미국의 이벤트 관리 시장 규모, 점유율, 동향 분석 보고서 : 이벤트 유형별, 서비스별, 배포 모드별, 부문 예측(2025-2033년)

U.S. Event Management Market Trends:

The U.S. event management market size was estimated at USD 285.18 billion in 2024 and is projected to reach USD 471.44 billion by 2033, growing at a CAGR of 5.7% from 2025 to 2033. This growth is being driven by rising corporate demand for conferences, trade shows, and brand-building events; higher consumer spending on weddings and social celebrations; accelerated adoption of technology such as event management software, hybrid platforms, and AI-based analytics; and the widespread outsourcing of event services for cost efficiency and expertise.

The post-pandemic revival of in-person gatherings has been driving momentum in the U.S. event management industry, supported by a growing emphasis on sustainability and the continued adoption of hybrid formats for broader reach. This recovery is reflected in attendee sentiment, as 65% of U.S. participants reported feeling happy after attending events, and 55% said they left feeling energized, showing that live and hybrid gatherings not only meet practical needs but also deliver strong emotional and experiential value.

Personalization and immersive experiences are being prioritized in the market to enhance attendee engagement and satisfaction. Events are increasingly designed to move beyond traditional formats by incorporating experiential elements such as gamification, interactive installations, and immersive technologies like augmented and virtual reality. These approaches create memorable, tailored experiences that resonate with participants, strengthen brand connections, and encourage deeper audience involvement, reflecting a broader shift toward experience-driven event strategies.

Sustainability initiatives are increasingly being embedded in U.S. event design and execution, with organizers emphasizing green venues, reduced carbon footprints, waste management, and the use of sustainable materials. For example, the Greenbuild International Conference and Expo, hosted annually in the U.S., has implemented carbon offsetting, zero-waste strategies, and partnerships with eco-certified venues to minimize environmental impact. Such initiatives reflect a broader industry trend where sustainability is a regulatory or ethical priority and a key factor in enhancing brand reputation and meeting attendee expectations.

Data analytics and AI-driven decision-making are increasingly being leveraged in the event management industry to enhance efficiency and outcomes. According to the 2023 data, the number of AI-focused events in the U.S. experienced nearly a 4x increase. Organizers can gain actionable insights that inform event programming, personalize marketing strategies, and improve real-time engagement by analyzing attendee behavior, preferences, and sentiment. Predictive analytics and AI tools are also being applied to forecast attendance, optimize resource allocation, and refine content delivery, resulting in more targeted, impactful, and data-backed event experiences.

U.S. Event Management Market Report Segmentation

This report forecasts revenue growth at the country's level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. event management market report by event type, service, and delivery mode:

• Event Type Outlook (Revenue, USD Billion, 2021 - 2033)
• MICE
• Weddings
• Social Events
• Sports Events
• Music & Entertainment Events
• Art & Cultural Events
• Political & Government Events
• Festivals & Fairs
• Service Outlook (Revenue, USD Billion, 2021 - 2033)
• Event Planning & Coordination
• Event Production & Technical Services
• Event Marketing & Promotion
• Venue Sourcing & Logistics Management
• Registration, Ticketing & Attendee Management
• Others
• Delivery Mode Outlook (Revenue, USD Billion, 2021 - 2033)
• In-Person
• Virtual
• Hybrid

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Type & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Event Type Outlook
• 2.3. Service Outlook
• 2.4. Delivery Mode Outlook
• 2.5. Industry Vertical Outlook
• 2.6. Competitive Landscape Snapshot

Chapter 3. U.S. Event Management Market Variables and Trends

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Delivery Mode Analysis and Trends
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends and Preferences
• 4.3. Factors Affecting Buying Decision
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. U.S. Event Management Market: Event Type Estimates & Trend Analysis

• 5.1. U.S. Event Management Market, By Event Type: Key Takeaways
• 5.2. Event Type Movement Analysis & Market Share, 2024 & 2033
• 5.3. Market Estimates & Forecasts, By Event Type, 2021 - 2033 (USD Billion)
  • 5.3.1. MICE
    • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 5.3.2. Weddings
    • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 5.3.3. Social Events
    • 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 5.3.4. Sports Events
    • 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 5.3.5. Music and Entertainment Events
    • 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 5.3.6. Art and Cultural Events
    • 5.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 5.3.7. Political and Government Events
    • 5.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 5.3.8. Festivals and fairs
    • 5.3.8.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 6. U.S. Event Management Market: Service Estimates & Trend Analysis

