VaaS(Video-as-a-Service) 시장 규모, 점유율, 동향 분석 리포트 : 용도별, 클라우드 도입 모드별, 업계별, 지역별, 부문별 예측(2025-2030년)

Video As A Service Market Growth & Trends:

The global video as a service market size is estimated to reach USD 56.34 billion by 2030, registering to grow at a CAGR of 33.7% from 2025 to 2030 according to a new report by Grand View Research, Inc. The demand for video communications among organizations has been accelerating, which has enabled the market to gain momentum. The demand for high-quality conferencing and the networks to support it on an array of devices continues to grow. Data is stored in the cloud, and equipment is simplified into touchscreen interfaces while managed service vendors supply software applications and push hardware manufacturers into partnerships roles. All such factors are contributing to the growth of the video as a service (Vaas) market.

Moreover, multiparty or point-to-point conferencing solutions have given access to vast amounts of data about meeting habits. A conferencing platform aided with Artificial Intelligence (AI) and machine learning has allowed the video collaboration platform to optimize and increase the efficacy of meetings by deploying facial recognition technologies and virtual assistants. AI in VaaS solutions has enabled organizations to determine the optimal length of a forum, the best time of the day to hold a meeting, and the ideal number of participants. In addition, voice recognition has helped the enterprises analyze the content of the sessions, draw a comparative analysis between conferences in the organization, and offer suggestions about connections among people with complementary skills.

The growing demand for VaaS owing to the globalization of businesses is expected to emerge as a significant driver for market growth. VaaS is also likely to find more applications in the corporate, education, healthcare, government, and media & entertainment end-use segments. The rapid growth in telemedicine and online education in the emerging economies of Asia Pacific is anticipated to play a pivotal role in driving the demand for VaaS solutions. However, high initial investments in the purchase and deployment of Video Conferencing (VC) solutions and concerns related to the privacy and security of information are significant restraints of the market growth. The high cost of delivering video services can be attributed to high-quality video communication devices, data security software solutions for the secure transmission of data, and the training of employees.

Video As A Service Market Report Highlights:

• The corporate communications segment dominated the market with a revenue share of 30.0% in 2024. This dominance can be attributed to the increasing reliance on video conferencing tools for internal and external communications within organizations.
• The hybrid cloud segment dominated the market with the highest revenue share in 2024, which can be attributed to its ability to offer flexibility and scalability to organizations.
• The education segment dominated the market with the highest revenue share in 2024, primarily due to the accelerated adoption of online learning platforms and virtual classrooms.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Video as a Service Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. Industry Analysis Tools
  • 3.3.1. PORTER's Analysis
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and social landscape
    • 3.3.2.3. Technological landscape

Chapter 4. Video as a Service Market: Application Estimates & Trend Analysis

• 4.1. Video as a Service Market, By Application: Key Takeaways
• 4.2. Application Movement Analysis & Market Share, 2024 & 2030
• 4.3. Market Estimates & Forecasts, By Application, 2018 - 2030 (USD Million)
  • 4.3.1. Corporate Communications
    • 4.3.1.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3.2. Training and Development
    • 4.3.2.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3.3. Marketing and Client Engagement
    • 4.3.3.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3.4. Broadcast Distribution
    • 4.3.4.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3.5. Content Creation and Management
    • 4.3.5.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3.6. Others
    • 4.3.6.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Video as a Service Market: Cloud Deployment Mode Estimates & Trend Analysis

• 5.1. Video as a Service Market, By Cloud Deployment Mode: Key Takeaways
• 5.2. Cloud Deployment Mode Movement Analysis & Market Share, 2024 & 2030
• 5.3. Market Estimates & Forecasts, By Cloud Deployment Mode, 2018 - 2030 (USD Million)
  • 5.3.1. Public Cloud
    • 5.3.1.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.3.2. Private Cloud
    • 5.3.2.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.3.3. Hybrid Cloud
    • 5.3.3.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Video as a Service Market: Vertical Channel Estimates & Trend Analysis

