가입자 데이터 관리 시장 규모, 점유율, 동향 분석 리포트 : 솔루션별, 네트워크 유형별, 용도별, 배포 모드별, 조직 규모별, 지역별, 부문별 예측(2025-2030년)

Subscriber Data Management Market Trends:

The global subscriber data management market size is estimated at USD 7.80 billion in 2024 and is projected to grow at a CAGR of 17.4% from 2025 to 2030. The subscriber data management industry is gaining momentum, driven by several factors, including rising demand for 5G networks and IoT ecosystems is significantly boosting the need for robust subscriber data platforms capable of managing vast, dynamic, and real-time user data across various network slices.

In addition, the increasing shift toward cloud and hybrid cloud deployments is enabling telecom operators to adopt scalable and flexible SDM solutions. However, the high implementation cost of advanced SDM platforms, particularly for small and mid-sized operators, remains a key challenge. The growing demand for fixed mobile convergence (FMC) and VoIP services presents a major growth opportunity for the market.

The increasing demand for 5G networks and Internet of Things (IoT)is a significant driver for the growth of the SDM market. 5G's higher speeds and lower latency create new opportunities across industries, from autonomous vehicles to smart cities. To manage the surge in connected devices and services, operators require robust SDM solutions to ensure efficient data handling, security, and seamless user experiences. For instance, in August 2022, Orange Egypt extended its partnership with Nokia to modernize its SDM infrastructure, ensuring readiness for 5G services and enhancing operational efficiency. This reflects the growing importance of SDM in supporting advanced network architectures and the increased complexity of managing large-scale 5G and IoT ecosystems.

The shift to cloud and hybrid cloud deployments is accelerating the demand for SDM solutions, as these environments offer scalability, flexibility, and efficient real-time data handling. For instance, in January 2025, Microsoft announced a USD 3 billion investment in AI and cloud infrastructure in India, underscoring the rising importance of cloud technologies. This investment is set to enhance regional cloud capacities and accelerate the digital transformation of businesses. As more enterprises transition to cloud-based models, they require robust SDM solutions to securely manage growing volumes of subscriber data, streamline operations, and ensure compliance. Consequently, this shift is driving significant growth in the SDM market as companies seek solutions to meet the demands of modern cloud environments.

The rising demand for fixed mobile convergence (FMC) and VoIP services is creating strong growth opportunities for the SDM industry. FMC enables seamless communication across fixed and mobile networks, while VoIP relies on IP-based voice transmission. Both trends require robust SDM solutions to manage unified subscriber profiles, streamline authentication, and ensure consistent service quality. As operators converge networks to offer flexible, cost-effective communication, the need for scalable SDM systems increases, thereby supporting market growth.

High implementation costs pose a significant restraint in the subscriber data management industry. Deploying advanced SDM systems, especially cloud-native and geo-redundant architectures, can cost millions for large-scale operators. These costs include software licensing, hardware procurement, integration with legacy networks, and data center infrastructure. In addition, cloud migration and network function virtualization demand specialized skill sets, increasing training and operational expenses. For instance,in August 2022, Jazz selected Nokia's SDM software to support over 123 million subscribers and deployed it across four major data centers in Pakistan. While exact figures were undisclosed, such nationwide, cloud-based deployments typically cost between USD 5 million to 20 million. These high upfront costs pose barriers for smaller telecom operators and emerging markets, limiting widespread adoption despite the operational advantages SDM offers.

Global Subscriber Data Management Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global subscriber data management market report based on solution, network type, application, deployment mode, organization size, and region.

• Solution Outlook (Revenue, USD Million, 2018 - 2030)
• Policy Management
• Subscriber Data Federation
• Identity Management
• User Data Repository
• Network Type Outlook (Revenue, USD Million, 2018 - 2030)
• Mobile Networks
• Fixed Networks
• Application Outlook (Revenue, USD Million, 2018 - 2030)
• Mobile
• Fixed Mobile Convergence (FMC)
• Voice over IP (VoIP) and Video over IP
• Other Applications
• Deployment Mode Outlook (Revenue, USD Million, 2018 - 2030)
• On-Premises
• Cloud-Based
• Organization Size Outlook (Revenue, USD Million, 2018 - 2030)
• Small and Medium Enterprises (SMEs)
• Large Enterprises
• Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
• Middle East & Africa (MEA)
  • UAE
  • Kingdom of Saudi Arabia (KSA)
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Subscriber Data Management Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. Subscriber Data Management Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic landscape
    • 3.3.2.3. Social Landscape
    • 3.3.2.4. Technological landscape
    • 3.3.2.5. Environmental Landscape
    • 3.3.2.6. Legal landscape

Chapter 4. Subscriber Data Management Market: Solution Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Subscriber Data Management Market: Solution Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Policy Management
  • 4.3.1. Policy Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Subscriber Data Federation
  • 4.4.1. Subscriber Data Federation Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Identity Management
  • 4.5.1. Identity Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. User Data Repository
  • 4.6.1. User Data Repository Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million

