 9.12 Merida Industry Co. Ltd.
• 9.13 Orbea
• 9.14 Pinarello
• 9.15 Santa Cruz Bicycles
• 9.16 Scott Sports
• 9.17 Specialized Bicycle Components
• 9.18 Trek Bicycle Corporation
• 9.19 Wilier Triestina
• 9.20 Yeti Cycles