헬스케어 디지털 컨텐츠 제작 시장 규모, 점유율, 동향 분석 보고서 : 컨텐츠 유형별, 최종 용도별, 지역별, 부문별 예측(2025-2030년)

Market Size & Trends:

The global healthcare digital content creation market was estimated at USD 9.85 billion in 2024 and is expected to expand at a CAGR of 22.19% from 2025 to 2030. Factors such as the growth in AI adoption, investment in healthcare IT, and increasing adoption of cloud computing are driving the market's demand.

AI in the healthcare industry is growing, with applications for streamlining patient outreach, administrative workflows, clinical documentation, and more. For instance, Medical Digitals offers Healthcare Content Creation services. It creates evidence-based content, including clinical trial data, research papers, detailed product information, and social media content.

Healthcare content marketing focuses on developing specialized content to inform and engage patients, healthcare professionals, caregivers, and community members about a healthcare organization's services. This approach enhances the credibility of healthcare institutions, addresses the spread of misinformation online, and helps expand the patient base. Research indicates that content marketing is 62% more cost-effective than traditional marketing techniques, resulting in three times the number of leads. Moreover, 72% of patients read online reviews to help choose a new healthcare provider.

Furthermore, 94% of patients desire healthcare educational content, while only around two-thirds access it. This increase in awareness of health-related topics contributes to market growth. The following are five strategies for utilizing existing content through a digital health platform,

• Transform existing educational materials into digital formats: The healthcare system has a wealth of printed educational resources that are not fully utilized to suit the needs of today's digital-savvy healthcare consumers.
• Streamline the distribution of relevant educational materials: Ensure that patients receive the correct information automatically, without relying on manual efforts from providers or complicating clinicians' workflows.
• Create care pathways to enhance distribution: Patient engagement is an ongoing process. Implement workflows enabling patients to receive relevant information throughout different service lines and their entire care journey.
• Empower patients throughout their care journey: They manage their health by providing easy access to health information and resources exactly when patients need them.
• Monitor engagement to maximize contextual relevance: When resources are shared digitally, healthcare organizations gain valuable insights into when patients are most open to utilizing the information provided, allowing the health system to refine future engagement strategies.

Global Healthcare Digital Content Creation Market Report Segmentation

This report forecasts revenue growth and provides at global, regional, and country levels an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this report, Grand View Research has segmented the global healthcare digital content creation market report based on content type, end use, and region:

• Content Type Outlook (Revenue, USD Million, 2018 - 2030)
• Video Content
• Written Content
• Infographics & Visuals
• Audio Content
• End Use Outlook (Revenue, USD Million, 2018 - 2030)
• Healthcare Providers
• Patients
• Others
• Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Denmark
  • Sweden
  • Norway
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Thailand
• Latin America
  • Brazil
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
  • 1.1.1. Segment scope
  • 1.1.2. Regional scope
  • 1.1.3. Estimates and forecast timeline
• 1.2. Research Methodology
• 1.3. Information Procurement
  • 1.3.1. Purchased database
  • 1.3.2. GVR's internal database
  • 1.3.3. Secondary sources
  • 1.3.4. Primary research
  • 1.3.5. Details of primary research
• 1.4. Information or Data Analysis
  • 1.4.1. Data analysis models
• 1.5. Market Formulation & Validation
• 1.6. Model Details
  • 1.6.1. Commodity flow analysis (Model 1)
    • 1.6.1.1. Approach 1: Commodity flow approach
• 1.7. Research Assumptions
• 1.8. List of Secondary Sources
• 1.9. List of Primary Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
  • 2.2.1. Content type outlook
  • 2.2.2. End Use outlook
  • 2.2.3. Regional outlook
• 2.3. Competitive Insights

Chapter 3. Healthcare Digital Content Creation Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent market outlook
  • 3.1.2. Ancillary market outlook
• 3.2. Market Dynamics
  • 3.2.1. Market driver analysis
  • 3.2.2. Market restraint analysis
• 3.3. Healthcare Digital Content Creation: Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
  • 3.3.2. PESTLE Analysis
• 3.4. Regulatory Landscape
• 3.5. Technology Landscape
• 3.6. Case Study Analysis

Chapter 4. Healthcare Digital Content Creation Market Segment Analysis, By Content Type, 2018 - 2030 (USD Million)

• 4.1. Definition and Scope
• 4.2. Content Type Market Share Analysis, 2024 & 2030
• 4.3. Segment Dashboard
• 4.4. Global Healthcare Digital Content Creation Market, by Content Type, 2018 to 2030
• 4.5. Video Content
  • 4.5.1. Video Content Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. Written Content
  • 4.6.1. Written Content Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.7. Infographics & Visuals
  • 4.7.1. Infographics & Visuals Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.8. Audio Content
  • 4.8.1. Audio Content Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Healthcare Digital Content Creation Market Segment Analysis, By End Use, 2018 - 2030 (USD Million)

