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 카트 문의
시장보고서
상품코드
1572031

세계의 지오마케팅 시장

GeoMarketing
발행일: | 리서치사: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 페이지 정보: 영문 88 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

지오마케팅 시장은 2030년까지 3,270억 달러에 달할 전망입니다.

2023년에 1,328억 달러로 추정된 지오마케팅 시장은 2023년부터 2030년까지 복합 연간 성장률(CAGR) 13.7%로 성장하여 2030년에는 3,270억 달러에 이를 것으로 예측됩니다. 이 보고서에서 분석한 부문 중 하나인 지오마케팅 소프트웨어는 복합 연간 성장률(CAGR) 14.8%로 성장을 지속하고, 분석 기간 종료 시 2,653억 달러에 이를 것으로 예측됩니다. 지오마케팅 서비스 분야의 성장률은 분석 기간 동안 복합 연간 성장률(CAGR) 10.1%로 추정됩니다.

미국 시장은 364억 달러, 중국은 복합 연간 성장률(CAGR) 12.8%로 성장할 것으로 예측됩니다.

미국의 지오마케팅 시장은 2023년 364억 달러로 추정됩니다. 세계 2위 경제대국인 중국은 2030년까지 493억 달러 규모에 이를 것으로 예측되며, 예측 기간 동안 복합 연간 성장률(CAGR)은 12.8%입니다. 다른 주목할만한 지역별 시장으로는 일본과 캐나다가 있으며, 분석 기간 중 복합 연간 성장률(CAGR)은 각각 12.2%와 11.3%로 예측되고 있습니다. 유럽에서는 독일이 복합 연간 성장률(CAGR) 약 9.6%로 성장할 것으로 예측됩니다.

세계 지오마케팅 시장 - 주요 동향과 촉진요인 요약

지오마케팅은 기업과 소비자의 관계를 어떻게 바꿀 것인가?

지오마케팅은 맞춤형 마케팅 메시지를 전달하기 위해 위치 데이터를 사용하여 기업이 소비자를 타겟팅하고 소비자와 관련된 방식에 혁명을 일으키고 있습니다. 고객의 위치 정보, 이동 패턴, 인근 관광 명소 등의 지리적 데이터를 분석함으로써 기업은 고객에게 적절한 시간과 위치에 도달하는 고도로 타겟팅된 광고 캠페인을 만들 수 있습니다. 이 기술은 소매, 접객, 엔터테인먼트 등 물리적 위치와의 근접성이 구매 의사 결정에 영향을 미치는 산업에서 특히 효과적입니다. 지오마케팅을 통해 기업은 위치 기반 프로모션, 알림 및 맞춤 컨텐츠를 제공하여 고객 참여도를 높이고 전환율을 높일 수 있습니다. 소비자의 모바일화와 커넥티드화가 진행됨에 따라 마케팅 목적으로 위치정보를 활용할 수 있는 것은 기업에게 중요한 경쟁 우위가 되고 있습니다.

지오마케팅 시장의 부문와 애플리케이션은?

주요 기술은 GPS, 비콘, 지오펜싱, Wi-Fi 등을 포함하여 각각 다른 수준의 위치 추적 및 참여를 가능하게 합니다. 예를 들어, 지오펜싱은 기업이 위치 주위에 가상 테두리를 만들 수 있게 하고, 소비자가 지역에 들어가거나 나오면 마케팅 메시지를 발송합니다. 지오마케팅 용도는 위치 기반 광고 및 실시간 쿠폰부터 매장 트래픽 분석 및 고객 행동 통찰에 이르기까지 다양합니다. 지오마케팅의 채택을 촉진하는 업계별로는 소매, 접객, 여행, 자동차 등이 있으며, 개인화된 위치정보 기반의 참여가 고객 획득과 유지에 필수적입니다. 북미와 유럽은 고도의 모바일 네트워크와 스마트폰의 높은 보급률로 지오마케팅 도입의 주요 지역이 되고 있으며, 아시아태평양은 디지털화와 모바일 커머스 증가로 급성장 시장으로 부상하고 있습니다.

