세계의 레크리에이션, 아웃도어 및 피트니스용 GPS 디바이스 시장

Global Recreational, Outdoor, and Fitness GPS Devices Market to Reach US$6.3 Billion by 2030

The global market for Recreational, Outdoor, and Fitness GPS Devices estimated at US$3.1 Billion in the year 2024, is expected to reach US$6.3 Billion by 2030, growing at a CAGR of 12.8% over the analysis period 2024-2030.

The U.S. Market is Estimated at US$842.7 Million While China is Forecast to Grow at 12.2% CAGR

The Recreational, Outdoor, and Fitness GPS Devices market in the U.S. is estimated at US$842.7 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$975.6 Million by the year 2030 trailing a CAGR of 12.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 11.2% and 10.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.4% CAGR.

Global Recreational, Outdoor, and Fitness GPS Devices Market - Key Trends and Drivers Summarized

The realm of outdoor recreation has been significantly transformed by the integration of advanced technology into gear and gadgets, enhancing both the experience and safety for adventurers. Wearable gadgets such as GPS devices, smartwatches, and fitness trackers provide real-time data that aids in navigation and health monitoring during outdoor activities. These smart technologies keep adventurers connected and informed even in isolated environments, empowering them to explore more remote and challenging terrains with confidence. As technology advances, future innovations are expected to bring even more sophisticated and user-friendly devices, further enhancing the outdoor experience.

GPS and navigation devices have become indispensable tools for outdoor enthusiasts, enabling confident navigation through unfamiliar or challenging landscapes. Modern GPS devices offer accurate real-time tracking, pre-loaded maps, and waypoints, which are crucial for safe and efficient exploration. These gadgets are reliable and intuitive, making them suitable for casual hikers and serious mountaineers alike. Beyond basic navigation, contemporary GPS devices provide advanced functionalities such as altitude measurement, weather updates, and geocaching capabilities. Built to endure extreme weather conditions, these devices are invaluable for adventurers engaging in activities like mountain climbing or forest trekking. With ongoing advancements, GPS and navigation tools are continually becoming more accessible and easier to use, catering to a wide range of outdoor enthusiasts.

Several key factors drive the growth of recreational, outdoor, and fitness GPS devices. Integration with mobile devices and apps enhances user experience and functionality, allowing for easy data management and social media sharing. Advanced data analytics in modern GPS devices provide insights that help users optimize their training and recreational activities. Customization and personalization features allow consumers to tailor devices to their specific needs, driving user satisfaction and adoption. Social connectivity features, such as location sharing and achievement tracking, appeal to younger demographics. The growing trend towards health and wellness has increased the demand for fitness and outdoor activities, with GPS devices providing tools to monitor health metrics. Enhanced user experiences through real-time feedback on performance and conditions, increasing accessibility and affordability due to technological advancements, and the diverse range of applications beyond traditional outdoor activities all contribute to the growth of this market. These factors ensure the continued expansion and innovation of GPS technology in outdoor and fitness activities.

SCOPE OF STUDY:

The report analyzes the Recreational, Outdoor, and Fitness GPS Devices market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Recreational, Outdoor, and Fitness GPS Devices)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 52 Featured) -

• Apple Inc.
• Bryton Inc.
• Garmin International Inc.
• HOLUX Technology Inc.
• Lowrance Electronics
• Magellan Navigation Inc.
• Mio Technology Corporation
• MiTAC International Corporation
• Navman Technology NZ Ltd.
• Samsung Electronics Co., Ltd.
• Satmap Systems Ltd.
• TomTom N.V.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Global Positioning System (GPS): An Introductory Prelude
  • Recent Market Activity
  • GPS Technology - Expanding Opportunities in Recreation, Outdoor & Fitness Verticals
  • Spectacular Growth on the Cards for Recreational, Outdoor & Fitness GPS Devices
  • Upward Trajectory in the CE Sector Creates Fertile Environment
  • Rising Interest in Sophisticated Lifestyle Gadgets Maintains Growth Momentum
  • Developed Regions Rapidly Evolve as Primary Consumers of GPS Devices
  • Potential Opportunities Prevail in Developing Regions
  • Recreational, Outdoor, and Fitness GPS Devices - Global Key Competitors Percentage Market Share in 2025 (E)
  • Global Economic Update
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Increasing Popularity of Outdoor Activities and Adventure Sports
  • Growth in Consumer Health Consciousness Boosts Demand for Fitness Tracking
  • Advancements in GPS Technology Enhancing Location Accuracy and Reliability
  • Integration of GPS with Fitness and Health Apps for Comprehensive Tracking
  • Rise in Participation in Fitness Challenges and Community Activities
  • Demand for Durable and Weather-resistant Outdoor Devices
  • Expansion of the Wearable Technology Market Influencing GPS Device Features
  • Consumer Demand for Devices with Multi-Sport Capabilities
  • Innovations in Battery Life and Energy Efficiency for Extended Use
  • Future Trends in Augmented Reality for Enhanced Outdoor Exploration
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 2: World Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 3: World 15-Year Perspective for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
  • TABLE 4: World Recreational, Outdoor, and Fitness GPS Devices Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • TABLE 5: USA Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 6: USA Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• CANADA
  • TABLE 7: Canada Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 8: Canada Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• JAPAN
  • Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • TABLE 9: Japan Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 10: Japan Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• CHINA
  • Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • TABLE 11: China Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 12: China Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• EUROPE
  • Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • TABLE 13: Europe Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 14: Europe Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 15: Europe 15-Year Perspective for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
• FRANCE
  • Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • TABLE 16: France Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 17: France Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• GERMANY
  • Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
  • TABLE 18: Germany Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 19: Germany Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• ITALY
  • TABLE 20: Italy Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 21: Italy Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• UNITED KINGDOM
  • Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
  • TABLE 22: UK Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 23: UK Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• REST OF EUROPE
  • TABLE 24: Rest of Europe Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 25: Rest of Europe Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• ASIA-PACIFIC
  • Recreational, Outdoor, and Fitness GPS Devices Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
  • TABLE 26: Asia-Pacific Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 27: Asia-Pacific Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
• REST OF WORLD
  • TABLE 28: Rest of World Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 29: Rest of World Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Segment - Recreational, Outdoor, and Fitness GPS Devices Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR

IV. COMPETITION