위치 기반 광고 시장 규모, 점유율 및 동향 분석 보고서 : 구성요소별, 프로모션별, 광고별, 용도별, 산업별, 지역별, 부문별 예측(2025-2030년)

Location-based Advertising Market Growth & Trends:

The global location-based advertising market size is expected to reach USD 296.82 billion by 2030, registering a CAGR of 15.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market is driven by the proliferation of mobile devices, advancements in geolocation technologies, and the increasing demand for personalized and relevant advertising content. This dynamic sector has been reshaping how businesses connect with their target audience, offering a powerful tool to deliver messages precisely when and where consumers are most receptive. The key driver of the growth is the ubiquity of smartphones; with over 6.5 billion smartphone users globally, businesses have a vast audience at their fingertips. Location-based advertising leverages the GPS capabilities of these devices to deliver highly targeted messages based on a user's real-time location.

This allows for a level of contextual relevance that traditional advertising methods struggle to match. The advancements in geolocation technologies have significantly improved the accuracy and precision of location-based targeting. GPS, combined with technologies like Wi-Fi triangulation and beacon technology, enables advertisers to pinpoint users' locations with remarkable accuracy. This has opened up new possibilities for hyper-localized campaigns, allowing businesses to engage consumers at specific points of interest, such as retail stores, restaurants, or events. For instance, retailers and brick-and-mortar businesses have been among the most enthusiastic adopters of this kind of marketing strategy. They recognize the potential to attract foot traffic and drive in-store sales by targeting consumers near their physical locations.

The rise of mobile apps has also played a pivotal role in driving the market's growth, as many apps now request access to users' location information, providing advertisers with valuable data to target their campaigns effectively. This, however, comes with a responsibility to handle the data with care and ensure user privacy is respected. Personalization is another critical factor contributing to the success of the market, by understanding a user's location, businesses can tailor their messages to suit the local context. For instance, a retail chain can promote specific products or offers based on the demographics and preferences of a particular area. This level of personalization not only enhances the user experience but also increases the likelihood of conversion.

Moreover, the effectiveness of advertising is backed by robust analytics and attribution capabilities. Advertisers can track and measure the performance of their campaigns, gaining insights into user engagement, foot traffic, and conversion rates. This data-driven approach allows for continuous optimization, ensuring that advertising efforts yield the highest return on investment. In May 2023, Foursquare introduced a new product called Foursquare Graphs, which aims to improve data quality, boosting the accuracy of information such as geocodes and calculated scores, including Venue Reality Score. The product helps companies address key business questions while adapting to a shifting privacy landscape and prioritizing consumer privacy.

Location-based Advertising Market Report Highlights:

• Privacy concerns are one of the reasons why users are hesitant to share their location data with advertisers. The concern of sharing the data with other services and receiving irrelevant ad notifications needs to be tackled by marketers effectively.
• Search engine and social native platforms with the aid of geolocation data are helping marketers to create relevant, personalized, and targeted ads for their audience.
• Various enterprises & institutions including pop and mom's stores, financial institutions, auto dealers, restaurants & hotels, educational institutions, and healthcare institutions are successfully using geo-targeted campaigns to attract and retain audiences.
• Companies, such as Aisle411, Locately, ROXIMITY, Vistar Media, Mapbox, MomentFeed, and Skyhook, are budding startups in the field of location-based services that are likely to pose promising competition to the existing competitors.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Location-based Advertising Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Drivers Analysis
  • 3.2.2. Market Restraints Analysis
  • 3.2.3. Industry Challenge
• 3.3. Location-based Advertising Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis

Chapter 4. Location-based Advertising Market: Components Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Location-based Advertising Market: Components Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Geofencing
  • 4.3.1. Geofencing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Geotargeting
  • 4.4.1. Geotargeting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Geoconquesting
  • 4.5.1. Geoconquesting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Location-based Advertising Market: Promotions Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Location-based Advertising Market: Promotions Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Banner Display/Pop-ups Promotion
  • 5.3.1. Banner Display/Pop-ups Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Video Promotion
  • 5.4.1. Video Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Search Result Promotion
  • 5.5.1. Search Result Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. E-mail and Messages
  • 5.6.1. E-mail and Messages Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.7. Social Media Content Promotion
  • 5.7.1. Social Media Content Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.8. Voice Calling Promotion
  • 5.8.1. Voice Calling Promotion Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Location-based Advertising Market: Advertisement Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Location-based Advertising Market: Advertisement Movement Analysis, 2024 & 2030 (USD Million)
• 6.3. Push Advertising
  • 6.3.1. Pull Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Pull Advertising
  • 6.4.1. Pull Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Location-based Advertising Market: Application Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Location-based Advertising Market: Application Movement Analysis, 2024 & 2030 (USD Million)
• 7.3. Retail Outlets
  • 7.3.1. Retail Outlets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.4. Public Spaces
  • 7.4.1. Public Spaces Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.5. Airports
  • 7.5.1. Airports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.6. Others
  • 7.6.1. Other Applications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Location-based Advertising Market: Verticals Estimates & Trend Analysis

