미국의 스마트 홈 시장 : 규모, 점유율, 동향 분석 보고서 - 제품별, 프로토콜별, 용도별, 부문별 예측(2025-2030년)

U.S. Smart Home Market Size & Trends:

The U.S. smart home market size was estimated at USD 23.72 billion in 2024 and is projected to grow at a CAGR of 23.4% from 2025 to 2030. The industry is experiencing significant growth, driven by a heightened focus on energy efficiency and sustainability. Consumers are increasingly adopting smart thermostats, lighting systems, and energy monitoring devices to manage utility expenses and optimize energy consumption. Government initiatives, including tax incentives and state-level energy conservation programs, are further promoting the deployment of these technologies.

Additionally, growing environmental awareness is encouraging households to invest in solutions that help reduce carbon emissions. Given the continued volatility in energy costs, demand for smart energy management technologies within the industry is expected to remain strong.

The industry is being significantly transformed by the integration of AI-powered voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri. These platforms enable users to control multiple devices seamlessly, enhancing convenience and user experience. Continuous advancements in natural language processing and machine learning are further improving the functionality and personalization of smart home ecosystems. As consumer expectations for intelligent, responsive systems grow, manufacturers are embedding voice and AI technologies into a broader range of devices. This shift is a major driver of innovation and growth within the industry.

Security concerns are a key factor fueling the growth of the industry, particularly through the demand for smart cameras, video doorbells, and integrated alarm systems. Consumers value real-time alerts, remote monitoring, and cloud storage capabilities that these smart security solutions provide. The rise in crime rates in certain urban areas and increased awareness about personal safety have accelerated product adoption. Insurance companies are also offering premium discounts for homes equipped with certified smart security systems, further incentivizing uptake. This trend underscores the strategic role of security in shaping the future landscape of the industry.

The smart kitchen segment is emerging as a major driver of innovation in the market. Consumers are adopting smart refrigerators, ovens, dishwashers, and coffee machines that can be controlled via mobile apps or voice commands. These appliances not only enhance convenience but also contribute to energy savings and improved cooking experiences. Manufacturers are increasingly embedding AI and IoT features to provide recipe suggestions, inventory tracking, and automatic ordering. The kitchen is becoming a hub of connected living, reinforcing the expansion of the industry.

A growing focus on smart exteriors, particularly smart garages and driveway monitoring systems, is contributing to the diversification of the U.S. smart home market. Homeowners are adopting smart garage door openers with geofencing, real-time alerts, and app control to enhance convenience and security. Integrated camera systems and license plate recognition technologies are now being added to monitor visitor activity. These features are particularly appealing to suburban households, where vehicle security and automated access are high priorities. This outdoor expansion complements the in-home automation ecosystem within the industry.

Remote work is now a permanent fixture in many households, and the market is adapting to meet these evolving professional needs. Smart solutions such as noise-canceling window tech, room-specific lighting automation, and climate control systems are enhancing home office environments. Connectivity-focused upgrades-like mesh Wi-Fi networks and smart conferencing tools-are being prioritized. Employers are even subsidizing certain home upgrades to improve remote productivity. This professional use-case is creating a new category of demand that merges smart home convenience with business functionality.

The rising demand for interconnected and intuitive home automation solutions is significantly influencing the industry, with major players like Amazon and Google leading the way through their robust ecosystem-centric strategies. These tech giants specialize in developing AI-powered platforms, Alexa and Google Assistant, that enable centralized control of a wide range of smart devices. Their competitive edge lies in offering both proprietary products, such as Amazon Echo and Nest Thermostats, and broad compatibility with third-party devices. Additionally, their open software development kits (SDKs), strong developer communities, and extensive retail networks enhance their market scalability and integration capabilities. Consequently, these ecosystems have become the go-to foundation for consumers entering the industry.

