구독형 주문형 비디오 시장 규모, 점유율, 동향 분석 보고서 : 컨텐츠 유형별, 디바이스 유형별, 수익 모델별, 최종 용도별, 지역별, 부문별 예측(2025-2030년)

Market Size & Trends:

The global subscription video on demand market size was estimated at USD 95.50 billion in 2024 and is expected to grow at a CAGR of 9.6% from 2025 to 2030. The growing influence of social media is driving significant changes in the subscription video-on-demand (SVOD) industry.

Streaming platforms are leveraging social media to spotlight trending content, share exclusive behind-the-scenes insights, and engage directly with audiences in real time. This real-time interaction is crucial for staying relevant, sparking conversations, and building deeper connections with viewers. By increasing content visibility and creating buzz via social media platforms, SVOD providers are enhancing user engagement and loyalty, establishing social media as a crucial growth driver for the market.

The integration of subscription video on demand services with smart TVs, streaming devices, and voice assistants is becoming increasingly seamless, significantly enhancing the user experience. This frictionless connectivity allows consumers to access content effortlessly across multiple platforms, aligning with the growing expectation for consistent performance and usability. Consequently, the subscription video on demand industry is expanding its reach by catering to a broader, tech-savvy audience. This trend is a key enabler of the market growth, as convenience and accessibility drive higher engagement and subscriber acquisition.

The rising global appetite for animated content is emerging as a key growth catalyst within the subscription video on demand industry, appealing to both younger audiences and adults. SVOD platforms are strategically investing in premium animated series and films that address diverse age groups, including family-friendly titles and more sophisticated animated offerings. As animation gains recognition as a genre with wide-ranging appeal, it is strengthening viewer engagement and retention. This dynamic is accelerating the expansion of the SVOD market by tapping into a versatile content segment with cross-generational relevance.

In emerging regions such as Asia-Pacific and Latin America, increasing demand for on-demand content is serving as a major growth driver for the market. Improved internet infrastructure, the affordability of mobile devices, and greater access to digital payment solutions are transforming content consumption patterns in these markets. In response, SVOD platforms are rolling out localized content strategies and flexible pricing models tailored to regional preferences. This evolution is fueling rapid growth in the subscription video on demand market, positioning these developing economies as critical engines of global industry expansion.

The demand for exclusive, high-quality programming continues to be a major force propelling the subscription video on demand industry forward. Leading providers are prioritizing investment in original content and region-specific productions to differentiate their platforms and foster stronger viewer loyalty. These efforts enhance brand positioning and cater to evolving consumer expectations for culturally relevant and engaging entertainment. Consequently, the creation of original and localized content remains a central growth driver in the SVOD market, helping platforms retain competitive advantage in a crowded digital media landscape.

Global Subscription Video On Demand Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest technological trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the subscription video on demand market report based on content type, device type, revenue model, end-use, and region:

• Content Type Outlook (Revenue, USD Billion, 2018 - 2030)
• Movies
• TV Shows
• Documentaries
• Others
• Device Type Outlook (Revenue, USD Billion, 2018 - 2030)
• Smartphones
• Tablets
• Laptops
• Smart TVs
• Others
• Revenue Model Outlook (Revenue, USD Billion, 2018 - 2030)
• Subscription-based
• Advertisement-Based
• Hybrid
• End-use Outlook (Revenue, USD Billion, 2018 - 2030)
• Individual
• Commercial
• Regional Outlook (Revenue, USD Billion, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East & Africa
  • Saudi Arabia
  • South Africa
  • UAE

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Information analysis
  • 1.2.2. Market formulation & data visualization
  • 1.2.3. Data validation & publishing
• 1.3. Research Scope and Assumptions
  • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Subscription Video on Demand Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Market Opportunities
  • 3.2.4. Market Challenges
• 3.3. Subscription Video on Demand Market Analysis Tools
  • 3.3.1. Deployment Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic landscape
    • 3.3.2.3. Social landscape
    • 3.3.2.4. Technological landscape
    • 3.3.2.5. Environmental landscape
    • 3.3.2.6. Legal landscape

Chapter 4. Subscription Video on Demand Market: Content Type Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Subscription Video on Demand Market: Content Type Movement Analysis, 2024 & 2030 (USD Billion)
• 4.3. Movies
  • 4.3.1. Movies Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.4. TV Shows
  • 4.4.1. TV Shows Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.5. Documentaries
  • 4.5.1. Documentaries Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.6. Others
  • 4.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Subscription Video on Demand Market: Device Type Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Subscription Video on Demand Market: Device Type Movement Analysis, 2024 & 2030 (USD Billion)
• 5.3. Smartphones
  • 5.3.1. Smartphones Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. Tablets
  • 5.4.1. Tablets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.5. Laptops
  • 5.5.1. Laptops Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.6. Smart TVs
  • 5.6.1. Smart TVs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.7. Others
  • 5.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Subscription Video on Demand Market: Revenue Model Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Subscription Video on Demand Market: Revenue Model Movement Analysis, 2024 & 2030 (USD Billion)
• 6.3. Subscription-Based
  • 6.3.1. Subscription-Based Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.4. Advertisement-Based
  • 6.4.1. Advertisement-Based Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.5. Hybrid
  • 6.5.1. Hybrid Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Subscription Video on Demand Market: End Use Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Subscription Video on Demand Market: End Use Movement Analysis, 2024 & 2030 (USD Billion)
• 7.3. Individual
  • 7.3.1. Individual Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.4. Commercial
  • 7.4.1. Commercial Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Subscription Video on Demand Market: Regional Estimates & Trend Analysis

