팟캐스팅 시장 규모, 점유율, 동향 분석 보고서 : 장르별, 포맷별, 지역별, 부문 예측(2025-2030년)

Podcasting Market Growth & Trends:

The global podcasting market size is estimated to reach USD 131.13 billion by 2030, registering a CAGR of 27.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. Podcasting is an episodic series of digital media, often audio, that can be listened to or watched over the internet or downloaded on a device. The increasing popularity of audio-on-demand platforms is the primary factor driving the market growth. Other factors contributing to the market growth include minimal entry barriers for the creators and easy accessibility for the users, as they can listen to podcasts while performing tasks such as cleaning, walking, gardening, traveling, or exercising.

The recent evolution of podcasting content, wherein various creators are discussing un debated global scenarios, is bringing about numerous growth opportunities for the market. The subscriber base of podcasts pertaining to racism, patriarchy, and political disputes, among others, is significantly growing, thereby encouraging companies and creators to come up with more content that taps diverse audiences.

For instance, in June 2021, iHeartMedia, Inc. partnered with Celsius, the global industry-leading crypto currency yield-earning platform, to launch a new iHeartRadio original podcast network and reach out to new audiences with crypto currency education in creative and innovative ways.

In addition, in December 2022, Spotify partnered with Inevitable Foundation, a non-profit organization for disabled people, to support and empower podcasters with disabilities. Meanwhile, challenges such as limited mobile phone storage and low internet connectivity are likely to hinder the market growth during the forecast period.

The COVID-19 outbreak has unfolded new opportunities for the podcasting platform, where many creators are offering content with the sole purpose of educating the global population on the hidden long-term effects of the coronavirus. National public health organizations and private healthcare entities are also releasing podcasts to spread awareness among the masses about the prevention of the virus. For instance, the American Hospital Association (AHA) has released a podcast to talk about community health improvement during and after the pandemic.

Podcasting Market Report Highlights:

• Based on genre, the news and politics segment dominated with a revenue share of more than 27.0% of the overall market in 2024. The increasing need for receiving updated information on global events has resulted in the segmental growth.
• Based on format, the solo segment is estimated to account for a significant share and is expanding at a fastest CAGR over the forecast period. Market entry is the easiest with this format as the host requires only basic equipment and related software to record podcasts.
• Asia Pacific is expected to grow at the highest CAGR of 29.0% over the forecast period, driven by a surge in smartphone adoption and growing audio content consumption across diverse languages and genres.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Information analysis
  • 1.2.2. Market formulation & data visualization
  • 1.2.3. Data validation & publishing
• 1.3. Research Scope and Assumptions
  • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Podcasting Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Technology Challenge
• 3.3. Podcasting Market Analysis Tools
  • 3.3.1. Technology Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and social landscape
    • 3.3.2.3. Technological landscape

Chapter 4. Podcasting Market: Genre Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Podcasting Market: Genre Movement Analysis, USD Million, 2024 & 2030
• 4.3. News & Politics
  • 4.3.1. News & Politics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Society & Culture
  • 4.4.1. Society & Culture Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Comedy
  • 4.5.1. Comedy Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. Sports
  • 4.6.1. Sports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.7. Others
  • 4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Podcasting Market: Format Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Podcasting Market: Format Movement Analysis, USD Million, 2024 & 2030
• 5.3. Interviews
  • 5.3.1. Interviews Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Panels
  • 5.4.1. Panels Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Solo
  • 5.5.1. Solo Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. Repurposed Content
  • 5.6.1. Repurposed Content Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.7. Conversational
  • 5.7.1. Conversational Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Regional Estimates & Trend Analysis

• 6.1. Podcasting Market by Region, 2024 & 2030
• 6.2. North America
  • 6.2.1. North America Podcasting Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 6.2.2. U.S.
    • 6.2.2.1. Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.3. Canada
    • 6.2.3.1. Canada Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.4. Mexico
    • 6.2.4.1. Mexico Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.3. Europe
  • 6.3.1. Europe Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.2. UK
    • 6.3.2.1. UK Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.3. Germany
    • 6.3.3.1. Germany Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.4. France
    • 6.3.4.1. France Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Asia Pacific
  • 6.4.1. Asia Pacific Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.2. China
    • 6.4.2.1. China Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.3. Japan
    • 6.4.3.1. Japan Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.4. India
    • 6.4.4.1. India Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.5. South Korea
    • 6.4.5.1. South Korea Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.6. Australia
    • 6.4.6.1. Australia Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. Latin America
  • 6.5.1. Latin America Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5.2. Brazil
    • 6.5.2.1. Brazil Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Middle East and Africa
  • 6.6.1. Middle East and Africa Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.2. Saudi Arabia
    • 6.6.2.1. Saudi Arabia Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.3. South Africa
    • 6.6.3.1. South Africa Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.4. UAE
    • 6.6.4.1. UAE Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

• 7.1. Company Categorization
• 7.2. Company Market Positioning
• 7.3. Company Heat Map Analysis
• 7.4. Company Profiles/Listing
  • 7.4.1. Amazon.com, Inc.
    • 7.4.1.1. Participant's Overview
    • 7.4.1.2. Financial Performance
    • 7.4.1.3. Product Benchmarking
    • 7.4.1.4. Strategic Initiatives
  • 7.4.2. Apple, Inc.
    • 7.4.2.1. Participant's Overview
    • 7.4.2.2. Financial Performance
    • 7.4.2.3. Product Benchmarking
    • 7.4.2.4. Strategic Initiatives
  • 7.4.3. Audible, Inc.
    • 7.4.3.1. Participant's Overview
    • 7.4.3.2. Financial Performance
    • 7.4.3.3. Product Benchmarking
    • 7.4.3.4. Strategic Initiatives
  • 7.4.4. Deezer SA
    • 7.4.4.1. Participant's Overview
    • 7.4.4.2. Financial Performance
    • 7.4.4.3. Product Benchmarking
    • 7.4.4.4. Strategic Initiatives
  • 7.4.5. YouTube Music
    • 7.4.5.1. Participant's Overview
    • 7.4.5.2. Financial Performance
    • 7.4.5.3. Product Benchmarking
    • 7.4.5.4. Strategic Initiatives
  • 7.4.6. iHeartMedia, Inc.
    • 7.4.6.1. Participant's Overview
    • 7.4.6.2. Financial Performance
    • 7.4.6.3. Product Benchmarking
    • 7.4.6.4. Strategic Initiatives
  • 7.4.7. Pandora Media, LLC
    • 7.4.7.1. Participant's Overview
    • 7.4.7.2. Financial Performance
    • 7.4.7.3. Product Benchmarking
    • 7.4.7.4. Strategic Initiatives
  • 7.4.8. SoundCloud Global Limited & Co. KG
    • 7.4.8.1. Participant's Overview
    • 7.4.8.2. Financial Performance
    • 7.4.8.3. Product Benchmarking
    • 7.4.8.4. Strategic Initiatives
  • 7.4.9. Spotify AB
    • 7.4.9.1. Participant's Overview
    • 7.4.9.2. Financial Performance
    • 7.4.9.3. Product Benchmarking
    • 7.4.9.4. Strategic Initiatives
  • 7.4.10. Tencent Music Entertainment Group.
    • 7.4.10.1. Participant's Overview
    • 7.4.10.2. Financial Performance
    • 7.4.10.3. Product Benchmarking
    • 7.4.10.4. Strategic Initiatives