|
시장보고서
상품코드
2152671
증강 분석 시장 규모, 점유율 및 동향에 관한 분석 보고서 : 구성 요소별, 산업별, 기업 규모별, 도입 형태별, 지역별 및 부문별 예측(2026년-2033년)Augmented Analytics Market Size, Share & Trends Analysis Report By Component (Software, Services), By Vertical (BFSI, Government), By Enterprise Size, Deployment Type, By Region, And Segment Forecasts, 2026 - 2033 |
||||||
2025년 세계 증강 분석 시장 규모는 284억 달러로 평가되었고, 2026년 364억 달러에서 2033년에는 2,048억 달러로 성장할 것으로 예상되며, 2026-2033년 연평균 성장률(CAGR)은 28.0%를 기록할 것으로 전망됩니다.
북미가 시장을 주도하고 있으며, 2025년에는 매출 점유율의 41.5%를 차지했습니다. 복잡한 데이터의 양이 증가하고 있는 점, 고급 분석 도구의 도입이 진행되고 있는 점, 그리고 인공지능(AI)의 발전이 시장 성장을 견인하고 있습니다. 조직이 계속해서 대규모의 복잡한 데이터 세트를 생성함에 따라, 이 데이터를 효과적으로 처리하고 그로부터 인사이트를 도출할 수 있는 고급 분석 솔루션에 대한 수요가 매우 높아지고 있습니다. 데이터 생성 속도가 급속히 빨라짐에 따라, 조직들은 데이터 전처리 및 분석을 자동화하는 도구를 요구하게 되었으며, 이를 통해 시기적절하고 정확한 의사결정이 가능해졌습니다.
인공지능(AI), 머신러닝(ML), 자연어 처리(NLP)와 같은 첨단 기술의 도입도 시장 성장을 뒷받침하고 있습니다. 이러한 기술은 데이터 처리를 자동화하여 사용자가 고도의 기술적 전문 지식 없이도 실행 가능한 인사이트를 얻을 수 있도록 합니다. 이러한 분석의 민주화는 의사결정 과정의 개선과 각 시장에서 경쟁 우위를 확보하고자 하는 대기업뿐만 아니라 중소기업(SME)에게도 특히 매력적입니다.
또한, 업종을 불문하고 진행 중인 디지털 전환으로 인해 고도화된 분석 솔루션에 대한 수요가 증가하고 있습니다. 조직들은 디지털 전환을 추진하는 과정에서 의사결정을 개선하고 시장에서 경쟁 우위를 확보하기 위해 증강 분석을 활용하고 있습니다. 이는 특히 여행 및 호스피탈리티 업계 등에서 두드러지며, 증강 분석을 활용하여 고객에게 업셀링 및 크로스셀링을 위한 최적의 맞춤형 제안을 찾아내고 있습니다.
자주 묻는 질문
목차
제1장 조사 방법 및 범위
제2장 요약
제3장 증강 분석 시장 : 변수, 동향, 범위
- 시장 개요 및 향후 전망
- 시장 규모 및 성장 전망
- 시장 역학
- 증강 분석 시장 분석 도구
제4장 증강 분석 시장 : 구성 요소별 추정 및 동향 분석
- 증강 분석 시장 : 구성 요소별 동향 분석, 2023&2030년
- 소프트웨어
- 서비스
제5장 증강 분석 시장 : 기업 규모별 추정 및 동향 분석
- 증강 분석 시장 : 기업 규모별 동향 분석, 2023&2030년
- 중소기업(SME)
- 대기업
제6장 증강 분석 시장 : 전개 유형별 추정 및 동향 분석
- 증강 분석 시장 : 전개 유형별 동향 분석, 2023&2030년
- 클라우드
- On-Premise
제7장 증강 분석 시장 : 산업별 추정 및 동향 분석
- 증강 분석 시장 : 업종별 동향 분석, 2023&2030년
- 소매 및 전자상거래
- 헬스케어
- 은행/금융서비스/보험(BFSI)
- IT 및 통신
- 제조업
- 정부
- 에너지 및 유틸리티
- 기타
제8장 증강 분석 시장 : 지역별 추정 및 동향 분석
- 증강 분석 시장 지역별 점유율, 2023년&2030년
- 북미
- 미국
- 캐나다
- 멕시코
- 유럽
- 영국
- 독일
- 프랑스
- 아시아태평양
- 일본
- 중국
- 인도
- 호주
- 한국
- 라틴아메리카
- 브라질
- 중동 및 아프리카
- 남아프리카
- 사우디아라비아
- 아랍에미리트(UAE)
제9장 경쟁 현황
- 주요 시장 진출기업들의 최근 동향 및 영향 분석
- 기업 분류
- 기업 히트맵 분석
- 기업 프로파일
- Cloud Software Group, Inc.