• 6.1. Video as a Service Market, By Vertical: Key Takeaways
• 6.2. Vertical Movement Analysis & Market Share, 2024 & 2030
• 6.3. Market Estimates & Forecasts, By Vertical, 2018 - 2030 (USD Million)
  • 6.3.1. BFSI
    • 6.3.1.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.2. Healthcare and Life Sciences
    • 6.3.2.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.3. Retail and E-commerce
    • 6.3.3.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.4. IT and Telecom
    • 6.3.4.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.5. Education
    • 6.3.5.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.6. Government and Public Sector
    • 6.3.6.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.7. Media and Entertainment
    • 6.3.7.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.8. Others
    • 6.3.8.1. Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Video as a Service Market: Regional Estimates & Trend Analysis

• 7.1. Video as a Service Market: Regional Outlook
• 7.2. Regional Marketplaces: Key Takeaways
• 7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
• 7.4. North America
  • 7.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.2. U.S.
    • 7.4.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.3. Canada
    • 7.4.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.4. Mexico
    • 7.4.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.5. Europe
  • 7.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5.2. UK
    • 7.5.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5.3. Germany
    • 7.5.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5.4. France
    • 7.5.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.6. Asia Pacific
  • 7.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6.2. China
    • 7.6.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6.3. Japan
    • 7.6.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6.4. India
    • 7.6.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6.5. Australia
    • 7.6.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6.6. South Korea
    • 7.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.7. Latin America
  • 7.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.7.2. Brazil
    • 7.7.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.8. Middle East and Africa
  • 7.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.8.2. UAE
    • 7.8.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.8.3. KSA
    • 7.8.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.8.4. South Africa
    • 7.8.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

• 8.1. Company Categorization
• 8.2. Company Market Positioning
• 8.3. Company Heat Map Analysis
• 8.4. Company Profiles/Listing
  • 8.4.1. Adobe
    • 8.4.1.1. Company Overview
    • 8.4.1.2. Financial Performance
    • 8.4.1.3. Product Portfolio
    • 8.4.1.4. Recent Developments/ Strategic Initiatives
  • 8.4.2. Alphabet, Inc.
    • 8.4.2.1. Company Overview
    • 8.4.2.2. Financial Performance
    • 8.4.2.3. Product Portfolio
    • 8.4.2.4. Recent Developments/ Strategic Initiatives
  • 8.4.3. Amazon Web Services, Inc.
    • 8.4.3.1. Company Overview
    • 8.4.3.2. Financial Performance
    • 8.4.3.3. Product Portfolio
    • 8.4.3.4. Recent Developments/ Strategic Initiatives
  • 8.4.4. Avaya, LLC
    • 8.4.4.1. Company Overview
    • 8.4.4.2. Financial Performance
    • 8.4.4.3. Product Portfolio
    • 8.4.4.4. Recent Developments/ Strategic Initiatives
  • 8.4.5. Cisco Systems, Inc.
    • 8.4.5.1. Company Overview
    • 8.4.5.2. Financial Performance
    • 8.4.5.3. Product Portfolio
    • 8.4.5.4. Recent Developments/ Strategic Initiatives
  • 8.4.6. GoTo
    • 8.4.6.1. Company Overview
    • 8.4.6.2. Financial Performance
    • 8.4.6.3. Product Portfolio
    • 8.4.6.4. Recent Developments/ Strategic Initiatives
  • 8.4.7. HP Development Company, L.P.
    • 8.4.7.1. Company Overview
    • 8.4.7.2. Financial Performance
    • 8.4.7.3. Product Portfolio
    • 8.4.7.4. Recent Developments/ Strategic Initiatives
  • 8.4.8. RingCentral, Inc.
    • 8.4.8.1. Company Overview
    • 8.4.8.2. Financial Performance
    • 8.4.8.3. Product Portfolio
    • 8.4.8.4. Recent Developments/ Strategic Initiatives
  • 8.4.9. Zoho Corporation Pvt. Ltd.
    • 8.4.9.1. Company Overview
    • 8.4.9.2. Financial Performance
    • 8.4.9.3. Product Portfolio
    • 8.4.9.4. Recent Developments/ Strategic Initiatives
  • 8.4.10. Zoom Communications, Inc.
    • 8.4.10.1. Company Overview
    • 8.4.10.2. Financial Performance
    • 8.4.10.3. Product Portfolio
    • 8.4.10.4. Recent Developments/ Strategic Initiatives