디지털 헬스 코칭 시장 규모, 점유율, 동향 분석 보고서 : 서비스별, 유형별, 결제 모델별, 기간별, 지역별, 부문 동향(2025-2030년)

Digital Health Coaching Market Growth & Trends:

The global digital health coaching market size is anticipated to reach USD 22.06 billion by 2030, and is projected to grow at a CAGR of 12.51% from 2025 to 2030, according to a new report by Grand View Research, Inc. Favorable government initiatives, growing health consciousness, and a rising number of educational programs regarding developing healthcare, diet, nutrition, and fitness-related digital coaching apps fuel the market's growth. Moreover, the rise in the prevalence of chronic diseases such as diabetes, cardiovascular diseases, and obesity propels market growth. For instance, according to the Centers for Disease Control and Prevention (CDC), in 23 states of the U.S., more than one in three adults (35%) had obesity in 2023.

In addition, growing investments by public and private investors in the development of technologically advanced solutions boost market growth. For instance, in June 2021, Naluri, a Malaysian digital health coaching startup, received USD 5 million in a Series A funding round from previous investors Pathology Asia (via Biomark), Duopharma Biotech Berhad, and M Venture Partners and cornerstone investor Integra Partners of Singapore.

Moreover, digital health coaching is a powerful tool for enhancing patient engagement. Providing real-time support, personalized care, and convenient access empowers patients to participate actively in their health. Implementing this approach in healthcare settings improves outcomes and increases patient satisfaction. Thus, such factors are expected to drive market growth over the forecast period.

Furthermore, growing awareness regarding digital health solutions among people and rising educational and certification programs boost market growth. The following are some of the certification programs or courses offered by recognized organizations,

• Certified Health and Wellness Coach (CHWC) from the National Board for Health and Wellness Coaching
• Certified Stress Management Coach from the Spencer Institute
• Certified Sleep Science Coach from the Spencer Institute
• Registered Dietitian Nutritionist (RDN) for coaches focusing on nutrition from the Spencer Institute

Digital Health Coaching Market Report Highlights:

• Based on service, the nutrition and diet coaching segment accounted for the largest market revenue share in 2024. The increasing emphasis on health awareness has prompted widespread adoption of nutrition and diet coaching apps, which boosts market growth.
• Based on type, the holistic health coaching segment held the largest revenue share in 2024, owing to users increasingly seeking integrated solutions that combine fitness, nutrition, stress management, and sleep tracking, making digital platforms with AI-driven personalization.
• Based on payment model, the freemium model with paid upgrades segment accounted for the largest revenue share in 2024. The freemium model, where basic features are free and premium features come at a cost, is particularly popular among youths and thus fuels the segment's growth.
• Based on duration, the 1-3 months' segment held the largest revenue share in 2024. Factors such as the growing working population and increase in disposable income boost the segment's growth.
• North America dominated the market with the largest market revenue share in 2024 due to the presence of a large number of major market players and the high adoption of advanced technologies.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
  • 1.1.1. Segment scope
  • 1.1.2. Regional scope
  • 1.1.3. Estimates and forecast timeline
• 1.2. Research Methodology
• 1.3. Information Procurement
  • 1.3.1. Purchased database
  • 1.3.2. GVR's internal database
  • 1.3.3. Secondary sources
  • 1.3.4. Primary research
  • 1.3.5. Details of primary research
• 1.4. Information or Data Analysis
  • 1.4.1. Data analysis models
• 1.5. Market Formulation & Validation
• 1.6. Model Details
  • 1.6.1. Commodity flow analysis (Model 1)
    • 1.6.1.1. Approach 1: Commodity flow approach
• 1.7. Research Assumptions
• 1.8. List of Secondary Sources
• 1.9. List of Primary Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
  • 2.2.1. Service outlook
  • 2.2.2. Type outlook
  • 2.2.3. Payment Model outlook
  • 2.2.4. Duration outlook
  • 2.2.5. Regional outlook
• 2.3. Competitive Insights

Chapter 3. Digital Health Coaching Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent market outlook
  • 3.1.2. Ancillary market outlook
• 3.2. Market Dynamics
  • 3.2.1. Market driver analysis
  • 3.2.2. Market restraint analysis
• 3.3. Digital Health Coaching: Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
  • 3.3.2. PESTLE Analysis
• 3.4. Regulatory Landscape
• 3.5. Technology Landscape
• 3.6. Digital Health Coaching: Accomplishments and Opportunities Across the Health System Sectors
• 3.7. Analysis on Start-ups and Established companies in Digital Health Coaching Market
• 3.8. Competitive Ranking
• 3.9. Digital Health Venture Capital (VC) Deal Activity