기술 혁신은 어떻게 지오마케팅의 미래를 형성하는가?

AI, 머신러닝 및 데이터 분석의 기술 혁신은 지오마케팅의 능력을 크게 향상시키고 있습니다. AI를 활용한 위치 인텔리전스 플랫폼은 대량의 위치 데이터를 분석하여 소비자 동향을 파악하고 마케팅 전략을 최적화하며 고객 행동을 예측할 수 있습니다. 모바일 앱과 IoT 기기와 AI의 통합으로 소비자의 요구에 실시간으로 적응하는 슈퍼 개인화 마케팅이 가능해지고 있습니다. 지오펜싱과 프록시미티 마케팅 기술은 더욱 정교해지고 있으며, 기업은 보다 정확하고 관련성 높은 고객과의 참여를 가능하게 합니다. 게다가 5G 네트워크의 확장은 위치 서비스의 속도와 정확성을 향상시켜 지오마케팅을 보다 효과적이고 응답성을 높일 수 있습니다. 이러한 발전으로 각 업계에서 널리 채택되고 기업과 고객 간의 관계가 변화하고 있습니다.

지오마케팅 시장의 성장을 가속하는 요인은?

지오마케팅 시장의 성장은 모바일 디바이스 사용 증가, IoT 기술 확대, 개인화된 마케팅 경험에 대한 수요 증가 등 여러 요인들에 의해 견인되고 있습니다. 특히 소매업과 접객업에 있어서의 위치정보 서비스의 대두는 고객 참여를 강화하고 실점포에의 내점을 촉진하는 지오마케팅 솔루션 수요를 촉진하고 있습니다. AI와 데이터 분석의 기술적 진보는 로케이션 기반 마케팅의 효과를 향상시키고 기업은 보다 타겟팅된 적절한 메시지를 전달할 수 있게 되었습니다. 게다가 소매, 여행, 자동차 등 업계에서 디지털 변환의 추세가 높아짐에 따라 기업이 보다 광범위한 마케팅 전략의 일환으로 지오마케팅을 채택하는 것을 뒷받침하고 있습니다. 프라이버시 규제와 데이터 보안에 대한 우려도 시장을 형성하고 있으며, 보다 안전하고 컴플라이언스를 준수하는 지오마케팅 솔루션 시장 개척을 뒷받침하고 있습니다.

조사 대상 기업 예(총 32건)

  • Adobe
  • Cisco
  • Ericsson
  • ESRI
  • Google
  • HERE
  • IBM
  • Microsoft
  • MobileBridge
  • Oracle
  • Plot Projects
  • Qualcomm
  • Salesforce
  • Software AG
  • Xtremepush

목차

제1장 조사 방법

제2장 주요 요약

  • 시장 개요
  • 주요 기업
  • 시장 동향과 촉진요인
  • 시장 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 기타 유럽
  • 아시아태평양
  • 기타 지역

제4장 경쟁

BJH 24.10.24

Global GeoMarketing Market to Reach US$327.0 Billion by 2030

The global market for GeoMarketing estimated at US$132.8 Billion in the year 2023, is expected to reach US$327.0 Billion by 2030, growing at a CAGR of 13.7% over the analysis period 2023-2030. GeoMarketing Software, one of the segments analyzed in the report, is expected to record a 14.8% CAGR and reach US$265.3 Billion by the end of the analysis period. Growth in the GeoMarketing Services segment is estimated at 10.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$36.4 Billion While China is Forecast to Grow at 12.8% CAGR

The GeoMarketing market in the U.S. is estimated at US$36.4 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$49.3 Billion by the year 2030 trailing a CAGR of 12.8% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.2% and 11.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.6% CAGR.

