세계의 인터넷 프로토콜 TV(iPTV) 시장

Global Internet Protocol Television (iPTV) Market to Reach US$93.4 Billion by 2030

The global market for Internet Protocol Television (iPTV) estimated at US$66.5 Billion in the year 2024, is expected to reach US$93.4 Billion by 2030, growing at a CAGR of 5.8% over the analysis period 2024-2030. Subscription-Based IPTV, one of the segments analyzed in the report, is expected to record a 6.6% CAGR and reach US$54.2 Billion by the end of the analysis period. Growth in the Subscription-Free IPTV segment is estimated at 4.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$18.3 Billion While China is Forecast to Grow at 5.4% CAGR

The Internet Protocol Television (iPTV) market in the U.S. is estimated at US$18.3 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$14.5 Billion by the year 2030 trailing a CAGR of 5.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.5% and 4.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.5% CAGR.

Global Internet Protocol Television (IPTV) Market - Key Trends & Drivers Summarized

What Is IPTV and How Does It Change the Viewing Experience?

Internet Protocol Television (IPTV) is a system where television services are delivered using the Internet protocol suite over a packet-switched network such as a LAN or the internet, instead of being delivered through traditional terrestrial, satellite signal, and cable television formats. Unlike downloaded media, IPTV offers the ability to stream the source media continuously. As a result, a client media player can begin playing the content (such as a TV channel) almost immediately. This technology enables a more customized and interactive user experience compared to conventional TV broadcasting technologies such as broadcast TV, cable TV, and satellite TV. IPTV not only offers high-definition (HD) television service but also provides a plethora of multimedia services such as Video on Demand (VoD), live TV, and interactive TV (iTV).

How Are Technological Advancements Enhancing IPTV Services?

Technological advancements are significantly enhancing IPTV by improving the service delivery and viewer experience. The integration of high-speed internet connections and advanced network technologies has allowed IPTV services to provide seamless, high-quality video streaming without interruptions typically associated with buffering. The advancement in compression technology, such as H.265, helps in transmitting HD content efficiently over the internet, which is crucial for maintaining the quality of service in IPTV. Moreover, innovations like cloud DVR allow users to record their favorite shows without the need for a physical DVR at home. The rise of smart TVs and mobile devices that support IPTV apps and services enables viewers to watch their favorite shows anytime and anywhere, adding to the flexibility and appeal of IPTV services.

What Trends Are Influencing the IPTV Industry?

The IPTV industry is significantly influenced by several trends that reflect the changing media consumption habits of consumers. The shift towards over-the-top (OTT) content, where shows and films are available directly via the internet, bypasses traditional distribution, is one such trend. This trend is compelling traditional broadcasters to also adopt IPTV platforms to offer their content more flexibly. The demand for personalized content and interactive programming is also prompting IPTV providers to innovate their service offerings. Moreover, the increase in internet penetration, the proliferation of connected devices, and enhanced broadband technology are facilitating the growth of IPTV services globally. Consumers' growing preference for VOD and time-shifted media over scheduled broadcasting is also driving service enhancements in the IPTV sector.

What Drives the Growth of the IPTV Market?

The growth in the IPTV market is driven by several factors, including the widespread availability of broadband infrastructure, and the increasing penetration of internet-based consumer devices like smart TVs, smartphones, and tablets. As digital literacy increases, more consumers are becoming comfortable with using interactive media applications, fueling the demand for IPTV services. Technological advancements that allow for richer media experiences and higher video quality at lower bandwidth costs are also significant growth drivers. Additionally, the shift in consumer behavior towards wanting more control over what, when, and how they view media content is prompting more broadcasters and telecommunications companies to invest in IPTV. Furthermore, regulatory support in many regions for digital broadcasting and the push for higher-quality broadcasting standards are propelling the adoption of IPTV services.

SCOPE OF STUDY:

The report analyzes the Internet Protocol Television (iPTV) market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Type (Subscription-Based IPTV, Subscription-Free IPTV)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 132 Featured) -

• ARRIS International Limited
• AT&T, Inc.
• Broadcom Inc.
• BT GROUP PLC
• China Telecom Corporation Ltd.
• Chunghwa Telecom Co., Ltd.
• Comcast Corporation
• Deutsche Telekom AG
• Huawei Technologies Co., Ltd.
• Reliance Industries Ltd.
• Tellabs, Inc.
• Verizon Communications, Inc.
• ZTE Corporation

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Global Economic Update
  • Internet Protocol Television (iPTV) - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Advances in Broadband Infrastructure Propel Growth in iPTV Market
  • Increasing Demand for High-Quality Video Content Expands Addressable Market Opportunity
  • Technological Innovations in Compression Algorithms Generate Demand for Efficient iPTV Solutions
  • Growth in Smart TV Penetration Drives Adoption of iPTV Services
  • Rising Focus on Personalized Viewing Experiences Strengthens Business Case for iPTV
  • Adoption of Cloud-Based iPTV Platforms Spurs Growth in Market
  • Impact of 5G Deployment Expands the Market for High-Speed iPTV Services
  • Demand for Multi-Screen Viewing Generates Opportunities for iPTV Providers
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Internet Protocol Television (iPTV) Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 3: World Historic Review for Internet Protocol Television (iPTV) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 4: World 15-Year Perspective for Internet Protocol Television (iPTV) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
  • TABLE 5: World Recent Past, Current & Future Analysis for Subscription-Based IPTV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 6: World Historic Review for Subscription-Based IPTV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 7: World 15-Year Perspective for Subscription-Based IPTV by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
  • TABLE 8: World Recent Past, Current & Future Analysis for Subscription-Free IPTV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 9: World Historic Review for Subscription-Free IPTV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 10: World 15-Year Perspective for Subscription-Free IPTV by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • TABLE 11: USA Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 12: USA Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 13: USA 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
• CANADA
  • TABLE 14: Canada Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 15: Canada Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 16: Canada 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
• JAPAN
  • Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • TABLE 17: Japan Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 18: Japan Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 19: Japan 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
• CHINA
  • Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • TABLE 20: China Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 21: China Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 22: China 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
• EUROPE
  • Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • TABLE 23: Europe Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 24: Europe Historic Review for Internet Protocol Television (iPTV) by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 25: Europe 15-Year Perspective for Internet Protocol Television (iPTV) by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
  • TABLE 26: Europe Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 27: Europe Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 28: Europe 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
• FRANCE
  • Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • TABLE 29: France Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 30: France Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 31: France 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
• GERMANY
  • Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
  • TABLE 32: Germany Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 33: Germany Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 34: Germany 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
• ITALY
  • TABLE 35: Italy Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 36: Italy Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 37: Italy 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
• UNITED KINGDOM
  • Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
  • TABLE 38: UK Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 39: UK Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 40: UK 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
• REST OF EUROPE
  • TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 42: Rest of Europe Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 43: Rest of Europe 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
• ASIA-PACIFIC
  • Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
  • TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 45: Asia-Pacific Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 46: Asia-Pacific 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
• REST OF WORLD
  • TABLE 47: Rest of World Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 48: Rest of World Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 49: Rest of World 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030

IV. COMPETITION