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세계의 가상 인플루언서 시장

Virtual Influencers
발행일: | 리서치사: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 페이지 정보: 영문 176 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계의 가상 인플루언서 시장은 2030년까지 540억 달러에 달할 전망

2024년에 65억 달러로 추정되는 세계의 가상 인플루언서 시장은 2024-2030년에 CAGR 42.2%로 성장하며, 2030년에는 540억 달러에 달할 것으로 예측됩니다. 이 리포트에서 분석한 부문의 하나인 솔루션은 CAGR 45.4%를 기록하며, 분석 기간 종료시에는 405억 달러에 달할 것으로 예측됩니다. 서비스 분야의 성장률은 분석 기간의 CAGR로 34.7%로 추정됩니다.

미국 시장은 17억 달러로 추정, 중국은 CAGR 39.8%로 성장 예측

미국의 가상 인플루언서 시장은 2024년에 17억 달러로 추정됩니다. 세계 2위의 경제대국인 중국은 2030년까지 79억 달러의 시장 규모에 달할 것으로 예측되며, 분석 기간인 2024-2030년의 CAGR은 39.8%가 됩니다. 기타 주목할 만한 지역별 시장으로는 일본과 캐나다가 있으며, 분석 기간 중 CAGR은 각각 38.9%와 36.2%로 예측됩니다. 유럽에서는 독일이 CAGR 29.0%로 성장할 것으로 예측됩니다.

세계 가상 인플루언서 시장 - 주요 동향 및 촉진요인 정리

가상 인플루언서가 소셜미디어와 마케팅의 전망을 재구성하는 이유는 무엇인가?

가상 인플루언서의 등장은 디지털 마케팅과 소셜미디어 업계에 혁명을 가져왔고, 유명인의 추천과 컨텐츠 제작이라는 기존의 개념을 뒤엎었습니다. 인간 인플루언서와 달리, 가상 인플루언서는 AI가 생성하거나 디지털로 디자인한 페르소나로, 인스타그램, 틱톡, 유튜브 등의 플랫폼에서 청중과 소통하며 고도로 관리된 온라인 존재감을 만들어냅니다. 존재감을 만들어냅니다. 이러한 컴퓨터 생성 캐릭터는 특정 브랜드 가치, 미학, 메시지에 맞게 맞춤화할 수 있으며, 브랜드 표현의 일관성을 원하는 기업에게 매력적인 선택이 될 수 있습니다. 디지털 환경에서의 소비자 참여가 증가함에 따라 브랜드는 가상 인플루언서를 활용하여 현실과 허구의 경계를 모호하게 만드는 방식으로 제품 홍보, 캠페인 시작, 오디언스와의 소통을 시도하고 있습니다. 다양한 외모, 개성, 문화적 배경을 가진 인플루언서를 만들어낼 수 있게 되면서 그 매력은 더욱 커졌고, 브랜드는 지역적 제약 없이 전 세계의 오디언스들과 소통할 수 있게 되었습니다. 디지털 경제가 계속 확대되는 가운데, 가상 인플루언서는 마케팅 전략의 강력한 툴이 되고 있으며, AI가 주도하는 컨텐츠 시대에 브랜드와 소비자가 소통하는 방식을 재정의하고 있습니다.

AI와 CGI의 발전은 가상 인플루언서를 어떻게 강화할 수 있는가?

인공지능(AI), CGI, 딥러닝의 기술 발전으로 가상 인플루언서의 현실감, 표현력, 인터랙티비티가 크게 향상되었습니다. AI 기반 챗봇과 자연 언어 처리(NLP) 모델을 통해 가상 인플루언서는 팔로워와 실시간으로 대화하고, 댓글과 메시지에 대해 인간과 같은 방식으로 반응합니다. 고해상도 CGI 렌더링과 모션 캡처 기술을 통해 가상 인플루언서는 더욱 현실감 있게 표현되고, 초현실적인 표정, 유동적인 움직임, 몰입감 있는 스토리텔링 경험이 가능해졌습니다. 딥페이크 기술과 생성적 적대적 네트워크(GAN)의 통합으로 인간과 같은 특징과 감정을 재현하는 능력이 더욱 강화되어 실제 인간과 거의 구별할 수 없게 되었습니다. 또한 AI 기반 컨텐츠 자동화 툴을 통해 가상 인플루언서는 개인화된 게시물, 캡션, 브랜드 협업을 대규모로 생성하여 디지털 마케팅 캠페인의 효율성을 높일 수 있습니다. 기술의 발전과 함께 인간과 가상 인플루언서의 경계가 점점 더 모호해지고 있으며, 브랜드는 온라인 공간에서 참여와 영향력을 유지하는 디지털 페르소나를 그 어느 때보다 더 많이 통제할 수 있게 되었습니다.