U.S. Smart Home Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest technological trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. smart home market report based on product, protocols, and application:

• Product Outlook (Revenue, USD Million, 2018 - 2030)
• Security & Access Controls
  • Security Cameras
  • Video Door Phones
  • Smart Locks
  • Remote Monitoring Software & Services
  • Others
• Lighting Control
  • Smart Lights
  • Relays & Switches
  • Occupancy Sensors
  • Dimmers
  • Other Products
• Entertainment Devices
  • Smart Displays/TV
  • Streaming Devices
  • Sound bars and Speakers
• HVAC
  • Smart Thermostats
  • Sensors
  • Smart Vents
  • Others
• Smart Kitchen Appliances
  • Refrigerators
  • Dish Washers
  • Cooktops
  • Microwave/Ovens
• Home Appliances
  • Smart Washing Machines
  • Smart Water Heaters
  • Smart Vacuum Cleaners
• Smart Furniture
• Home Healthcare
• Other Devices
• Protocol Outlook (Revenue, USD Million, 2018 - 2030)
• Wireless Protocols
  • ZigBee
  • Wi-Fi
  • Bluetooth
  • Z Wave
  • Others
• Wired Protocols
• Hybrid
• Application Outlook (Revenue, USD Million, 2018 - 2030)
• New Construction
• Retrofit

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Information analysis
  • 1.2.2. Market formulation & data visualization
  • 1.2.3. Data validation & publishing
• 1.3. Research Scope and Assumptions
  • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. U.S. Smart Home Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Deployment Challenge
• 3.4. U.S. Smart Home Market Analysis Tools
  • 3.4.1. Deployment Analysis - Porter's
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
    • 3.4.1.5. Competitive rivalry
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political Landscape
    • 3.4.2.2. Economic Landscape
    • 3.4.2.3. Social Landscape
    • 3.4.2.4. Technology Landscape
    • 3.4.2.5. Environmental Landscape
    • 3.4.2.6. Legal Landscape

Chapter 4. U.S. Smart Home Market: Product Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. U.S. Smart Home Market: Product Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Security & Access Control
  • 4.3.1. Security & Access Control Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3.2. Security Cameras
    • 4.3.2.1. Security Cameras Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3.3. Video Door Phones
    • 4.3.3.1. Video Door Phones Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3.4. Smart Locks
    • 4.3.4.1. Smart Locks Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3.5. Remote Monitoring Software & Services
    • 4.3.5.1. Remote Monitoring Software & Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.3.6. Others
    • 4.3.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Lighting Control
  • 4.4.1. Lighting Control Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4.2. Smart Lights
    • 4.4.2.1. Smart Lights Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4.3. Relays & Switches
    • 4.4.3.1. Relays & Switches Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4.4. Occupancy Sensors
    • 4.4.4.1. Occupancy Sensors Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4.5. Dimmers
    • 4.4.5.1. Dimmers Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4.6. Other Products
    • 4.4.6.1. Other Products Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Entertainment Devices
  • 4.5.1. Entertainment Devices Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5.2. Smart Displays/TV
    • 4.5.2.1. Smart Displays/TV Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5.3. Streaming Devices
    • 4.5.3.1. Streaming Devices Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5.4. Sound Bars & Speakers
    • 4.5.4.1. Sound Bars & Speakers Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. HVAC
  • 4.6.1. HVAC Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.6.2. Smart Thermostats
    • 4.6.2.1. Smart Thermostats Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.6.3. Sensors
    • 4.6.3.1. Sensors Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.6.4. Smart Vents
    • 4.6.4.1. Smart Vents Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.6.5. Others
    • 4.6.5.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.7. Smart Kitchen Appliances
  • 4.7.1. Smart Kitchen Appliances Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.7.2. Refrigerators
    • 4.7.2.1. Refrigerators Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.7.3. Dish Washers
    • 4.7.3.1. Dish Washers Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.7.4. Cooktops
    • 4.7.4.1. Cooktops Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.7.5. Microwave/Ovens
    • 4.7.5.1. Microwave/Ovens Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.8. Home Appliances
  • 4.8.1. Home Appliances Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.8.2. Smart Washing Machines
    • 4.8.2.1. Smart Washing Machines Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.8.3. Smart Water Heaters
    • 4.8.3.1. Smart Water Heaters Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.8.4. Smart Vacuum Cleaners
    • 4.8.4.1. Smart Vacuum Cleaners Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.9. Smart Furniture
  • 4.9.1. Smart Furniture Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.10. Home Healthcare
  • 4.10.1. Home Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.11. Other Devices
  • 4.11.1. Other Devices Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. U.S. Smart Home Market: Protocol Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. U.S. Smart Home Market: Protocols Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Wireless Protocols
  • 5.3.1. Wireless Protocols Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.3.2. ZigBee
    • 5.3.2.1. ZigBee Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.3.3. Wi-Fi
    • 5.3.3.1. Wi-Fi Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.3.4. Bluetooth
    • 5.3.4.1. Bluetooth Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.3.5. Z Waves
    • 5.3.5.1. Z Waves Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.3.6. Others
    • 5.3.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Wired Protocols
  • 5.4.1. Wired Protocols Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Hybrid
  • 5.5.1. Hybrid Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. U.S. Smart Home Market: Application Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. U.S. Smart Home Market: Application Movement Analysis, 2024 & 2030 (USD Million)
• 6.3. New Construction
  • 6.3.1. New Construction Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Retrofit
  • 6.4.1. Retrofit Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

