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시장보고서
상품코드
2038716
대형 오토바이 시장 : 시장 비즈니스 기회, 성장요인, 업계 동향 분석 및 예측(2026-2035년)Heavyweight Motorcycles Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035 |
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세계의 대형 오토바이 시장은 2025년에 145억 달러로 평가되었고, CAGR 4.2%로 성장할 전망이며, 2035년에는 213억 달러에 이를 것으로 추정되고 있습니다.
프리미엄 모빌리티와 고성능 라이딩 경험을 원하는 소비자의 선호도가 높아지면서 이 산업은 꾸준히 성장하고 있습니다. 가처분 소득 증가와 라이프스타일 관련 지출의 확대에 따라, 특히 레크리에이션용 오토바이 이용이 정착된 선진국에서 600cc 이상의 오토바이 보급이 활발히 이루어지고 있습니다. 또한, 편안함, 내구성, 안정성이 중요한 요건인 장거리 투어링 및 어드벤처 라이딩 문화가 확산되고 있는 것도 수요를 촉진하고 있습니다. 엔진 효율, 브레이크 시스템, 트랙션 컨트롤, 멀티 모드 라이딩 지원 등 지속적인 기술 발전으로 라이더의 안전과 조작성이 향상되고 있습니다. 또한, 오토바이 커뮤니티, 조직화된 클럽, 세계 라이딩 이벤트의 확대와 더불어 여러 지역에서 모터스포츠에서 영감을 받은 레크리에이션 라이딩 활동에 대한 참여가 증가하고 있는 것도 수요를 더욱 증가시키고 있습니다.
| 시장 범위 | |
|---|---|
| 개시 연도 | 2025년 |
| 예측 기간 | 2026-2035년 |
| 개시 연도 시장 규모 | 145억 달러 |
| 예측 시장 규모 | 213억 달러 |
| CAGR | 4.2% |
2025년에는 600-900cc 부문이 50%의 점유율을 차지했으며, 2026-2035년 연평균 복합 성장률(CAGR) 4.7%로 성장할 것으로 전망됩니다. 이 배기량대는 성능, 경제성, 유지보수 효율성의 균형 잡힌 조합으로 여전히 높은 인기를 누리고 있습니다. 특히, 과도한 유지비 없이 다재다능함을 원하는 라이더가 많은 성숙한 자동차 시장에서 스포츠 라이딩, 투어링, 일상적인 출퇴근용으로 널리 채택되고 있습니다.
크루저 바이크 부문은 2025년 37%의 점유율을 차지했으며, 2035년까지 연평균 3.2%의 성장률을 보일 것으로 예측됩니다. 크루저 모델은 편안함을 중시한 디자인과 고속도로 및 레저용 주행에 적합해 지속적으로 높은 수요를 보이고 있습니다. 일반적으로 대배기량과 토크 중심의 성능을 특징으로 하는 이 바이크는 유럽과 미국 시장에서 장거리 여행과 라이프스타일을 중시하는 라이딩 문화와 밀접하게 연관되어 있습니다.
미국의 대형 오토바이 시장은 2025년 87%의 점유율을 차지했으며, 51억 달러 시장 규모를 기록했습니다. 강력한 라이더 커뮤니티, 광범위한 고속도로 인프라, 장거리 여행과 단체 라이딩을 장려하는 뿌리 깊은 레크리에이션 라이딩 문화에 힘입어, 영국은 대형 오토바이 시장에서 가장 성숙한 시장으로 남아 있습니다. 프리미엄 오토바이 브랜드와 커스터마이징에 대한 소비자의 높은 관심도 시장 수요를 더욱 강화하고 있습니다.
목차
제1장 조사 방법
제2장 주요 요약
제3장 업계 인사이트
제4장 경쟁 구도
제5장 시장 추산 및 예측 : 배기량별(2022-2035년)
제6장 시장 추산 및 예측 : 유형별(2022-2035년)
제7장 시장 추산 및 예측 : 판매 채널별(2022-2035년)
제8장 시장 추산 및 예측 : 추진 방식별(2022-2035년)
제9장 시장 추산 및 예측 : 용도별(2022-2035년)
제10장 시장 추산 및 예측 : 지역별(2022-2035년)
제11장 기업 개요
AJYThe Global Heavyweight Motorcycles Market was valued at USD 14.5 billion in 2025 and is estimated to grow at a CAGR of 4.2% to reach USD 21.3 billion in 2035.
