세계의 방송 장비 시장 규모, 점유율, 동향 분석 보고서 : 제품별, 기술별, 용도별, 지역별, 부문 예측(2025-2033년)

Broadcast Equipment Market Summary

The global broadcast equipment market size was estimated at USD 5.35 billion in 2024 and is projected to reach USD 9.38 billion by 2033, growing at a CAGR of 6.8% from 2025 to 2033. The market is witnessing strong momentum due to the growing appetite for high-definition and ultra-high-definition (UHD/4K) content.

Viewers today expect immersive, crystal-clear video quality across platforms, prompting broadcasters to upgrade their infrastructure. This shift has led to widespread investment in advanced encoders, video servers, and cameras capable of supporting higher resolutions. Sports and live event broadcasting especially require precision and clarity, further boosting demand. Broadcasters are also exploring High Dynamic Range (HDR) technology to enhance visual depth and color accuracy. As consumer expectations evolve, so does the pressure to deliver premium-quality visuals.

Traditional broadcast workflows are increasingly giving way to IP-based systems, offering greater flexibility and scalability. By shifting from hardware-centric models to software-defined, IP-enabled environments, broadcasters can reduce operational complexity and costs. This trend is especially relevant in remote and live production settings, where IP infrastructure allows real-time collaboration across geographies. IP-based switches and video routers are becoming core components of modern broadcast studios. As 5G and high-speed connectivity become more prevalent, IP-driven solutions will only gain ground. This transformation is reshaping how content is captured, processed, and distributed.

The explosive rise of OTT platforms such as Netflix, YouTube, and Amazon Prime Video is reshaping the demand curve for broadcast equipment. Unlike traditional broadcasters, OTT players require flexible, cloud-friendly tools that enable fast encoding, transcoding, and delivery of video content across devices. As a result, vendors are developing equipment that supports hybrid workflows, capable of servicing both linear TV and IP-based streaming formats. The need for real-time analytics, adaptive bitrate streaming, and content protection further expands the equipment scope. This evolution has created a parallel demand from broadcasters to remain competitive in a streaming-first world.

The pandemic accelerated a shift toward remote and virtual production, and this trend has now become permanent. Broadcasters are investing in solutions that enable camera control, editing, and switching from offsite locations. This has led to growing adoption of cloud-native broadcast equipment and software, enabling cost-effective and agile production workflows. Virtual studios and augmented reality (AR) overlays are also being integrated to enhance visual storytelling. The need to maintain production continuity without physical studio presence has pushed broadcasters to rethink traditional setups. As the industry matures, remote workflows are proving to be not only feasible but also efficient.

Artificial Intelligence is playing an increasingly pivotal role in broadcast operations. From automated camera tracking to real-time content tagging and speech-to-text conversion, AI is streamlining workflows. Broadcasters are using AI-powered tools to analyze viewer behavior and personalize content delivery, which enhances engagement. In the backend, automation is reducing manual intervention in tasks like asset management and video editing. As broadcasters manage larger volumes of content, intelligent systems offer faster processing and better decision-making support.

Global Broadcast Equipment Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global broadcast equipment market report based on product, technology, application, and region:

• Product Outlook (Revenue, USD Million, 2021 - 2033)
• Dish Antennas
• Switches
• Video Servers
• Encoders
• Transmitters and Repeaters
• Others
• Technology Outlook (Revenue, USD Million, 2021 - 2033)
• Analog Broadcasting
• Digital Broadcasting
• Application Outlook (Revenue, USD Million, 2021 - 2033)
• Television
• Radio
• Regional Outlook (Revenue, USD Million, 2021 - 2033)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
• Middle East & Africa (MEA)
  • United Arab Emirates (UAE)
  • Kingdom of Saudi Arabia (KSA)
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Broadcast Equipment Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. Broadcast Equipment Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic landscape
    • 3.3.2.3. Social landscape
    • 3.3.2.4. Technological landscape
    • 3.3.2.5. Environmental landscape
    • 3.3.2.6. Legal landscape