Global GeoMarketing Market - Key Trends and Drivers Summarized

How Is GeoMarketing Transforming the Way Businesses Engage with Consumers?

GeoMarketing is revolutionizing the way businesses target and engage with consumers by using location-based data to deliver personalized marketing messages. By analyzing geographic data such as customer location, movement patterns, and nearby points of interest, businesses can create highly targeted advertising campaigns that reach customers at the right time and place. This technology is particularly effective in industries like retail, hospitality, and entertainment, where proximity to physical locations can influence purchasing decisions. GeoMarketing enables businesses to offer location-based promotions, notifications, and personalized content, enhancing customer engagement and increasing conversion rates. As consumers become more mobile and connected, the ability to leverage location data for marketing purposes is becoming a key competitive advantage for businesses.

What Are the Segments and Applications of the GeoMarketing Market?

Key technologies include GPS, beacons, geofencing, and Wi-Fi, each enabling different levels of location tracking and engagement. Geofencing, for instance, allows businesses to create virtual boundaries around a location, triggering marketing messages when consumers enter or exit the area. Applications of GeoMarketing range from location-based advertising and real-time offers to store traffic analysis and customer behavior insights. Industry verticals driving GeoMarketing adoption include retail, hospitality, travel, and automotive, where personalized and location-based engagement is critical for customer acquisition and retention. North America and Europe are leading regions for GeoMarketing adoption due to advanced mobile networks and high smartphone penetration, while Asia-Pacific is emerging as a fast-growing market, driven by increasing digitalization and mobile commerce.

How Are Technological Innovations Shaping the Future of GeoMarketing?

Technological innovations in AI, machine learning, and data analytics are significantly enhancing the capabilities of GeoMarketing. AI-driven location intelligence platforms can analyze large volumes of location data to identify consumer trends, optimize marketing strategies, and predict customer behavior. The integration of AI with mobile apps and IoT devices is enabling real-time, hyper-personalized marketing that adapts to consumer needs in real-time. Geofencing and proximity marketing technologies are becoming more sophisticated, allowing businesses to engage customers with more precision and relevance. Additionally, the expansion of 5G networks is improving the speed and accuracy of location-based services, making GeoMarketing more effective and responsive. These advancements are driving widespread adoption across industries, transforming how businesses interact with their customers.

What Factors Are Driving the Growth in the GeoMarketing Market?

The growth in the GeoMarketing market is driven by several factors, including the increasing use of mobile devices, the expansion of IoT technologies, and the growing demand for personalized marketing experiences. The rise of location-based services, particularly in retail and hospitality, is fueling demand for GeoMarketing solutions that enhance customer engagement and drive foot traffic to physical locations. Technological advancements in AI and data analytics are improving the effectiveness of location-based marketing, allowing businesses to deliver more targeted and relevant messages. Additionally, the growing trend of digital transformation in industries such as retail, travel, and automotive is pushing businesses to adopt GeoMarketing as part of their broader marketing strategies. Privacy regulations and data security concerns are also shaping the market, driving the development of more secure and compliant GeoMarketing solutions.

Select Competitors (Total 32 Featured) -

  • Adobe
  • Cisco
  • Ericsson
  • ESRI
  • Google
  • HERE
  • IBM
  • Microsoft
  • MobileBridge
  • Oracle
  • Plot Projects
  • Qualcomm
  • Salesforce
  • Software AG
  • Xtremepush