• 5.1. Definition and Scope
• 5.2. End Use Market Share Analysis, 2024 & 2030
• 5.3. Segment Dashboard
• 5.4. Global Healthcare Digital Content Creation Market, by End Use, 2018 to 2030
• 5.5. Healthcare Providers
  • 5.5.1. Healthcare Providers Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. Patients
  • 5.6.1. Patients Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.7. Others
  • 5.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Healthcare Digital Content Creation Market Segment Analysis, By Region, 2018 - 2030 (USD Million)

• 6.1. Regional Market Share Analysis, 2024 & 2030
• 6.2. Regional Market Dashboard
• 6.3. Regional Market Snapshot
• 6.4. Healthcare Digital Content Creation Market Share by Region, 2024 & 2030:
• 6.5. North America
  • 6.5.1. North America healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.5.2. U.S.
    • 6.5.2.1. Key Country Dynamics
    • 6.5.2.2. Regulatory Scenario
    • 6.5.2.3. Competitive Scenario
    • 6.5.2.4. U.S. healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.5.3. Canada
    • 6.5.3.1. Key Country Dynamics
    • 6.5.3.2. Regulatory Scenario
    • 6.5.3.3. Competitive Scenario
    • 6.5.3.4. Canada healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.5.4. Mexico
    • 6.5.4.1. Key Country Dynamics
    • 6.5.4.2. Regulatory Scenario
    • 6.5.4.3. Competitive Scenario
    • 6.5.4.4. Mexico healthcare digital content creation market, 2018 - 2030 (USD Million)
• 6.6. Europe
  • 6.6.1. Europe healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.6.2. UK
    • 6.6.2.1. Key Country Dynamics
    • 6.6.2.2. Regulatory Scenario
    • 6.6.2.3. Competitive Scenario
    • 6.6.2.4. UK healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.6.3. Germany
    • 6.6.3.1. Key Country Dynamics
    • 6.6.3.2. Regulatory Scenario
    • 6.6.3.3. Competitive Scenario
    • 6.6.3.4. Germany healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.6.4. France
    • 6.6.4.1. Key Country Dynamics
    • 6.6.4.2. Regulatory Scenario
    • 6.6.4.3. Competitive Scenario
    • 6.6.4.4. France healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.6.5. Italy
    • 6.6.5.1. Key Country Dynamics
    • 6.6.5.2. Regulatory Scenario
    • 6.6.5.3. Competitive Scenario
    • 6.6.5.4. Italy healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.6.6. Spain
    • 6.6.6.1. Key Country Dynamics
    • 6.6.6.2. Regulatory Scenario
    • 6.6.6.3. Competitive Scenario
    • 6.6.6.4. Spain healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.6.7. Norway
    • 6.6.7.1. Key Country Dynamics
    • 6.6.7.2. Regulatory Scenario
    • 6.6.7.3. Competitive Scenario
    • 6.6.7.4. Norway healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.6.8. Sweden
    • 6.6.8.1. Key Country Dynamics
    • 6.6.8.2. Regulatory Scenario
    • 6.6.8.3. Competitive Scenario
    • 6.6.8.4. Sweden healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.6.9. Denmark
    • 6.6.9.1. Key Country Dynamics
    • 6.6.9.2. Regulatory Scenario
    • 6.6.9.3. Competitive Scenario
    • 6.6.9.4. Denmark healthcare digital content creation market, 2018 - 2030 (USD Million)
• 6.7. Asia Pacific
  • 6.7.1. Japan
    • 6.7.1.1. Key Country Dynamics
    • 6.7.1.2. Regulatory Scenario
    • 6.7.1.3. Competitive Scenario
    • 6.7.1.4. Japan healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.7.2. China
    • 6.7.2.1. Key Country Dynamics
    • 6.7.2.2. Regulatory Scenario
    • 6.7.2.3. Competitive Scenario
    • 6.7.2.4. China healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.7.3. India
    • 6.7.3.1. Key Country Dynamics
    • 6.7.3.2. Regulatory Scenario
    • 6.7.3.3. Competitive Scenario
    • 6.7.3.4. India healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.7.4. Australia
    • 6.7.4.1. Key Country Dynamics
    • 6.7.4.2. Regulatory Scenario
    • 6.7.4.3. Competitive Scenario
    • 6.7.4.4. Australia healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.7.5. South Korea
    • 6.7.5.1. Key Country Dynamics
    • 6.7.5.2. Regulatory Scenario
    • 6.7.5.3. Competitive Scenario
    • 6.7.5.4. South Korea healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.7.6. Thailand
    • 6.7.6.1. Key Country Dynamics
    • 6.7.6.2. Regulatory Scenario
    • 6.7.6.3. Competitive Scenario
    • 6.7.6.4. Thailand healthcare digital content creation market, 2018 - 2030 (USD Million)
• 6.8. Latin America
  • 6.8.1. Brazil
    • 6.8.1.1. Key Country Dynamics
    • 6.8.1.2. Regulatory Scenario
    • 6.8.1.3. Competitive Scenario
    • 6.8.1.4. Brazil healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.8.2. Argentina
    • 6.8.2.1. Key Country Dynamics
    • 6.8.2.2. Regulatory Scenario
    • 6.8.2.3. Competitive Scenario
    • 6.8.2.4. Argentina healthcare digital content creation market, 2018 - 2030 (USD Million)
• 6.9. MEA
  • 6.9.1. South Africa
    • 6.9.1.1. Key Country Dynamics
    • 6.9.1.2. Regulatory Scenario
    • 6.9.1.3. Competitive Scenario
    • 6.9.1.4. South Africa healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.9.2. Saudi Arabia
    • 6.9.2.1. Key Country Dynamics
    • 6.9.2.2. Regulatory Scenario
    • 6.9.2.3. Competitive Scenario
    • 6.9.2.4. Saudi Arabia healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.9.3. UAE
    • 6.9.3.1. Key Country Dynamics
    • 6.9.3.2. Regulatory Scenario
    • 6.9.3.3. Competitive Scenario
    • 6.9.3.4. UAE healthcare digital content creation market, 2018 - 2030 (USD Million)
  • 6.9.4. Kuwait
    • 6.9.4.1. Key Country Dynamics
    • 6.9.4.2. Regulatory Scenario
    • 6.9.4.3. Competitive Scenario
    • 6.9.4.4. Kuwait healthcare digital content creation market, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