Chapter 4. Digital Health Coaching Market Segment Analysis, By Service, 2018 - 2030 (USD Million)

• 4.1. Definition and Scope
• 4.2. Service Market Share Analysis, 2024 & 2030
• 4.3. Segment Dashboard
• 4.4. Global Digital Health Coaching Market, by Service, 2018 to 2030
• 4.5. Nutrition and Diet Coaching
  • 4.5.1. Nutrition and Diet Coaching Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. Fitness and Exercise Coaching
  • 4.6.1. Fitness and Exercise Coaching Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.7. Women's Health Coaching
  • 4.7.1. Women's Health Coaching Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.8. Chronic Condition Coaching
  • 4.8.1. Chronic Condition Coaching Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.9. Mental Wellbeing Coaching
  • 4.9.1. Mental Wellbeing Coaching Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.10. Others
  • 4.10.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Digital Health Coaching Market Segment Analysis, By Type, 2018 - 2030 (USD Million)

• 5.1. Definition and Scope
• 5.2. Type Market Share Analysis, 2024 & 2030
• 5.3. Segment Dashboard
• 5.4. Global Digital Health Coaching Market, by Type, 2018 to 2030
• 5.5. Holistic Health Coaching
  • 5.5.1. Holistic Health Coaching Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. Wellness Health Coaching
  • 5.6.1. Wellness Health Coaching Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.7. Primal/Paleo Health Coaching
  • 5.7.1. Primal/Paleo Health Coaching Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Digital Health Coaching Market Segment Analysis, By Payment Model, 2018 - 2030 (USD Million)

• 6.1. Definition and Scope
• 6.2. Payment Model Market Share Analysis, 2024 & 2030
• 6.3. Segment Dashboard
• 6.4. Global Digital Health Coaching Market, by Payment Model, 2018 to 2030
• 6.5. Monthly Subscription
  • 6.5.1. Monthly Subscription Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Annual Subscription
  • 6.6.1. Annual Subscription Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.7. Per Session
  • 6.7.1. Per Session Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.8. Freemium Model with Paid Upgrades
  • 6.8.1. Freemium Model with Paid Upgrades Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.9. Others
  • 6.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Digital Health Coaching Market Segment Analysis, By Duration, 2018 - 2030 (USD Million)

• 7.1. Definition and Scope
• 7.2. Duration Market Share Analysis, 2024 & 2030
• 7.3. Segment Dashboard
• 7.4. Global Digital Health Coaching Market, by Duration, 2018 to 2030
• 7.5. 1 Month or Less
  • 7.5.1. 1 Month or Less Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.6. 1-3 Months
  • 7.6.1. 1-3 Months Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.7. Per Session
  • 7.7.1. Per Session Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.8. 3-6 Months
  • 7.8.1. 3-6 Months Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.9. More than 6 Months
  • 7.9.1. More than 6 Months Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Digital Health Coaching Market Segment Analysis, By Region, 2018- 2030 (USD Million)

