하드셀처 시장 기회, 성장 촉진요인, 산업 동향 분석, 예측(2025-2034년)

The Global Hard Seltzer Market was valued at USD 18.5 billion in 2024 and is estimated to grow at a CAGR of 14.7% to reach USD 72.1 billion by 2034. This significant growth is driven by the increasing demand for healthier alcoholic beverage options. Hard seltzers have gained popularity, particularly among millennials and Gen Z consumers, who favor low-calorie, gluten-free, and sugar-free beverages. This trend aligns with the rising wellness movement, emphasizing moderation in alcohol consumption, convenience, and self-care. In addition, the introduction of innovative flavor combinations and the use of natural ingredients have enhanced consumer and brand appeal, leading to greater market differentiation.

Influencer marketing and celebrity endorsements have accelerated market penetration, particularly through social media, while the expanding e-commerce sector has increased accessibility. However, competition from ready-to-drink (RTD) cocktails and flavored malt beverages, along with regulatory challenges related to product labeling and alcohol volume declarations, may pose future risks. Hard seltzers are often consumed during social activities such as beach trips, parties, or festivals due to their portability and easy-to-carry packaging.

The 5% to 6.9% alcohol by volume (ABV) segment in the hard seltzer market held a notable share in 2024. This range is appealing because it offers a moderate buzz while remaining socially acceptable and comparable to standard beers. Additionally, it aligns with many regulations governing light alcoholic beverages, allowing for more relaxed advertising and distribution. Major brands operating in this ABV range, such as those in the U.S., have solidified their market presence by focusing on flavors that are both refreshing and low in calories.

The cans segment in the hard seltzer market held a substantial share of USD 13 billion in 2024. Cans are preferred due to their portability, cost-effectiveness, and environmental benefits. They are particularly popular with outdoor enthusiasts and partygoers for their convenience and easy transport. Cans also offer better protection from light and oxygen compared to glass bottles, helping maintain the carbonation and flavor of the beverage. Furthermore, their compact size and visually appealing packaging design make them attractive to both manufacturers and consumers. The sale of canned hard seltzers for home consumption and parties has seen a rise, further boosting their popularity and solidifying their position in the market.

North America Hard Seltzer Market generated USD 8 billion in 2024. The U.S. market is anticipated to grow at a CAGR of 11.6% through 2034. Leading companies in the region, such as White Claw, Truly, and Bud Light Seltzer, are driving growth through innovation, seasonal marketing, and celebrity endorsements. The U.S. benefits from a robust distribution network and a significant demand for RTD beverages, particularly those with lower calorie counts. As the industry pioneers in North America, U.S.-based companies are setting trends that influence global markets.

Key players in the Global Hard Seltzer Market include Anheuser-Busch InBev, Molson Coors Beverage Company, Mark Anthony Brands International, Constellation Brands, Inc., and The Boston Beer Company. Companies in the hard seltzer market are actively expanding their product lines with new flavors and variations to appeal to a wide consumer base. Many are leveraging celebrity endorsements and influencer marketing to target younger demographics, particularly on social media platforms.

The focus on developing products that align with consumer preferences for low-calorie, low-sugar, and gluten-free options is helping brands capture attention in a competitive market. Additionally, strategic partnerships with e-commerce platforms and expansion into international markets are increasing accessibility and brand visibility. Companies are also investing in sustainable practices, including eco-friendly packaging, to appeal to environmentally conscious consumers.

Table of Contents

Chapter 1 Methodology

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 ABV Content
  • 2.2.3 Flavor
  • 2.2.4 Packaging type
  • 2.2.5 Distribution channel
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls and challenges
  • 3.2.3 Market opportunities
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
  • 3.6.1 Technology and innovation landscape
  • 3.6.2 Current technological trends
  • 3.6.3 Emerging technologies
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product
• 3.8 Future market trends
• 3.9 Technology and Innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent Landscape
• 3.11 Trade statistics (HS code) Note: the trade statistics will be provided for key countries only
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly initiatives

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By ABV Content, 2021-2034 (USD Billion) (Thousand Liters)

• 5.1 Key trends
• 5.2 1% to 4.9% ABV
• 5.3 5% to 6.9% ABV
• 5.4 7% and Above ABV

Chapter 6 Market Estimates & Forecast, By Flavor, 2021-2034 (USD Billion) (Thousand Liters)

• 6.1 Key trend
• 6.2 Citrus flavors
  • 6.2.1 Lemon/lime
  • 6.2.2 Grapefruit
  • 6.2.3 Orange
  • 6.2.4 Other citrus flavors
• 6.3 Berry flavors
  • 6.3.1 Raspberry
  • 6.3.2 Strawberry
  • 6.3.3 Blackberry
  • 6.3.4 Mixed berry
  • 6.3.5 Other berry flavors
• 6.4 Tropical flavors
  • 6.4.1 Mango
  • 6.4.2 Pineapple
  • 6.4.3 Coconut
  • 6.4.4 Passion fruit
  • 6.4.5 Other tropical flavors
• 6.5 Herbal and botanical flavors
• 6.6 Original/unflavored
• 6.7 Others

Chapter 7 Market Estimates & Forecast, By Packaging Type, 2021-2034 (USD Billion) (Thousand Liters)

• 7.1 Key trend
• 7.2 Cans
• 7.3 Bottles
• 7.4 Multipacks
• 7.5 Others

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Thousand Liters)

• 8.1 Key trend
• 8.2 Off-trade
  • 8.2.1 Supermarkets and hypermarkets
  • 8.2.2 Specialty stores
  • 8.2.3 Convenience stores
  • 8.2.4 Online retail
  • 8.2.5 Others
• 8.3 On-trade
  • 8.3.1 Bars and pubs
  • 8.3.2 Restaurants
  • 8.3.3 Clubs and lounges
  • 8.3.4 Others

Chapter 9 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Liters)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 Australia
  • 9.4.5 South Korea
  • 9.4.6 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
  • 9.5.4 Rest of Latin America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 South Africa
  • 9.6.3 UAE
  • 9.6.4 Rest of Middle East & Africa

Chapter 10 Company Profiles

• 10.1 Mark Anthony Brands International
• 10.2 The Boston Beer Company
• 10.3 Anheuser-Busch InBev
• 10.4 Molson Coors Beverage Company
• 10.5 Constellation Brands, Inc.
• 10.6 Diageo plc
• 10.7 Heineken N.V.
• 10.8 Pernod Ricard
• 10.9 Carlsberg Group
• 10.10 E. & J. Gallo Winery
• 10.11 Craft Brew Alliance
• 10.12 Polar Beverages
• 10.13 Future Proof Brands LLC
• 10.14 Lift Bridge Brewing Company
• 10.15 Oskar Blues Brewery