세계의 자동차 OEM 코팅 시장 규모, 점유율, 동향 분석 보고서 : 제품별, 수지별, 기술별, 용도별, 지역별, 부문별 예측(2025-2030년)

Automotive OEM Coatings Market Summary

The global automotive OEM coatings market size was valued at USD 16.15 billion in 2024 and is projected to reach USD 20.85 billion by 2030, growing at a CAGR of 4.4% from 2025 to 2030. This growth is driven by increasing demand for commercial utility vehicles, a shift toward more efficient transportation, and a rising preference for personal automotive transport, especially in the premium vehicle segment.

In addition, the growing demand for passenger cars and the trend toward lightweight vehicles that offer lower fuel consumption and higher efficiency are creating new opportunities in the global market. Despite challenges such as high raw material costs, strict environmental emission standards, and concerns related to solvent-borne automotive coatings, the market is set to see substantial growth. Furthermore, investments in R&D for alternative production methods, strategic collaborations, and new product launches are expected to drive lucrative opportunities in the global market.

The Asia Pacific region-including countries such as China, India, Japan, and South Korea-dominates the market in terms of consumption. China is one of the largest consumers in the global market. Demand for coatings, particularly in the passenger car segment, is expected to rise in the post-recovery period. This is due to factors such as increasing investment opportunities in the Middle East and Africa, as well as the growing demand for electric vehicles. Rising per capita disposable income, especially in developing economies like China, India, and Thailand, has further propelled demand for passenger cars and, consequently, automotive OEM coatings.

The considerable expansion of the automotive industry, combined with growing demand for commercial utility vehicles and energy-efficient transportation, has significantly contributed to the growth of the automotive OEM coatings industry. The production of new cars, trucks, and other vehicles boosts demand for coatings, as they are essential to the painting and manufacturing process. Overall, demand is driven by increasing vehicle sales, rising disposable incomes, and the broader expansion of the automotive industry. China, as a major consumer, plays a pivotal role in shaping the global market.

Strategic collaborations, acquisitions, and R&D initiatives accelerate innovation, improving durability, faster curing times, and enhanced aesthetic appeal. These efforts align with stricter environmental regulations and meet evolving consumer expectations, thereby driving market growth and positioning companies competitively in a rapidly changing automotive landscape. In September 2024, BASF launched sustainable clearcoats using its innovative ChemCycling technology. These new product lines, made from recycled feedstock, are part of BASF's Glasurit and R-M premium brands, boosting body shop efficiency, and reducing emissions of CO2.

Global Automotive OEM Coatings Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global automotive OEM coatings market report based on product, resin, technology, application, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)
• Clear Coat
• Base Coat
• Primer
• E-coat
• Others
• Resin Outlook (Revenue, USD Million, 2018 - 2030)
• Polyurethane
• Acrylic
• Epoxy
• Others
• Technology Outlook (Revenue, USD Million, 2018 - 2030)
• Solvent-based
• Water-based
• Powder-based
• Others
• Application Outlook (Revenue, USD Million, 2018 - 2030)
• Passenger Cars
• Commercial Vehicles
• Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • U.K.
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
• Latin America
  • Brazil
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Automotive OEM Coatings Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Regulatory Framework
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Industry Challenges
  • 3.4.4. Industry Opportunities
• 3.5. Industry Analysis Tools
  • 3.5.1. Porter's Five Forces Analysis
  • 3.5.2. Macro-environmental Analysis

Chapter 4. Automotive OEM Coatings Market: Product Estimates & Trend Analysis

• 4.1. Product Segment Dashboard
• 4.2. Automotive OEM Coatings Market: Product Movement Analysis & Market Share, 2024 & 2030
• 4.3. Clear Coat
  • 4.3.1. Clear Coat Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Base Coat
  • 4.4.1. Base Coat Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Primer
  • 4.5.1. Primer Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. E-coat
  • 4.6.1. E-coat Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.7. Others
  • 4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Automotive OEM Coatings Market: Resin Estimates & Trend Analysis

• 5.1. Resin Segment Dashboard
• 5.2. Automotive OEM Coatings Market: Resin Movement Analysis & Market Share, 2024 & 2030
• 5.3. Polyurethane
  • 5.3.1. Polyurethane Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Acrylic
  • 5.4.1. Acrylic Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Epoxy
  • 5.5.1. Epoxy Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. Others
  • 5.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Automotive OEM Coatings Market: Technology Estimates & Trend Analysis

• 6.1. Technology Segment Dashboard
• 6.2. Automotive OEM Coatings Market: Technology Movement Analysis & Market Share, 2024 & 2030
• 6.3. Solvent-based
  • 6.3.1. Solvent-based Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Water-based
  • 6.4.1. Water-based Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. Powder-based
  • 6.5.1. Powder-based Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Others
  • 6.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Automotive OEM Coatings Market: Application Estimates & Trend Analysis

• 7.1. Application Segment Dashboard
• 7.2. Automotive OEM Coatings Market: Application Movement Analysis & Market Share, 2024 & 2030
• 7.3. Passenger Cars
  • 7.3.1. Passenger Cars Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.4. Commercial Vehicles
  • 7.4.1. Commercial Vehicles Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Automotive OEM Coatings Market: Regional Estimates & Trend Analysis