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • GeoMarketing - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Use of Location-Based Data in Marketing Strategies Expands Addressable Market for GeoMarketing Solutions
    • Increased Adoption of Mobile Devices Spurs Growth in GeoMarketing
    • Integration of Artificial Intelligence in GeoMarketing Tools Strengthens Targeted Advertising Efforts
    • Growing Use of Geospatial Analytics to Enhance Customer Engagement Propels Demand for GeoMarketing
    • Expansion of IoT and Connected Devices Generates Opportunities for Real-Time GeoMarketing
    • Advancements in Big Data Analytics Drive Adoption of Location-Based Marketing
    • Rising Use of Geo-Fencing and Proximity Marketing Expands Opportunities for Retailers
    • Increasing Focus on Hyper-Personalized Marketing Strengthens Business Case for GeoMarketing
    • Growing Importance of Location Data in Enhancing Customer Experience Propels Market Growth
    • Technological Innovations in Beacon Technology Propel Growth in Location-Based Marketing
    • Shift Toward Omnichannel Marketing Strategies Spurs Adoption of GeoMarketing Tools
    • Rising Demand for In-Store Analytics and Real-Time Marketing Boosts GeoMarketing Adoption
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for GeoMarketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 2: World 7-Year Perspective for GeoMarketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 4: World 7-Year Perspective for Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 6: World 7-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 7: World GeoMarketing Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 9: World 7-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 11: World 7-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Wi-Fi by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 13: World 7-Year Perspective for Wi-Fi by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Bluetooth by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 15: World 7-Year Perspective for Bluetooth by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Beacons by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 17: World 7-Year Perspective for Beacons by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for NFC by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 19: World 7-Year Perspective for NFC by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for GPS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 21: World 7-Year Perspective for GPS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • GeoMarketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 22: USA Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 23: USA 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 24: USA Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 25: USA 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 26: USA Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: USA 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • CANADA
    • TABLE 28: Canada Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 29: Canada 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 30: Canada Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 31: Canada 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 32: Canada Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Canada 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • JAPAN
    • GeoMarketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 34: Japan Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 35: Japan 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 36: Japan Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 37: Japan 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 38: Japan Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Japan 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • CHINA
    • GeoMarketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 40: China Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 41: China 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 42: China Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 43: China 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 44: China Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: China 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • EUROPE
    • GeoMarketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 46: Europe Recent Past, Current & Future Analysis for GeoMarketing by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 47: Europe 7-Year Perspective for GeoMarketing by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
    • TABLE 48: Europe Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 49: Europe 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 50: Europe Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 51: Europe 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 52: Europe Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 53: Europe 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • FRANCE
    • GeoMarketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 54: France Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 55: France 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 56: France Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 57: France 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 58: France Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 59: France 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • GERMANY
    • GeoMarketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 60: Germany Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 61: Germany 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 62: Germany Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 63: Germany 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 64: Germany Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 65: Germany 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • ITALY
    • TABLE 66: Italy Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 67: Italy 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 68: Italy Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 69: Italy 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 70: Italy Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 71: Italy 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • UNITED KINGDOM
    • GeoMarketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 72: UK Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 73: UK 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 74: UK Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 75: UK 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 76: UK Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 77: UK 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • REST OF EUROPE
    • TABLE 78: Rest of Europe Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 79: Rest of Europe 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 80: Rest of Europe Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 81: Rest of Europe 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 82: Rest of Europe Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 83: Rest of Europe 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • ASIA-PACIFIC
    • GeoMarketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 84: Asia-Pacific Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 85: Asia-Pacific 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 86: Asia-Pacific Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 87: Asia-Pacific 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 88: Asia-Pacific Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 89: Asia-Pacific 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030
  • REST OF WORLD
    • TABLE 90: Rest of World Recent Past, Current & Future Analysis for GeoMarketing by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 91: Rest of World 7-Year Perspective for GeoMarketing by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
    • TABLE 92: Rest of World Recent Past, Current & Future Analysis for GeoMarketing by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Rest of World 7-Year Perspective for GeoMarketing by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 94: Rest of World Recent Past, Current & Future Analysis for GeoMarketing by Technology Type - Wi-Fi, Bluetooth, Beacons, NFC and GPS - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 95: Rest of World 7-Year Perspective for GeoMarketing by Technology Type - Percentage Breakdown of Value Sales for Wi-Fi, Bluetooth, Beacons, NFC and GPS for the Years 2024 & 2030

IV. COMPETITION

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