가상 인플루언서의 성장을 방해하는 요소는 무엇인가?

이러한 인기에도 불구하고 가상 인플루언서는 장기적인 채택과 시장에서의 신뢰성에 영향을 미칠 수 있는 몇 가지 문제에 직면해 있습니다. 주요 관심사 중 하나는 진정성과 친밀감이며, 시청자는 실제 경험이 부족한 AI 생성 인격과 진정한 관계를 형성하는 데 어려움을 겪을 수 있습니다. 브랜드가 실제 인플루언서가 아닌 가상 인플루언서에 의해 생성된 컨텐츠인지 여부를 명확히 해야 한다는 규제가 점점 더 많아지면서, 투명성과 정보 공개를 둘러싼 윤리적 문제도 이슈가 되고 있습니다. AI가 생성한 인플루언서가 잘못된 정보 확산, 딥페이크에 기반한 조작, 기만적인 광고 행위에 악용될 수 있다는 점에서 디지털 윤리와 소비자 신뢰에 대한 우려가 더욱 커지고 있습니다. 또한 CGI 디자인, AI 모델 훈련, 컨텐츠 제작 등 가상 인플루언서 개발 및 유지와 관련된 높은 비용은 소규모 브랜드 및 독립 크리에이터의 접근을 제한할 수 있습니다. 가상 인플루언서 간의 경쟁이 치열해지는 가운데, 브랜드는 AI 기반 디지털 페르소나에 대한 소비자의 지속적인 관심과 수용을 이끌어내기 위해 스토리텔링, 감정 이입, 윤리적 컨텐츠 전략에 집중해야 합니다.

가상 인플루언서 시장의 성장을 가속하는 요인은 무엇인가?

가상 인플루언서 시장의 성장은 마케팅 전략의 디지털화, AI를 활용한 컨텐츠 제작의 도입 증가, 메타버스의 확대 등 여러 요인에 의해 이루어지고 있습니다. 가상현실/증강현실(VR/AR) 환경으로의 전환은 AI가 생성한 인플루언서가 몰입형 디지털 공간에서 청중과 소통할 수 있는 새로운 기회를 창출하고, 초현실적인 디지털 페르소나에 대한 수요를 더욱 촉진하고 있습니다. 브랜드 안전과 메시지 통제에 대한 중요성이 강조된 것도 가상 인플루언서의 등장에 일조하고 있습니다. 기업은 논란의 소지가 있는 인간 인플루언서를 대체할 수 있는 보다 신뢰할 수 있고 리스크가 없는 인플루언서를 찾고 있습니다. AI가 생성한 인플루언서를 게임, 가상 콘서트, 메타버스 경험에 통합함으로써 기존 소셜미디어 플랫폼을 넘어 시장 범위를 확장하고 디지털 엔터테인먼트의 가치를 높이고 있습니다. 또한 AI 기반 자동화 툴와 CGI 렌더링 기술의 지속적인 발전으로 가상 인플루언서 제작이 더욱 친숙하고 비용 효율적이 되어 브랜드와 마케터들 사이에서 폭넓게 채택되고 있습니다. 기업이 브랜딩, 스토리텔링, 오디언스 인게이지먼트를 위해 AI가 생성한 컨텐츠를 계속 탐색하는 가운데, 가상 인플루언서 시장은 빠르게 성장하며 디지털 마케팅과 소셜미디어 인게이지먼트의 미래에서 그 역할을 확고히할 것으로 예측됩니다. 역할을 확고히할 것으로 예측됩니다.