Chapter 5. Subscriber Data Management Market: Network Type Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Subscriber Data Management Market: Network Type Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Mobile Networks
  • 5.3.1. Mobile Networks Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Fixed Networks
  • 5.4.1. Fixed Networks Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Subscriber Data Management Market: By Application Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Subscriber Data Management Market: By Application Movement Analysis, 2024 & 2030 (USD Million)
• 6.3. Mobile
  • 6.3.1. Mobile Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Fixed Mobile Convergence (FMC)
  • 6.4.1. Fixed Mobile Convergence (FMC) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. Voice over IP (VoIP) and Video over IP
  • 6.5.1. Voice over IP (VoIP) and Video over IP Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Other Applications
  • 6.6.1. Other Applications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Subscriber Data Management Market: Deployment Mode Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Subscriber Data Management Market: Deployment Mode Movement Analysis, 2024 & 2030 (USD Million)
• 7.3. On-Premises
  • 7.3.1. On-Premises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.4. Cloud-Based
  • 7.4.1. Cloud-Based Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Subscriber Data Management Market: Organization Size Estimates & Trend Analysis

• 8.1. Segment Dashboard
• 8.2. Subscriber Data Management Market: Network Type Organization Size Analysis, 2024 & 2030 (USD Million)
• 8.3. Small and Medium Enterprises (SMEs)
  • 8.3.1. SMEs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.4. Large Enterprises
  • 8.4.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Subscriber Data Management Market: Regional Estimates & Trend Analysis

• 9.1. Subscriber Data Management Market Share, By Region, 2024 & 2030, USD Million
• 9.2. North America
  • 9.2.1. North America Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.2.2. U.S.
    • 9.2.2.1. U.S. Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.2.3. Canada
    • 9.2.3.1. Canada Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.2.4. Mexico
    • 9.2.4.1. Mexico Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.3. Europe
  • 9.3.1. Europe Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.2. UK
    • 9.3.2.1. UK Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.3. Germany
    • 9.3.3.1. Germany Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.4. France
    • 9.3.4.1. Italy Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.4. Asia Pacific
  • 9.4.1. Asia Pacific Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.2. China
    • 9.4.2.1. China Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.3. Japan
    • 9.4.3.1. Japan Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.4. India
    • 9.4.4.1. India Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.5. South Korea
    • 9.4.5.1. South Korea Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.6. Australia
    • 9.4.6.1. Australia Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.5. Latin America
  • 9.5.1. Latin America Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.5.2. Brazil
    • 9.5.2.1. Brazil Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.6. Middle East and Africa
  • 9.6.1. Middle East and Africa Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6.2. UAE
    • 9.6.2.1. UAE Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6.3. KSA
    • 9.6.3.1. KSA Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6.4. South Africa
    • 9.6.4.1. South Africa Subscriber Data Management Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 10. Competitive Landscape

• 10.1. Company Categorization
• 10.2. Company Market Positioning
• 10.3. Company Heat Map Analysis
• 10.4. Company Profiles/Listing
  • 10.4.1. Telefonaktiebolaget LM Ericsson
    • 10.4.1.1. Participant's Overview
    • 10.4.1.2. Financial Performance
    • 10.4.1.3. Product Benchmarking
    • 10.4.1.4. Strategic Initiatives
  • 10.4.2. Huawei Technologies Co., Ltd.
    • 10.4.2.1. Participant's Overview
    • 10.4.2.2. Financial Performance
    • 10.4.2.3. Product Benchmarking
    • 10.4.2.4. Strategic Initiatives
  • 10.4.3. Nokia Corporation
    • 10.4.3.1. Participant's Overview
    • 10.4.3.2. Financial Performance
    • 10.4.3.3. Product Benchmarking
    • 10.4.3.4. Strategic Initiatives
  • 10.4.4. Oracle Corporation
    • 10.4.4.1. Participant's Overview
    • 10.4.4.2. Financial Performance
    • 10.4.4.3. Product Benchmarking
    • 10.4.4.4. Strategic Initiatives
  • 10.4.5. Cisco Systems, Inc.
    • 10.4.5.1. Participant's Overview
    • 10.4.5.2. Financial Performance
    • 10.4.5.3. Product Benchmarking
    • 10.4.5.4. Strategic Initiatives
  • 10.4.6. Amdocs Limited
    • 10.4.6.1. Participant's Overview
    • 10.4.6.2. Financial Performance
    • 10.4.6.3. Product Benchmarking
    • 10.4.6.4. Strategic Initiatives
  • 10.4.7. Hewlett-Packard Enterprise Company
    • 10.4.7.1. Participant's Overview
    • 10.4.7.2. Financial Performance
    • 10.4.7.3. Product Benchmarking
    • 10.4.7.4. Strategic Initiatives
  • 10.4.8. ZTE Corporation
    • 10.4.8.1. Participant's Overview
    • 10.4.8.2. Financial Performance
    • 10.4.8.3. Product Benchmarking
    • 10.4.8.4. Strategic Initiatives
  • 10.4.9. Samsung Electronics Co., Ltd.
    • 10.4.9.1. Participant's Overview
    • 10.4.9.2. Financial Performance
    • 10.4.9.3. Product Benchmarking
    • 10.4.9.4. Strategic Initiatives
  • 10.4.10. Mavenir Systems, Inc.
    • 10.4.10.1. Participant's Overview
    • 10.4.10.2. Financial Performance
    • 10.4.10.3. Product Benchmarking
    • 10.4.10.4. Strategic Initiatives