The industry is witnessing steady expansion due to increasing consumer preference for premium mobility and high-performance riding experiences. Rising disposable incomes and growing lifestyle spending are encouraging higher adoption of motorcycles above 600 cc, particularly in developed economies where recreational motorcycling is well established. Demand is further strengthened by the expanding culture of long-distance touring and adventure riding, where comfort, endurance, and stability are key requirements. Continuous technological improvements in engine efficiency, braking systems, traction control, and multi-mode riding support are enhancing rider safety and control. The expansion of motorcycle communities, organized clubs, and global riding events is also reinforcing demand, alongside increasing participation in motorsport-inspired recreational riding activities across multiple regions.
| Market Scope | |
|---|---|
| Start Year | 2025 |
| Forecast Year | 2026-2035 |
| Start Value | $14.5 Billion |
| Forecast Value | $21.3 Billion |
| CAGR | 4.2% |
The 600-900 cc segment accounted for 50% share in 2025 and is projected to grow at a CAGR of 4.7% from 2026 to 2035. This displacement range remains highly preferred due to its balanced mix of performance, affordability, and maintenance efficiency. It is widely adopted for sport riding, touring, and everyday commuting, particularly in mature automotive markets where riders seek versatility without excessive ownership costs.
The cruiser motorcycle segment held a 37% share in 2025 and is expected to grow at a CAGR of 3.2% through 2035. Cruiser models continue to attract strong demand due to their comfort-oriented design and suitability for highway and leisure riding. Typically featuring larger engine capacities and torque-focused performance, these motorcycles are widely associated with long-distance travel and lifestyle riding culture across Western markets.
United States Heavyweight Motorcycles Market held an 87% share, generating USD 5.1 billion in 2025. It remains the most developed market for heavyweight motorcycles, supported by strong rider communities, extensive highway infrastructure, and a deeply rooted recreational riding culture that encourages long-distance travel and group rides. High consumer interest in premium motorcycle brands and customization further strengthens market demand.
Major players operating in the Global Heavyweight Motorcycles Industry include BMW Motorrad, Harley-Davidson, Honda, Yamaha Motor, Ducati, Indian Motorcycle, Kawasaki Heavy Industries, KTM, Suzuki Motor, and Triumph Motorcycles. Companies in the heavyweight motorcycles market are focusing on expanding premium product portfolios with enhanced performance, comfort, and customization features to attract lifestyle-oriented riders. They are investing heavily in advanced rider-assistance technologies, including improved braking systems, traction control, and multi-mode riding configurations to enhance safety and riding experience. Manufacturers are also strengthening brand communities through organized rides, global events, and experiential marketing initiatives that reinforce customer loyalty. Strategic expansion of dealership and service networks is being prioritized to improve after-sales support and accessibility in key markets. At the same time, companies are integrating lightweight materials and engine optimization technologies to improve fuel efficiency and reduce maintenance costs.