• 7.1. Company Categorization
• 7.2. Company Market Positioning
• 7.3. Company Heat Map Analysis
• 7.4. Company Profiles/Listing
  • 7.4.1. ADT Inc.
    • 7.4.1.1. Participant's Overview
    • 7.4.1.2. Financial Performance
    • 7.4.1.3. Service Benchmarking
    • 7.4.1.4. Strategic Initiatives
  • 7.4.2. Apple Inc.
    • 7.4.2.1. Participant's Overview
    • 7.4.2.2. Financial Performance
    • 7.4.2.3. Service Benchmarking
    • 7.4.2.4. Strategic Initiatives
  • 7.4.3. Arlo Technologies
    • 7.4.3.1. Participant's Overview
    • 7.4.3.2. Financial Performance
    • 7.4.3.3. Service Benchmarking
    • 7.4.3.4. Strategic Initiatives
  • 7.4.4. Ecobee
    • 7.4.4.1. Participant's Overview
    • 7.4.4.2. Financial Performance
    • 7.4.4.3. Service Benchmarking
    • 7.4.4.4. Strategic Initiatives
  • 7.4.5. Google LLC
    • 7.4.5.1. Participant's Overview
    • 7.4.5.2. Financial Performance
    • 7.4.5.3. Service Benchmarking
    • 7.4.5.4. Strategic Initiatives
  • 7.4.6. Honeywell International
    • 7.4.6.1. Participant's Overview
    • 7.4.6.2. Financial Performance
    • 7.4.6.3. Service Benchmarking
    • 7.4.6.4. Strategic Initiatives
  • 7.4.7. Lutron Electronics Co. Inc.
    • 7.4.7.1. Participant's Overview
    • 7.4.7.2. Financial Performance
    • 7.4.7.3. Service Benchmarking
    • 7.4.7.4. Strategic Initiatives
  • 7.4.8. Panasonic Corporation
    • 7.4.8.1. Participant's Overview
    • 7.4.8.2. Financial Performance
    • 7.4.8.3. Service Benchmarking
    • 7.4.8.4. Strategic Initiatives
  • 7.4.9. Samsung Electronics
    • 7.4.9.1. Participant's Overview
    • 7.4.9.2. Financial Performance
    • 7.4.9.3. Service Benchmarking
    • 7.4.9.4. Strategic Initiatives
  • 7.4.10. Schneider Electric
    • 7.4.10.1. Participant's Overview
    • 7.4.10.2. Financial Performance
    • 7.4.10.3. Service Benchmarking
    • 7.4.10.4. Strategic Initiatives
  • 7.4.11. Sony Corporation
    • 7.4.11.1. Participant's Overview
    • 7.4.11.2. Financial Performance
    • 7.4.11.3. Service Benchmarking
    • 7.4.11.4. Strategic Initiatives
  • 7.4.12. Vivint, Inc.
    • 7.4.12.1. Participant's Overview
    • 7.4.12.2. Financial Performance
    • 7.4.12.3. Service Benchmarking
    • 7.4.12.4. Strategic Initiatives
  • 7.4.13. Xiaomi.
    • 7.4.13.1. Participant's Overview
    • 7.4.13.2. Financial Performance
    • 7.4.13.3. Service Benchmarking
    • 7.4.13.4. Strategic Initiatives