부문

제공(솔루션, 서비스); 유형(비인간, 인간 아바타); 최종사용자(식품 & 엔터테인먼트, 스포츠 & 피트니스, 은행 & 금융, 여행 & 휴가, 패션 & 라이프스타일, 기타)

조사 대상 기업의 예

  • AI Influencer Company
  • AI Models
  • AvatarOS
  • Aww Inc.
  • Brud
  • Castleberry Media
  • CM Models
  • Dream Farm Agency
  • Future Proof
  • Hololive Production
  • HYPERREAL Digital
  • Offbeat Media Group
  • Superplastic
  • The Clueless
  • The Diigitals
  • The Influence Agency
  • Virtual Humans
  • Virtual Influencer Agency
  • Virtual Influencer Agency(Instagram)
  • Virtual Influencer Agency(LinkedIn)

AI 통합

Global Industry Analysts는 유효한 전문가 컨텐츠와 AI 툴에 의해 시장 정보와 경쟁 정보를 변혁하고 있습니다.

Global Industry Analysts는 일반적인 LLM나 업계 고유 SLM를 쿼리 하는 대신에, 비디오 기록, 블로그, 검색 엔진 조사, 대량 기업, 제품/서비스, 시장 데이터 등, 전 세계 전문가로부터 수집한 컨텐츠 리포지토리를 구축했습니다.

관세 영향 계수

Global Industry Analysts는 본사 소재지, 제조거점, 수출입(완제품 및 OEM)을 기준으로 기업의 경쟁력 변화를 예측했습니다. 이러한 복잡하고 다면적인 시장 역학은 수입원가(COGS) 증가, 수익성 하락, 공급망 재편 등 미시적, 거시적 시장 역학 중에서도 특히 경쟁사들에게 영향을 미칠 것으로 예측됩니다.

목차

제1장 조사 방법

제2장 개요

  • 시장 개요
  • 주요 기업
  • 시장 동향과 촉진요인
  • 세계 시장 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 기타 유럽
  • 아시아태평양
  • 기타 지역

제4장 경쟁

KSA 25.08.19

Global Virtual Influencers Market to Reach US$54.0 Billion by 2030

The global market for Virtual Influencers estimated at US$6.5 Billion in the year 2024, is expected to reach US$54.0 Billion by 2030, growing at a CAGR of 42.2% over the analysis period 2024-2030. Solutions, one of the segments analyzed in the report, is expected to record a 45.4% CAGR and reach US$40.5 Billion by the end of the analysis period. Growth in the Services segment is estimated at 34.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.7 Billion While China is Forecast to Grow at 39.8% CAGR

The Virtual Influencers market in the U.S. is estimated at US$1.7 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$7.9 Billion by the year 2030 trailing a CAGR of 39.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 38.9% and 36.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 29.0% CAGR.

Global Virtual Influencer Market - Key Trends & Drivers Summarized

Why Are Virtual Influencers Reshaping the Social Media and Marketing Landscape?

The rise of virtual influencers has revolutionized the digital marketing and social media industries, challenging traditional notions of celebrity endorsements and content creation. Unlike human influencers, virtual influencers are AI-generated or digitally designed personas that engage with audiences across platforms like Instagram, TikTok, and YouTube, creating highly curated and controlled online presences. These computer-generated characters can be customized to align with specific brand values, aesthetics, and messaging, making them an attractive alternative for companies seeking consistency in brand representation. With increasing consumer engagement in digital environments, brands are leveraging virtual influencers to promote products, launch campaigns, and interact with audiences in ways that blur the lines between reality and fiction. The ability to create influencers with diverse appearances, personalities, and cultural backgrounds has further broadened their appeal, allowing brands to connect with global audiences without geographical limitations. As the digital economy continues to expand, virtual influencers are becoming a powerful tool in marketing strategies, redefining the way brands engage with consumers in the era of AI-driven content.

How Are Advancements in AI and CGI Enhancing Virtual Influencers?

Technological advancements in artificial intelligence (AI), computer-generated imagery (CGI), and deep learning have significantly improved the realism, expressiveness, and interactivity of virtual influencers. AI-powered chatbots and natural language processing (NLP) models enable virtual influencers to engage in real-time conversations with followers, responding to comments and messages with human-like interactions. High-resolution CGI rendering and motion capture technology have made virtual influencers more lifelike, allowing for hyper-realistic facial expressions, fluid movements, and immersive storytelling experiences. The integration of deepfake technology and generative adversarial networks (GANs) has further enhanced their ability to replicate human-like features and emotions, making them nearly indistinguishable from real people. Additionally, the use of AI-driven content automation tools allows virtual influencers to generate personalized posts, captions, and brand collaborations at scale, increasing efficiency in digital marketing campaigns. As technology continues to advance, the line between human and virtual influencers is becoming increasingly blurred, offering brands unprecedented control over digital personas that maintain engagement and influence in online spaces.