Table of Contents
Chapter 1 Methodology
- 1.1 Research approach
- 1.2 Quality Commitments
- 1.2.1 GMI AI policy & data integrity commitment
- 1.2.1.1 Source consistency protocol
- 1.2.1 GMI AI policy & data integrity commitment
- 1.3 Research Trail & Confidence Scoring
- 1.3.1 Research Trail Components
- 1.3.2 Scoring Components
- 1.4 Data Collection
- 1.4.1 Partial list of primary sources
- 1.5 Data mining sources
- 1.5.1 Paid sources
- 1.5.1.1 Sources, by region
- 1.5.1 Paid sources
- 1.6 Base estimates and calculations
- 1.6.1 Base year calculation for any one approach
- 1.7 Forecast model
- 1.7.1 Quantified market impact analysis
- 1.7.1.1 Mathematical impact of growth parameters on forecast
- 1.7.1 Quantified market impact analysis
- 1.8 Research transparency addendum
- 1.8.1 Source attribution framework
- 1.8.2 Quality assurance metrics
- 1.8.3 Our commitment to trust
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2022 - 2035
- 2.2 Key market trends
- 2.2.1 Regional
- 2.2.2 Displacement
- 2.2.3 Type
- 2.2.4 Distribution Channel
- 2.2.5 Propulsion
- 2.2.6 Application
- 2.3 TAM Analysis, 2026-2035
- 2.4 CXO perspectives: Strategic imperatives
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Supplier landscape
- 3.1.2 Profit margin analysis
- 3.1.3 Cost structure
- 3.1.4 Value addition at each stage
- 3.1.5 Factor affecting the value chain
- 3.1.6 Disruptions
- 3.2 Industry impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Rising demand for premium and leisure motorcycles
- 3.2.1.2 Expansion of motorcycle tourism
- 3.2.1.3 Technological advancements in performance and safety systems
- 3.2.1.4 Growth of motorcycle enthusiast communities and events
- 3.2.2 Industry pitfalls and challenges
- 3.2.2.1 High purchase and ownership costs
- 3.2.2.2 Strict emission regulations
- 3.2.3 Market opportunities
- 3.2.3.1 Expansion of premium motorcycle segments
- 3.2.3.2 Growth of adventure and touring motorcycles
- 3.2.3.3 Development of connected and smart motorcycles
- 3.2.1 Growth drivers
- 3.3 Growth potential analysis
- 3.4 Regulatory landscape
- 3.4.1 North America
- 3.4.1.1 United States motorcycle safety standards and NHTSA regulations
- 3.4.1.2 United States EPA motorcycle emission standards
- 3.4.1.3 Motorcycle licensing and road usage regulations
- 3.4.1.4 Canada motorcycle safety and registration requirements
- 3.4.2 Europe
- 3.4.2.1 EU vehicle type approval regulations for motorcycles
- 3.4.2.2 Euro emission standards for motorcycles
- 3.4.2.3 UNECE motorcycle safety and braking regulations
- 3.4.2.4 National motorcycle homologation and road usage policies
- 3.4.3 Asia Pacific
- 3.4.3.1 China motorcycle manufacturing and emission regulations
- 3.4.3.2 India motorcycle homologation and safety standards
- 3.4.3.3 Japan motorcycle safety and environmental regulations
- 3.4.3.4 Australia motorcycle design and road safety standards
- 3.4.3.5 ASEAN motorcycle certification and regulatory frameworks
- 3.4.4 Latin America
- 3.4.4.1 Brazil motorcycle safety and environmental regulations
- 3.4.4.2 Mexico motorcycle manufacturing and emission standards
- 3.4.4.3 Argentina motorcycle registration and safety regulations
- 3.4.4.4 Regional motorcycle regulatory and compliance frameworks
- 3.4.5 Middle East & Africa
- 3.4.5.1 UAE motorcycle licensing and road safety regulations
- 3.4.5.2 Saudi Arabia motorcycle registration and inspection standards
- 3.4.5.3 South Africa motorcycle safety and road usage regulations
- 3.4.1 North America
- 3.5 Porter's analysis
- 3.6 PESTEL analysis
- 3.7 Technology and innovation landscape
- 3.7.1 Current technological trends
- 3.7.2 Emerging technologies
- 3.8 Pricing Analysis (Driven by primary research)
