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시장보고서
상품코드
2027548
캔 와인 : 시장 기회, 성장 촉진요인, 업계 동향 분석 및 예측(2026-2035년)Canned Wine Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035 |
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세계의 캔 와인 시장은 2025년에 21억 달러로 평가되었고, 2035년까지 연평균 복합 성장률(CAGR) 13.7%를 나타내 76억 달러에 이를 것으로 추정되고 있습니다.
캔 와인은 특히 야외 및 사교 행사에서 편리하고 휴대하기 쉬운 포장 솔루션으로 인기를 끌고 있습니다. 피크닉, 축제, 캠핑, 스포츠 행사에 참가하는 소비자들은 가벼운 디자인, 휴대가 간편하고 폐기하기 쉽기 때문에 점점 더 많은 사람들이 캔을 선호하고 있습니다. 깨지기 쉬운 유리병과 달리 캔은 편리함을 잃지 않으면서도 내구성이 뛰어나며, 1회 분량이기 때문에 소비자는 와인 한 병을 구입하지 않고도 와인을 시음할 수 있습니다. 지속가능성도 중요한 요소로 작용하고 있습니다. 미국 환경보호청(EPA)에 따르면, 알루미늄 캔의 재활용률은 약 50%에 달하며, 보다 친환경적인 선택이 되고 있습니다. 소비자의 수용이 증가함에 따라 시장은 빠르게 성장하고 있으며, 스파클링 와인, 로제 와인, 레드 와인, 화이트 와인, 와인 칵테일 등의 제품이 제공되어 기업은 다양한 취향과 이벤트 요구 사항을 충족시킬 수 있습니다.
| 시장 범위 | |
|---|---|
| 시작 연도 | 2025년 |
| 예측 기간 | 2026-2035년 |
| 개시 금액 | 21억 달러 |
| 예측 금액 | 76억 달러 |
| CAGR | 13.7% |
스파클링 와인 부문은 2025년 52.6%의 점유율을 차지했으며, 2035년까지 연평균 14.1%의 성장률을 나타낼 것으로 예측됩니다. 레드와인이나 화이트와인은 휴대성이 좋아 인기가 높아지고 있지만, 축하 자리에서는 프로세코나 샴페인과 같은 스파클링 와인이 주류를 이루고 있습니다. 혁신적인 포장을 통해 격식 있는 자리나 캐주얼한 자리에서도 간편하게 즐길 수 있어 이들 제품에 대한 선호도가 높아지고 있습니다.
2025년 스파클링 와인/샴페인 부문은 49.5%의 점유율을 차지했습니다. 적포도주와 백포도주가 여전히 캔 와인 판매의 주요 견인차 역할을 하고 있지만, 로제는 스타일리시하고 상큼한 선택으로 젊은 소비자들 사이에서 지지를 얻고 있습니다. 축하하는 자리부터 캐주얼한 자리까지 폭넓게 활용할 수 있는 스파클링 와인의 다재다능함이 시장에서의 우위를 더욱 강화시키고 있습니다.
북미의 캔 와인 시장은 2025년 11억 달러 규모에 달했으며, 2026년부터 2035년까지 연평균 12.2% 성장할 것으로 예측됩니다. 도시 소비자들은 야외 활동에서 캔 와인을 점점 더 선호하고 있으며, 환경 친화적인 구매자들은 지속 가능하고 편리한 선택을 원하고 있습니다. 프리미엄 맛과 혁신적인 미각 경험에 대한 수요가 시장 확대를 뒷받침하고 있으며, 기존 브랜드는 입지를 굳히고 있습니다. 미국과 캐나다에서는 휴대가 간편하고 친환경적인 포장 솔루션에 대한 선호에 힘입어 성장세를 보이고 있습니다.
자주 묻는 질문
목차
제1장 조사 방법과 범위
제2장 주요 요약
제3장 업계 인사이트
제4장 경쟁 구도
제5장 시장 추산 및 예측 : 제품 유형별(2022-2035년)
제6장 시장 추산 및 예측 : 와인 색별(2022-2035년)
제7장 시장 추산 및 예측 : 알코올 도수별(2022-2035년)
제8장 시장 추산 및 예측 : 포장별(2022-2035년)
제9장 시장 추산 및 예측 : 제품 유형별(2022-2035년)
제10장 시장 추산 및 예측 : 유통 채널별(2022-2035년)
제11장 시장 추산 및 예측 : 지역별(2022-2035년)
제12장 기업 개요
KTH 26.05.20The Global Canned Wine Market was valued at USD 2.1 billion in 2025 and is estimated to grow at a CAGR of 13.7% to reach USD 7.6 billion by 2035.