What Challenges Are Hindering the Growth of Virtual Influencers?

Despite their growing popularity, virtual influencers face several challenges that could impact their long-term adoption and credibility in the market. One of the primary concerns is authenticity and relatability, as audiences may struggle to form genuine connections with AI-generated personalities that lack real-life experiences. Ethical concerns surrounding transparency and disclosure also pose a challenge, as regulations increasingly require brands to clarify whether content is generated by virtual influencers rather than real individuals. The potential misuse of AI-generated influencers for spreading misinformation, deepfake-based manipulations, and deceptive advertising practices has further raised concerns about digital ethics and consumer trust. Additionally, the high costs associated with developing and maintaining virtual influencers, including CGI design, AI model training, and content production, may limit access for smaller brands and independent creators. As competition among virtual influencers intensifies, brands will need to focus on storytelling, emotional engagement, and ethical content strategies to ensure continued consumer interest and acceptance of AI-driven digital personas.

What Factors Are Driving the Growth of the Virtual Influencer Market?

The growth in the virtual influencer market is driven by several factors, including the increasing digitalization of marketing strategies, the rising adoption of AI-powered content creation, and the expansion of the metaverse. The shift toward virtual and augmented reality (VR/AR) environments has created new opportunities for AI-generated influencers to engage with audiences in immersive digital spaces, further driving demand for hyper-realistic digital personas. The growing emphasis on brand safety and message control has also contributed to the rise of virtual influencers, as companies seek more reliable and risk-free alternatives to human influencers who may be involved in controversies. The integration of AI-generated influencers into gaming, virtual concerts, and metaverse experiences has expanded their market reach beyond traditional social media platforms, increasing their value in digital entertainment. Additionally, the continued development of AI-driven automation tools and CGI rendering technologies is making virtual influencer creation more accessible and cost-effective, encouraging wider adoption among brands and marketers. As businesses continue to explore AI-generated content for branding, storytelling, and audience engagement, the virtual influencer market is expected to experience rapid expansion, solidifying its role in the future of digital marketing and social media engagement.

SCOPE OF STUDY:

The report analyzes the Virtual Influencers market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Offering (Solutions, Services); Type (Non-human, Human Avatar); End-Use (Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday, Fashion & Lifestyle, Others)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 42 Featured) -

  • AI Influencer Company
  • AI Models
  • AvatarOS
  • Aww Inc.
  • Brud
  • Castleberry Media
  • CM Models
  • Dream Farm Agency
  • Future Proof
  • Hololive Production
  • HYPERREAL Digital
  • Offbeat Media Group
  • Superplastic
  • The Clueless
  • The Diigitals
  • The Influence Agency
  • Virtual Humans
  • Virtual Influencer Agency
  • Virtual Influencer Agency (Instagram)
  • Virtual Influencer Agency (LinkedIn)