• 8.1. Segment Dashboard
• 8.2. Location-based Advertising Market: Verticals Movement Analysis, 2024 & 2030 (USD Million)
• 8.3. Retail
  • 8.3.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.4. Hospitality
  • 8.4.1. Hospitality Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.5. BFSI
  • 8.5.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.6. Education
  • 8.6.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.7. Technology & Media
  • 8.7.1. Technology & Media Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.8. Transportation & Logistics
  • 8.8.1. Transportation & Logistics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.9. Automotive
  • 8.9.1. Automotive Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.10. Multimedia & Entertainment
  • 8.10.1. Multimedia & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.11. Others
  • 8.11.1. Other Verticals Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Location-based Advertising Market Region Estimates & Trend Analysis

• 9.1. Location-based Advertising Market Share, By Region, 2024 & 2030 (USD Million)
• 9.2. North America
  • 9.2.1. North America Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.2.2. U.S.
    • 9.2.2.1. U.S. Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.2.3. Canada
    • 9.2.3.1. Canada Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.3. Europe
  • 9.3.1. Europe Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.2. UK
    • 9.3.2.1. UK Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.3. Germany
    • 9.3.3.1. Germany Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.4. France
    • 9.3.4.1. France Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.5. Italy
    • 9.3.5.1. France Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.6. Spain
    • 9.3.6.1. France Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.4. Asia Pacific
  • 9.4.1. Asia Pacific Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.2. China
    • 9.4.2.1. China Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.3. India
    • 9.4.3.1. India Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.4. Japan
    • 9.4.4.1. Japan Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.5. South Korea
    • 9.4.5.1. South Korea Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.5. Latin America
  • 9.5.1. Latin America Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.5.2. Brazil
    • 9.5.2.1. Brazil Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.6. MEA
  • 9.6.1. MEA Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6.2. Saudi Arabia
    • 9.6.2.1. Saudi Arabia Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6.3. UAE
    • 9.6.3.1. UAE Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6.4. South Africa
    • 9.6.4.1. South Africa Location-based Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 10. Competitive Landscape

• 10.1. Company Categorization
• 10.2. Company Market Positioning
• 10.3. Company Heat Map Analysis
• 10.4. Company Profiles/Listing
  • 10.4.1. Cidewalk Technologies Inc.
    • 10.4.1.1. Participant's Overview
    • 10.4.1.2. Financial Performance
    • 10.4.1.3. Course Benchmarking
    • 10.4.1.4. Strategic Initiative
  • 10.4.2. Enradius
    • 10.4.2.1. Participant's Overview
    • 10.4.2.2. Financial Performance
    • 10.4.2.3. Course Benchmarking
    • 10.4.2.4. Strategic Initiative
  • 10.4.3. Emodo (OneMagnify)
    • 10.4.3.1. Participant's Overview
    • 10.4.3.2. Financial Performance
    • 10.4.3.3. Course Benchmarking
    • 10.4.3.4. Strategic Initiative
  • 10.4.4. Meta Platforms, Inc,
    • 10.4.4.1. Participant's Overview
    • 10.4.4.2. Financial Performance
    • 10.4.4.3. Course Benchmarking
    • 10.4.4.4. Strategic Initiative
  • 10.4.5. Foursquare
    • 10.4.5.1. Participant's Overview
    • 10.4.5.2. Financial Performance
    • 10.4.5.3. Course Benchmarking
    • 10.4.5.4. Strategic Initiative
  • 10.4.6. Google LLC (Alphabet Inc.)
    • 10.4.6.1. Participant's Overview
    • 10.4.6.2. Financial Performance
    • 10.4.6.3. Course Benchmarking
    • 10.4.6.4. Strategic Initiative
  • 10.4.7. GroundTruth
    • 10.4.7.1. Participant's Overview
    • 10.4.7.2. Financial Performance
    • 10.4.7.3. Course Benchmarking
    • 10.4.7.4. Strategic Initiative
  • 10.4.8. IBM
    • 10.4.8.1. Participant's Overview
    • 10.4.8.2. Financial Performance
    • 10.4.8.3. Course Benchmarking
    • 10.4.8.4. Strategic Initiative
  • 10.4.9. Near Intelligence Inc.
    • 10.4.9.1. Participant's Overview
    • 10.4.9.2. Financial Performance
    • 10.4.9.3. Course Benchmarking
    • 10.4.9.4. Strategic Initiative
  • 10.4.10. Precisely
    • 10.4.10.1. Participant's Overview
    • 10.4.10.2. Financial Performance
    • 10.4.10.3. Course Benchmarking
    • 10.4.10.4. Strategic Initiative
  • 10.4.11. telenity
    • 10.4.11.1. Participant's Overview
    • 10.4.11.2. Financial Performance
    • 10.4.11.3. Course Benchmarking
    • 10.4.11.4. Strategic Initiative
  • 10.4.12. Yelp Inc.
    • 10.4.12.1. Participant's Overview
    • 10.4.12.2. Financial Performance
    • 10.4.12.3. Course Benchmarking
    • 10.4.12.4. Strategic Initiative
  • 10.4.13. Cuebiq Group, LLC.
    • 10.4.13.1. Participant's Overview
    • 10.4.13.2. Financial Performance
    • 10.4.13.3. Course Benchmarking
    • 10.4.13.4. Strategic Initiative