• 8.1. Regional Market Share Analysis, 2024 & 2030
• 8.2. Regional Market Dashboard
• 8.3. Regional Market Snapshot
• 8.4. Digital Health Coaching Market Share by Region, 2024 & 2030:
• 8.5. North America
  • 8.5.1. North America digital health coaching market, 2018 - 2030 (USD Million)
  • 8.5.2. U.S.
    • 8.5.2.1. Key Country Dynamics
    • 8.5.2.2. Regulatory Scenario
    • 8.5.2.3. Competitive Scenario
    • 8.5.2.4. U.S. digital health coaching market, 2018 - 2030 (USD Million)
  • 8.5.3. Canada
    • 8.5.3.1. Key Country Dynamics
    • 8.5.3.2. Regulatory Scenario
    • 8.5.3.3. Competitive Scenario
    • 8.5.3.4. Canada digital health coaching market, 2018 - 2030 (USD Million)
  • 8.5.4. Mexico
    • 8.5.4.1. Key Country Dynamics
    • 8.5.4.2. Regulatory Scenario
    • 8.5.4.3. Competitive Scenario
    • 8.5.4.4. Mexico digital health coaching market, 2018 - 2030 (USD Million)
• 8.6. Europe
  • 8.6.1. Europe digital health coaching market, 2018 - 2030 (USD Million)
  • 8.6.2. UK
    • 8.6.2.1. Key Country Dynamics
    • 8.6.2.2. Regulatory Scenario
    • 8.6.2.3. Competitive Scenario
    • 8.6.2.4. UK digital health coaching market, 2018 - 2030 (USD Million)
  • 8.6.3. Germany
    • 8.6.3.1. Key Country Dynamics
    • 8.6.3.2. Regulatory Scenario
    • 8.6.3.3. Competitive Scenario
    • 8.6.3.4. Germany digital health coaching market, 2018 - 2030 (USD Million)
  • 8.6.4. France
    • 8.6.4.1. Key Country Dynamics
    • 8.6.4.2. Regulatory Scenario
    • 8.6.4.3. Competitive Scenario
    • 8.6.4.4. France digital health coaching market, 2018 - 2030 (USD Million)
  • 8.6.5. Italy
    • 8.6.5.1. Key Country Dynamics
    • 8.6.5.2. Regulatory Scenario
    • 8.6.5.3. Competitive Scenario
    • 8.6.5.4. Italy digital health coaching market, 2018 - 2030 (USD Million)
  • 8.6.6. Spain
    • 8.6.6.1. Key Country Dynamics
    • 8.6.6.2. Regulatory Scenario
    • 8.6.6.3. Competitive Scenario
    • 8.6.6.4. Spain digital health coaching market, 2018 - 2030 (USD Million)
  • 8.6.7. Norway
    • 8.6.7.1. Key Country Dynamics
    • 8.6.7.2. Regulatory Scenario
    • 8.6.7.3. Competitive Scenario
    • 8.6.7.4. Norway digital health coaching market, 2018 - 2030 (USD Million)
  • 8.6.8. Sweden
    • 8.6.8.1. Key Country Dynamics
    • 8.6.8.2. Regulatory Scenario
    • 8.6.8.3. Competitive Scenario
    • 8.6.8.4. Sweden digital health coaching market, 2018 - 2030 (USD Million)
  • 8.6.9. Denmark
    • 8.6.9.1. Key Country Dynamics
    • 8.6.9.2. Regulatory Scenario
    • 8.6.9.3. Competitive Scenario
    • 8.6.9.4. Denmark digital health coaching market, 2018 - 2030 (USD Million)
• 8.7. Asia Pacific
  • 8.7.1. Japan
    • 8.7.1.1. Key Country Dynamics
    • 8.7.1.2. Regulatory Scenario
    • 8.7.1.3. Competitive Scenario
    • 8.7.1.4. Japan digital health coaching market, 2018 - 2030 (USD Million)
  • 8.7.2. China
    • 8.7.2.1. Key Country Dynamics
    • 8.7.2.2. Regulatory Scenario
    • 8.7.2.3. Competitive Scenario
    • 8.7.2.4. China digital health coaching market, 2018 - 2030 (USD Million)
  • 8.7.3. India
    • 8.7.3.1. Key Country Dynamics
    • 8.7.3.2. Regulatory Scenario
    • 8.7.3.3. Competitive Scenario
    • 8.7.3.4. India digital health coaching market, 2018 - 2030 (USD Million)
  • 8.7.4. Australia
    • 8.7.4.1. Key Country Dynamics
    • 8.7.4.2. Regulatory Scenario
    • 8.7.4.3. Competitive Scenario
    • 8.7.4.4. Australia digital health coaching market, 2018 - 2030 (USD Million)
  • 8.7.5. South Korea
    • 8.7.5.1. Key Country Dynamics
    • 8.7.5.2. Regulatory Scenario
    • 8.7.5.3. Competitive Scenario
    • 8.7.5.4. South Korea digital health coaching market, 2018 - 2030 (USD Million)
  • 8.7.6. Thailand
    • 8.7.6.1. Key Country Dynamics
    • 8.7.6.2. Regulatory Scenario
    • 8.7.6.3. Competitive Scenario
    • 8.7.6.4. Thailand digital health coaching market, 2018 - 2030 (USD Million)
• 8.8. Latin America
  • 8.8.1. Brazil
    • 8.8.1.1. Key Country Dynamics
    • 8.8.1.2. Regulatory Scenario
    • 8.8.1.3. Competitive Scenario
    • 8.8.1.4. Brazil digital health coaching market, 2018 - 2030 (USD Million)
  • 8.8.2. Argentina
    • 8.8.2.1. Key Country Dynamics
    • 8.8.2.2. Regulatory Scenario
    • 8.8.2.3. Competitive Scenario
    • 8.8.2.4. Argentina digital health coaching market, 2018 - 2030 (USD Million)
• 8.9. MEA
  • 8.9.1. South Africa
    • 8.9.1.1. Key Country Dynamics
    • 8.9.1.2. Regulatory Scenario
    • 8.9.1.3. Competitive Scenario
    • 8.9.1.4. South Africa digital health coaching market, 2018 - 2030 (USD Million)
  • 8.9.2. Saudi Arabia
    • 8.9.2.1. Key Country Dynamics
    • 8.9.2.2. Regulatory Scenario
    • 8.9.2.3. Competitive Scenario
    • 8.9.2.4. Saudi Arabia digital health coaching market, 2018 - 2030 (USD Million)
  • 8.9.3. UAE
    • 8.9.3.1. Key Country Dynamics
    • 8.9.3.2. Regulatory Scenario
    • 8.9.3.3. Competitive Scenario
    • 8.9.3.4. UAE digital health coaching market, 2018 - 2030 (USD Million)
  • 8.9.4. Kuwait
    • 8.9.4.1. Key Country Dynamics
    • 8.9.4.2. Regulatory Scenario
    • 8.9.4.3. Competitive Scenario
    • 8.9.4.4. Kuwait digital health coaching market, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

