캔 알코올 음료 시장 : 시장 기회, 성장 촉진요인, 산업 동향 분석, 예측(2025-2034년)

The Global Canned Alcoholic Beverages Market was worth USD 71.2 billion in 2024 and is estimated to grow at a CAGR of 13.2% to reach USD 245.5 billion by 2034.

The market growth is fueled by the convenience, transportability, and rising appeal of canned alcoholic beverages among modern consumers. These products are popular for a wide range of occasions, including social gatherings, festivals, outdoor events, and casual drinking. Canned alcoholic beverages, such as cocktails, wine, beer, and hard seltzers, cater to diverse consumer preferences and are especially favored in places where glass packaging is impractical or restricted, like beaches, parks, and concerts. The rise of e-commerce and digital marketing platforms has also contributed to the market's growth by making these products more accessible and easier to promote. With ongoing innovations in flavors, branding, and packaging, the canned alcoholic beverages industry is poised for continued expansion and diversification in the coming years.

The spirits-based canned beverages segment generated USD 46.7 billion in 2024 and is estimated to reach USD 157.1 billion by 2034, at a CAGR of 12.9%. This category has rapidly emerged as one of the most dynamic and high-revenue segments in the global ready-to-drink (RTD) alcoholic beverages landscape. Its growth is fueled by continued innovation and the premiumization of products. Major brands such as Tanqueray & Tonic RTD, Cutwater Spirits, and On the Rocks have elevated consumer expectations by delivering complex, bar-quality cocktails in convenient canned formats. Unlike malt- or wine-based alternatives, spirit-based RTD beverages stand out for their ability to replicate true spirit flavor profiles, such as tequila, vodka, or rum, mixed in authentic proportions that mirror professionally crafted cocktails.

The off-premise channel held a 50% share in 2024. This dominance stems from the channel's accessibility and convenience, especially as consumer behaviors shifted post-pandemic toward at-home consumption and relaxed social settings. Retailers like liquor stores, grocery chains, and convenience shops offer value through bulk-pack discounts and new flavor availability, which has encouraged trial purchases and brand discovery. Seasonal releases and region-specific product variations also drive repeat buying behavior among loyal consumers.

U.S. Canned Alcoholic Beverages Market reached USD 25.9 billion in 2024 and is projected to grow at a CAGR of 9.9%. The U.S. market leads in demand for canned alcoholic drinks, driven by consumer preferences for ready-to-drink (RTD) beverages and the country's robust craft beverage scene. The portability and ease of consumption of canned formats make them increasingly popular, particularly in outdoor environments, further fueling the market's growth.

Key players in the Global Canned Alcoholic Beverages Market are Cutwater Spirits, Boston Beer Company, Heineken N.V., Carlsberg Group, Constellation Brands, Molson Coors Beverage Company, Diageo plc, White Claw (Mark Anthony Brands), Asahi Group Holdings, and Anheuser-Busch InBev. Companies in the Canned Alcoholic Beverages Market are focusing on innovation, premiumization, and market expansion to strengthen their competitive edge. Leading players such as Diageo plc, Boston Beer Company, and Constellation Brands are introducing diverse flavor profiles and spirit-forward formulations to cater to evolving taste preferences. Strategic partnerships with bars, restaurants, and e-commerce platforms are helping boost distribution. Additionally, investments in sustainable packaging, regional product localization, and digital marketing campaigns are enhancing brand visibility.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product type
  • 2.2.3 Alcohol content
  • 2.2.4 Distribution channel
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls and challenges
  • 3.2.3 Market opportunities
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product type
  • 3.7.3 By alcohol content
• 3.8 Future market trends
• 3.9 Technology and Innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent Landscape
• 3.11 Trade statistics
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries

( Note: the trade statistics will be provided for key countries only)

• 3.12 Sustainability and Environmental Aspects
  • 3.12.1 Sustainable Practices
  • 3.12.2 Waste Reduction Strategies
  • 3.12.3 Energy Efficiency in Production
  • 3.12.4 Eco-friendly Initiatives
• 3.13 Carbon Footprint Considerations

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
• 4.7 Expansion Plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 (USD Billion) (Liters)

• 5.1 Key trends
• 5.2 Malt-based canned beverages
  • 5.2.1 Traditional beer (lagers, ales, stouts)
  • 5.2.2 Flavored malt beverages (FMBS)
  • 5.2.3 Malt-based hard seltzers
• 5.3 Wine-based canned beverages
  • 5.3.1 Canned still wine
  • 5.3.2 Wine spritzers & coolers
  • 5.3.3 Fruit-based hard seltzers
• 5.4 Spirits-based canned beverages
  • 5.4.1 Rtd cocktails
  • 5.4.2 Canned long drinks
  • 5.4.3 Premium canned cocktails
• 5.5 Specialty canned alcoholic beverages
  • 5.5.1 Hard tea
  • 5.5.2 Hard coffee
  • 5.5.3 Hard kombucha

Chapter 6 Market Estimates and Forecast, By Alcohol Content, 2021 - 2034 (USD Billion) (Liters)

• 6.1 Key trends
• 6.2 No-alcohol products (0.05% - 0.5% ABV)
• 6.3 Low-alcohol products (>0.5% - 3.0% ABV)
• 6.4 Standard-alcohol products (3.0% - 8.0% ABV)
• 6.5 High-alcohol products (>8.0% ABV)

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Liters)

• 7.1 Key trends
• 7.2 On-premise channels
  • 7.2.1 Bars & taverns
  • 7.2.2 Restaurants & food service
  • 7.2.3 Entertainment venues
  • 7.2.4 Hotels & hospitality
• 7.3 Off-premise channels
  • 7.3.1 Grocery stores
  • 7.3.2 Convenience stores
  • 7.3.3 Liquor stores & specialty retail
  • 7.3.4 Beer distributors
• 7.4 Control state channels
• 7.5 Direct-to-consumer (DTC)
• 7.6 E-commerce & digital channels

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Liters)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
  • 8.4.6 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
  • 8.5.4 Rest of Latin America
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE
  • 8.6.4 Rest of Middle East and Africa

Chapter 9 Company Profiles

• 9.1 Anheuser-Busch InBev
• 9.2 Arbor Brewing Company India
• 9.3 Asahi Group Holdings
• 9.4 Barnstormer Brewing & Distilling Co.
• 9.5 Boston Beer Company
• 9.6 Carlsberg Group
• 9.7 Cervejaria Cathedral
• 9.8 Cervejaria Tarantino
• 9.9 Cloudburst Brewing
• 9.10 Constellation Brands
• 9.11 Cutwater Spirits
• 9.12 Diageo plc
• 9.13 Fat Bottom Brewing
• 9.14 Founders Brewing Co.
• 9.15 Four Mile Brewing
• 9.16 Goose Island Beer Company
• 9.17 Heineken N.V.
• 9.18 Lagunitas Brewing Company
• 9.19 Molson Coors Beverage Company
• 9.20 Parrotdog
• 9.21 Purity Brewing Co
• 9.22 Stone Brewing
• 9.23 Thorn Brewing Co.
• 9.24 Truly Hard Seltzer (Boston Beer)
• 9.25 White Claw (Mark Anthony Brands)
• 9.26 Others