서멀 프린트 시장 규모, 점유율, 동향 분석 리포트 : 기술별, 제품 유형별, 용도별, 최종 용도 산업별, 지역별, 부문별 예측(2025-2030년)

Thermal Printing Market Size & Trends:

The global thermal printing market size was estimated at USD 49.3 billion in 2024 and is projected to grow at a CAGR of 5.3% from 2025 to 2030. The thermal printing industry is gaining momentum, driven by the rapid growth of e-commerce and retail industries andincreased use of thermal printers in healthcare and logistics.

The increasing adoption of RFID technology is further fueling the market, as it enhances tracking and inventory management capabilities across various sectors. However, high initial investment costs associated with industrial-grade printers remain a key challenge. The increasing demand for mobile printers presents a major growth opportunity for the market. These compact and portable devices are gaining traction among businesses for on-the-go printing needs, further expanding the market.

The rapid growth of e-commerce and retail industries is significantly driving demand for printing and labeling solutions. According to the Census Bureau of the Department of Commerce, in 2024, U.S. e-commerce sales reached USD 1.19 trillion, up 8.1% year-over-year, comprising 16.1% of total retail sales, according to the U.S. Census Bureau. Similarly, India's e-commerce sector is projected to grow from USD 123 billion in 2024 to USD 292.3 billion by 2028 at a CAGR of 18.7%, as per the India Brand Equity Foundation. This surge increases the need for efficient shipping, inventory, and packaging labels, boosting adoption of thermal and mobile printers.

The rising adoption of RFID technology is significantly boosting demand for RFID-compatible label printers. RFID enables real-time tracking and inventory visibility, reducing human error and improving operational efficiency across retail, logistics, and healthcare sectors. For instance, Walmart has expanded its RFID mandate beyond apparel to include home goods, electronics, and toys, requiring suppliers to tag these products. This push for standardized RFID implementation is prompting businesses to invest in printers capable of encoding RFID labels, driving sustained growth in the RFID printer segment.

The increasing use of thermal printers in healthcare and logistics is driven by their critical role in enhancing efficiency, safety, and traceability. According to the U.S. Centers for Medicare & Medicaid Services (CMS), in healthcare, where U.S. national health expenditures reached USD 4.9 trillion in 2023, thermal printers are essential for printing patient wristbands, prescription labels, and lab specimen tags, supporting growing hospital and clinical service demands. For example, hospitals use thermal printers to ensure accurate patient identification, reducing medical errors. In logistics, thermal printers are used by carriers such as FedEx to generate durable, smudge-proof shipping labels that withstand rough handling. Their cost-efficiency and reliability make them indispensable in these expanding sectors.

Industrial-grade printers, designed for high-volume and advanced functionalities, typically cost between USD 5,000 to USD 20,000, depending on the printer type and specifications. Additionally, ongoing maintenance and operational costs can add to the financial burden. For small and medium-sized enterprises (SMEs), the high upfront cost can be a significant barrier, preventing them from adopting or upgrading to industrial-grade solutions, even though these investments offer long-term operational efficiency and cost savings.

Global Thermal Printing Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global thermal printing market report based on technology, product type, application, end use industry, and region.

• Technology Outlook (Revenue, USD Million, 2018 - 2030)
• Direct Thermal Printing
• Thermal Transfer Printing
• Product Type Outlook (Revenue, USD Million, 2018 - 2030)
• Desktop Printers
• Mobile Printers
• Industrial Printers
• POS Printers
• Application Outlook (Revenue, USD Million, 2018 - 2030)
• Barcode and Label Printing
• Receipt Printing
• RFID Tag Printing & Encoding
• Wristband Printing
• Ticket Printing
• Asset & Inventory Tagging
• Shipping Label Printing
• End Use Industry Outlook (Revenue, USD Million, 2018 - 2030)
• Retail
• Healthcare & Hospitality
• Transportation & Logistics
• Manufacturing
• Government
• Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
• Middle East & Africa (MEA)
  • UAE
  • Kingdom of Saudi Arabia (KSA)
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Thermal Printing Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. Thermal Printing Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic landscape
    • 3.3.2.3. Social Landscape
    • 3.3.2.4. Technological landscape
    • 3.3.2.5. Environmental Landscape
    • 3.3.2.6. Legal landscape