- 3.8.1 Historical Price Trend Analysis
- 3.8.2 Pricing Strategy by Player Type
- 3.9 Trade Data Analysis (Driven by paid database)
- 3.9.1 Import/export volume & value trends
- 3.9.2 Key trade corridors & tariff impact
- 3.10 Capacity & Production Landscape (Driven by primary research)
- 3.10.1 Installed Capacity by Region & Key Producer
- 3.10.2 Capacity Utilization Rates & Expansion Pipelines
- 3.11 Cost breakdown analysis
- 3.12 Patent analysis (Driven by primary research)
- 3.13 Sustainability and environmental aspects
- 3.13.1 Sustainable practices
- 3.13.2 Waste reduction strategies
- 3.13.3 Energy efficiency in production
- 3.13.4 Eco-friendly Initiatives
- 3.13.5 Carbon footprint considerations
- 3.14 Impact of AI and Generative AI on the Market
- 3.14.1 AI Driven Disruption of Existing Business Models
- 3.14.2 GenAI Use Cases and Adoption Roadmap by Segment
- 3.14.3 Risks Limitations and Regulatory Considerations
- 3.15 Forecast assumptions & scenario analysis (Driven by primary research)
- 3.15.1 Base Case- Key Macro & Industry Variables Driving CAGR
- 3.15.2 Optimistic Scenarios- Favorable macro and industry tailwinds
- 3.15.3 Pessimistic Scenario - Macroeconomic slowdown or industry headwinds
Chapter 4 Competitive Landscape, 2025
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.2.1 North America
- 4.2.2 Europe
- 4.2.3 Asia Pacific
- 4.2.4 LATAM
- 4.2.5 MEA
- 4.3 Competitive analysis of major market players
- 4.4 Competitive positioning matrix
- 4.5 Key developments
- 4.5.1 Mergers & acquisitions
- 4.5.2 Partnerships & collaborations
- 4.5.3 New Product Launches
- 4.5.4 Expansion Plans and funding
- 4.6 Company Tier Benchmarking
- 4.6.1 Tier Classification Criteria & Qualifying Thresholds
- 4.6.2 Tier Positioning Matrix by Revenue, Geography & Innovation
Chapter 5 Market Estimates & Forecast, By Displacement, 2022 - 2035 (USD Mn, Units)
- 5.1 Key trends
- 5.2 600-900cc
- 5.3 900-1,200cc
- 5.4 Above 1,200cc
Chapter 6 Market Estimates & Forecast, By Type, 2022 - 2035 (USD Mn, Units)
- 6.1 Key trends
- 6.2 Cruiser
- 6.3 Bagger
- 6.4 Touring
- 6.5 Others
Chapter 7 Market Estimates & Forecast, By Distribution Channel, 2022 - 2035 (USD Mn, Units)
- 7.1 Key trends
- 7.2 Authorized Dealerships
- 7.3 Multi-brand Dealers
- 7.4 Online Sales
Chapter 8 Market Estimates & Forecast, By Propulsion, 2022 - 2035 (USD Mn, Units)
- 8.1 Key trends
- 8.2 Internal Combustion Engine (ICE)
- 8.3 Electric
Chapter 9 Market Estimates & Forecast, By Application, 2022 - 2035 (USD Mn, Units)
- 9.1 Key trends
- 9.2 Personal / Recreational Use
- 9.3 Touring & Long-Distance Travel
- 9.4 Commercial
- 9.5 Others
Chapter 10 Market Estimates & Forecast, By Region, 2022 - 2035 (USD Mn, Units)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 US
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
- 10.3.7 Norway
- 10.3.8 Netherlands
- 10.3.9 Sweden
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 Australia
- 10.4.5 South Korea
- 10.4.6 Singapore
- 10.4.7 Thailand
- 10.4.8 Indonesia
- 10.4.9 Vietnam
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
- 10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE
- 10.6.4 Turkey
Chapter 11 Company Profiles
- 11.1 Global Players
- 11.1.1 BMW Motorrad
- 11.1.2 Ducati Motor
- 11.1.3 Harley-Davidson
- 11.1.4 Honda Motor
- 11.1.5 Indian Motorcycle
- 11.1.6 Kawasaki Heavy Industries
- 11.1.7 KTM
- 11.1.8 Suzuki Motor
- 11.1.9 Triumph Motorcycles
- 11.1.10 Yamaha Motor
- 11.2 Regional Players
- 11.2.1 Aprilia
- 11.2.2 Bajaj Auto
- 11.2.3 Benelli
- 11.2.4 CFMOTO
- 11.2.5 Moto Guzzi
- 11.2.6 MV Agusta
- 11.2.7 Royal Enfield
- 11.3 Emerging Players
- 11.3.1 Energica Motor Company
- 11.3.2 Lightning Motorcycles
- 11.3.3 Zero Motorcycles
