유럽의 소비자용 수익화 모델과 5G 영역의 베스트 프랙티스

This IDC Market Perspective describes different alternatives to monetize 5G infrastructure based on its distinct capabilities, providing specific examples and strategic advantages. Also, some best practices from key players are included to show the benefits of these approaches. Finally, a set of recommendations for CSPs are included to help players to maximize opportunities and minimize risks. "Deployment of 5G infrastructure has meant a significant effort for operators in terms of time, focus, and resources. Accordingly, the monetization of such assets must be done rapidly and with agility, exploring alternatives and discarding what does not work to focus on what works best in each case," said Alejandro Cadenas, associate vice president, IDC's European Mobility and IoT. "Accordingly, it becomes necessary to have a clear view of alternatives to minimize risks and navigate this challenging environment."

Executive Snapshot

New Market Developments and Dynamics

• Introduction
• 5G Monetization Models and Best Practices
  • Direct Monetization Models
    • Subscription-Based Options
    • Tiered Data Plans
    • Premium Service Bundles
• Indirect Monetization Through B2B2C Partner Ecosystems
• Revenue Sharing With OTT/Broadcaster Providers
• 5G-Enabled Advertising and Marketing Solutions
• 5G-Enabled Marketplaces
• Smart Cities and IoT Integration
• Telcos' Best Practices in the 5G Consumer Domain

Advice for the Services Provider

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• Related Research
• Synopsis