남성용 건강 보조제 시장 : 시장 기회, 성장 촉진요인, 산업 동향 분석, 예측(2025-2034년)

The Global Men's Health Supplement Market was valued at USD 72.8 billion in 2024 and is estimated to grow at a CAGR of 9.8% to reach USD 183.7 billion by 2034, driven by a rising awareness among men about preventive health practices, especially in the wake of increasing lifestyle-related diseases. As health consciousness expands, more men are turning to supplements to enhance their fitness routines, support immune function, manage aging-related concerns, and maintain overall vitality. The combination of poor dietary habits, physical inactivity, and stress has led to a spike in chronic conditions, pushing demand for targeted nutritional solutions.

Governments are also placing greater emphasis on regulating product quality and safety, encouraging responsible manufacturing, which fosters consumer trust and fuels long-term growth in the sector. These regulations are not only pushing companies to enhance the safety standards of their products but are also encouraging them to innovate in eco-friendly materials and manufacturing processes. With increasing consumer awareness around sustainability and safety, compliance with these regulations becomes a key differentiator for brands, ultimately driving market expansion. In addition, governments are offering incentives and grants to businesses that prioritize sustainable practices and eco-friendly packaging solutions, further incentivizing manufacturers to invest in green technology. This support leads to better collaboration between regulatory bodies and private companies, ensuring the adoption of industry standards that align with environmental goals.

In 2024, sports supplements accounted for the largest share of the market, valued at USD 24.3 billion. Growing engagement in athletic activities and gym culture has accelerated demand for products that boost energy, muscle repair, endurance, and recovery. The expanding interest in strength training, bodybuilding, and high-performance sports has amplified the need for amino acids, creatine, vitamins, and minerals that support muscular and metabolic functions. Supplements tailored to support vitamin D, iron, and calcium levels, especially in active individuals experiencing high physical exertion and nutrient loss, have become more relevant.

Capsules segment held the leading position by form in 2024, securing 38.3% share. Known for faster absorption, better bioavailability, and ease of consumption, capsules-especially soft gels and liquid-filled forms-are preferred by both manufacturers and consumers. Their versatility in formulation allows for precise nutrient combinations and longer shelf stability, enhancing their popularity in general wellness and condition-specific supplementation.

United States Men's Health Supplement Market generated USD 27.1 billion in 2024. Chronic conditions such as heart disease and diabetes continue to impact a large portion of the male population, raising the need for daily health support through supplements. Additionally, growing concerns around aging, hormone balance, and reproductive health have increased the adoption of supplements for testosterone regulation and prostate wellness. As awareness grows, men invest more in long-term health solutions, supporting continued expansion in the U.S. market.

Leading companies shaping this space include Zydus Wellness, Bayer, Himalaya Wellness, Patchaid, Amway, Bodywise, iHerb, HK Vitals, Abbott Laboratories, GNC, Herbalife Nutrition, Patanjali Ayurved, MuscleTech, and Eskag Pharmaceuticals. To strengthen their market positions, these companies focus on developing science-backed formulations, expanding clean-label and plant-based options, and customizing products based on age and lifestyle. Many are scaling digital marketing efforts, increasing outreach through influencers and fitness communities. By optimizing e-commerce and subscription models and offering convenient packaging, brands reinforce customer loyalty while attracting new users.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Growing aging population and increasing lifestyle related disorders
    • 3.2.1.2 Increasing health awareness among men
    • 3.2.1.3 Rising demand for natural and herbal supplements
    • 3.2.1.4 Expansion of direct-to-consumer and e-commerce sales channels
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Regulatory challenges and quality concerns
    • 3.2.2.2 Availability of alternatives
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Trump administration tariffs
  • 3.5.1 Impact on trade
    • 3.5.1.1 Trade volume disruptions
    • 3.5.1.2 Retaliatory measures
  • 3.5.2 Impact on the Industry
    • 3.5.2.1 Supply-side impact (raw materials)
      • 3.5.2.1.1 Price volatility in key materials
      • 3.5.2.1.2 Supply chain restructuring
      • 3.5.2.1.3 Production cost implications
    • 3.5.2.2 Demand-side impact (selling price)
      • 3.5.2.2.1 Price transmission to end markets
      • 3.5.2.2.2 Market share dynamics
      • 3.5.2.2.3 Consumer response patterns
  • 3.5.3 Key companies impacted
  • 3.5.4 Strategic industry responses
    • 3.5.4.1 Supply chain reconfiguration
    • 3.5.4.2 Pricing and product strategies
    • 3.5.4.3 Policy engagement
  • 3.5.5 Outlook and future considerations
• 3.6 Porter's analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Application, 2021 – 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Sports supplements
• 5.3 Bone supplements
• 5.4 Cardiovascular supplements
• 5.5 Weight oriented supplements
• 5.6 Hair growth supplements
• 5.7 Other supplements

Chapter 6 Market Estimates and Forecast, By Formulation, 2021 – 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Tablets
• 6.3 Capsules
• 6.4 Liquids
• 6.5 Gummies
• 6.6 Other formulations

Chapter 7 Market Estimates and Forecast, By Age Group, 2021 – 2034 ($ Mn)

• 7.1 Key trends
• 7.2 20-30
• 7.3 31-40
• 7.4 41-50
• 7.5 Above 50

Chapter 8 Market Estimates and Forecast, By Distribution Channel, 2021 – 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Online
• 8.3 Offline
  • 8.3.1 Pharmacies and drug stores
  • 8.3.2 Supermarkets/ hypermarkets
  • 8.3.3 Other offline stores

Chapter 9 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Netherlands
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 Middle East and Africa
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Abbott Laboratories
• 10.2 Amway
• 10.3 Bayer
• 10.4 Bodywise
• 10.5 Eskag Pharmaceuticals
• 10.6 GNC
• 10.7 Herbalife Nutrition
• 10.8 Himalaya wellness
• 10.9 HK vitals
• 10.10 iHerb
• 10.11 MuscleTech
• 10.12 Patanjali ayurved
• 10.13 Zydus wellness