온라인 식료품 시장 규모, 점유율, 동향 분석 보고서 : 제품 유형별, 지역별, 부문별 예측(2025-2033년)

Online Grocery Market Summary

The global online grocery market size was estimated at USD 67.64 billion in 2024 and is projected to reach USD 992.35 billion by 2033, growing at a CAGR of 36.8% from 2025 to 2033. The increasing penetration of smartphones and internet connectivity across urban and semi-urban regions is the key growth driver.

With growing digital literacy and the widespread adoption of mobile apps, consumers are shifting toward more convenient shopping formats. Enhanced user interfaces, real-time inventory visibility, and secure payment gateways are facilitating a seamless grocery shopping experience, accelerating the digital transition in daily consumer behavior. The rising demand for convenience and time-saving solutions among working professionals and busy households is propelling the growth of online grocery platforms. The ability to avoid crowded stores, long checkout queues, and travel time, especially in metro cities, has driven consumers to opt for doorstep delivery of groceries. Features such as flexible delivery slots, quick reordering, and subscription models have further enhanced consumer engagement and retention.

For instance, in August 2024, Amazon.com, Inc. introduced a new annual grocery delivery subscription plan exclusively for Prime members and expanded its discounted subscription offering to include all Prime Access members. This move follows the positive response to the grocery subscription service, which launched in April. The plan provides unlimited grocery deliveries for orders over USD 35 from Amazon Fresh, Whole Foods Market, and a variety of local and specialty grocery retailers available on Amazon.com.

Changing lifestyle and consumption patterns, especially post-pandemic, have significantly influenced the online grocery sector. The growing awareness of hygiene and safety, preference for contactless transactions, and the habit formation of online ordering during COVID-19 have led to sustained usage. Consumers have also become more inclined to purchase fresh produce, dairy, organic, and health-focused items through online channels due to greater trust in quality assurance and traceability.

Global Online Grocery Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the online grocery market report based on product type and region:

• Product Type Outlook (Revenue, USD Billion, 2021 - 2033)
• Fresh Produce
• Breakfast & Dairy
• Snacks & Beverages
• Meat & Seafood
• Staples & Cooking Essentials
• Others
• Regional Outlook (Revenue, USD Billion, 2021 - 2033)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Methodology segmentation & scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Online Grocery Variables, Trends & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Drivers Analysis
  • 3.3.2. Market Restraints Analysis
  • 3.3.3. Industry Opportunities
• 3.4. Online Grocery Analysis Tools
  • 3.4.1. Porter's Analysis
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political landscape
    • 3.4.2.2. Economic and Social landscape
    • 3.4.2.3. Technological landscape
    • 3.4.2.4. Environmental landscape
    • 3.4.2.5. Legal landscape

Chapter 4. Online Grocery Market: Product Type Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Online Grocery: Product Type Movement Analysis, 2024 & 2033 (USD Billion)
• 4.3. Fresh Produce
  • 4.3.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 4.4. Breakfast & Dairy
  • 4.4.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 4.5. Snacks & Beverages
  • 4.5.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 4.6. Meat & Seafood
  • 4.6.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 4.7. Staples & Cooking Essentials
  • 4.7.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 4.8. Others
  • 4.8.1. Market Size Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 5. Online Grocery Market: Regional Estimates & Trend Analysis

• 5.1. Online Grocery Share, By Region, 2024 & 2033 (USD Billion)
• 5.2. North America
  • 5.2.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 5.2.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.2.3. U.S.
    • 5.2.3.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.2.3.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.2.4. Canada
    • 5.2.4.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.2.4.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.2.5. Mexico
    • 5.2.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.2.5.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
• 5.3. Europe
  • 5.3.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 5.3.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.3.3. UK
    • 5.3.3.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.3.3.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.3.4. Germany
    • 5.3.4.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.3.4.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.3.5. France
    • 5.3.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.3.5.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
• 5.4. Asia Pacific
  • 5.4.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 5.4.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.4.3. China
    • 5.4.3.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.4.3.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.4.4. India
    • 5.4.4.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.4.4.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.4.5. Japan
    • 5.4.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.4.5.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.4.6. Australia
    • 5.4.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.4.6.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.4.7. South Korea
    • 5.4.7.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.4.7.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
• 5.5. Latin America
  • 5.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 5.5.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.5.3. Brazil
    • 5.5.3.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.5.3.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
• 5.6. Middle East & Africa
  • 5.6.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 5.6.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.6.3. Saudi Arabia
    • 5.6.3.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.6.3.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.6.4. UAE
    • 5.6.4.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.6.4.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)
  • 5.6.5. South Africa
    • 5.6.5.1. Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
    • 5.6.5.2. Market estimates and forecast by product type, 2021 - 2033 (USD Billion)