• 6.1. U.S. Event Management Market, By Service: Key Takeaways
• 6.2. Service Movement Analysis & Market Share, 2024 & 2033
• 6.3. Market Estimates & Forecasts, By Service, 2021 - 2033 (USD Billion)
  • 6.3.1. Event Planning and Coordination
    • 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 6.3.2. Event Production & Technical Services
    • 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 6.3.3. Event Marketing & Promotion
    • 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 6.3.4. Venue Sourcing & Logistics Management
    • 6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 6.3.5. Registration, Ticketing & Attendee Management
    • 6.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 6.3.6. Others
    • 6.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 7. U.S. Event Management Market: Delivery Mode Estimates & Trend Analysis

• 7.1. U.S. Event Management Market, By Delivery Mode: Key Takeaways
• 7.2. Delivery Mode Movement Analysis & Market Share, 2024 & 2033
• 7.3. Market Estimates & Forecasts, By Delivery Mode, 2021 - 2033 (USD Billion)
  • 7.3.1. In-Person
    • 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 7.3.2. Virtual
    • 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  • 7.3.3. Hybrid
    • 7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 8. U.S. Event Management Market: Competitive Analysis

• 8.1. Recent Developments & Impact Analysis by Key Market Participants
• 8.2. Company Categorization
• 8.3. Participant's Overview
• 8.4. Financial performance
• 8.5. Product Benchmarking
• 8.6. Company Market Share Analysis, 2024 (%)
• 8.7. Company Heat Map Analysis, 2024
• 8.8. Strategy Mapping
• 8.9. Company Profiles
  • 8.9.1. MKG Productions, LLC.
    • 8.9.1.1. Company Overview
    • 8.9.1.2. Financial performance
    • 8.9.1.3. Service Portfolios
    • 8.9.1.4. Strategic Initiatives
  • 8.9.2. Maritz Holdings Inc.
    • 8.9.2.1. Company Overview
    • 8.9.2.2. Financial performance
    • 8.9.2.3. Service Portfolios
    • 8.9.2.4. Strategic Initiatives
  • 8.9.3. EA Collective, LLC
    • 8.9.3.1. Company Overview
    • 8.9.3.2. Financial performance
    • 8.9.3.3. Service Portfolios
    • 8.9.3.4. Strategic Initiatives
  • 8.9.4. BCD Travel Services B.V.
    • 8.9.4.1. Company Overview
    • 8.9.4.2. Financial performance
    • 8.9.4.3. Service Portfolios
    • 8.9.4.4. Strategic Initiatives
  • 8.9.5. EGG Events
    • 8.9.5.1. Company Overview
    • 8.9.5.2. Financial performance
    • 8.9.5.3. Service Portfolios
    • 8.9.5.4. Strategic Initiatives
  • 8.9.6. George P. Johnson Company
    • 8.9.6.1. Company Overview
    • 8.9.6.2. Financial performance
    • 8.9.6.3. Service Portfolios
    • 8.9.6.4. Strategic Initiatives
  • 8.9.7. Event Solutions
    • 8.9.7.1. Company Overview
    • 8.9.7.2. Financial performance
    • 8.9.7.3. Service Portfolios
    • 8.9.7.4. Strategic Initiatives
  • 8.9.8. Eventive LLC
    • 8.9.8.1. Company Overview
    • 8.9.8.2. Financial performance
    • 8.9.8.3. Service Portfolios
    • 8.9.8.4. Strategic Initiatives
  • 8.9.9. TeamOut
    • 8.9.9.1. Company Overview
    • 8.9.9.2. Financial performance
    • 8.9.9.3. Service Portfolios
    • 8.9.9.4. Strategic Initiatives
  • 8.9.10. AMP Event Group
    • 8.9.10.1. Company Overview
    • 8.9.10.2. Financial performance
    • 8.9.10.3. Service Portfolios
    • 8.9.10.4. Strategic Initiatives