• 8.1. Subscription Video on Demand Market by Region, 2024 & 2030
• 8.2. North America
  • 8.2.1. North America Subscription Video on Demand Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • 8.2.2. U.S.
    • 8.2.2.1. Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.2.3. Canada
    • 8.2.3.1. Canada Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.2.4. Mexico
    • 8.2.4.1. Mexico Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.3. Europe
  • 8.3.1. Europe Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3.2. UK
    • 8.3.2.1. UK Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3.3. Germany
    • 8.3.3.1. Germany Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3.4. France
    • 8.3.4.1. France Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.2. China
    • 8.4.2.1. China Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.3. Japan
    • 8.4.3.1. Japan Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.4. India
    • 8.4.4.1. India Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.5. South Korea
    • 8.4.5.1. South Korea Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.6. Australia
    • 8.4.6.1. Australia Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.5. Latin America
  • 8.5.1. Latin America Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.5.2. Brazil
    • 8.5.2.1. Brazil Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.6. Middle East and Africa
  • 8.6.1. Middle East and Africa Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6.2. Saudi Arabia
    • 8.6.2.1. Saudi Arabia Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6.3. South Africa
    • 8.6.3.1. South Africa Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6.4. UAE
    • 8.6.4.1. UAE Subscription Video on Demand Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 9. Competitive Landscape

• 9.1. Company Categorization
• 9.2. Company Market Positioning
• 9.3. Company Heat Map Analysis
• 9.4. Company Profiles/Listing
  • 9.4.1. Amazon Prime Video
    • 9.4.1.1. Participant's Overview
    • 9.4.1.2. Financial Performance
    • 9.4.1.3. Product Benchmarking
    • 9.4.1.4. Strategic Initiatives
  • 9.4.2. Apple TV+
    • 9.4.2.1. Participant's Overview
    • 9.4.2.2. Financial Performance
    • 9.4.2.3. Product Benchmarking
    • 9.4.2.4. Strategic Initiatives
  • 9.4.3. DAZN
    • 9.4.3.1. Participant's Overview
    • 9.4.3.2. Financial Performance
    • 9.4.3.3. Product Benchmarking
    • 9.4.3.4. Strategic Initiatives
  • 9.4.4. Discovery+
    • 9.4.4.1. Participant's Overview
    • 9.4.4.2. Financial Performance
    • 9.4.4.3. Product Benchmarking
    • 9.4.4.4. Strategic Initiatives
  • 9.4.5. Disney+
    • 9.4.5.1. Participant's Overview
    • 9.4.5.2. Financial Performance
    • 9.4.5.3. Product Benchmarking
    • 9.4.5.4. Strategic Initiatives
  • 9.4.6. HBO Max
    • 9.4.6.1. Participant's Overview
    • 9.4.6.2. Financial Performance
    • 9.4.6.3. Product Benchmarking
    • 9.4.6.4. Strategic Initiatives
  • 9.4.7. Hulu
    • 9.4.7.1. Participant's Overview
    • 9.4.7.2. Financial Performance
    • 9.4.7.3. Product Benchmarking
    • 9.4.7.4. Strategic Initiatives
  • 9.4.8. Netflix
    • 9.4.8.1. Participant's Overview
    • 9.4.8.2. Financial Performance
    • 9.4.8.3. Product Benchmarking
    • 9.4.8.4. Strategic Initiatives
  • 9.4.9. Paramount+
    • 9.4.9.1. Participant's Overview
    • 9.4.9.2. Financial Performance
    • 9.4.9.3. Product Benchmarking
    • 9.4.9.4. Strategic Initiatives
  • 9.4.10. Peacock
    • 9.4.10.1. Participant's Overview
    • 9.4.10.2. Financial Performance
    • 9.4.10.3. Product Benchmarking
    • 9.4.10.4. Strategic Initiatives
  • 9.4.11. Sony Crackle
    • 9.4.11.1. Participant's Overview
    • 9.4.11.2. Financial Performance
    • 9.4.11.3. Product Benchmarking
    • 9.4.11.4. Strategic Initiatives
  • 9.4.12. YouTube Premium
    • 9.4.12.1. Participant's Overview
    • 9.4.12.2. Financial Performance
    • 9.4.12.3. Product Benchmarking
    • 9.4.12.4. Strategic Initiatives