• 9.1. Recent Developments & Impact Analysis, By Key Market Participants
• 9.2. Company Categorization
• 9.3. Company Profiles
  • 9.3.1. Atlantis Health
    • 9.3.1.1. Company overview
    • 9.3.1.2. Financial performance
    • 9.3.1.3. Platform benchmarking
    • 9.3.1.4. Strategic initiatives
  • 9.3.2. Naluri Therapeutics Ltd
    • 9.3.2.1. Company overview
    • 9.3.2.2. Financial performance
    • 9.3.2.3. Platform benchmarking
    • 9.3.2.4. Strategic initiatives
  • 9.3.3. Noom, Inc.
    • 9.3.3.1. Company overview
    • 9.3.3.2. Financial performance
    • 9.3.3.3. Platform benchmarking
    • 9.3.3.4. Strategic initiatives
  • 9.3.4. Lark Technologies, Inc.
    • 9.3.4.1. Company overview
    • 9.3.4.2. Financial performance
    • 9.3.4.3. Platform benchmarking
    • 9.3.4.4. Strategic initiatives
  • 9.3.5. Omada Health Inc.
    • 9.3.5.1. Company overview
    • 9.3.5.2. Financial performance
    • 9.3.5.3. Platform benchmarking
    • 9.3.5.4. Strategic initiatives
  • 9.3.6. Advanced Wellness Systems
    • 9.3.6.1. Company overview
    • 9.3.6.2. Financial performance
    • 9.3.6.3. Platform benchmarking
    • 9.3.6.4. Strategic initiatives
  • 9.3.7. Choose Health Services LLC.
    • 9.3.7.1. Company overview
    • 9.3.7.2. Financial performance
    • 9.3.7.3. Platform benchmarking
    • 9.3.7.4. Strategic initiatives
  • 9.3.8. Avidon Health LLC.
    • 9.3.8.1. Company overview
    • 9.3.8.2. Financial performance
    • 9.3.8.3. Platform benchmarking
    • 9.3.8.4. Strategic initiatives
  • 9.3.9. Wellness Coaches USA.
    • 9.3.9.1. Company overview
    • 9.3.9.2. Financial performance
    • 9.3.9.3. Platform benchmarking
    • 9.3.9.4. Strategic initiatives
  • 9.3.10. Quartet Health
    • 9.3.10.1. Company overview
    • 9.3.10.2. Financial performance
    • 9.3.10.3. Platform benchmarking
    • 9.3.10.4. Strategic initiatives
  • 9.3.11. Lyra Health, Inc.
    • 9.3.11.1. Company overview
    • 9.3.11.2. Financial performance
    • 9.3.11.3. Platform benchmarking
    • 9.3.11.4. Strategic initiatives