프리미엄 메시징 시장 규모, 점유율, 동향 분석 보고서 : 제품별, 용도별, 지역별, 부문 예측(2025-2030년)

Premium Messaging Market Size & Trends:

The global premium messaging market size was valued at USD 75.44 billion in 2024 and is projected to grow at a CAGR of 9.1% from 2025 to 2030. Extensive use of SMS as a business communication tool for operational and marketing communications and decreasing costs of premium messaging services are major drivers of this market. Premium messaging has become popular across several business sectors due to continued shifts in Customer Relationship Management (CRM) strategies. As smartphone adoption continues to witness positive growth, the use of more advanced messaging formats that these devices can support has also increased sharply. Customers prefer premium messaging services as they are user-friendly, generate interest in the services offered by a business, and provide significant value to every stakeholder.

Premium messaging holds a substantial appeal among businesses, allowing them to connect directly with customers in a branded, seamless manner. Features including rich media messages (images and videos) and the ability to communicate with customers in real-time are considered critical in creating personalized experiences. According to a report by Mobile Text Alerts published in 2023, 64% of consumers believe that businesses should contact them more frequently through SMS. Furthermore, 75% of users want text messages that contain special offers, highlighting more opportunities for brands to adapt their messages to boost the visibility of their business. Another report by Sender in 2023 found that 98% of consumers stated that they interact with every received text message, with the click-through rate being close to 11.0%. This has made the use of messaging services a highly effective strategy for brands aiming to use targeted marketing campaigns, including push notifications, exclusive offers, and time-bound promotions delivered directly to mobile devices.

Premium messaging services, particularly SMS, provide an immediate and reliable channel to deliver time-sensitive messages, such as order confirmations, transaction alerts, delivery tracking, and marketing offers. Fraud alerts and real-time transaction monitoring are critical to maintaining customer trust, particularly in sectors such as BFSI and e-commerce. A2P messaging allows businesses to send immediate alerts about suspicious activities, unauthorized transactions, or potential fraud, keeping customers informed and minimizing potential losses. The continued rise in the adoption of digital transaction tools has further helped shape positive developments in the market, as premium messaging services are integral for sending secure notifications regarding payment success/failure, transaction amounts, and alerts for digital wallet activity. A prominent application of premium messaging in this segment is Two-Factor Authentication (2FA). Businesses often send one-time passwords via SMS or MMS to verify the identity of users during login or when performing sensitive actions, such as initiating a bank transfer, updating account information, or making a purchase. This ensures extra security and privacy for the involved parties and prevents unauthorized access.

The need to provide a comprehensive and well-rounded brand experience for customers has highlighted the importance of integrating premium messaging with other marketing channels. Premium messaging is considered a vital part of the omnichannel marketing strategy, where retailers ensure consistent messaging across different platforms, such as email, social media, mobile apps, and physical stores. For example, customers can receive a promotional SMS and then have a personalized follow-up through an email or app notification. Another factor encouraging the expansion of the premium messaging industry is the increasing globalization of businesses and the use of cross-border campaigns to engage audiences in different countries or regions. SMS and MMS are universal tools that work across geographies, making them ideal for reaching international customers with localized, relevant content. Premium messaging services also support multilingual communication, which is crucial for retailers operating in multiple countries or regions. Personalized messaging in the local language of customers increases the relevance of the message and improves engagement rates.

Global Premium Messaging Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global premium messaging market report based on product, application, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)
• A2P SMS
• A2P MMS
• P2A SMS
• P2A MMS
• Application Outlook (Revenue, USD Million, 2018 - 2030)
• BFSI
• Entertainment & Media
• Hospitality
• Outsourcing
• Retail
• Others
• Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • U.K.
  • France
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East & Africa
  • Saudi Arabia
  • South Africa
  • UAE

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Premium Messaging Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Drivers Analysis
  • 3.2.2. Market Restraints Analysis
  • 3.2.3. Industry Challenges
• 3.3. Premium Messaging Market Analysis Tools
  • 3.3.1. Porter's Analysis
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political Landscape
    • 3.3.2.2. Economic and Social Landscape
    • 3.3.2.3. Technological Landscape
    • 3.3.2.4. Environmental Landscape
    • 3.3.2.5. Legal Landscape

Chapter 4. Premium Messaging Market: Product Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Premium Messaging Market: Product Movement Analysis, USD Million, 2024 & 2030
• 4.3. A2P SMS
  • 4.3.1. A2P SMS Premium Messaging Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. A2P MMS
  • 4.4.1. A2P MMS Premium Messaging Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. P2A SMS
  • 4.5.1. P2A SMS Premium Messaging Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. P2A MMS
  • 4.6.1. P2A MMS Premium Messaging Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Premium Messaging Market: Application Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Premium Messaging Market: Application Movement Analysis, USD Million, 2024 & 2030
• 5.3. BFSI
  • 5.3.1. Premium Messaging in BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Entertainment & Media
  • 5.4.1. Premium Messaging in Entertainment & Media Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Hospitality
  • 5.5.1. Premium Messaging in Hospitality Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. Outsourcing
  • 5.6.1. Premium Messaging in Outsourcing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.7. Retail
  • 5.7.1. Premium Messaging in Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.8. Others
  • 5.8.1. Premium Messaging in Other Applications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Premium Messaging Market: Regional Estimates & Trend Analysis