• 8.1. Regional Movement Analysis & Market Share, 2024 & 2030
• 8.2. North America
  • 8.2.1. North America Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.2.2. U.S.
    • 8.2.2.1. Key Country Dynamics
    • 8.2.2.2. U.S. Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.2.3. Canada
    • 8.2.3.1. Key Country Dynamics
    • 8.2.3.2. Canada Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.2.4. Mexico
    • 8.2.4.1. Key Country Dynamics
    • 8.2.4.2. Mexico Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• 8.3. Europe
  • 8.3.1. Europe Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.3.2. U.K.
    • 8.3.2.1. Key Country Dynamics
    • 8.3.2.2. U.K. Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.3.3. Germany
    • 8.3.3.1. Key Country Dynamics
    • 8.3.3.2. Germany Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.3.4. France
    • 8.3.4.1. Key Country Dynamics
    • 8.3.4.2. France Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.3.5. Italy
    • 8.3.5.1. Key Country Dynamics
    • 8.3.5.2. Italy Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.3.6. Spain
    • 8.3.6.1. Key Country Dynamics
    • 8.3.6.2. Spain Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.4.2. China
    • 8.4.2.1. Key Country Dynamics
    • 8.4.2.2. China Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.4.3. India
    • 8.4.3.1. Key Country Dynamics
    • 8.4.3.2. India Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.4.4. Japan
    • 8.4.4.1. Key Country Dynamics
    • 8.4.4.2. Japan Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.4.5. South Korea
    • 8.4.5.1. Key Country Dynamics
    • 8.4.5.2. South Korea Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• 8.5. Latin America
  • 8.5.1. Latin America Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.5.2. Brazil
    • 8.5.2.1. Key Country Dynamics
    • 8.5.2.2. Brazil Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.5.3. Argentina
    • 8.5.3.1. Key Country Dynamics
    • 8.5.3.2. Argentina Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• 8.6. Middle East & Africa
  • 8.6.1. Middle East & Africa Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.6.2. South Africa
    • 8.6.2.1. Key Country Dynamics
    • 8.6.2.2. South Africa Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 8.6.3. Saudi Arabia
    • 8.6.3.1. Key Country Dynamics
    • 8.6.3.2. Saudi Arabia Automotive OEM Coatings Market Estimates & Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Automotive OEM Coatings Market - Competitive Landscape

• 9.1. Recent Developments & Impact Analysis, By Key Market Participants
• 9.2. Company Categorization
• 9.3. Company Heat Map
• 9.4. Position Analysis, 2024
• 9.5. Strategy Mapping
  • 9.5.1. Expansion
  • 9.5.2. Mergers & Acquisition
  • 9.5.3. Partnerships & Collaborations
  • 9.5.4. New Product Launches
  • 9.5.5. Research and Development
• 9.6. Company Profiles
  • 9.6.1. BASF
    • 9.6.1.1. Participant's Overview
    • 9.6.1.2. Financial Performance
    • 9.6.1.3. Product Benchmarking
    • 9.6.1.4. Recent Developments
  • 9.6.2. PPG Industries, Inc.
    • 9.6.2.1. Participant's Overview
    • 9.6.2.2. Financial Performance
    • 9.6.2.3. Product Benchmarking
    • 9.6.2.4. Recent Developments
  • 9.6.3. Nippon Paint Holdings Co., Ltd.
    • 9.6.3.1. Participant's Overview
    • 9.6.3.2. Financial Performance
    • 9.6.3.3. Product Benchmarking
    • 9.6.3.4. Recent Developments
  • 9.6.4. Akzo Nobel N.V.
    • 9.6.4.1. Participant's Overview
    • 9.6.4.2. Financial Performance
    • 9.6.4.3. Product Benchmarking
    • 9.6.4.4. Recent Developments
  • 9.6.5. Axalta Coating Systems, LLC
    • 9.6.5.1. Participant's Overview
    • 9.6.5.2. Financial Performance
    • 9.6.5.3. Product Benchmarking
    • 9.6.5.4. Recent Developments
  • 9.6.6. Berger Paints India Ltd
    • 9.6.6.1. Participant's Overview
    • 9.6.6.2. Financial Performance
    • 9.6.6.3. Product Benchmarking
    • 9.6.6.4. Recent Developments
  • 9.6.7. Kansai Paint Co., Ltd.
    • 9.6.7.1. Participant's Overview
    • 9.6.7.2. Financial Performance
    • 9.6.7.3. Product Benchmarking
    • 9.6.7.4. Recent Developments
  • 9.6.8. The Sherwin-Williams Company
    • 9.6.8.1. Participant's Overview
    • 9.6.8.2. Financial Performance
    • 9.6.8.3. Product Benchmarking
    • 9.6.8.4. Recent Developments
  • 9.6.9. KCC CORPORATION
    • 9.6.9.1. Participant's Overview
    • 9.6.9.2. Financial Performance
    • 9.6.9.3. Product Benchmarking
    • 9.6.9.4. Recent Developments
  • 9.6.10. Covestro AG
    • 9.6.10.1. Participant's Overview
    • 9.6.10.2. Financial Performance
    • 9.6.10.3. Product Benchmarking
    • 9.6.10.4. Recent Developments