Chapter 4. Broadcast Equipment Market: Product Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Broadcast Equipment Market: Product Movement Analysis, USD Million, 2024 & 2033
• 4.3. Dish Antennas
  • 4.3.1. Dish Antennas Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.4. Switches
  • 4.4.1. Switches Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.5. Video Server
  • 4.5.1. Video Server Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.6. Encoders
  • 4.6.1. Encoders Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.7. Transmitters and Repeaters
  • 4.7.1. Transmitters and Repeaters Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 4.8. Others
  • 4.8.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 5. Broadcast Equipment Market: Technology Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Broadcast Equipment Market: Technology Movement Analysis, USD Million, 2024 & 2033
• 5.3. Analog Broadcasting
  • 5.3.1. Analog Broadcasting Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 5.4. Digital Broadcasting
  • 5.4.1. Digital Broadcasting Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 6. Broadcast Equipment Market: Application Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Broadcast Equipment Market: Application Movement Analysis, USD Million, 2024 & 2033
• 6.3. Television
  • 6.3.1. Television Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
• 6.4. Radio
  • 6.4.1. Radio Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 7. Broadcast Equipment Market: Regional Estimates & Trend Analysis

• 7.1. Broadcast Equipment Market Share, By Region, 2024 & 2033, USD Million
• 7.2. North America
  • 7.2.1. North America Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.2.2. U.S.
    • 7.2.2.1. U.S. Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.2.3. Canada
    • 7.2.3.1. Canada Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.2.4. Mexico
    • 7.2.4.1. Mexico Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 7.3. Europe
  • 7.3.1. Europe Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.3.2. UK
    • 7.3.2.1. UK Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.3.3. Germany
    • 7.3.3.1. Germany Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.3.4. France
    • 7.3.4.1. France Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 7.4. Asia Pacific
  • 7.4.1. Asia Pacific Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4.2. China
    • 7.4.2.1. China Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4.3. Japan
    • 7.4.3.1. Japan Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4.4. India
    • 7.4.4.1. India Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4.5. South Korea
    • 7.4.5.1. South Korea Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4.6. Australia
    • 7.4.6.1. Australia Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 7.5. Latin America
  • 7.5.1. Latin America Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.5.2. Brazil
    • 7.5.2.1. Brazil Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 7.6. Middle East and Africa
  • 7.6.1. Middle East and Africa Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.6.2. UAE
    • 7.6.2.1. UAE Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.6.3. KSA
    • 7.6.3.1. KSA Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.6.4. South Africa
    • 7.6.4.1. South Africa Broadcast Equipment Market Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 8. Competitive Landscape

• 8.1. Company Categorization
• 8.2. Company Market Positioning
• 8.3. Company Heat Map Analysis
• 8.4. Company Profiles/Listing
  • 8.4.1. Harmonic Inc.
    • 8.4.1.1. Participant's Overview
    • 8.4.1.2. Financial Performance
    • 8.4.1.3. Product Benchmarking
    • 8.4.1.4. Strategic Initiatives
  • 8.4.2. Telefonaktiebolaget LM Ericsson
    • 8.4.2.1. Participant's Overview
    • 8.4.2.2. Financial Performance
    • 8.4.2.3. Product Benchmarking
    • 8.4.2.4. Strategic Initiatives
  • 8.4.3. Grass Valley
    • 8.4.3.1. Participant's Overview
    • 8.4.3.2. Financial Performance
    • 8.4.3.3. Product Benchmarking
    • 8.4.3.4. Strategic Initiatives
  • 8.4.4. Cisco Systems Inc
    • 8.4.4.1. Participant's Overview
    • 8.4.4.2. Financial Performance
    • 8.4.4.3. Product Benchmarking
    • 8.4.4.4. Strategic Initiatives
  • 8.4.5. Datum Systems
    • 8.4.5.1. Participant's Overview
    • 8.4.5.2. Financial Performance
    • 8.4.5.3. Product Benchmarking
    • 8.4.5.4. Strategic Initiatives
  • 8.4.6. OMB Broadcast
    • 8.4.6.1. Participant's Overview
    • 8.4.6.2. Financial Performance
    • 8.4.6.3. Product Benchmarking
    • 8.4.6.4. Strategic Initiatives
  • 8.4.7. EVS Broadcast Equipment SA
    • 8.4.7.1. Participant's Overview
    • 8.4.7.2. Financial Performance
    • 8.4.7.3. Product Benchmarking
    • 8.4.7.4. Strategic Initiatives
  • 8.4.8. Clyde Broadcast
    • 8.4.8.1. Participant's Overview
    • 8.4.8.2. Financial Performance
    • 8.4.8.3. Product Benchmarking
    • 8.4.8.4. Strategic Initiatives
  • 8.4.9. Global Invacom Group Limited
    • 8.4.9.1. Participant's Overview
    • 8.4.9.2. Financial Performance
    • 8.4.9.3. Product Benchmarking
    • 8.4.9.4. Strategic Initiatives
  • 8.4.10. Sencore
    • 8.4.10.1. Participant's Overview
    • 8.4.10.2. Financial Performance
    • 8.4.10.3. Product Benchmarking
    • 8.4.10.4. Strategic Initiatives