미국의 모바일 부가가치 서비스 시장 규모, 점유율, 동향 분석 보고서 : 솔루션별, 최종 용도별, 업계별, 부문 예측(2025-2033년)

U.S. Mobile Value Added Services Market Summary

The U.S. mobile value added services market size was estimated at USD 223.39 billion in 2024 and is projected to reach USD 532.13 billion by 2033, growing at a CAGR of 10.5% from 2025 to 2033. The rollout of 5G across the U.S. significantly enhances the performance of mobile value-added services by enabling ultra-low latency, faster speeds, and greater device connectivity. This drives the adoption of advanced services such as real-time mobile gaming, AR/VR-based infotainment, and high-definition video streaming. U.S. telecom companies are actively leveraging 5G to introduce new VAS experiences, particularly targeting enterprise clients in sectors such as healthcare, logistics, and manufacturing. The high penetration of 5G-compatible devices is expected to further fuel demand for data-intensive VAS offerings.

Mobile financial services are rapidly gaining ground in the U.S. as consumers seek faster, contactless, and more secure ways to transact. Mobile wallets such as Apple Pay and Google Wallet dominate the landscape, with increasing integration into retail, transit, and peer-to-peer payment ecosystems. Telecom providers are forming fintech partnerships to embed financial VAS into mobile platforms, especially targeting underserved and younger demographics. The growing comfort with digital payments post-COVID has made this one of the most promising growth areas within the U.S. mobile value added services industry.

In the U.S., mobile advertising continues to surge, driven by the shift of media consumption to smartphones and the growing effectiveness of AI-driven personalization. Advertisers use location-based services, behavioral analytics, and programmatic ad platforms to deliver more targeted and engaging ads. Telecom carriers are capitalizing on this by offering branded VAS bundles that include sponsored content, app promotions, and real-time marketing alerts. Evolving privacy regulations are driving U.S. companies to invest in consent-based data strategies to balance personalization and compliance, thereby driving the market's growth.

The U.S. market is witnessing strong demand for smart home VAS integrated with IoT, including remote control of appliances, home security, energy management, and health monitoring. Telecom operators are bundling these services with mobile and broadband plans, offering centralized control through mobile apps. Consumer interest in convenience, safety, and energy efficiency is pushing the adoption of such services, especially among homeowners. The expanding IoT ecosystem in the U.S. creates new opportunities for telecom companies through bundled and subscription-based VAS, thereby driving the growth of the market.

With the rise of hybrid and remote work models in the U.S., enterprises increasingly rely on mobile VAS for employee communication, collaboration, and data access. Services such as secure messaging, mobile CRM, video conferencing, and cloud integration are being adopted across industries, including finance, education, and healthcare. U.S. telecom providers are partnering with software vendors to deliver customized enterprise VAS that support productivity and compliance. This trend will continue as organizations prioritize flexibility, security, and mobile-first strategies in their digital transformation efforts.

U.S. Mobile Value Added Services Market Report Segmentation

This report forecasts revenue growth at a country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. mobile value added services market report based on solution, end use and vertical:

• Solution Outlook (Revenue, USD Million, 2021 - 2033)
• Short Messaging Service (SMS)
• Mobile Email & IM
• Mobile Money
• Mobile Advertising
• Location Based Services
• Mobile Infotainment
• Multimedia Messaging Service (MMS)
• End Use Outlook (Revenue, USD Million, 2021 - 2033)
• Consumers
• Enterprises
• Vertical Outlook (Revenue, USD Million, 2021 - 2033)
• BFSI
• Media and Entertainment
• Telecom & IT
• Retail & E-commerce
• Healthcare
• Government
• Others

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. U.S. Mobile Value Added Services Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. U.S. Mobile Value Added Services Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and social landscape
    • 3.3.2.3. Technological landscape