- International Business Machines Corporation
- Microsoft
- MicroStrategy Incorporated
- Oracle
- QlikTech International AB
- Salesforce, Inc.
- SAP SE
- SAS Institute Inc.
- Sisense Ltd.
- ThoughtSpot Inc.
The global augmented analytics market size was valued at USD 28.4 billion in 2025 and is projected to grow from USD 36.4 billion in 2026 to USD 204.8 billion in 2033, at a CAGR of 28.0% from 2026 to 2033. The North America dominated the market, accounting for a revenue share of 41.5% in 2025. The increasing volume of complex data, the growing adoption of advanced analytics tools, and advances in artificial intelligence are driving the market. As organizations continue to generate large, complex datasets, the need for advanced analytics solutions that can effectively handle and derive insights from this data is paramount. The rapid pace of data generation is pushing organizations to seek tools to automate data preparation and analysis, enabling them to make informed decisions in a timely manner.
The adoption of advanced technologies such as artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) is also driving market growth. These technologies automate data processing and enable users to gain actionable insights without requiring extensive technical expertise. This democratization of analytics is particularly attractive to small and medium enterprises (SMEs) as well as large corporations, who are looking to improve their decision-making processes and gain a competitive edge in their respective markets.
Furthermore, the ongoing digital transformation across industries is leading to increased demand for advanced analytics solutions. As organizations undergo digital transformation, they are leveraging augmented analytics to improve decision-making and gain a competitive edge in their markets. This is particularly evident in industries such as travel and hospitality, where augmented analytics is being used to discover the best personalized deals for upselling or cross-selling clients.
Global Augmented Analytics Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global augmented analytics market report based on component, enterprise size, deployment type, vertical, and region:
- Component Outlook (Revenue, USD Million, 2021 - 2033)
Software
Services
- Enterprise Size Outlook (Revenue, USD Billion, 2021 - 2033)
Small & Medium-sized Enterprises (SMEs)
Large Enterprises
- Deployment Type Outlook (Revenue, USD Billion, 2021 - 2033)
Cloud
On-premise
- Vertical Outlook (Revenue, USD Billion, 2021 - 2033)
Retail & E-commerce
Healthcare
BFSI
IT & Telecommunication
Manufacturing
Government
Energy utilities
Others
- Regional Outlook (Revenue, USD Billion, 2021 - 2033)
North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
Asia Pacific
- Japan
- China
- India
- Australia
- South Korea
Latin America
- Brazil
Middle East and Africa (MEA)
- South Africa
- Saudi Arabia
- UAE
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Market Definitions
- 1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
- 1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Augmented Analytics Market Variables, Trends, & Scope
- 3.1. Market Introduction/Lineage Outlook
- 3.2. Market Size and Growth Prospects (USD Million)
- 3.3. Market Dynamics
- 3.3.1. Market Drivers Analysis
- 3.3.2. Market Restraints Analysis
- 3.4. Augmented Analytics Market Analysis Tools
- 3.4.1. Porter's Analysis
- 3.4.1.1. Bargaining power of the suppliers
- 3.4.1.2. Bargaining power of the buyers
- 3.4.1.3. Threats of substitution
- 3.4.1.4. Threats from new entrants
- 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL Analysis
- 3.4.2.1. Political landscape
- 3.4.2.2. Economic and Social landscape
- 3.4.2.3. Technological landscape
- 3.4.2.4. Environmental landscape
- 3.4.2.5. Legal landscape
- 3.4.1. Porter's Analysis
Chapter 4. Augmented Analytics Market: Component Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Augmented Analytics Market: Component Movement Analysis, 2023 & 2030 (USD Million)
- 4.3. Software
- 4.3.1. Software Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4. Services
- 4.4.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. Augmented Analytics Market: Enterprise Size Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Augmented Analytics Market: Enterprise Size Movement Analysis, 2023 & 2030 (USD Million)
- 5.3. Small and Medium-sized Enterprises (SMEs)
- 5.3.1. Small and Medium-sized Enterprises (SMEs) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4. Large Enterprises
- 5.4.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. Augmented Analytics Market: Deployment Type Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Augmented Analytics Market: Deployment Type Movement Analysis, 2023 & 2030 (USD Million)
- 6.3. Cloud
- 6.3.1. Cloud Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4. On-premise
- 6.4.1. On-premise Learning Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 7. Augmented Analytics Market: Vertical Estimates & Trend Analysis
- 7.1. Segment Dashboard
- 7.2. Augmented Analytics Market: Vertical Movement Analysis, 2023 & 2030 (USD Million)
- 7.3. Retail & E-commerce
- 7.3.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4. Healthcare
- 7.4.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5. BFSI
- 7.5.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6. IT and Telecommunication
- 7.6.1. IT and Telecommunication Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.7. Manufacturing
- 7.7.1. Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.8. Government
- 7.8.1. Government Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.9. Energy Utilities
- 7.9.1. Energy Utilities Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.10. Others
- 7.10.1. Others Vertical Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 8. Augmented Analytics Market: Regional Estimates & Trend Analysis
- 8.1. Augmented Analytics Market Share, By Region, 2023 & 2030 (USD Million)
- 8.2. North America
- 8.2.1. North America Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.2.2. U.S.