Canned wine has gained traction as a convenient and portable packaging solution, especially for outdoor and social events. Consumers attending picnics, festivals, camping trips, and sports events increasingly prefer cans for their lightweight design, ease of transport, and simple disposal. Unlike fragile glass bottles, cans provide durability without sacrificing convenience, while single-serving portions allow consumers to sample wines without committing to a full bottle. Sustainability also plays a role, as aluminum cans achieve approximately a 50% recycling rate according to the U.S. Environmental Protection Agency, making them a more environmentally friendly option. The market has expanded rapidly with consumer acceptance, offering products that include sparkling wines, rose, red, white wines, and wine cocktails, enabling companies to cater to diverse tastes and event requirements.
| Market Scope | |
|---|---|
| Start Year | 2025 |
| Forecast Year | 2026-2035 |
| Start Value | $2.1 Billion |
| Forecast Value | $7.6 Billion |
| CAGR | 13.7% |
The sparkling wine segment held 52.6% share in 2025 and is expected to grow at a CAGR of 14.1% through 2035. While red and white still wines are growing in popularity due to portability, sparkling varieties such as prosecco and champagne dominate celebrations. These products are increasingly favored because innovative packaging allows them to be more accessible for both formal and casual occasions.
In 2025, the sparkling/champagne segment accounted for 49.5% share. Red and white wines continue to be major contributors to canned wine sales, while rose is gaining traction among younger consumers who see it as a stylish and refreshing option. The versatility of sparkling wines for celebratory and informal settings strengthens their dominance in the market.
North America Canned Wine Market was valued at USD 1.1 billion in 2025 and is expected to grow at a CAGR of 12.2% from 2026 to 2035. Urban consumers increasingly prefer canned wine for outdoor activities, while eco-conscious buyers seek sustainable and convenient options. Demand for premium flavors and innovative taste experiences supports market expansion, with existing brands consolidating their positions. Both the U.S. and Canada are experiencing growth driven by the preference for portable, environmentally responsible packaging solutions.
Key players in the Global Canned Wine Market include Usual Wines, SANS Wine Co, House Wine, Nomadica, Villa Maria, Concha y Toro, Giesen, Maker Wine, Off Track Wines, Bodega Santa Julia, Rosadito, Archer Roose, Marisco, E. & J. Gallo, and Constellation Brands. Global Canned Wine Market are focusing on strategies such as expanding product portfolios to include sparkling, rose, and wine cocktail options to appeal to a broader consumer base. Firms are investing in innovative packaging designs that improve portability, sustainability, and consumer convenience. Strategic partnerships with distributors, retailers, and event organizers enable wider market reach. Marketing efforts emphasize eco-friendly credentials and premium flavor experiences, creating brand differentiation. Companies are also adopting direct-to-consumer models, digital promotion, and limited-edition releases to enhance engagement, boost sales, and strengthen market foothold.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope and definition
- 1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
- 1.3 Data mining sources
- 1.3.1 Global
- 1.3.2 Regional/Country
- 1.4 Base estimates and calculations
- 1.4.1 Base year calculation
- 1.4.2 Key trends for market estimation
- 1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.6 Forecast model
- 1.7 Research assumptions and limitations
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis
- 2.2 Key market trends
- 2.2.1 Regional
- 2.2.2 Product type
- 2.2.3 Wine color
- 2.2.4 Alcohol content
- 2.2.5 Packaging
- 2.2.6 Production type
- 2.2.7 Distribution channel
- 2.3 TAM Analysis, 2026-2035
- 2.4 CXO perspectives: Strategic imperatives
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Supplier landscape