Chapter 4. U.S. Mobile Value Added Services Market: Solution Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. U.S. Mobile Value Added Services Market: Solution Movement Analysis, 2024 & 2033 (USD Million)
• 4.3. Short Messaging Service (SMS)
  • 4.3.1. Short Messaging Service (SMS) Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.4. Mobile Email & IM
  • 4.4.1. Mobile Email & IM Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.5. Mobile Money
  • 4.5.1. Mobile Money Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.6. Mobile Advertising
  • 4.6.1. Mobile Advertising Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.7. Location Based Services
  • 4.7.1. Location Based Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.8. Mobile Infotainment
  • 4.8.1. Mobile Infotainment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.9. Multimedia Messaging Service (MMS)
  • 4.9.1. Multimedia Messaging Service (MMS) Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 5. U.S. Mobile Value Added Services Market: End Use Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. U.S. Mobile Value Added Services Market: End Use Movement Analysis, 2024 & 2033 (USD Million)
• 5.3. Consumers
  • 5.3.1. Consumers Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 5.4. Enterprises
  • 5.4.1. Enterprises Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 6. U.S. Mobile Value Added Services Market: Vertical Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. U.S. Mobile Value Added Services Market: Vertical Movement Analysis, 2024 & 2033 (USD Million)
• 6.3. BFSI
  • 6.3.1. BFSI Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 6.4. Media and Entertainment
  • 6.4.1. Media and Entertainment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 6.5. Telecom & IT
  • 6.5.1. Telecom & IT Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 6.6. Retail & E-commerce
  • 6.6.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 6.7. Healthcare
  • 6.7.1. Healthcare Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 6.8. Government
  • 6.8.1. Government Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 6.9. Others
  • 6.9.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 7. Competitive Landscape

• 7.1. Company Categorization
• 7.2. Company Market Positioning
• 7.3. Company Heat Map Analysis
• 7.4. Company Profiles/Listing
  • 7.4.1. Google
    • 7.4.1.1. Participant's Overview
    • 7.4.1.2. Financial Performance
    • 7.4.1.3. Product Benchmarking
    • 7.4.1.4. Strategic Initiatives
  • 7.4.2. Apple Inc.
    • 7.4.2.1. Participant's Overview
    • 7.4.2.2. Financial Performance
    • 7.4.2.3. Product Benchmarking
    • 7.4.2.4. Strategic Initiatives
  • 7.4.3. AT&T Inc.
    • 7.4.3.1. Participant's Overview
    • 7.4.3.2. Financial Performance
    • 7.4.3.3. Product Benchmarking
    • 7.4.3.4. Strategic Initiatives
  • 7.4.4. Verizon Communications Inc.
    • 7.4.4.1. Participant's Overview
    • 7.4.4.2. Financial Performance
    • 7.4.4.3. Product Benchmarking
    • 7.4.4.4. Strategic Initiatives
  • 7.4.5. Vodafone Group Plc
    • 7.4.5.1. Participant's Overview
    • 7.4.5.2. Financial Performance
    • 7.4.5.3. Product Benchmarking
    • 7.4.5.4. Strategic Initiatives
  • 7.4.6. T-Mobile US
    • 7.4.6.1. Participant's Overview
    • 7.4.6.2. Financial Performance
    • 7.4.6.3. Product Benchmarking
    • 7.4.6.4. Strategic Initiatives
  • 7.4.7. OnMobile Global
    • 7.4.7.1. Participant's Overview
    • 7.4.7.2. Financial Performance
    • 7.4.7.3. Product Benchmarking
    • 7.4.7.4. Strategic Initiatives
  • 7.4.8. Telenity
    • 7.4.8.1. Participant's Overview
    • 7.4.8.2. Financial Performance
    • 7.4.8.3. Product Benchmarking
    • 7.4.8.4. Strategic Initiatives
  • 7.4.9. Comviva Technologies
    • 7.4.9.1. Participant's Overview
    • 7.4.9.2. Financial Performance
    • 7.4.9.3. Product Benchmarking
    • 7.4.9.4. Strategic Initiatives