- 8.2.2.1. U.S. Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.2.3. Canada
- 8.2.3.1. Canada Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.2.4. Mexico
- 8.2.4.1. Mexico Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3. Europe
- 8.3.1. Europe Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3.2. UK
- 8.3.2.1. UK Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3.3. Germany
- 8.3.3.1. Germany Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.3.4. France
- 8.3.4.1. France Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4. Asia Pacific
- 8.4.1. Asia Pacific Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.2. Japan
- 8.4.2.1. Japan Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.3. China
- 8.4.3.1. China Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.4. India
- 8.4.4.1. India Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.5. Australia
- 8.4.5.1. Australia Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.4.6. South Korea
- 8.4.6.1. South Korea Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.5. Latin America
- 8.5.1. Latin America Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.5.2. Brazil
- 8.5.2.1. Brazil Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.6. Middle East and Africa
- 8.6.1. Middle East and Africa Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.6.2. South Africa
- 8.6.2.1. South Africa Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.6.3. Saudi Arabia
- 8.6.3.1. Saudi Arabia Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 8.6.4. UAE
- 8.6.4.1. UAE Augmented Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 9. Competitive Landscape
- 9.1. Recent Developments & Impact Analysis by Key Market Participants
- 9.2. Company Categorization
- 9.3. Company Heat Map Analysis
- 9.4. Company Profiles
- 9.4.1. Cloud Software Group, Inc.
- 9.4.1.1. Participant's Overview
- 9.4.1.2. Financial Performance
- 9.4.1.3. Product Benchmarking
- 9.4.1.4. Recent Developments/Strategic Initiatives
- 9.4.2. International Business Machines Corporation
- 9.4.2.1. Participant's Overview
- 9.4.2.2. Financial Performance
- 9.4.2.3. Product Benchmarking
- 9.4.2.4. Recent Developments/Strategic Initiatives
- 9.4.3. Microsoft
- 9.4.3.1. Participant's Overview
- 9.4.3.2. Financial Performance
- 9.4.3.3. Product Benchmarking
- 9.4.3.4. Recent Developments/Strategic Initiatives
- 9.4.4. MicroStrategy Incorporated
- 9.4.4.1. Participant's Overview
- 9.4.4.2. Financial Performance
- 9.4.4.3. Product Benchmarking
- 9.4.4.4. Recent Developments/Strategic Initiatives
- 9.4.5. Oracle
- 9.4.5.1. Participant's Overview
- 9.4.5.2. Financial Performance
- 9.4.5.3. Product Benchmarking
- 9.4.5.4. Recent Developments/Strategic Initiatives
- 9.4.6. QlikTech International AB
- 9.4.6.1. Participant's Overview
- 9.4.6.2. Financial Performance
- 9.4.6.3. Product Benchmarking
- 9.4.6.4. Recent Developments/Strategic Initiatives
- 9.4.7. Salesforce, Inc.
- 9.4.7.1. Participant's Overview
- 9.4.7.2. Financial Performance
- 9.4.7.3. Product Benchmarking
- 9.4.7.4. Recent Developments/Strategic Initiatives
- 9.4.8. SAP SE
- 9.4.8.1. Participant's Overview
- 9.4.8.2. Financial Performance
- 9.4.8.3. Product Benchmarking
- 9.4.8.4. Recent Developments/Strategic Initiatives
- 9.4.9. SAS Institute Inc.
- 9.4.9.1. Participant's Overview
- 9.4.9.2. Financial Performance
- 9.4.9.3. Product Benchmarking
- 9.4.9.4. Recent Developments/Strategic Initiatives
- 9.4.10. Sisense Ltd.
- 9.4.10.1. Participant's Overview
- 9.4.10.2. Financial Performance
- 9.4.10.3. Product Benchmarking
- 9.4.10.4. Recent Developments/Strategic Initiatives
- 9.4.11. ThoughtSpot Inc.
- 9.4.11.1. Participant's Overview
- 9.4.11.2. Financial Performance
- 9.4.11.3. Product Benchmarking
- 9.4.11.4. Recent Developments/Strategic Initiatives
- 9.4.1. Cloud Software Group, Inc.