• 7.1. Recent Developments & Impact Analysis, By Key Market Participants
• 7.2. Company Categorization
• 7.3. Company Profiles
  • 7.3.1. Medical Digitals
    • 7.3.1.1. Company overview
    • 7.3.1.2. Financial performance
    • 7.3.1.3. Platform benchmarking
    • 7.3.1.4. Strategic initiatives
  • 7.3.2. Textuar Communications LLP
    • 7.3.2.1. Company overview
    • 7.3.2.2. Financial performance
    • 7.3.2.3. Platform benchmarking
    • 7.3.2.4. Strategic initiatives
  • 7.3.3. WebMD Ignite
    • 7.3.3.1. Company overview
    • 7.3.3.2. Financial performance
    • 7.3.3.3. Platform benchmarking
    • 7.3.3.4. Strategic initiatives
  • 7.3.4. Healthcare Success, LLC
    • 7.3.4.1. Company overview
    • 7.3.4.2. Financial performance
    • 7.3.4.3. Platform benchmarking
    • 7.3.4.4. Strategic initiatives
  • 7.3.5. Amnet
    • 7.3.5.1. Company overview
    • 7.3.5.2. Financial performance
    • 7.3.5.3. Platform benchmarking
    • 7.3.5.4. Strategic initiatives
  • 7.3.6. Right Source Marketing
    • 7.3.6.1. Company overview
    • 7.3.6.2. Financial performance
    • 7.3.6.3. Platform benchmarking
    • 7.3.6.4. Strategic initiatives
  • 7.3.7. Aha Media Group
    • 7.3.7.1. Company overview
    • 7.3.7.2. Financial performance
    • 7.3.7.3. Platform benchmarking
    • 7.3.7.4. Strategic initiatives
  • 7.3.8. Big Sea (Digital Creative & Marketing Agency)
    • 7.3.8.1. Company overview
    • 7.3.8.2. Financial performance
    • 7.3.8.3. Platform benchmarking
    • 7.3.8.4. Strategic initiatives
  • 7.3.9. Brenton Way Inc.
    • 7.3.9.1. Company overview
    • 7.3.9.2. Financial performance
    • 7.3.9.3. Platform benchmarking
    • 7.3.9.4. Strategic initiatives
  • 7.3.10. Wallace HCL Ltd.
    • 7.3.10.1. Company overview
    • 7.3.10.2. Financial performance
    • 7.3.10.3. Platform benchmarking
    • 7.3.10.4. Strategic initiatives
  • 7.3.11. One Vision Health
    • 7.3.11.1. Company overview
    • 7.3.11.2. Financial performance
    • 7.3.11.3. Platform benchmarking
    • 7.3.11.4. Strategic initiatives