Chapter 6. Competitive Landscape

• 6.1. Recent Developments & Impact Analysis by Key Market Participants
• 6.2. Company Categorization
• 6.3. Company Market Share Analysis
• 6.4. Company Heat Map Analysis
• 6.5. Strategy Mapping
  • 6.5.1. Expansion
  • 6.5.2. Mergers & Acquisition
  • 6.5.3. Partnerships & Collaborations
  • 6.5.4. New Product Launches
  • 6.5.5. Research And Development
• 6.6. Company Profiles
  • 6.6.1. AEON Next Co., Ltd.
    • 6.6.1.1. Participant's Overview
    • 6.6.1.2. Financial Performance
    • 6.6.1.3. Product Benchmarking
    • 6.6.1.4. Recent Developments
  • 6.6.2. Alibaba.com
    • 6.6.2.1. Participant's Overview
    • 6.6.2.2. Financial Performance
    • 6.6.2.3. Product Benchmarking
    • 6.6.2.4. Recent Developments
  • 6.6.3. Amazon.com, Inc.
    • 6.6.3.1. Participant's Overview
    • 6.6.3.2. Financial Performance
    • 6.6.3.3. Product Benchmarking
    • 6.6.3.4. Recent Developments
  • 6.6.4. Blink Commerce Private Limited
    • 6.6.4.1. Participant's Overview
    • 6.6.4.2. Financial Performance
    • 6.6.4.3. Product Benchmarking
    • 6.6.4.4. Recent Developments
  • 6.6.5. Instacart
    • 6.6.5.1. Participant's Overview
    • 6.6.5.2. Financial Performance
    • 6.6.5.3. Product Benchmarking
    • 6.6.5.4. Recent Developments
  • 6.6.6. JD.com, Inc.
    • 6.6.6.1. Participant's Overview
    • 6.6.6.2. Financial Performance
    • 6.6.6.3. Product Benchmarking
    • 6.6.6.4. Recent Developments
  • 6.6.7. Nature's Basket Limited.
    • 6.6.7.1. Participant's Overview
    • 6.6.7.2. Financial Performance
    • 6.6.7.3. Product Benchmarking
    • 6.6.7.4. Recent Developments
  • 6.6.8. Ebates Performance Marketing Inc., d/b/a Rakuten Rewards
    • 6.6.8.1. Participant's Overview
    • 6.6.8.2. Financial Performance
    • 6.6.8.3. Product Benchmarking
    • 6.6.8.4. Recent Developments
  • 6.6.9. Reliance Industries Limited (JioMart)
    • 6.6.9.1. Participant's Overview
    • 6.6.9.2. Financial Performance
    • 6.6.9.3. Product Benchmarking
    • 6.6.9.4. Recent Developments
  • 6.6.10. Supermarket Grocery Supplies Pvt. Ltd.
    • 6.6.10.1. Participant's Overview
    • 6.6.10.2. Financial Performance
    • 6.6.10.3. Product Benchmarking
    • 6.6.10.4. Recent Developments
  • 6.6.11. Target Brands, Inc.
    • 6.6.11.1. Participant's Overview
    • 6.6.11.2. Financial Performance
    • 6.6.11.3. Product Benchmarking
    • 6.6.11.4. Recent Developments
  • 6.6.12. Tesco.com
    • 6.6.12.1. Participant's Overview
    • 6.6.12.2. Financial Performance
    • 6.6.12.3. Product Benchmarking
    • 6.6.12.4. Recent Developments
  • 6.6.13. The Kroger Co.
    • 6.6.13.1. Participant's Overview
    • 6.6.13.2. Financial Performance
    • 6.6.13.3. Product Benchmarking
    • 6.6.13.4. Recent Developments
  • 6.6.14. Walmart
    • 6.6.14.1. Participant's Overview
    • 6.6.14.2. Financial Performance
    • 6.6.14.3. Product Benchmarking
    • 6.6.14.4. Recent Developments