- 3.1.2 Profit margin
- 3.1.3 Value addition at each stage
- 3.1.4 Factor affecting the value chain
- 3.1.5 Disruptions
- 3.2 Industry impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Rising demand for convenient & portable wine packaging
- 3.2.1.2 Growing outdoor recreation & event culture
- 3.2.1.3 Sustainability preferences favoring aluminum over glass
- 3.2.2 Industry pitfalls and challenges
- 3.2.2.1 Premium wine perception barriers for canned format
- 3.2.2.2 Limited shelf life compared to bottled wine
- 3.2.3 Market opportunities
- 3.2.3.1 Expansion into emerging markets with growing wine culture
- 3.2.3.2 Premiumization of canned wine portfolio
- 3.2.1 Growth drivers
- 3.3 Growth potential analysis
- 3.4 Regulatory landscape
- 3.4.1 North America
- 3.4.2 Europe
- 3.4.3 Asia Pacific
- 3.4.4 Latin America
- 3.4.5 Middle East & Africa
- 3.5 Porter’s analysis
- 3.6 PESTEL analysis
- 3.7 Price trends
- 3.7.1 By region
- 3.7.2 By product type
- 3.8 Future market trends
- 3.9 Technology and innovation landscape
- 3.9.1 Current technological trends
- 3.9.2 Emerging technologies
- 3.10 Patent Landscape
- 3.11 Trade statistics (HS code)
- 3.11.1 Major importing countries
- 3.11.2 Major exporting countries
- 3.12 Sustainability and environmental aspects
- 3.12.1 Sustainable practices
- 3.12.2 Waste reduction strategies
- 3.12.3 Energy efficiency in production
- 3.12.4 Eco-friendly initiatives
- 3.13 Carbon footprint consideration
Chapter 4 Competitive Landscape, 2025
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.2.1 By region
- 4.2.1.1 North America
- 4.2.1.2 Europe
- 4.2.1.3 Asia Pacific
- 4.2.1.4 LATAM
- 4.2.1.5 MEA
- 4.2.1 By region
- 4.3 Competitive analysis of major market players
- 4.4 Competitive positioning matrix
- 4.5 Key developments
- 4.5.1 Mergers & acquisitions
- 4.5.2 Partnerships & collaborations
- 4.5.3 New Product Launches
- 4.5.4 Expansion Plans
Chapter 5 Market Estimates and Forecast, By Product Type, 2022-2035 (USD Billion) (Million Litres)
- 5.1 Key trends
- 5.2 Still wine
- 5.2.1 Red wine
- 5.2.2 White wine
- 5.2.3 Rose wine
- 5.3 Sparkling wine
- 5.3.1 Champagne
- 5.3.2 Prosecco
- 5.3.3 Others
- 5.4 Fortified wine
- 5.4.1 Sherry
- 5.4.2 Port
- 5.4.3 Vermouth
- 5.4.4 Others
Chapter 6 Market Estimates and Forecast, By Wine Color, 2022-2035 (USD Billion) (Million Litres)
- 6.1 Key trends
- 6.2 Red wine
- 6.3 White wine
- 6.4 Rose wine
- 6.5 Sparkling/champagne
Chapter 7 Market Estimates and Forecast, By Alcohol Content, 2022-2035 (USD Billion) (Million Litres)
- 7.1 Key trends
- 7.2 Low alcohol (< 10% ABV)
- 7.3 Medium alcohol (10-14% ABV)
- 7.4 High alcohol (>14% ABV)
Chapter 8 Market Estimates and Forecast, By Packaging, 2022-2035 (USD Billion) (Million Litres)
- 8.1 Key trends
- 8.2 Single-serve cans
- 8.3 Multi-serve cans
Chapter 9 Market Estimates and Forecast, By Production Type 2022-2035 (USD Billion) (Million Litres)
- 9.1 Key trends
- 9.2 Conventional
- 9.3 Organic
Chapter 10 Market Estimates and Forecast, By Distribution Channel 2022-2035 (USD Billion) (Million Litres)
- 10.1 Key trends
- 10.2 On-Trade
- 10.3 Off-Trade
Chapter 11 Market Estimates and Forecast, By Region, 2022-2035 (USD Billion) (Million Litres)
- 11.1 Key trends
- 11.2 North America
- 11.2.1 U.S.
- 11.2.2 Canada
- 11.3 Europe
- 11.3.1 Germany
- 11.3.2 UK
- 11.3.3 France
- 11.3.4 Spain
- 11.3.5 Italy
- 11.3.6 Rest of Europe
- 11.4 Asia Pacific
- 11.4.1 China
- 11.4.2 India
- 11.4.3 Japan
- 11.4.4 Australia
- 11.4.5 South Korea
- 11.4.6 Rest of Asia Pacific
- 11.5 Latin America
- 11.5.1 Brazil
- 11.5.2 Mexico
- 11.5.3 Argentina
- 11.5.4 Rest of Latin America
- 11.6 Middle East and Africa
- 11.6.1 Saudi Arabia
- 11.6.2 South Africa
- 11.6.3 UAE
- 11.6.4 Rest of Middle East and Africa
Chapter 12 Company Profiles
- 12.1 Concha y Toro
- 12.2 Bodega Santa Julia
- 12.3 Usual Wines
- 12.4 House Wine
- 12.5 Nomadica
- 12.6 Maker Wine
- 12.7 SANS Wine Co
- 12.8 Off Track Wines
- 12.9 Marisco
- 12.10 Villa Maria
- 12.11 Giesen
- 12.12 Rosadito
- 12.13 Archer Roose
- 12.14 Constellation Brands
- 12.15 E. & J. Gallo