Chapter 4. Thermal Printing Market: Technology Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Thermal Printing Market: Technology Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Direct Thermal Printing
  • 4.3.1. Direct Thermal Printing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Thermal Transfer Printing
  • 4.4.1. Thermal Transfer Printing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Thermal Printing Market: Product Type Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Thermal Printing Market: Product Type Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Desktop Printers
  • 5.3.1. Desktop Printers Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Mobile Printers
  • 5.4.1. Mobile Printers Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Industrial Printers
  • 5.5.1. Industrial Printers Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. POS Printers
  • 5.6.1. POS Printers Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Thermal Printing Market: By Application Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Thermal Printing Market: By Application Movement Analysis, 2024 & 2030 (USD Million)
• 6.3. Barcode and Label Printing
  • 6.3.1. Barcode and Label Printing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Receipt Printing
  • 6.4.1. Receipt Printing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. RFID Tag Printing & Encoding
  • 6.5.1. RFID Tag Printing & Encoding Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Wristband Printing
  • 6.6.1. Wristband Printing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.7. Ticket Printing
  • 6.7.1. Ticket Printing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.8. Asset & Inventory Tagging
  • 6.8.1. Asset & Inventory Tagging Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.9. Shipping Label Printing
  • 6.9.1. Shipping Label Printing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Thermal Printing Market: By End Use Industry Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Thermal Printing Market: By End Use Industry Movement Analysis, 2024 & 2030 (USD Million)
• 7.3. Retail
  • 7.3.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.4. Healthcare & Hospitality
  • 7.4.1. Healthcare & Hospitality Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.5. Transportation & Logistics
  • 7.5.1. Transportation & Logistics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.6. Manufacturing
  • 7.6.1. Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.7. Government
  • 7.7.1. Government Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Thermal Printing Market: Regional Estimates & Trend Analysis

• 8.1. Thermal Printing Market Share, By Region, 2024 & 2030, USD Million
• 8.2. North America
  • 8.2.1. North America Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.2.2. U.S.
    • 8.2.2.1. U.S. Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.2.3. Canada
    • 8.2.3.1. Canada Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.2.4. Mexico
    • 8.2.4.1. Mexico Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.3. Europe
  • 8.3.1. Europe Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3.2. UK
    • 8.3.2.1. UK Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3.3. Germany
    • 8.3.3.1. Germany Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3.4. France
    • 8.3.4.1. France Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.2. China
    • 8.4.2.1. China Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.3. Japan
    • 8.4.3.1. Japan Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.4. India
    • 8.4.4.1. India Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.5. South Korea
    • 8.4.5.1. South Korea Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.6. Australia
    • 8.4.6.1. Australia Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.5. Latin America
  • 8.5.1. Latin America Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5.2. Brazil
    • 8.5.2.1. Brazil Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.6. Middle East and Africa
  • 8.6.1. Middle East and Africa Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6.2. UAE
    • 8.6.2.1. UAE Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6.3. KSA
    • 8.6.3.1. KSA Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6.4. South Africa
    • 8.6.4.1. South Africa Thermal Printing Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

• 9.1. Company Categorization
• 9.2. Company Market Positioning
• 9.3. Company Heat Map Analysis
• 9.4. Company Profiles/Listing
  • 9.4.1. Zebra Technologies Corporation
    • 9.4.1.1. Participant's Overview
    • 9.4.1.2. Financial Performance
    • 9.4.1.3. Product Benchmarking
    • 9.4.1.4. Strategic Initiatives
  • 9.4.2. Honeywell International Inc.
    • 9.4.2.1. Participant's Overview
    • 9.4.2.2. Financial Performance
    • 9.4.2.3. Product Benchmarking
    • 9.4.2.4. Strategic Initiatives
  • 9.4.3. Seiko Epson Corporation
    • 9.4.3.1. Participant's Overview
    • 9.4.3.2. Financial Performance
    • 9.4.3.3. Product Benchmarking
    • 9.4.3.4. Strategic Initiatives
  • 9.4.4. TSC Auto ID Technology Co., Ltd.
    • 9.4.4.1. Participant's Overview
    • 9.4.4.2. Financial Performance
    • 9.4.4.3. Product Benchmarking
    • 9.4.4.4. Strategic Initiatives
  • 9.4.5. Bixolon Co., Ltd.
    • 9.4.5.1. Participant's Overview
    • 9.4.5.2. Financial Performance
    • 9.4.5.3. Product Benchmarking
    • 9.4.5.4. Strategic Initiatives
  • 9.4.6. Sato Holdings Corporation
    • 9.4.6.1. Participant's Overview
    • 9.4.6.2. Financial Performance
    • 9.4.6.3. Product Benchmarking
    • 9.4.6.4. Strategic Initiatives
  • 9.4.7. Brother Industries, Ltd.
    • 9.4.7.1. Participant's Overview
    • 9.4.7.2. Financial Performance
    • 9.4.7.3. Product Benchmarking
    • 9.4.7.4. Strategic Initiatives
  • 9.4.8. GoDEX International Co., Ltd.
    • 9.4.8.1. Participant's Overview
    • 9.4.8.2. Financial Performance
    • 9.4.8.3. Product Benchmarking
    • 9.4.8.4. Strategic Initiatives
  • 9.4.9. Citizen Systems Japan Co., Ltd.
    • 9.4.9.1. Participant's Overview
    • 9.4.9.2. Financial Performance
    • 9.4.9.3. Product Benchmarking
    • 9.4.9.4. Strategic Initiatives
  • 9.4.10. Toshiba TEC Corporation.
    • 9.4.10.1. Participant's Overview
    • 9.4.10.2. Financial Performance
    • 9.4.10.3. Product Benchmarking
    • 9.4.10.4. Strategic Initiatives