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Virtual Influencers - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Surge in Brand Partnerships with CGI Personalities Drives Adoption of Virtual Influencer Campaigns
    • Increased Reliance on Digital-First Marketing Strategies Expands Addressable Market Opportunity for AI-Powered Influencers
    • Advancements in AI and Deepfake Technologies Strengthen Business Case for Hyper-Realistic Virtual Personas
    • Growing Popularity of Metaverse and Web3 Environments Spurs Demand for Virtual Brand Ambassadors
    • Integration of Virtual Influencers into Augmented Reality and Gaming Platforms Propels Cross-Sector Opportunities
    • Rising Cost-Effectiveness and Scalability of Digital Avatars Generates Competitive Edge for Marketing Teams
    • Influencer Fatigue Among Consumers Throws the Spotlight on AI-Driven Alternatives for Brand Engagement
    • Emergence of Virtual Influencers in Niche Markets Expands the Creative Economy and Sector Differentiation
    • Adoption of Avatar-as-a-Service Models Drives Innovation in Marketing Content Production and Customization
    • Use of Virtual Influencers in Healthcare, Education, and Advocacy Campaigns Accelerates Market Diversification
    • Expansion of Social Commerce Ecosystems Strengthens Demand for Always-On, Brand-Safe Digital Ambassadors
    • Increasing Control Over Messaging and Identity Management Drives Brand Confidence in CGI Collaborations
    • Legal Ambiguities and IP Rights Management Challenges Raise Regulatory Oversight in the Virtual Influencer Space
    • Rapid Growth in Follower Engagement Metrics and Platform Virality Spurs Advertiser Confidence
    • Evolution of Synthetic Media Ethics Frameworks Shapes the Governance Landscape for Virtual Creators
    • Proliferation of Multi-Platform Presence and Cross-Device Integration Sustains Visibility and Reach
    • Collaboration Between CGI Artists, AI Developers, and Creative Agencies Generates New Revenue Models
    • Youth-Oriented Brands Leverage Virtual Influencers to Capitalize on Digital Natives' Preferences
    • Influencer-Generated NFTs and Digital Collectibles Propel Monetization Opportunities in the Web3 Economy
    • Cultural Localization and Multilingual Voice Generation Expand Global Appeal of Virtual Brand Ambassadors
    • Automated Content Scheduling and Data-Driven Persona Optimization Streamline Marketing Workflows
    • Consumer Curiosity and Novelty Appeal Around CGI Avatars Drives Short-Term Spike in Engagement
    • Convergence of Virtual Influencers and Digital Humans Redefines Human-Machine Interaction in Social Media
    • Market Entry of Traditional Influencer Agencies into CGI Persona Management Creates Competitive Disruption
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Virtual Influencers Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Virtual Influencers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Virtual Influencers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Solutions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Solutions by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Others by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Others by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Food & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Food & Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Sports & Fitness by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Sports & Fitness by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Banking & Finance by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Banking & Finance by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Travel & Holiday by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Travel & Holiday by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Fashion & Lifestyle by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Fashion & Lifestyle by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Non-human by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World 6-Year Perspective for Non-human by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 22: World Recent Past, Current & Future Analysis for Human Avatar by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 23: World 6-Year Perspective for Human Avatar by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Virtual Influencers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 24: USA Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: USA 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 26: USA Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: USA 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 28: USA Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: USA 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • CANADA
    • TABLE 30: Canada Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Canada 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Canada 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 34: Canada Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Canada 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • JAPAN
    • Virtual Influencers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 36: Japan Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Japan 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 38: Japan Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Japan 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 40: Japan Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: Japan 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • CHINA
    • Virtual Influencers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 42: China Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: China 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 44: China Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: China 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 46: China Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: China 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • EUROPE
    • Virtual Influencers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 48: Europe Recent Past, Current & Future Analysis for Virtual Influencers by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 49: Europe 6-Year Perspective for Virtual Influencers by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 50: Europe Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Europe 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 52: Europe Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Europe 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 54: Europe Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: Europe 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • FRANCE
    • Virtual Influencers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 56: France Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: France 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 58: France Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: France 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 60: France Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: France 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • GERMANY
    • Virtual Influencers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 62: Germany Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Germany 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 64: Germany Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: Germany 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 66: Germany Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: Germany 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • ITALY
    • TABLE 68: Italy Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Italy 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 70: Italy Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 71: Italy 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 72: Italy Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 73: Italy 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • UNITED KINGDOM
    • Virtual Influencers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 74: UK Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: UK 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 76: UK Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 77: UK 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 78: UK Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 79: UK 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 80: Rest of Europe Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Rest of Europe 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 82: Rest of Europe Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 83: Rest of Europe 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 84: Rest of Europe Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 85: Rest of Europe 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Virtual Influencers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 86: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Asia-Pacific 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 88: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 89: Asia-Pacific 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 90: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 91: Asia-Pacific 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 92: Rest of World Recent Past, Current & Future Analysis for Virtual Influencers by Offering - Solutions and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Rest of World 6-Year Perspective for Virtual Influencers by Offering - Percentage Breakdown of Value Sales for Solutions and Services for the Years 2025 & 2030
    • TABLE 94: Rest of World Recent Past, Current & Future Analysis for Virtual Influencers by End-Use - Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 95: Rest of World 6-Year Perspective for Virtual Influencers by End-Use - Percentage Breakdown of Value Sales for Others, Food & Entertainment, Sports & Fitness, Banking & Finance, Travel & Holiday and Fashion & Lifestyle for the Years 2025 & 2030
    • TABLE 96: Rest of World Recent Past, Current & Future Analysis for Virtual Influencers by Type - Non-human and Human Avatar - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 97: Rest of World 6-Year Perspective for Virtual Influencers by Type - Percentage Breakdown of Value Sales for Non-human and Human Avatar for the Years 2025 & 2030

IV. COMPETITION

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