• 6.1. Premium Messaging Market Share, By Region, 2024 & 2030, USD Million
• 6.2. North America
  • 6.2.1. North America Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.2. U.S.
    • 6.2.2.1. U.S. Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.3. Canada
    • 6.2.3.1. Canada Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.4. Mexico
    • 6.2.4.1. Mexico Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.3. Europe
  • 6.3.1. Europe Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.2. UK
    • 6.3.2.1. UK Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.3. Germany
    • 6.3.3.1. Germany Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.4. France
    • 6.3.4.1. France Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Asia Pacific
  • 6.4.1. Asia Pacific Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.2. China
    • 6.4.2.1. China Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.3. Japan
    • 6.4.3.1. Japan Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.4. India
    • 6.4.4.1. India Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.5. South Korea
    • 6.4.5.1. South Korea Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.6. Australia
    • 6.4.6.1. Australia Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. Latin America
  • 6.5.1. Latin America Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5.2. Brazil
    • 6.5.2.1. Brazil Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Middle East and Africa
  • 6.6.1. Middle East and Africa Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.2. UAE
    • 6.6.2.1. UAE Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.3. Saudi Arabia
    • 6.6.3.1. Saudi Arabia Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.4. South Africa
    • 6.6.4.1. South Africa Premium Messaging Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

• 7.1. Company Categorization
• 7.2. Company Market Positioning
• 7.3. Company Heat Map Analysis
• 7.4. Company Profiles
  • 7.4.1. Deutsche Telekom AG
    • 7.4.1.1. Participant's Overview
    • 7.4.1.2. Financial Performance
    • 7.4.1.3. Product Benchmarking
    • 7.4.1.4. Recent Developments/ Strategic Initiatives
  • 7.4.2. Orange Business
    • 7.4.2.1. Participant's Overview
    • 7.4.2.2. Financial Performance
    • 7.4.2.3. Product Benchmarking
    • 7.4.2.4. Recent Developments/ Strategic Initiatives
  • 7.4.3. NTT DOCOMO
    • 7.4.3.1. Participant's Overview
    • 7.4.3.2. Financial Performance
    • 7.4.3.3. Product Benchmarking
    • 7.4.3.4. Recent Developments/ Strategic Initiatives
  • 7.4.4. China Telecom Corporation Limited
    • 7.4.4.1. Participant's Overview
    • 7.4.4.2. Financial Performance
    • 7.4.4.3. Product Benchmarking
    • 7.4.4.4. Recent Developments/ Strategic Initiatives
  • 7.4.5. Twilio Inc.
    • 7.4.5.1. Participant's Overview
    • 7.4.5.2. Financial Performance
    • 7.4.5.3. Product Benchmarking
    • 7.4.5.4. Recent Developments/ Strategic Initiatives
  • 7.4.6. AT&T Intellectual Property
    • 7.4.6.1. Participant's Overview
    • 7.4.6.2. Financial Performance
    • 7.4.6.3. Product Benchmarking
    • 7.4.6.4. Recent Developments/ Strategic Initiatives
  • 7.4.7. Vodafone Limited
    • 7.4.7.1. Participant's Overview
    • 7.4.7.2. Financial Performance
    • 7.4.7.3. Product Benchmarking
    • 7.4.7.4. Recent Developments/ Strategic Initiatives
  • 7.4.8. Sinch
    • 7.4.8.1. Participant's Overview
    • 7.4.8.2. Financial Performance
    • 7.4.8.3. Product Benchmarking
    • 7.4.8.4. Recent Developments/ Strategic Initiatives
  • 7.4.9. SoftBank Corp.
    • 7.4.9.1. Participant's Overview
    • 7.4.9.2. Financial Performance
    • 7.4.9.3. Product Benchmarking
    • 7.4.9.4. Recent Developments/ Strategic Initiatives
  • 7.4.10. China Unicom (Hong Kong) Limited
    • 7.4.10.1. Participant's Overview
    • 7.4.10.2. Financial Performance
    • 7.4.10.3. Product Benchmarking
    • 7.4.10.4. Recent Developments/ Strategic Initiatives
  • 7.4.11. Vonage America, LLC
    • 7.4.11.1. Participant's Overview
    • 7.4.11.2. Financial Performance
    • 7.4.11.3. Product Benchmarking
    • 7.4.11.4. Recent Developments/ Strategic Initiatives
  • 7.4.12. KDDI CORPORATION
    • 7.4.12.1. Participant's Overview
    • 7.4.12.2. Financial Performance
    • 7.4.12.3. Product Benchmarking
    • 7.4.12.4. Recent Developments/ Strategic Initiatives